Toshiba Embraces 'Redefined' Entertainment Experience. Kind Of.

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Hoping to make an impression on a market where content consumption meets user manipulation, Toshiba launched the world's first TimeSculpture ad.

Totally fun to watch after the beat-drop. Ends with "When what we watch constantly redefines itself, shouldn't how we watch it do the same?" Provocative.

Users are sent to toshiba.com/upscaling, where I thought I could play around with the TimeSculpture concept, but instead I kept getting herded elsewhere on the site and merched on a TV. Buzzkill. Neat virtual nav, though.

See making-of. Song featured in ad -- for people that are big on that -- is Air War by Crystal Castles.

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by Angela Natividad    Nov-13-08    
Topic: Brands, Campaigns, Commercials, Television



It's the World's Cuddliest Healthcare Site!

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To encourage Greenville, South Carolina-based users to explore the Bon Secours St. Francis Health System, Brains on Fire and Grow Interactive created Happy in Greenville, a deliciously simple information site.

"City secrets" enables users to click on an animated rendition of the city and read more about its sights -- farmer's market, Greenville Zoo, things like that. Hold your mouse down on the hot-air balloon to watch it shoot up and up.

To get down to business, read about St. Francis or find a doctor. Wherever your mouse may meander, the animation and overall experience are diligent and immersive, never too wordy -- like flipping through a really useful Richard Scarry book.

Good choice of background music, too: adds to the feel-good effect but you totally forget it's there.

by Angela Natividad    Nov-13-08    
Topic: Brands, Campaigns, Good, Online



Get It? It's a Play on that 'Full Coverage' Thing.

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In what I guess can be called a witty effort to explain the Collins reinsurance ad at left, a rep at Yamamoto Moss Mackenzie wrote us an email that began, "If you were going to do an ad for reinsurance brokerage, of course you'd think facial tattoos."

We were all, "Wait ... what?!"

Then we read the first line in the ad copy: "Everyone feels covered when we place reinsurance." And it was like, "Ohhhh."

Tagline follows: "Collins: predictability for a random world."

by Angela Natividad    Nov-13-08    
Topic: Brands, Campaigns, Magazine, Poster



HoneyShed Was Fun. Puma's $100 Million Is, Like, Way Better

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Droga5? Puma? Wait, what? This is confusing. Isn't Droga5 supposed to be the agency that creates whacko stuff like HoneyShed? They wouldn't dream of taking on a real client now would they? It seems so. Droga5 has come to the realization that agencies need to make money to stay afloat so why not accept $100 million from Puma?

OK, so fine. Droga5 already has "real" clients like MTV and Method. But puma will make those accounts look like a local car dealer account.

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by Steve Hall    Nov-12-08    
Topic: Agencies, Brands



Target Helps Christina Aguilera Hype 'Greatest Hits'

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Probably because the bulls-eye has more brand cachet than she does, Christina Aguilera's paired up with Target to promote Keeps Gettin' Better, a premature greatest-hits album buttressed by a handful of mediocre new tracks.

The ad features Aguilera in superhero Target garb, breaking through comic book frames like a cross between Frank Miller's Sin City and a less saucy version of Britney Spears' Toxic. It's infectious, mostly because Target knows how to play with the colour red. But it took a coupla watches to positively ID the once-ultra-visible pop diva.

Keeps Gettin' Better is available exclusively at the big-box. Possessed of timeless classics like Genie in a Bottle, Dirrty and something called Genie 2.0, we (don't) highly recommend it.

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by Angela Natividad    Nov-12-08    
Topic: Brands, Celebrity, Commercials, Promotions, Television



Microsoft Does 'I'm a PC' UGC Mash-Up Thing.

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"I'm a PC ... and I love the slimming effect of a purple striped shirt."

That's the profound kick-off to "Real PC," one of the :30 TV spots being cobbled together with clips from Microsoft's Upload Your Own 'I'm a PC' Ad! campaign. I saw one last night and winced; what is it about this effort that rings so painfully desperate? See more here.

These user-generated variants manage to be just as quirky and random as the originals, with a little amateur-vid spice tossed in. One guy at ad:tech's Millennial panel said he finds these ads more "democratic" than Apple's snarky but irresistible "Mac vs. PC" spots. He's not wrong; they definitely reek of The People's OS. For whatever that's worth.

Let's just hope Crispin didn't produce them on a Mac this time.

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Dell CMO Casey Jones Canned

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It seems the reported "probation" of Dell VP of Marketing Casey Jones has progressed to the expected outcome; he's been fired. Actually, he left last week but no on as Dell was all the interested in trumpeting his exit. The long and embattled path to the nirvana that was to be Enfatico continues to crumble underfoot.

A commenter on the Tribble Agency blog wrote, "Casey's grand illusion of creating his own agency, while being a client, proved to be another of his hare brained schemes. His own ego put him in the same planet as Sorell. I'm sure it will all start to unravel as other WPP units have engaged directly with Dell to save the day."

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by Steve Hall    Nov-11-08    
Topic: Agencies, Brands



Surprise! Ozzy Osbourne Still Gets Gigs

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Ad gigs, that is. But hey, if Richard Simmons is still gettin' 'em, there's hope for any and all, not least the Black Sabbath veteran who pre-dated emo with his slick ebony angst.

Under the banner "make yourself heard," Samsung demonstrates how the QWERTY keyboard on its Propel handset makes everyday communication easier for Ozzy, who -- face it -- has always suffered from some degree of misunderstanding.

This mirthy delight is brought to you by Leo Burnett and production company MJZ.

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Rats Flung from Helis, Obama's Facebook Push, SocNet-Addicted Mommy Bloggers

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- Be a GAMER. Made of steel. Video game school will show you how.

- The US Army is using webcasts by overseas soldiers to bait new recruits. The series is called -- wait for it! -- "Straight from Iraq." Soldiers are ready to take your questions.

- Keep up with Advergirl's social manifesto on how companies are using social media. It's illustrated!

- To remind us all how with-it and un-stodgy it is, Microsoft (I guess?) sends rats skydiving. Sick 'em, PETA.

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For 'Mad Men' Promo, Torke Brings '50s and '60s to Lisbon

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For season 2 of Mad Men, Torke dressed a passel of perpetual extras up in period costumes, complete with classic cars from the '50s and '60s. Thus coiffed, they wheeled around Lisbon distributing the "Mad Men News."

Not sold. The effort felt more Grease than Mad Ave., minus an Olivia Newton-John knockoff rockin 'the hotpants. If I were on the receiving end of one of those newsletters, I'd be shocked not to find a yearbook in my hand.

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by Angela Natividad    Nov-11-08    
Topic: Brands, Campaigns, Guerilla, Promotions










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