Walmart Delivers Christmas Glee

walmart_christmas_morning.jpg

If only every house was this nice and every kid this cute. Wait, what? this is advertising. Of course every house is perfect and every kid a cutie. Especially if it's...a Walmart commercial? Hmm...maybe it's because everything at Walmart is so cheap everyone can actually afford to have a nice house.

The cute kids? Not sure Walmart has much control the cuteness of its customer's offspring. That power comes from, yes, an ad agency...where all kids are cute and perfect and where every slice of life tastes perfect.

Created by The Martin Agency, the spot, Christmas Morning, is airing this week. And for even more of the perfect life, check out the Stock Up on Joy, a microsite the agency created for Walmart and Coke.

Life. Is. Perfect.

by Steve Hall    Dec-17-08    
Topic: Brands, Commercials, Good, Online, Video



Sony Style Invades City with Edible Electronic Surprises

sony-chocolate.jpg

We're not really sure why, unless it's a pun on "Sweet," the spot's last word.

However you feel about sticky streams of chocolate dripping from the sky, the track in the ad is gratuitously cute and almost excuse enough to watch it a few times.

Directed by Tronic for Sony; music by Nylon.

more »

by Angela Natividad    Dec-17-08    
Topic: Brands, Campaigns, Commercials, Strange, Television



Canon Rebel Snaps Destiny.

canon-rebel-nfl.jpg

"Photography is a journey. How will you remember the trip?"

Posing the question for its Rebel XSi, Canon aired a nostalgic spot where a mother records her son's frame-by-frame transition from boy to pro football player.

A perfect choice of music turned the memories of strangers into something more intimate. We were moved -- and plenty more engaged than with those Dolce spots.

more »

by Angela Natividad    Dec-17-08    
Topic: Brands, Campaigns, Commercials, Good, Television



EA, Nintendo Take Flack For Xbox 360 Footage in Tiger Woods Wii Ad

tiger_woods_pga_tour_game.jpg

When is a Tiger Woods PGA Tour 09 Wii commercial not a Wii commercial? When it features the golfer swinging the Wii controller in front of a background from the Xbox 360 version of the game. At least that's what viewers in England thought after watching the ad.

While the ad did contain the disclaimer, "Available on all formats," people still felt misled and logged complaints with The Advertising Standards Authority which ruled the ad misleading and in breach of advertising standards. In a statement, the ASA wrote, "The ad must not be broadcast again in its current form."

EA admitted the ad did contain xBox 360 footage but said the disclaimer was intended to avoid confusion.

by Steve Hall    Dec-17-08    
Topic: Brands, Celebrity, Commercials, Policy



Mac is Thankful for PC. He's Just That Kinda Guy.

mac-pc-holiday-08.jpg

Last year Apple charmed us with an unexpected Mac vs. PC holiday ad, produced in the style of season's classics like Rudolph the Red-Nosed Reindeer.

The animated Mac and PC characters return in "Tree Trimming" and "I Can Do Anything," two spots guaranteed to make your pupils dilate to at least twice their natural size.

With low-key cheer (and not-so-nice intentions), each reminds us how feeble (but adorably!) petty PC is, and how Mac just can't help being awesome, chill and warm-hearted.

Even the bunnies know it.

more »

by Angela Natividad    Dec-16-08    
Topic: Brands, Campaigns, Commercials, Good, Television



Heinz's Tomato Plants Need a Little Pep Talk

heinz-talk-to-plant.jpg

Based on the premise that plants grow faster and more lavishly when spoken to, Heinz launched Talk to the Plant.

Help make the world's best ketchup by typing encouraging words to a growing tomato sprout, then choosing an automated voice to relay your message.

It's an appealing idea, but beware: the voices are about as soothing as the singing bot tenors in Yahoo's latest emoticon campaign. If I were a wee green, I'd drop leaf and crawl back into the blissfully silent soil.

By Swedish agency Daddy. Via Catch Up Lady, who has lots of other fun factoids about the campaign.

by Angela Natividad    Dec-16-08    
Topic: Brands, Campaigns, Online



Shaun White and Target Join Forces for Snowboarding Game

shaun-white-snowboarding-target.jpg

"First time playin'? First time...?" and "Oh, avalanches, yeah!" are the only two lines Shaun White has in this objectively weak ad for Target's Limited Edition Shaun White Snowboarding game.

If Ozzy Osbourne is ad land's favourite over-the-hill bad boy, Shaun White is its slacker of choice. Prior to this spot, the snowboarding pro starred in a couple of pointless HP ads that, like classic teen movies, are intended solely to make middle-aged men miss college.

more »

by Angela Natividad    Dec-16-08    
Topic: Brands, Celebrity, Commercials, Promotions, Television



BK Smells, 1984 Turns 25, Ad Age Makes Us Wait

bk_flame_fragrance.jpg

- Burger King has bottled the Whopper and is selling it as a fragrance. Seriously.

- Writing in Advertising Age, Marissa Miley has advice for college graduates considering a career in advertising. Out advice? Don't.

- Oh God. Really? Bob Garfield is out with his 11th annual Bobby Awards which recognize the best acting in commercials. Now if only the Ad Age site worked today, we'd link to it.

- And while we're on Ad Age, NBC plans to "reintroduce" shows such as Heroes and Medium. In other words, let's see if that mass media reach thing still works.

- Adscam reminds us today is the 25th anniversary of Apple's 1984 Super Bowl ad. It's today, and not next year because 25 years ago today, the ad ran once at 1AM on Twin Falls Idaho station KMVT so it could qualify for the awards shows in 1984.

by Steve Hall    Dec-16-08    
Topic: Brands, Strange



Irish Liqueur Drops Cream onto Parted Pink Lips

baileys-drop-lips.jpg

Despite appearances, "Listen to Your Lips" is an ad for Bailey's, not a trailer for My First Naked Kneel-Fest.

By JWT and Psyop, which wanted to create a "sensual but not overtly sexual" interpretation of the "Bailey's taste experience."

Maybe the "not overtly" part was lost in the editing room. Seeing drops of cream splash onto rows of shiny, slack DSLs don't exactly bring Moo Moos to mind. (Nice touch with the closing lick!)

Can somebody please page Alex Leo? She needs to update Section Five in her list of five sexist trends the ad world just can't shake.

Ad is SFW, even if your cheek-flushing suggests otherwise.

more »

by Angela Natividad    Dec-16-08    
Topic: Brands, Campaigns, Commercials, Online, Racy



For Every Air Hump You Vouch For, Someone Out There Gets Protection.

durex-rabbit-dude.jpg

We've all fantasized about making a living out of sex, drugs and poorly-tuned instruments. So it's likely we've all played air guitar -- the process of using your fingers to make sweet love to an instrument that isn't really there.

Thus inspired, McCann/Paris launched Safe Air Sex, a campaign that takes the concept of air guitar and applies it to (SAFE!) sex. Confused? Watch Rabbit Man molest valuable O2 after shimmying an invisible condom onto his imaginary three-foot jimmy. (We love how, to segue into condom application, he goes, "Stop. In the name of love.")

more »

by Angela Natividad    Dec-16-08    
Topic: Brands, Campaigns, Online, Racy, Strange










Featured FREE Resource: