You kin' do it!" Dunkin Donuts exclaims in the 2009 debut of its new ad campaign, where people like you! power through everyday life with the will and guilelessness of Special Olympics athletes.
Both efforts remind us "America runs on Dunkin'" -- much the way cars run on petrol and and tin men run on oil. It's a shorter way of saying you don't need to be super or have a super job; you just need the fuel necessary to push your colorless millstone up that steep, steep hill. Every. Single. Day. Forever.
By the way, "get an egg-white flatbread for only $1.99 when you buy a medium hot coffee."
Campy, approachable and Common-Man-relevant -- a nice step up from last year's work, which also showcased coffee-fueled Avg. Joes doing painfully ordinary things.
Work by Hill Holliday/Boston.
In the last full week of December, Charmin launched what appears to be the beginning of a casting call campaign for a new bear mascot. (It isn't clear what went wrong with the old ones. Maybe too much tissue fondling.)
The guy who passed this to us called it "definitely a worthy laugh from the guys at Publicis," but he was clearly lying through his typing fingers. Besides a casting video for this sloppy specimen of the Ursidae family, uploaded two weeks ago, there's nothin' else going on.
Notably, at least one commenter expressed interest in the campaign -- but he joined YouTube six days ago. Also, one of the two videos he uploaded is pro-Charmin, so we're guessing he didn't find the effort via StumbleUpon.
Hey, Publicis ... you awake? For inspiration, look to Milk, which shat this gimmick months ago and at least tried running with it.
To celebrate Virgin Atlantic's 25th anni, "Still Red Hot" brings us back to June 22nd, 1984, when London's Gatwick Airport changed forever.
On a day that would otherwise be forever defined by a miner's strike, Virgin Atlantic's premier crew of red-clad flight attendants broke the mundanity with their bitch-watch-me walks and winning smiles. A revolving ticker overhead ties fiction to fact: Virgin's first-ever flight route, VS001 to Newark, is ON TIME.
- The New York Times is pushing front page display ads. It's hard times, yo; deal with it.
- Shoot creative briefs and account execs. As in, whoosh-whoosh, bang-bang.
- TBWA dubbed AdWeek's top agency of '08.
- Top 25 fictional sci-fi movie ads. Slurp.
- BREAKING NEWS - Steve Jobs is sick.
- Facebook peaks on Christmas Eve. Merry Christmas, Mark Zuckerberg!
- Israel tweets.
- Planning for your demise? Give your organs to the girl, not the tin jar.
A wee Brooklyn-based shop called Fantasy Trophies ("Hand-made trophies worth bragging about") has launched a YouTube campaign, "Bragging Rites," that consists of nine videos which get progressively more retarded.
The videos follow Brian, a brash, furry office cog, who antagonizes his fantasy football opponents. It's profoundly working-man-tastic; probably only funny for the people involved, and maybe for people that have done crazy shit in the name of fantasy football. If you fall into neither camp, well, tough luck.
See Penis Cake and/or Megan's Strap-On Fantasy. (Megan ultimately gets revenge in the form of a really feeble "email this asshole!" video. Girl, you'll shimmy into a strap-on, but broadcasting dude's email on YouTube was your best take on vengeance? You put bad-ass bitches to shame.)
In an all out effort to accost, uh, make the public aware of its new logo and celebrate the "next generation's" apparent positive outlook for the coming year, Pepsi has unleashed itself upon Times Square with a week-long promotional extravaganza.
This past weekend, Pepsi, with street teams and a Times Square billboard takeover, featured its new Refresh Everything message of hope, optimism and a world made perfect through the rose colored glasses of advertising. A new television commercial, Wordplay, also made its debut.
On Christmas day, One Laptop Per Child brought back the voice (if not the body) of Yoko Ono's beloved John Lennon.
OLPC's mission is to bring cheap, sturdy laptops to the world's poorest children. So paint your sympathetic face on as a freshly conviction-laden (if nasal) Lennon compares giving a child a laptop to the vision he shared through his music. At the end, the Walrus himself appears, piped in from the great beyond through a kid computer with Shrek ears.
Negroponte ought to learn from his profitable peers. Resuscitating a dead guy -- particularly one whose yearning for peace has been used to sell everything from diapers to ice cream -- never works in your favor, no matter how noble the intentions. In fact, it's about as disturbing as watching a demented technophile play puppeteer with a decomposing marionette.
With help from production firm Dictionary Films, Leo Burnett launched a TV spot for "Food Shouldn't Be a Luxury," an effort to encourage locals to donate supplies to the Greater Chicago Food Depository.
The ad's put together like a generic perfume ad, with occasional flashes of a boiling pot and some random pasta fondling. We seriously winced when the model sexily purred "Spaghetti" in her fake Kate Moss-for-Eternity voice, but it got the point across: Okay, okay! Food shouldn't be a luxury.
Make a donation or volunteer time at Every1Can.org. Unlike the prints (see first link), the spot doesn't invite users to text donations over. Not sure if that means the texting thing didn't pan out, or if Leo Burnett just doesn't think people keep phones nearby while watching TV.
- URLesque has compiled a list of the top ten spec ads of 2008. Our fave, the JCPenney Speed Dressing ad is on the list.
- Just once I'd like to be able to tell someone like her to put her laptop on vibrate and stick it where the sun don't shine."
- Fuel Industries' Sean McPhedran tells us, "Rather than the cute holiday mini-game I think everyone would expect, we gathered around the sound studio and put together an old fashioned radio play this year, complete with bad acting!"
- Zugara sends us all over YouTube with a Santa-themed annotation adventure.
- New York Festivals has announced it 2008 Global Awards.
Under the slogan "Your holiday spirit," Lamb's pushes a triage of billboards that speak directly to scruffy dudes exhausted by the spendy and energetic gyrations of others.
Each board appears to be wood-paneled and (festively?) duct-taped. Perched by a swig-worthy neck of Lamb's are the following messages:
o "Yeah, we're into free-range turkey. It's called hunting."
o "You can buy a $75 tree. Or a $10 axe." (At left.)
o "Holiday shopping should be a one-day event."
Amusing work, even if it speaks to the parts of men that have attempted to fix our cars, build us coffee tables and otherwise sprinkle havoc (and sawdust, and transmission fluid) on our tidy store-bought worlds. Given the lines we're all having to brave just to visit the bank or buy groceries, the ads'll probably draw more lips to the bottle than those of the target market. (Frankly, we're halfway there.)
The work builds on Lamb's "It beats fancy" campaign, orchestrated by John St.