One More Bedtime Pharma that Promises to Last All Night Long

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Last week pyjama-clad women on mobile beds circulated Los Angeles, using spammy typefaces and a warped colour scheme to ask the $65,000 question:

WHAT DO 75 MILLION WOMEN WANT MOST IN BED?

If you guessed fiber-rich cereal, you are so, so wrong!

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by Angela Natividad    Dec- 8-08    
Topic: Brands, Campaigns, Events, Guerilla, Strange



Ben & Jerry Cows Seduce Rudolph with Chunky Monkey

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Ben & Jerry's Caring Dairy releases a sing-along Christmas Cowal. Like Love Actually's "Christmas is All Around," it's campy in a way that forces you to watch.

Diggin' the banjo action in the background.

By Cake/London. Download track here. Proceeds from the effort go to the RSPCA.

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by Angela Natividad    Dec- 8-08    
Topic: Brands, Campaigns, Online



Microsoft Does Softwear. No, That's Not a Typo.

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Having failed (twice!) to woo young defectors with ads, Microsoft tries appealing to their unending quest for ironic shirts.

The so-called Softwear line of tees joins Crispin Porter + Bogusky's ongoing "I'm a PC" campaign. Common -- who already appears in ads for Microsoft's Zune -- infused the shirts with retro cred and his own '80s-inspired designs.

Variants include:

o The DOS Tangle: "The first logo you saw on a screen."
o The 101: "Learn to speak the language." Oooh, binary.
o The Misdemeanor: "Everyone deserves a second chance."

There's something the world needs now: mugshots of Bill Gates prowling the streets.

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Bratz Towed Out by the Lips, $99 iPhones, Devil's Advocate, Lego Fashion

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- Bratz could be yanked off shop shelves. A federal court ruled designer Carter Bryant guilty of developing the brand while working at Mattel. Well, there's one less plastic scapegoat in the world.

- Spitzer's back, bitches! -- as online columnist?!

- Rumor has it Wal-Mart'll be pushing $99 4-gig iPhones after Christmas. Huh.

- Todd Tilford -- who founded Pyro in Dallas -- joins Grey/NY as ECD.

- I feel epilepsy coming! This hallucinatory beverage experience brought to you by Omega 3 Smartfish and TBWA/Norway.

- "Cheese" + "Cupid" -- a hit on Google, if not for Wisconsin Cheese.

- Satan plays devil's advocate.

- Fashion a la Lego.



Ford, Motrin, Starbucks Separated at Birth?

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Adrants reader Christina Mejia found three commercial which looks strikingly similar. The first is the famed Motrin ad. The other two come from Ford and Starbucks.

It certainly does look like there were similar creative thoughts floating around during the creation of these commercials. Watch and let us know what you think.

Ford
Motrin
Starbucks

by Steve Hall    Dec- 5-08    
Topic: Brands, Commercials, Strange



De Beers Exploits the Mistletoe Moment

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Betty Everett once advised a shoop-happy generation that a man's true feelings lie in his kiss. That may be so. But if social media's taught us anything, it's that you are in no position to decide by yourself.

Thankfully there's De Beers, which gave us the chance to idly pass judgment on the kisses of many, many strangers. Does hubby love you? We'll decide.

For the last two weeks De Beers has been at a New York City Park, baiting apple-cheeked couples with a giant wreath of mistletoe. In exchange for a $5 donation to the Elton John AIDS Foundation, holiday romantics can leap beneath the wreath while 60 (count 'em, 60!) cameras immortalize the smooch from all 360 degrees.

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by Angela Natividad    Dec- 5-08    
Topic: Brands, Campaigns, Events, Good, Guerilla



Tango Urges Public to 'Make the Can Fist'

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British drink maker Tango is under threat but they aren't going down without a fight. They've launched a Save Tango campaign. From car jacking to underage labor to phone sex to...um...junkyard dancing Tango is screaming, "up yours manufacturers of smoothies and vitamin drinks, you will not squeeze Tango out of the market!"

Complete with a blog, videos, games, a Tangometer and even a petition to the Prime Minister, Tango isn't going to give up easily. Join the resistance. Make the Can Fist.

Created by BBH, the campaign has a good time poking fun at the "namby-pamby PC brigade," otherwise known as all those so-called "healthy" drinks that have become so prevalent.

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by Steve Hall    Dec- 5-08    
Topic: Brands, Campaigns, Online, Video



'Heavy-Handed Wife... I'm Dumping You!'

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"You've carried my manhood for too long."

Brentter drew our roving gaze to this amusing ad about the fictional Akira, who runs Tokyo's go-to break-up service: No Sad Big Smile.

Experience a uniquely eventful day in the life -- then, after laughing (or at least smirking) your ass off, hit up NoSadBigSmile.com to check out the Adidas Originals Safety Collection. (Not clear on the logic behind the label ... unless the shirt dude's wearing is bullet-proof.)

Fresh fare by TBWA\London and production company Taiyokikau. Diggin' the song? That's because it's gorgeosity. It's Perro Amor Explota by Bersuit Vergarabat.

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by Angela Natividad    Dec- 4-08    
Topic: Brands, Campaigns, Commercials, Good, Online, Television



Marc Jacobs and Madonna Raunch Up an Old Scene

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Two relics of the old guard try something new in these print ads for Marc Jacobs/Louis Vuitton, featuring Madonna. Variant.

There's a lot going on -- those stringy shoes, chunky witch doctor bangles and a hair skirt, of all bloody things -- but like we said to our friend Jeremy Dante (who passed the ads over), Madonna's career is a defiant chin-jut to an industry that swallows young divas, warps their minds and spits them out as lesser animals.

She's an edgy classic, imperfect, unbridled but timeless -- and that's a niche LV can do something with.

by Angela Natividad    Dec- 4-08    
Topic: Brands, Campaigns, Celebrity, Good, Magazine, Poster



Would You Buy Brad Pitt's Chewed Gum?

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That question is rhetorical.

Brazilian actor Caua Raymond is auctioning off a hunk of chewed Trident that he kept in his mouth, just for the fans, for exactly 15 minutes.

Video below! Hope you speak Portuguese. Diggin' how Raymond has a dude with a tray and a glass receptacle, hanging around for moments like this one.

For reasons I sure don't understand, the vid is the most-viewed on YouTube Brazil today (280,743 views and counting). The "winner" of this spit-saturated dream-pebble gets to meet Raymond in a ceremony, where the money raised from the auction will be donated to charity.

So Trident, I guess that highlarious mastication movie just didn't work out for you...?

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by Angela Natividad    Dec- 4-08    
Topic: Brands, Campaigns, Cause, Celebrity, Online, Promotions, Strange










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