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The UK's Gay Times recruited agencies and students to tackle an ambitious project: promoting the gay lifestyle to straight men.
James and Joe, two young creatives from Leeds, competed with Kings Arms Creative, Leo Burnett and iris, among other contenders, to accomplish the task in the manner most sassy. At left is what they came up with: a single dude making a distinctly vaggie shape with his mouth. (The grizzle helps.) Caption: "Anything she can do..."
Nice work. We're about 50% sold. Now let's see a chick make a shaft.
Last Wednesday after ad:tech, Eyeblaster recognized six agencies for the best digital ad campaigns of 2008.
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Melodramatic narrative and epic "nature's wrath!" scope sets you up for the punchline of DNA's "Geologic." Lest thrill-seekers forget: those treacherous crags rising up to the sky? They are there for the benefit of your skis.
Meh.
By Juggernaut/Santa Monica.
- You know you wanna browse through Barack Obama's flickr.
- Make the Logo Bigger taps his own top 25 influential bloggers to spit knowledge on Pepsi's blogger outreach effort.
- GOP taps social media to rekindle its fire.
- Levi's to agencies: want our business? We want your internal invoices.
- PomX break room sheep go "What the fu-uuuck?" for "maximum wakey-wakedness!" Via.
- CEOs in ads = company death rattle.
- Rate your hate for "Saved by Zero."
Apparently Arien O'Connell ran the fastest time in the recent Nike Women's Marathon in San Francisco. But because she ran in a category she wasn't supposed to, she wasn't recognized as the winner. Nike though days later awarded her the first place she had earned, but not before Reebok stepped in and gave her school in Brooklyn, (the Children Charter School), free shoes every month for a year, T-shirts for her class and $2,500 to the school. They also gave her a trophy call the F.U.N. Award. Sure, Nike did the right thing in the end, but quick thinking on the part of the marketing gang at Reebok to jump on this. How cool is that, exploiting the negative space of another brand and being ready to take advantage of an unplanned event for your own brand.
- Dear HR, please help Jetpacks.
- Danny G. says Circuit City ignores what might have helped them.
- George Parker finds someone to admit why they work in advertising.
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- Obama/McCain WeeMees! OhMG kyoooooot. Diggin' how the page reads, "Invite the presidential nominees to your Room." So naughty.
- Speaking of politics, that half-hour Obama ad pulled in an average household rating of 21.7. The top market was Baltimore, where it averaged 31.3.
- Still undecided? Sport it on your coffee cup. $10 says at least five election canvassers will make a beeline for you within minutes of exiting 7-Eleven.
- Zap bugs with Honda. Reminds me of a Stargate SG-1 episode where these giant bugs would prick you, then turn you into an egg sack.
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Dawn Hands Have Talent is a UGC contest to promote Dawn Hand Renewal, a dishwashing soap that "improves the look and feel of hands in just five uses." The site also includes a special offer for the soap and a dancing hand game you can play.
The image at left is from an entry titled "Handtasia," though I much prefer the vivacity of "Fingerlina."
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KFC partnered with the highly-addictive Guitar Hero World Tour for a cross-promotional something-or-other. Redeem codes for branded Guitar Hero cups from KFC Rocks.
More importantly, try your hand at this "crowd surfing" game. Hit the arrows to the beat, and keep your emo rocker dude from falling to the bottom of the mosh pit.
The game was put together by Creative Alliance, a KFC agency, in collaboration with The Basement Design + Motion. It's funny, though: after playing a few times, I craved both chicken and Dance, Dance Revolution.
Witness with envy as the world's largest beach ball -- 36 feet across -- alights upon a throng of Dallas citizens, hands high over heads like children with a giant parachute.
"that is fuckin incredible lol," gushes one of the more eloquent viewers on YouTube.
The ball, a promotional effort by Carnival Cruise Lines, set the world record for largest beach ball last Sunday. Witnesses to the historic moment were treated to live music, free food and cruise giveaways by Senior Cruise Director John Heald.
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