Bank of America's New ATMs Harm Brand's Image


Dear Bank of America and Microsoft,

Your recent upgrade to the new state of the art ATMs which, among other things, can accept check and cash deposits without an envelope has been, shall we say, less than pleasant. Apart from all the disconcerting noises and beeps they make, did you really have to assign the Windows XP Ding sound to the machines which plays every time a button on the touchscreen is pushed? Hello?? That's the same sound everyone in the world hears when they mis-click or make an error on their PC.

Don't you think choosing that sound to represent common function on the ATM was, well, pretty stupid? Not to mention incredibly disconcerting to the person using the ATM? Do you really want everyone to think they are making an error every time they push a button? Was this some sick joke your programmers decided to play on the unsuspecting public? Would it really have been that difficult to have pick something else from the hundreds of other less disconcerting system sound God forbid, create a new one?

The last thing I want to feel when I'm using an ATM is that I'm making a mistake or, worse, it's making a mistake. Which brings me to my next topic...

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by Steve Hall    Nov-21-08    
Topic: Brands, Opinion

Feeling Lucky? Watch While Lotto Balls Decimate Your Fishbowl.


Or your aquarium, as the case may be. And while those winning numbers fall out of the sky, why not stick the dinette set under them? Fickle Fortune will buy you a new one. Someday.

By Colle+McVoy for the Minnesota State Lottery. The latter hosts a Daily Drawing show every night, which C+M helped reformat: instead of floating ping pong balls with lotto numbers, "viewers now get plummeting cast iron balls."

Who signed off on that idea?

Anyway, the spots linked above are two of 50 (probably equally disjointed) ads shot for the accompanying campaign. So if you're Minne-soootan, expect to see plenty of variants through '09. (Sorry.)

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by Angela Natividad    Nov-21-08    
Topic: Brands, Campaigns, Commercials, Strange, Television

In an ABSOLUT World, Everyone's a Lotto Winner


Which makes the reward potential about as exciting as "winning" a class action lawsuit.

This outdoor campaign for ABSOLUT vodka is running in New York and LA. As always, the idea is to tout the superiority of a world where ABSOLUT is boss. Case in point: getting tomorrow's lotto numbers instead of yesterday's.

Yeah, that would be cool. If you were, like, the only person awake in Times Square that morning.

Creative by TBWA\Chiat\Day out of NYC.

by Angela Natividad    Nov-21-08    
Topic: Brands, Campaigns, Outdoor

'LA Weekly' Shakes Ink-Splattered Death Rattle


The economy shake-up means hard times for everybody, but print news weeklies are probably among the heaviest-laden. Few people are willing to wait a day to see news in print; fewer still have the patience for a week, not when they can load Google News and have at it instantaneously.

In a desperate bid at self-preservation, the LA Weekly has launched "LONG LIVE PRINT." Weeklyites invaded the Detour Festival in Downtown LA to wave signs, distribute bookmarks (cringe) and ink the message onto other people's shirts with a printing press (nifty!).

Other media ran on newsstands and in the LA Weekly itself. See the creative in all its grungy glory:

Cool work by Ignited LA. Painfully valiant though, given that we've never thought much about the LA Weekly, and now we associate it with the struggle of by-weeklies to remain relevant in an increasingly by-the-Tweet kind of world.

by Angela Natividad    Nov-21-08    
Topic: Brands, Campaigns, Cause, Events, Guerilla, Newspaper, Outdoor

TGI Friday's Wants to Stripe You.


You know, like a candy cane, except with peeled-off bits of other people's faces.

To promote Give Me More Stripes, some kind of VIP dining rewards card, TGI Friday's launched the farcically kitschy Give Me More Stripes face striping widget.

Those reined into the Give Me More Stripes club get a coupon for a free appetizer, a one-time "front of the line" pass -- which could come in handy if you're ever insanely feening for jalapeno poppers -- and the ability to earn "stripes" for every dollar spent.

...Are those anything like big-top points?

by Angela Natividad    Nov-20-08    
Topic: Brands, Campaigns, Online, Promotions

Crush, Dentsu Canada 'Visualize' Lexus IS F


Provided with little more than an audio file of the Lexus IS F on the go, production company Crush was asked to visualize what the sound would look like. This is the result of that.

Pretty, and effective in its lack of language. I especially like the smoke circles. Last few scenes cut briefly to the car, the logo, the slogan: "The pursuit of perfection." Clean.

And infinitely more coherent than "F is everything you thought we weren't."

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by Angela Natividad    Nov-20-08    
Topic: Brands, Campaigns, Commercials, Television

Coach Tom Carries Staples into Social Media Scene


Staples is running a campaign called Gift it for Free, where 10,000 people could "win" any purchase they make at the store between November 16 and December 24.

To promote an already-feeble promotional effort, the marketing team invented a fictional character called Coach Tom, who from what I can tell just wanders around dispensing advice on winning to people that aren't interested, like Tai Chi practitioners and the Kings. At some point in his didactic prattling, he'll toss in a ramble about Gift it for Free, which doesn't visibly spark any interest in his existence.

Feels forced and campy. Also, the videos are too long. But whatev, see requisite YouTube, Facebook and Twitter pages. (Remember how everyone used to build a MySpace page too, and now nobody bothers? Sign of the changing times.)

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by Angela Natividad    Nov-19-08    
Topic: Bad, Brands, Campaigns, Online, Promotions

Tomb Raider Does Site-Takeover, Content-Manipulation Thing


From now through December, expect to see Lara Croft decimating your favourite gamer sites, starting with this one. (Pull the ring in the leaderboard to get her going.)

Once all that pesky content's out of the way, indulge in a big-ass HD ad for Tomb Raider: Underworld, plus free downloadable demo. By Eyeblaster, IGN and SF-based agency JVST.

Playful immersive ad experiences like this are very cool. We saw something similar last September for Wario Land: Shake It! on YouTube. As the video progressed, Wario's kicks, bumps and big fat jiggles utterly "destroyed" the profile page.

by Angela Natividad    Nov-19-08    
Topic: Brands, Campaigns, Games, Good, Online, Promotions

Disney Career Guarantees Nudity


So what does an "aging" Disney star do when she gets too old for Mickey? She gets nude, takes pictures, puts them on her laptop, loses the laptop at JFK, reports it stolen and then attempts to twist the whole thing into a career-shifting media frenzy. But unlike her younger Disney brethren, Miley Cyrus and Vanessa Hudgens who accidentally (or so it is assumed) found themselves in compromising positions, 25-year-old Cheetah Girl Adrienne Bailon's "compromising position" was entirely planned by her publicist Jonathon Jaxon.

Yes, the girl might as well be a grandmother in Disney's eyes. After a successful run with three Cheetah Girls movies and musical tours, the Cheetah Girls movie franchise has come to a close and Bailon will seemingly be put out to pasture to fend for herself in the "grownup world."

And so it goes. The blunt transition from Disney to adulthood, never an easy one, plays out again. It will happen (is happening) with Miley Cyrus, the entire crew of High School Musical fame, Camp Rock's Demi Lovato and Wizards of Waverly Place star Selena Gomez.

by Steve Hall    Nov-19-08    
Topic: Brands, Cable, Celebrity, Opinion

Diddy Bottles His Pheromones


We've seen plenty of evidence in the ad world of P. Diddy's self-deluded worldview: Ciroc Vodka, Burger King, Unforgivable.

Even so, I still choked a little upon catching sight of this two-page spread for I Am King, the direct and to-the-point moniker for his newest fragrance. Copy and packaging are flanked by The Man himself, tux-clad and perpetually defiant.

Diggin' how the spread lacks a sampler. Guess you're supposed to take it on faith that if Diddy shits it, it reeks of rosepetal.

by Angela Natividad    Nov-19-08    
Topic: Brands, Celebrity, Magazine, Promotions

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