Yahoo Games Dances to Rhythm of iPod touch


Like the iPhone 3G, the iPod touch is sensitive to motion and stimulus, making gameplay a funtastically engaging experience. To illustrate that, the Yahoo Games page "reacts" to the movement of the gamer in this piece by TBWA/Media Arts Lab.


Wii did something similar on YouTube to promote Wario Land: Shake It!. And every once in awhile, a somewhat-less-awesome page manipulation spot for Marley & Me appears on MySpace. (In it, the dog Marley drags a leaderboard across the screen, knocking stuff around as he moves.)

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by Angela Natividad    Dec-12-08    
Topic: Agencies, Brands, Campaigns, Good, Online

Pepsi's Super Bowl Coup, Grills Gone Wild, Evil Dead Musical


- Pepsi blocks other non-alcoholic beverages from entire first half (!!!) of next year's Super Bowl. And Halftime! Now that's just gluttonous.

- To promote its Scott Shop Towels ("like paper towels but way tougher," the PR folk explained), Kimberly Clark goes on safari for grills gone wild!.

- Bill Green lends valuable insight on how to gain a near-instant boost in Twitter followers.

- Evil Dead -- the Musical.

- If the Peanuts crew were an ad agency, Lucy would be the obnoxiously bitchy, but refreshingly honest, Christmas party organizer. And Linus would be an AD. (The security blanket should've been the tip-off.)

- Powder Blue trailer strips Jessica Biel down to her bare minerals. Eat your heart out, Natalie Portman! (Neither link is SFW.)

- Burger King's King loses wallet.

Playboy Mexico Celebrates Christmas with the Virgin Mary


Because even the baby Jesus had to suckle from a mammary, and where there's an iconic boob in the open air, there's a photographer just waiting! to pounce.

And you thought sex and religion couldn't mix.

Here the virgin of Guadalupe is represented by the sublime Maria Florencia Onori. A NSFW variant from inside the magazine is available at Laura Martinez's blog. The edition's already sold 80,000 copies since its release just days ago.

by Angela Natividad    Dec-12-08    
Topic: Brands, Magazine, Promotions

Emoticarolers: Yahoo's Take on the Singing Telegram


Hoping to make Yahoo! Messenger more appealing to the apathetic, Colle McVoy brings us the Emoticarolers. Bear witness while four floating emoticons struggle to wrap a holiday tune around customized greetings.

Not to say we didn't have a blast building our own. Hear ours. Features for sharing and embedding your carols are included on-site. In the unlikely event that you grow attached to one and want to listen to it every Christmas forever, there's also an option to download an MP3.

by Angela Natividad    Dec-12-08    
Topic: Brands, Campaigns, Online

Mrs. Claus Wants Better Bedtime Action.


After knocking a few drinks back, a svelte and shit-faced Mrs. Claus powers up the video cam and asks the kiddies around the world for a few friendly favors.

One of them: forego the mantlepiece cookies for a rice cake this year. "Sometimes when mama wants some sugar, she wants to be able to find the cane! -- if you know what I mean."

Yes, Mrs. Claus, we do. One drink later, she also solicits aid getting St. Nick to give her more love down South.

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by Angela Natividad    Dec-12-08    
Topic: Brands, Online, Video

Feed Your Kids the Arts ... Before the Arts Feed Them First.


I was watching Heroes on Hulu last night when I caught these two utterly-bananas PSAs by Americans for the Arts.

Each ad spoofs prototypical cereal and junkfood ads in a fresh, over-the-top way. And they are hilarious, even after 80 watches (which you'll inevitably endure if you're watching any streaming TV on a network-owned site).

In "Raisin Brahms," Johannes Brahms bursts into a family's breakfast nook, Kool-Aid Man-style, and offers the kids Raisin Brahms -- "fortified with increased test scores and creative problem-solving skills!"

Pan to Dad. "Bobby? Susie?!" he whispers, aghast, when Brahmsy beards appear on his kids' faces.

"Don't worry, that's just the POWER of the ARTS!" Brahms explodes.

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by Angela Natividad    Dec-11-08    
Topic: Brands, Campaigns, Cause, Commercials, Good, Online, Television

'Regis Doesn't Like Change. Regis is Getting Nervous.'


Disturbed by the perks he's being freely given since TD Bank's absorption of Commerce, Regis Philbin gets some pop therapy from his TD Bank representative.

This ad precedes a more recent spot that takes place in a therapist's lounge and depicts Regis and Kelly as puppets. Aside from some slight tweakage, the ads repeat the same jokes (Regis TALKING in the THIRD PERSON! Har!!!), drive the same points home (two banks now one, and friendlier than ever!) and are equally forgettable.

Okay, that's not entirely true. The primal scream therapy spot sticks a little. And I guess there are few things "not to like!" about a bank rep that prescribes breathing exercises for you.

By Tierney Communications.

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by Angela Natividad    Dec-11-08    
Topic: Brands, Campaigns, Celebrity, Television

TREO Executes Cartoon Tagalongs with Disturbingly Efficient Ease


Got a distracting case of Cartoon Lovebirds Syndrome (CLS)? What you need is Treo, a handy tube of "fast-acting headache effervescent tablets."

"Headache effervescent tablets" my ass. I know bleached Dip when I see it!

Fun, fancy-free work by Garbergs/Stockholm, with assistance from St. Paul Film and Fido.

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by Angela Natividad    Dec-11-08    
Topic: Brands, Commercials, Television

Snapple's in the Music Business Now


Earlier this year, Snapple ran an ad to promote its new antioxidant-enriched water. It featured a guy leaping around in a bubblewrap world to the semi-infectious Cat's Meow by The Bad Eliots.

The commercial didn't exactly fare swimmingly, but Snapple's seed firm M80 claims it drummed up plenty of interest for The Bad Eliots in the blogosphere and elsewhere. So, partly to help them out and partly to make itself look more creatively robust, Snapple helped The Bad Eliots produce and release a snazzy new music video.

It's quirky and low-def, making it obvious blogger bait.

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by Angela Natividad    Dec-11-08    
Topic: Brands, Guerilla, Online, Promotions, Video

Lyric Tees Come with Music, Help Charity


I love rock n' roll. I will survive. I'm a hustler baby.

Why Tweet that profound, self-affirming lyric when you can rock it? Check out i/denti/tees. Each tee comes in its own album cover -- developed by agency POV -- and the ability to download any 10 iTunes tracks you want. (US residents only.)

Lyrics are printed on tees provided by EDUN LIVE, a charity started by Bono and his wife Ali, so a percentage of your purchase also goes to benefit sub-Saharan Africa.

All this for just $35!

Available at Hard Rock Cafes, where people are usually too drunk and/or high ("On life, man, on LIFE!") to notice price tags anyway. Also, Bill Green says Jennifer Aniston is serving as an unofficial brand evangelist. What other endorsement is there in life?

by Angela Natividad    Dec-11-08    
Topic: Brands, Cause, Celebrity, Packaging, Promotions

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