Diesel Gets Its Freak on With Kids

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OK first of all, who knew Diesel made clothes for kids? And who would assume they did given the nature of most of their past advertising work which has included bondage, strippers, near nudity, porn, a meat puppet, disco dancing, S&M and voyeurism. Not exactly child-friendly behavior.

But that hasn't stopped the brand from going after kids. Sadly, though, they appear to be having a tough time getting the word out. A six minute video which some might call enchanting and worthy of being called a film has been on YouTube since September 29. It's received just 2,212 views and no comments. What's up with that?

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by Steve Hall    Dec-10-08    
Topic: Brands, Creative Commentary, Opinion, Strange, Video



GoDaddy Throws Massive Fete...

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... to celebrate a record year amidst so much suckage.

Down to crash it? Hit Chase Field in -- wait for it -- downtown Phoenix. It all goes down Saturday. If you're lucky enough to know an employee, you'll be flown in and put up in a plush hotel, all expenses paid. 4000 people are expected, all of which will be showered in food, drink and gifts.

No word on if Danica's beaver will make an appearance. But the company is expected to kiss away at least $2 million on the shindig, and they'd like you to know they're hiring.

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by Angela Natividad    Dec-10-08    
Topic: Brands, Events



Becks Blogger Outed, NYT Taps Celebrities, Flickr Faux-Pas, Yahoo Slims Down

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- Angus Gastle outs the cheesy Becks blogger as a lackey for Euro RSCG. And a standup comedian. *winces*

- Celebs plug NYTimes.com -- which could use a subscription surge right now. At left is Chef Eric Ripert and Cynthia Nixon.

- Ad haiku wisdom.

- Flickr photo seized, 'shopped and repurposed into feature film ad. o_O Aren't there standards anymore? No...? Okay.

- Big cuts on Mad Ave.

- Plaid compiles holiday gift guide for creative people. Includes USB bracelets and subway tokens for your neck, which we actually want, actually.

- Bill Green sits in on Beancast. Listen closely: he's not just delightful in print.

- Yahoo cuts 1700.



Girl-on-Girl Action Promotes Nikon S60's Head-Counting Feature

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The Nikon S60 is capable of detecting up to 12 faces in a single shot. To ensure plush 20- and 30-somethings with a roaring social life and no camera skillz catch this crucial factor, RSCG/Singapore illustrates it with pending shots that catch, um, extra heads.

Aside from the eyeball-seizing twosome ad at left, variants include going on safari and visiting a haunted house. Clever.

Alex Leo over at HuffPo first drew our attention to the girl-on-girl spot, but The Bottom Rung filled in the blanks. Thanks, guys.

by Angela Natividad    Dec-10-08    
Topic: Brands, Campaigns, Magazine



PSP Makes Gamers Out of Far-Flung City Dwellers

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Diggin' these new ads for Sony's PSP.* Each unfolds from the perspective of a dude zombified by games like Socom, Motorstorm and Resistance 2, even as bright lights, big cities and poppin' soundtracks beguile him with distractions.

Experience sensory overload in Chicago, LA and New York (embedded below). This two-page spread features stills from all three. The unified, but starkly different, enviros tie nicely into the tagline: "Everywhere just got better."

Sassy stuff by Deutsch/LA.

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by Angela Natividad    Dec- 9-08    
Topic: Brands, Campaigns, Commercials, Good, Magazine, Online, Television



Hey, Did You Hear? Advertising Still Demeans Women.

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Alex Leo over at HuffPo wrote a post on five sexist trends the ad world just can't shake. The following tropes "use stereotypes and violence to prey on our most vile desires" -- and probably aren't going anywhere, despite "cultural outrage" and "personal boredom."

The list (in far less detail than Leo provides):

o Bondage. One awesome example is the ad at left, for Remy Martin's "Things Are Getting Interesting" campaign. Experience has taught us naughty domina girls sell more than liquor, however; they also push PSPs with whip-cracking finesse.

o Rape. Illustrated by this ad by Dolce & Gabbana -- which I think had more of a "gang-bang" in mind than a "rape," per se. It's a feathery-fine distinction.

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by Angela Natividad    Dec- 9-08    
Topic: Brands, Campaigns, Creative Commentary, Opinion



Shopping Mall Claims Holidays Are NOT About Spending Money

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Last night during Merry Christmas, Charlie Brown!, Charlie complained about the flagrant commercialization of Christmas. If creatives ever felt the way he did, they're probably well over it out of professional necessity. I know I am, and I just blog here.

Adding to our jaded perspective of how things operate in Ad Land's warped universe, Cherry Creek North -- a high-end shopping mall, mind you -- worked with CULTIVATOR ADVERTISING & DESIGN/Denver to launch The Yuletide Project. Its goal is to remind holiday shoppers that the holidays are about more than frequent wallet molestation.

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by Angela Natividad    Dec- 9-08    
Topic: Brands, Campaigns, Magazine, Online, Outdoor, Strange



At Crowd's Command, Getty Shoots a Dwarf. In Skates.

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To maintain its iron grip on the stock photo industry, Getty records searches and commissions shoots when enough people have searched for an image that can't be found.

To wit: a truckload of people recently queried "rollerblading dwarf." As promised, Getty had its photographers whip out the ambient lights and hunt down a highly mobile midget.

The result is at left. And because mass consumption of "rollerblading dwarf" images is just soooo quirky, agency Think Meets Do launched a Getty-whoring Facebook group in its honour: Search for a Rollerblading Dwarf on Getty Images.

Yeah, there probably could've been a better name for that.

Future shoots (those likely to be repurposed as an ad campaign, anyway) include shooting a crying lobster, and a llama in high heels.

by Angela Natividad    Dec- 8-08    
Topic: Brands, Campaigns, Online, Promotions, Social, Strange



Stove Top Stuffing Keeps Bus Patrons Toasty

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There are few things more soothing than warm stuffing out of the gutted sternum of a turkey. And with help from JCDecaux, this soothingest of comfort food is warming bus patrons at 10 bus shelters in Chicago.

The Stove Top ads -- radiant with warmth -- feature a heaping bowl of stuffing, tossed and tasty looking and beckoning hungry passengers home.

"Cold, provided by winter," the ad reads. "Warmth, provided by us. It's a good night for Stove Top."

Find stuffing-hot bus shelters in the Chi through December. Reps will also be handing out (steaming?) samples. Work by DraftFCB.

by Angela Natividad    Dec- 8-08    
Topic: Brands, Campaigns, Good, Guerilla, Outdoor, Poster



Sony's New Bravia Commercial Gets More Coverage

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So our dear friend Ask Wappling from Adland was in Italy last Thursday for the Sony Bravia Drome launch event which we, from thousands of miles away, covered here. While she was sitting in a hotel after the event, she overheard one Sony exec reading aloud the Adrants story on the event to another Sony exec all while three other invited bloggers and press were furiously typing their own coverage of the event. She thought it a bit bizarre.

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by Steve Hall    Dec- 8-08    
Topic: Brands, Commercials, Industry Events










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