Sexploitation for a Bike. It's Almost Genius.


Titus -- whose luxury mountain bikes can range between $3370 and $7495 -- hopes to appeal to young, budget-taut users with a campaign tagged "It's worth a second job."

Each print piece manages to be slightly humiliating without leaving the kiddie park. A delicate balance. See variants:

o Phone sex operators
o Nude model

Food for thought: with $7495, you could buy three Macbook Pros, 32 iPod touches or 94 white earbuds. (Lisa Simpson would die of envy!)

Or, hell, you could get one of these.

Not that we care where you spend your hard-earned shekels; we're just putting it in perspective.


by Angela Natividad    Dec- 3-08    
Topic: Brands, Campaigns, Magazine, Poster

'Here Comes Pete, the Meat Puppet!'


When this is over, don't look at us and go, "What the hell is Diesel smo-kin'?" because we sure have no idea. (To be fair, smiles cracked when coke, whores and other misfortunes drove Pete the Meat Puppet to eat one of his own legs.)

One ad like this is quirky. But two? It's practically a spree.

For Diesel by FarFar and Legs. Reception's been mixed, but at least one person on YouTube seems to think the company's intentions are heart-healthy and noble.

All-singing, all-dancing meat magic below the drop.

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by Angela Natividad    Dec- 2-08    
Topic: Brands, Campaigns, Online, Strange, Video

Stella Basks Paper World in Warm Beery Glow


Lowe Roche/Toronto and Psyop have put together a devastatingly charming holiday ad for Stella Artois.

In it, a Geppeto-esque craftsman builds an elaborate paper dove. When night falls, she flies off his desk and descends upon a sleepy paper town -- all to park a snowflake (or is it a star?) at the base of a Stella Artois goblet, glowing like the Christ child.

Make haste and see. Users on, where the video serves as an intro, can also send "paper" stars -- glorified beer invites -- to friends. Options for appropriate "tone" include Custom, Poetic, to the Point and Sincere.

I picked Poetic.

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by Angela Natividad    Dec- 2-08    
Topic: Brands, Campaigns, Commercials, Good, Online, Television

No, No. He Doesn't HAVE Crabs, He's HALF Crab.


This random spot by Heat/SF for Electronic Arts depicts a tragic sk8erboi who can't play Skate It because he has crab claws for hands.

"All my friends play it. They say it's rad. It's just my dad married a ... crab."

Collective awwwww. Sucks to not be able to live the dream. But hey, he'll get over Skate It, and you know what they say about men who like fish.

By Green Dot.

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by Angela Natividad    Dec- 2-08    
Topic: Brands, Campaigns, Commercials, Games, Strange, Television

Ozzy Osbourne Faces Off with WoW's Prince of Darkness


The ad cash just keeps pouring in for Ozzy Osbourne. Fresh off that Samsung spot for Leo Burnett, he's enlisted with Mojo for a World of Warcraft promotion.

The more blitzed he is, the better. And it probably only helps when he makes batshit-insane statements like, "Well, maybe you're the one who's been riding a fucking CRAZY TRAIN!" while teetering. (In case you didn't catch that with your ears, captions -- now a staple for Ozzy cameos -- have been included.)

At spot's end, WoW's "What's your game?" slogan is modified with yet another bleeped-out F-bomb.

Just another piece of high art by production company Green Dot Films. The latter called it the most-viewed spot on YouTube this weekend. We don't know about that, but ratings have been generous.

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Bart Says Everything Steve Jobs Probably Only Says, Off the Record, to NYT Reporters.


Last Sunday The Simpsons took the piss out of Apple: the brand experience, the cult of the white earbuds and even Steve Jobs' sermons on the mount.

To incentivize the watch for hardcore ad-heads, wait 'til the end, when a dude with a mallet recreates Apple's "1984."

Magical. Experience Mapple -- "It's so sterile!" -- below the drop (courtesy of Hulu).

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by Angela Natividad    Dec- 2-08    
Topic: Brands, Good, Spoofs, Television, Trends and Culture

LL Bean Paints White Christmas on Cozy Canvas


Every scene in "Making Christmas," a glimpse into one family's holiday, belongs in a frame on a department store mantelpiece. It's a painfully pretty picture of someone else's life -- never mine, maybe yours; you can almost touch the glossiness.

I like the scene where The Men walk in with the presents, then there's coloured paper everywhere, then this short gorgeous shot of a doe-eyed freckled boy. Moments like that make an otherwise-discreet* ad priceless -- part of the narrative of a viewer's season.

All that lux, casual idleness is punctuated by a page number -- "Page 55," "Page 49" -- printed in LL Bean's catalogue typeface. Nice tie-in.

By GSD&M Idea City with help from Sticks+Stones. Background track is Valley Winter Song by Fountains of Wayne. More fun facts here.

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by Angela Natividad    Dec- 2-08    
Topic: Brands, Campaigns, Commercials, Television

Stripvertising, Social Media Etiquette, Pot-Driven Cautionary Tales


- Hurtin' for love? Advertise on a stripper's apple bottoms. Dolla make you holla! (Via.)

- BU needs money too.

- Mind your social media Ps and Qs.

- The rumours are true: it snows in Switzerland.

- Ivanka Trump blogs for

- Bogus Nike discount code. Boooo. (Hoooo.)

- Maybe that dam is somebody's house.

- Possibly the best marijuana PSA evar. If you watch it while high on 4/20, the universe will fold in on itself. Also, just for the record, I have ironed my hair while under the influence. It is so, so dangerous.

Starbucks Goes (red).


Late to a party long populated with the likes of AmEx, Apple, Converse, Motorola, Microsoft, Dell, The Gap, and Giorgio Armani, Starbucks finally joins the Product (red) brigade, spearheaded by U2's Bono to fight AIDS, tuberculosis and malaria.

Buy a Starbucks exclusive beverage, save lives in Africa! If the watch-worthiness of the ad isn't equal to the cause, it's at least a tribute to the crippling mediocrity that halos brands grown lazy and slow. Way to go, BBDO!

If I'm shocked, it's only because this didn't happen sooner. Really. This has to be a record for the amount of time a top-heavy "lifestyle" company's spent resisting the rejuvenating call of Bono.

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by Angela Natividad    Dec- 1-08    
Topic: Brands, Campaigns, Cause, Commercials, Promotions, Television

Crispin Trots Globe in Pursuit of Whopper Virgins


See teaser visuals for the Whopper Virgin campaign by Crispin Porter + Bogusky for Burger King. Turn the volume down unless you dig the cacophonous din of high-pitched wind instruments.

According to AdFreak, Crispin -- our fearless leader! -- will scour the world in search of people that have never tried a Whopper, then publish a documentary about this deep spiritual journey alongside director Stacy Peralta.

The site boasts footage of unravaged remote villages as well as cultural wisdom, of which this is just one example: "If you want a real opinion about a burger, ask someone who doesn't even have a word for burger."

Ahhh. Today their stomachs, tomorrow their labour force. It's enough to make Hernan Cortes beam with childlike delight.

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