For Every Air Hump You Vouch For, Someone Out There Gets Protection.

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We've all fantasized about making a living out of sex, drugs and poorly-tuned instruments. So it's likely we've all played air guitar -- the process of using your fingers to make sweet love to an instrument that isn't really there.

Thus inspired, McCann/Paris launched Safe Air Sex, a campaign that takes the concept of air guitar and applies it to (SAFE!) sex. Confused? Watch Rabbit Man molest valuable O2 after shimmying an invisible condom onto his imaginary three-foot jimmy. (We love how, to segue into condom application, he goes, "Stop. In the name of love.")

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by Angela Natividad    Dec-16-08    
Topic: Brands, Campaigns, Online, Racy, Strange



VW's 'Surrealism' Touts Absurdly Low Gas Consumption!

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Volkswagen looks to the Surrealists to promote its Polo BlueMotion's "absurdly low consumption." A Magritte-inspired print is at left; here's another in the style of Dali.

Fuel plays a big part in both pieces, and I like how neither ad outrightly says it's inspired by this or that artist. People that know will get a nice cuddly feeling in their tummies (or maybe rant and rave about the flagrant commercialism of art). And people that don't can still ravish the visuals with their eyes.

Work by DDB/Berlin.

by Angela Natividad    Dec-16-08    
Topic: Brands, Campaigns, Magazine, Poster



Burger King Fails With BK Boxers

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Of Burger King Boxers' inclusion on TippingSprung's Best Innovations & Worst Line Extensions survey, Laura Ries toled BrandWeek, "While people love the Whopper, they don't want to parade around in underwear that says, 'This is where my big, fat ass came from.'"

According to the survey, 45.5 percent thought the Burger King underwear line extension was the single most inappropriate line extension. Also topping the list were Kellog's hip-hop street wear and Kanye West's travel site.

Seriously. What was burger King thinking?

by Steve Hall    Dec-15-08    
Topic: Brands



Maria Sharapova's Dog Springboards into Owner-Eclipsing Fame

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Last year Canon ran a series of ads where tennis pro Maria Sharapova follows her dog Dolce around, snapping an endless string of doting pics the way pet owners like to do.

This year, we see the fruits her labors reaped: this new spot depicts PowerShot-toting fans racing over to the tennis star -- and taking pictures of Dolce instead of her.

Maria's not happy about that. But on the cheery up, Dolce's apparently lost the ability to think out loud in a Spanish accent.

For every cloud, a silver lining.

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by Angela Natividad    Dec-15-08    
Topic: Brands, Campaigns, Celebrity, Commercials, Television



Chevrolet Aveo Gets Its Sion On

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Getting its Scion on, Leo Burnett Dubai has created a new commercial to kick up Chevrolet Aveo 5's cool factor to 18 to 30-year-olds and to remove the vehicle's stigma as a fleet car.

Produced entirely in the UAE - uncommon with most production outsourced to Eastern Europe or South America - the spot certainly does make the car seem attractive to one particular target audience: the canine. How that translates to the desired 18 to 30-year-old will remain to be seem.

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by Steve Hall    Dec-15-08    
Topic: Brands, Commercials, Good



Crown Royal Coronates a King Under the Street Lights

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In "Set," Crown Royal tells the tale of an old jazz cat who passes opportunity to a young, wise-eyed trumpet player on the street. It's our favourite kind of trope: one about rebirth, and how the American dream can pass from one hand to the next.

And while Crown Royal is only seen briefly in the spot -- moving across the frame on a waiter's tray -- it ends with an elegant kick-back to the label: "For every king, an heir. For every king, a crown. Crown Royal."

I quite liked it, but a hoodied kid peering over my shoulder walked by and went, "Ugh, is that a liquor ad? What do they gotta use jazz for? That makes no sense at all."

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by Angela Natividad    Dec-15-08    
Topic: Brands, Campaigns, Commercials, Good, Television



Target Reinterprets the Story of Christmas

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This ad for Target makes the commercialization of the holidays look downright cuddly.

It's like a glimpse into mirror world: parents' pupils dilate as kids spout retail propaganda in iambic pentameter. Scrooge is loved for exactly who he is. And nobody's pretending it ain't about the presents.

If only my childhood Christmas plays had been this relevant to the longings of our souls. Think about it: does Baby Jesus help you save on everything from Isaac Mizrahi ankle socks to vintage poster art deco? Is he as generous about parking spaces? And does he own exclusive rights to Christina Aguilera's greatest hits?

...No? That's what I thought.

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by Angela Natividad    Dec-15-08    
Topic: Brands, Campaigns, Commercials, Television



Puma Cages Fearsomely Trendy Fashion Beasts!

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If serendipity brought you to Croatia's Zagreb Zoo last week, you could've seen lions! and tigers! and bears! ... and hipsters!

Agency Bruketa & Zinic parked "fashion beasts" in a cage to showcase Puma Sport's 2009 collection. And they didn't just stand around, either; sometimes they sang. These efforts, so different from the usual dolphins-catching-fish or monkeys-throwing-poo, were rewarded with heavy gawkage.

We've seen people trapped in cages or store windows before, typically for more sobering reasons: to combat human trafficking, or fight for pigs' rights, or promote the objectively unloveable Dodge Magnum. In any case, we thought the fashion beast thing was a neat way to captivate both parents and kids -- which aren't typically receptive to noisy marketing messages during family time.

by Angela Natividad    Dec-12-08    
Topic: Brands, Campaigns, Events, Good, Guerilla, Promotions



Yahoo Games Dances to Rhythm of iPod touch

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Like the iPhone 3G, the iPod touch is sensitive to motion and stimulus, making gameplay a funtastically engaging experience. To illustrate that, the Yahoo Games page "reacts" to the movement of the gamer in this piece by TBWA/Media Arts Lab.

Niftay.

Wii did something similar on YouTube to promote Wario Land: Shake It!. And every once in awhile, a somewhat-less-awesome page manipulation spot for Marley & Me appears on MySpace. (In it, the dog Marley drags a leaderboard across the screen, knocking stuff around as he moves.)

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by Angela Natividad    Dec-12-08    
Topic: Agencies, Brands, Campaigns, Good, Online



Pepsi's Super Bowl Coup, Grills Gone Wild, Evil Dead Musical

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- Pepsi blocks other non-alcoholic beverages from entire first half (!!!) of next year's Super Bowl. And Halftime! Now that's just gluttonous.

- To promote its Scott Shop Towels ("like paper towels but way tougher," the PR folk explained), Kimberly Clark goes on safari for grills gone wild!.

- Bill Green lends valuable insight on how to gain a near-instant boost in Twitter followers.

- Evil Dead -- the Musical.

- If the Peanuts crew were an ad agency, Lucy would be the obnoxiously bitchy, but refreshingly honest, Christmas party organizer. And Linus would be an AD. (The security blanket should've been the tip-off.)

- Powder Blue trailer strips Jessica Biel down to her bare minerals. Eat your heart out, Natalie Portman! (Neither link is SFW.)

- Burger King's King loses wallet.










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