For Less than $10, the DIA Will Inspire and Engage!

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For year two of the Detroit Institute of Arts' "Let Yourself Go" rebrand, Perich Advertising + Design tapped Head Gear Animation/Toronto to produce two spots:

o In "Son of Hatman," Hatman takes his son to the museum. Seeing the art makes them part of it.

I once saw a Tales from the Darkside episode with a similar premise: a guy on the lam runs into a museum and prays to be hidden inside a peaceful painting of a fisherman. But because he spends his prayertime looking at a picture of Jesus being crucified, that's where God puts him. Oh, horrors.

o In "Thinker," a stumped writer leaps off his perch and hits the DIA for inspiration.

Writer's block hurts, and while I'm sure forking over $8 to see other people's masterpieces must help, I find it hard to believe he didn't try drinking first. It's the path of least resistance. Cheaper, too.

by Angela Natividad    Oct-30-08    
Topic: Brands, Campaigns, Commercials, Good, Television



Yawn. Microsoft Does Consumer Generated Content

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In typical ADD (or is it the brilliant acknowledgment of the public's ever shortening attention span) style, Crispin Porter + Bogusky is out with yet another iteration of Microsoft's $300 million campaign. This time, perhaps anticipating the fact $300 million might not remain $300 million given current economic conditions, the agency is treating us to...wait for it...CONSUMER-GENERATED CONTENT! Yes, you read that right, bucko! Rather than Jerry and Bill, we'll be treated to...Mr and Mrs. Nobody With A Video Camera.

The videos, which call for people to say, "I'm a PC" followed by some inanity, have been integrated into television commercials which are currently airing. Check out over 17,000 videos and photos here.

by Steve Hall    Oct-29-08    
Topic: Brands, Campaigns, Consumer Created



Hey Look, It's Digital Stalker Art!

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For its ongoing "Visionaries" campaign, ABSOLUT launched a three-month digital exhibit of Helmut Lang's Alles Gleich Schwer, a set of print artworks.

Beginning today, users can download a rotating variety of prints from the site, put together by Great Works.

At left is the one I downloaded. The image isn't much of a stunner, but note that my IP, location and download number and download time have been printed at left.

How novel: print art repurposed as digital dog-tag. Also vibes like a tribute to anyone that ever spent a sleepless night IP-tracing blog trolls. Hrm. Wonder if I should frame it.

by Angela Natividad    Oct-29-08    
Topic: Brands, Campaigns, Online, Strange



Allstate Celebrates Quirky Spirit of College Football

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Two av'rage Joes, Bergwood and Ham, kick off college football season by living large with the money Allstate saved them on car insurance.

Created by Leo Burnett, the campaign depicts them engaging in the decadent behaviour any red-blooded football fan would, if only he had the extra cash to burn.

With that said, watch with envy as they guzzle from a nacho fondue fountain, barbeque out of a trunk and, um, cross-dress.

Wanna join the tailgate? Visit Bergwood.net. The "Rivalry Central" link includes e-cards for friends that back lame teams -- and the Bergroll, a Bergwoodized Rickroll.

by Angela Natividad    Oct-29-08    
Topic: Brands, Campaigns, Commercials, Television



Paper Pigskin Advergame Reels Emails in for Sheraton

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Sheraton's Ultimate Paper Football Challenge is a little mindless fun for a slow workday. Keep an eye on that pesky west wind.

In case you naively wondered what paper football has to do with Sheraton, here's the catch: the game requires registration. I anticipate much spam in exchange for these two minutes of pleasure.

By Gigantic.

by Angela Natividad    Oct-29-08    
Topic: Brands, Games, Online



Not to Worry, Latchkey Kids: IKEA Won't Neglect You

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It breaks my heart to see this little boy fashion a monster out of clay, then wander around in search of someone who'll appreciate it.

Nobody does, and the boy wanders alone into the dark kitchen -- where, like magic, IKEA's Bjursta table produces a feast that brings his dispersed family members out of hiding. (Presumably to give him the love he so craves, but probably just so they can eat and run.)

In this spot from the same campaign, an Ektorp sofa liberates messy, popcorn-crunching couch potatoes in ways the outside world -- with its endless variety of VERBOTEN signs -- does not.

Simply-done and slightly magical, somewhat like IKEA. Produced by Outsider for agency St. Lukes Communications, client IKEA.

by Angela Natividad    Oct-28-08    
Topic: Brands, Campaigns, Commercials, Television



Pepsi Unveils Packaging to 'Digital and Social Media Influencers'

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Today, Pepsi, with strategic help from Edelman, reached out to 25 "digital and social media influencers" with three separately-shipped packages. The first contained five cans representing logo design from 1898 to 1950. The second contained five cans representing logo design from 1962 to 1998. The third contained (yes, you guessed it) the newly launched can design - six of them full of actual Pepsi.

Accompanying the final shipment was a DVD highlights of the company's 110 year history including the debut of the new logo and packaging across all product lines. You can watch the video here.

more »

by Steve Hall    Oct-27-08    
Topic: Brands, Packaging, Social



Guy Orders Water, Gets Luxe Sea Goddess

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America's going through a period of bottled water Puritanism. That is, it's officially out-of-vogue to hawk your (wastefully!) bottled H2O, unless you've got a green angle tied to it ... or you happen to be Evian.

But Mattoni doesn't just flaunt its water wares; it's downright decadent. See its refreshingly playful spot, where a despondent patron orders Mattoni water -- and gets a surprisingly lush response.

The English-speaking version is more brash and saucy, but I dig how the splashy dame steps right onto the table and caps the ad with her theatrically husky (read: dubbed-porn-ish) "Will that be with bubbles ... or without?"

Brava, Mattoni. By Black Mountain Studios VFX/Stuttgart and Velvet Mediendesign.

by Angela Natividad    Oct-27-08    
Topic: Brands, Commercials, Good, Television



Imagine if Your Cat Were a Person...

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...and not just any person, but a middle-aged, jobless man with a receding hairline and a turtleneck. One of those kinds who likes talking about his feelings, and who goes into ecstasies when you scratch his neck.

Would that make you more likely to feed him meat-enriched cat food?

Betting that it will, TBWA/Toronto and Partners Film/Toronto bring back Hubert, the meat-craving Whiskas "cat."

Heh. Funny. Know what else is funny? Toe fetishes, petulant manchildren that wear diapers in secret, and executives that pay dominatrixes $250/hr. to suspend mousetraps from their nipples.

by Angela Natividad    Oct-27-08    
Topic: Brands, Campaigns, Commercials, Strange, Television



Because Nothing's Cuter than a Second-Hand Costume, Right?

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This painfully cute Goodwill Halloween ad is like a benign form of brainwashing: you've got a repetitive jingle, high-pitched voices and adorable versions of monsters -- including Jason, oddly enough.

It's never warmed my heart more to watch a drop of blood slide slowly down a vampire's chin. Seriously -- I think my pupils dilated.

For Goodwill Los Angeles. The spot'll run until October 31.

by Angela Natividad    Oct-27-08    
Topic: Brands, Commercials, Promotions, Strange










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