Sony's New Bravia Commercial Gets More Coverage

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So our dear friend Ask Wappling from Adland was in Italy last Thursday for the Sony Bravia Drome launch event which we, from thousands of miles away, covered here. While she was sitting in a hotel after the event, she overheard one Sony exec reading aloud the Adrants story on the event to another Sony exec all while three other invited bloggers and press were furiously typing their own coverage of the event. She thought it a bit bizarre.

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by Steve Hall    Dec- 8-08    
Topic: Brands, Commercials, Industry Events



The Cobalt: A Cred-Bereft Ugly that Can't Be Painted Over

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Snake Plissken, who sent us this lead, called the hip-hop-inspired Chevy Cobalt Labs subsite "an identity crisis in website form."

After surveying the features -- Tricked or Trashed (think Hot-or-Not), Mod Street (where you can visually vandalize your own Cobalt) and Track Challenge (where you can race other site visitors) -- we're inclined to agree.

We also wonder why Honda never tried anything similar with the rice-rocket Civic crowd. Unlike the Cobalt, which is stretching the limits of our imagination with this Pimp My Ride crap, that was a car kids liked to play with.

by Angela Natividad    Dec- 8-08    
Topic: Bad, Brands, Campaigns, Online



DC Snowboard Ads: Now Infused with Kitsch!

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They're versatile! They're powerful! They have beards and many adjectives!

Lean back while this Al Borland-looking dude and his tanned-but-silent sidekick sell you a snowboard for all seasons. Look familiar? They should! Your host is Billy Mays, high king of insomnia-enabling infomercials, and his snowboarding homie is Iikka Backstrom.

"Enjoy the ride more!" with DC's new line of snowboards and boots. More infomercial riffs here.

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One More Bedtime Pharma that Promises to Last All Night Long

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Last week pyjama-clad women on mobile beds circulated Los Angeles, using spammy typefaces and a warped colour scheme to ask the $65,000 question:

WHAT DO 75 MILLION WOMEN WANT MOST IN BED?

If you guessed fiber-rich cereal, you are so, so wrong!

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by Angela Natividad    Dec- 8-08    
Topic: Brands, Campaigns, Events, Guerilla, Strange



Ben & Jerry Cows Seduce Rudolph with Chunky Monkey

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Ben & Jerry's Caring Dairy releases a sing-along Christmas Cowal. Like Love Actually's "Christmas is All Around," it's campy in a way that forces you to watch.

Diggin' the banjo action in the background.

By Cake/London. Download track here. Proceeds from the effort go to the RSPCA.

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by Angela Natividad    Dec- 8-08    
Topic: Brands, Campaigns, Online



Microsoft Does Softwear. No, That's Not a Typo.

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Having failed (twice!) to woo young defectors with ads, Microsoft tries appealing to their unending quest for ironic shirts.

The so-called Softwear line of tees joins Crispin Porter + Bogusky's ongoing "I'm a PC" campaign. Common -- who already appears in ads for Microsoft's Zune -- infused the shirts with retro cred and his own '80s-inspired designs.

Variants include:

o The DOS Tangle: "The first logo you saw on a screen."
o The 101: "Learn to speak the language." Oooh, binary.
o The Misdemeanor: "Everyone deserves a second chance."

There's something the world needs now: mugshots of Bill Gates prowling the streets.

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Bratz Towed Out by the Lips, $99 iPhones, Devil's Advocate, Lego Fashion

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- Bratz could be yanked off shop shelves. A federal court ruled designer Carter Bryant guilty of developing the brand while working at Mattel. Well, there's one less plastic scapegoat in the world.

- Spitzer's back, bitches! -- as online columnist?!

- Rumor has it Wal-Mart'll be pushing $99 4-gig iPhones after Christmas. Huh.

- Todd Tilford -- who founded Pyro in Dallas -- joins Grey/NY as ECD.

- I feel epilepsy coming! This hallucinatory beverage experience brought to you by Omega 3 Smartfish and TBWA/Norway.

- "Cheese" + "Cupid" -- a hit on Google, if not for Wisconsin Cheese.

- Satan plays devil's advocate.

- Fashion a la Lego.



Ford, Motrin, Starbucks Separated at Birth?

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Adrants reader Christina Mejia found three commercial which looks strikingly similar. The first is the famed Motrin ad. The other two come from Ford and Starbucks.

It certainly does look like there were similar creative thoughts floating around during the creation of these commercials. Watch and let us know what you think.

Ford
Motrin
Starbucks

by Steve Hall    Dec- 5-08    
Topic: Brands, Commercials, Strange



De Beers Exploits the Mistletoe Moment

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Betty Everett once advised a shoop-happy generation that a man's true feelings lie in his kiss. That may be so. But if social media's taught us anything, it's that you are in no position to decide by yourself.

Thankfully there's De Beers, which gave us the chance to idly pass judgment on the kisses of many, many strangers. Does hubby love you? We'll decide.

For the last two weeks De Beers has been at a New York City Park, baiting apple-cheeked couples with a giant wreath of mistletoe. In exchange for a $5 donation to the Elton John AIDS Foundation, holiday romantics can leap beneath the wreath while 60 (count 'em, 60!) cameras immortalize the smooch from all 360 degrees.

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by Angela Natividad    Dec- 5-08    
Topic: Brands, Campaigns, Events, Good, Guerilla



Tango Urges Public to 'Make the Can Fist'

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British drink maker Tango is under threat but they aren't going down without a fight. They've launched a Save Tango campaign. From car jacking to underage labor to phone sex to...um...junkyard dancing Tango is screaming, "up yours manufacturers of smoothies and vitamin drinks, you will not squeeze Tango out of the market!"

Complete with a blog, videos, games, a Tangometer and even a petition to the Prime Minister, Tango isn't going to give up easily. Join the resistance. Make the Can Fist.

Created by BBH, the campaign has a good time poking fun at the "namby-pamby PC brigade," otherwise known as all those so-called "healthy" drinks that have become so prevalent.

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by Steve Hall    Dec- 5-08    
Topic: Brands, Campaigns, Online, Video










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