Terry Richardson Shoots Sexed-Up 2013 Equinox Campaign

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Fitness brand Equinox has once again hooked up with photographer Terry Richardson to shoot the brand's 2013 ad campaign. The campaign, shot at the Pierre Koenig Stahl House in Hollywood Hills is said to "voyeuristically capture a moment made possible by the Equinox-powered body."

So the takeaway? If you work out at Equinox, you can look hot walking up stairs in high heels, slink across a pool table in a sexy cocktail dress, peer knowingly into the camera while laying on a bed as a headless hottie stands over you and strike a starter block pose naked while yet another impossibly hot woman drapes herself over your back.

See? Staying fit dertainly does have its benefits, right?

Richardson's work for the brand's 2012 campaign came under fire for degrading women.

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by Steve Hall    Jan- 3-13    
Topic: Brands, Campaigns, Racy, Strange



ElfYourself Goes Mobile

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For the first time in its storied ElfYourself history, OfficeMax has introduced an ElfYourself mobile app which allows anyone to "elf" themselves from anywhere and create a personalized video featuring their photos with dancing elves. So far, the app it is currently holding the No. 2 spot on the most downloaded free apps rankings on iTunes for iOS, according to AppData (alongside Google Maps #1).

To use the app, users can simply upload up to five photos of friends, family and more from their camera roll or Facebook, select a dance theme and the app will generate a custom ElfYourself video that users can share via email or post on Facebook.

by Steve Hall    Dec-19-12    
Topic: Brands, Mobile/Wireless



7 Companies That Are Capitalizing on the Mayan Apocalypse

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This article is written by Rachel Sprung, HubSpot's Brand & Buzz Coordinator. HubSpot is an all-in-one marketing software which helps businesses attract prospects and convert them into leads and customers.

Have you heard the rumors? In case you haven't, let's get you up to speed. The world will end December 21. At least that's the rumor. So what are you going to do? Buy canned food at the store? Board up your house? Prepare for an invasion of zombies?

No one really knows what to do to prepare for an apocalypse. But there are many companies who are using this legend to their advantage and creating creative marketing campaigns in preparation for the end of the world.

Here's what a few brands are doing.

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by Steve Hall    Dec-19-12    
Topic: Brands, Events



Gloria Jean Coffee Promotion Targeting Tall Women in Vietnam Backfires

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In celebration of the apparent increase in average height of women in Vietnam, Australian coffee brand Gloria Jean launched a promotion offering free coffee to women in the country 1.65 meters (about 5'6") or taller.

Predictably, the campaign, which followed a Vietnamese government campaign advocating official recognition of the increase in average national height, backfired following complaints the effort was offensive. The company has since cancelled the promotion

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by Steve Hall    Dec-14-12    
Topic: Brands, Promotions



The 12 Most Influential Brand Videos of 2012

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This guest post is written by Allan Johnson, Content Strategist at Sharethrough, a native video advertising company. Prior to Allan's time at Sharethrough, he was Director of Custom Content at Universal McCann.

Brand video content is no longer the playground for innovators and early adopters. Brands like GoPro have been built from scratch on video content, while others like Hot Wheels have been revitalized. A President, who made liberal use of video content, has been re-elected, and charities the world over have used poignant videos to activate volunteerism and increase contributions for causes ranging from clean water to marriage equality. As more successes pile up, more brands will produce video content to achieve their marketing goals.

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by Steve Hall    Dec-12-12    
Topic: Best, Brands, Social, Video



Infographic Pokes Fun at Crazy Clients

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Here's a bit of hilarity to brighten your day. Well, that is if you work in an ad agency. Sorry, clients, this time the joke is on you. But give it time. No doubt there is plenty to say about those agency primadonnas.

Central Desktop has put together an infographic highlighting the eight types of agency clients. From The Intruder to The Arsonist to The Ghost to The Henchman, all the stereotypes are covered.

Click here to see the infographic.

by Steve Hall    Dec-11-12    
Topic: Agencies, Brands



Beyonce Back With Pepsi in $50 Million Deal

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Almost ten years ago, Beyonce first appeared it what was, by far, one of the hottest Pepsi commercials ever to air. OK, that may be a bit of an over exaggeration but not to the gas station attendant whose jaw dropped when he watched Beyonce in all her bootyliciousness walk from her car to a Pepsi machine as Crazy in Love played.

Now, ten years later, Pepsi is, again, working with the star in a $50 million deal that will include a new "Live for Now" commercial as well as promotional appearances, her likeness on limited edition cans and a Creative Development Fund that will support Beyonce's various creative endeavors.

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by Steve Hall    Dec-10-12    
Topic: Brands, Celebrity



OneSpot Marries Benefits of Content Marketing With Reach of Advertising

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A couple weeks ago , I was briefed on a new company called OneSpot. Headed by venture capitalist and former head of interactive at the Houston Chronicle, Matt Cohen, the new company transforms existing content into ads that look more like content than ads.

After the briefing, I said the offering was "the perfect marriage of content marketing with the power and infrastructure of advertising." Yes, I really said that and yes, that quote is front and center on the OneSpot website which launches today.

Recently, so much has been written about content marketing which, as part of inbound marketing, is all about making sure the right information is in the right place when people come looking for it. But, people don't always know what to look for and they don't always know which available products and services could benefit them. Hence, the need for outbound marketing.

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by Steve Hall    Dec- 4-12    
Topic: Brands, Social, Tools



Axe Morning After Pillow Solves Cuddling Problem

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Some people love to cuddle. Others, not so much. Axe, the brand that's all about how its super smelly nature is irresistible to women, has come up with a solution for the problem it has created.

With help from DDB Latina Puerto Rico, Axe is introducing the Morning After Pillow, a device that will allow men to slip out of bed while their woman still gets to cuddle.

Axe. Always looking out for guy's needs.

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by Steve Hall    Dec- 3-12    
Topic: Brands, Video



Gap Celebrates True Love in Holiday Campaign

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With a campaign that touches upon the various forms of love and diverse family life, Gap is out with work that features Michael J, Fox and Tracy Pollan, musician Rufus Wainright and artist Jorn Weisbrodt, rapper Nas and his dad, the Atomics, Gia Coppola and Nathalie Love and others.

Created by Minneapolis-based Peterson Mills Hooks, the work aims to tout the brand's "love comes in every shade" campaign. The colorful and upbeat delivery is decidedly more low key and less in your face than, perhaps, Bennetton might approach the topic but that's Gap; non-controversial clothing for everyone.

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by Steve Hall    Nov-16-12    
Topic: Brands, Campaigns, Celebrity







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