Earlier this year, Snapple ran an ad to promote its new antioxidant-enriched water. It featured a guy leaping around in a bubblewrap world to the semi-infectious Cat's Meow by The Bad Eliots.
The commercial didn't exactly fare swimmingly, but Snapple's seed firm M80 claims it drummed up plenty of interest for The Bad Eliots in the blogosphere and elsewhere. So, partly to help them out and partly to make itself look more creatively robust, Snapple helped The Bad Eliots produce and release a snazzy new music video.
It's quirky and low-def, making it obvious blogger bait.
I love rock n' roll. I will survive. I'm a hustler baby.
Why Tweet that profound, self-affirming lyric when you can rock it? Check out i/denti/tees. Each tee comes in its own album cover -- developed by agency POV -- and the ability to download any 10 iTunes tracks you want. (US residents only.)
Lyrics are printed on tees provided by EDUN LIVE, a charity started by Bono and his wife Ali, so a percentage of your purchase also goes to benefit sub-Saharan Africa.
All this for just $35!
Available at Hard Rock Cafes, where people are usually too drunk and/or high ("On life, man, on LIFE!") to notice price tags anyway. Also, Bill Green says Jennifer Aniston is serving as an unofficial brand evangelist. What other endorsement is there in life?
And who's she going after? Mom.
In its latest "Wanna Play?" ad, Mattel shelves hot pink outfits and snazzy accessories in favor of mothers -- colored by neutral almond light, flanked by nostalgic music -- reminiscing about their first Barbies as their spawn brandish new ones at their feet. The piece ends with a small, excited voice shouting, "Hey mommy! Wanna play Barbie?"
The Wanna Play? subsite features old-school dolls (pre-dating the Bratz-inspired DSL trend) and solicits moms for favourite Barbie memories.
This print ad -- which appeared in German car magazines last Friday -- is more than ink on paper. It's a magical holding tray for your own teeny-tiny Mini Cabrio.
See how it works. To try it, print the ad out, visit this site and install the 3D plugin. Webcam at the ready? Good. Look at the screen. YOU'RE HOLDING A WEE INVISIBLE CAR!
Twist and turn the page in your hand to check out all angles. "Augmented reality" technology provided by metaio. Such a playful way to build engagement and spark Mini love (which I now have in spades).
Par for the course, though. Mini Cooper has a habit of engaging customers in creative and fun ways. See billboards that talk to you and its White Rabbit banner ad campaign -- where users could follow a white Mini from one website to another.
Fashion slave Jeremy Dante drew our attention to this demure print ad for Chanel. Devoid of slogan and famous face, it reveals nothing and leaves us wondering what the label has in store.
What is the shape of that dress? Where's that ribbon falling from? How wide are the windows giving off that hint of light? And can I get a 360 on those shoes?
We're not sure when the ad went live, but it's much in keeping with Karl Lagerfeld's Coco Avant Chanel teaser and silent film (now on chanel.com), which weds personality to the enigma of Coco at a painfully protracted pace. It's also the polar opposite of Marc Jacobs' latest interpretation of Louis Vuitton, featuring an accessory-heavy Madonna and gratuitous splashes of orange.
OK first of all, who knew Diesel made clothes for kids? And who would assume they did given the nature of most of their past advertising work which has included bondage, strippers, near nudity, porn, a meat puppet, disco dancing, S&M and voyeurism. Not exactly child-friendly behavior.
But that hasn't stopped the brand from going after kids. Sadly, though, they appear to be having a tough time getting the word out. A six minute video which some might call enchanting and worthy of being called a film has been on YouTube since September 29. It's received just 2,212 views and no comments. What's up with that?
... to celebrate a record year amidst so much suckage.
Down to crash it? Hit Chase Field in -- wait for it -- downtown Phoenix. It all goes down Saturday. If you're lucky enough to know an employee, you'll be flown in and put up in a plush hotel, all expenses paid. 4000 people are expected, all of which will be showered in food, drink and gifts.
No word on if Danica's beaver will make an appearance. But the company is expected to kiss away at least $2 million on the shindig, and they'd like you to know they're hiring.
- Angus Gastle outs the cheesy Becks blogger as a lackey for Euro RSCG. And a standup comedian. *winces*
- Celebs plug NYTimes.com -- which could use a subscription surge right now. At left is Chef Eric Ripert and Cynthia Nixon.
- Ad haiku wisdom.
- Flickr photo seized, 'shopped and repurposed into feature film ad. o_O Aren't there standards anymore? No...? Okay.
- Big cuts on Mad Ave.
- Plaid compiles holiday gift guide for creative people. Includes USB bracelets and subway tokens for your neck, which we actually want, actually.
- Bill Green sits in on Beancast. Listen closely: he's not just delightful in print.
- Yahoo cuts 1700.
The Nikon S60 is capable of detecting up to 12 faces in a single shot. To ensure plush 20- and 30-somethings with a roaring social life and no camera skillz catch this crucial factor, RSCG/Singapore illustrates it with pending shots that catch, um, extra heads.
Aside from the eyeball-seizing twosome ad at left, variants include going on safari and visiting a haunted house. Clever.
Alex Leo over at HuffPo first drew our attention to the girl-on-girl spot, but The Bottom Rung filled in the blanks. Thanks, guys.
Diggin' these new ads for Sony's PSP.* Each unfolds from the perspective of a dude zombified by games like Socom, Motorstorm and Resistance 2, even as bright lights, big cities and poppin' soundtracks beguile him with distractions.
Experience sensory overload in Chicago, LA and New York (embedded below). This two-page spread features stills from all three. The unified, but starkly different, enviros tie nicely into the tagline: "Everywhere just got better."
Sassy stuff by Deutsch/LA.