Practice Hand-Eye Coordination While Eating Fried Chicken!


KFC partnered with the highly-addictive Guitar Hero World Tour for a cross-promotional something-or-other. Redeem codes for branded Guitar Hero cups from KFC Rocks.

More importantly, try your hand at this "crowd surfing" game. Hit the arrows to the beat, and keep your emo rocker dude from falling to the bottom of the mosh pit.

The game was put together by Creative Alliance, a KFC agency, in collaboration with The Basement Design + Motion. It's funny, though: after playing a few times, I craved both chicken and Dance, Dance Revolution.

by Angela Natividad    Oct-30-08    
Topic: Brands, Campaigns, Games, Online, Promotions, Sponsorship

Marketers Enjoy Insta-Promotion by Breaking World Records


Witness with envy as the world's largest beach ball -- 36 feet across -- alights upon a throng of Dallas citizens, hands high over heads like children with a giant parachute.

"that is fuckin incredible lol," gushes one of the more eloquent viewers on YouTube.

The ball, a promotional effort by Carnival Cruise Lines, set the world record for largest beach ball last Sunday. Witnesses to the historic moment were treated to live music, free food and cruise giveaways by Senior Cruise Director John Heald.

more »

by Angela Natividad    Oct-30-08    
Topic: Brands, Campaigns, Events, Guerilla, Promotions

Newsflash! Enfatico Launches Dell Campaign! Seriously


Oh look! There's a mouse! A server! A laptop! People! And a stupid headline, "I Choose to Take my Own Path." Must be a B to B ad campaign. Yup, it is. An Indian one. From Dell. By Enfatico.

Why does all IT advertising have to suck? Hmm, maybe it's just practice. You know, for when, 18 months from now, Enfatico finally gets around to launching a consumer campaign.

JFC. make it stop. Please.

by Steve Hall    Oct-30-08    
Topic: Agencies, Brands, Campaigns

Hey. It's, Like, a Really Long Obama Ad


This half-hour Obama spot aired on eight networks during prime-time last night. (Sorta like the Presidential debates ... except with just one candidate.)

It's slow-moving and demagogic, with the distinct vanilla flavor of Christian family TV, but Obama's honeyed tone is soothing, like a lullaby. As an added bonus, it's oddly devoid of plumbers named Joe.

"I didn't get a church-related feeling, but my wife loved the wheat," said colleague Michael Kimsal when we discussed the ad this morning. "We then watched the pundits afterward, and half of them loved the wheat too."

Building on that hard-up plebe vibe, Adrants reader Olivier was all, "Felt like Grapes of Wrath II at times."

by Angela Natividad    Oct-30-08    
Topic: Brands, Campaigns, Political, Specialty, Television

For Less than $10, the DIA Will Inspire and Engage!


For year two of the Detroit Institute of Arts' "Let Yourself Go" rebrand, Perich Advertising + Design tapped Head Gear Animation/Toronto to produce two spots:

o In "Son of Hatman," Hatman takes his son to the museum. Seeing the art makes them part of it.

I once saw a Tales from the Darkside episode with a similar premise: a guy on the lam runs into a museum and prays to be hidden inside a peaceful painting of a fisherman. But because he spends his prayertime looking at a picture of Jesus being crucified, that's where God puts him. Oh, horrors.

o In "Thinker," a stumped writer leaps off his perch and hits the DIA for inspiration.

Writer's block hurts, and while I'm sure forking over $8 to see other people's masterpieces must help, I find it hard to believe he didn't try drinking first. It's the path of least resistance. Cheaper, too.

by Angela Natividad    Oct-30-08    
Topic: Brands, Campaigns, Commercials, Good, Television

Yawn. Microsoft Does Consumer Generated Content


In typical ADD (or is it the brilliant acknowledgment of the public's ever shortening attention span) style, Crispin Porter + Bogusky is out with yet another iteration of Microsoft's $300 million campaign. This time, perhaps anticipating the fact $300 million might not remain $300 million given current economic conditions, the agency is treating us to...wait for it...CONSUMER-GENERATED CONTENT! Yes, you read that right, bucko! Rather than Jerry and Bill, we'll be treated to...Mr and Mrs. Nobody With A Video Camera.

The videos, which call for people to say, "I'm a PC" followed by some inanity, have been integrated into television commercials which are currently airing. Check out over 17,000 videos and photos here.

by Steve Hall    Oct-29-08    
Topic: Brands, Campaigns, Consumer Created

Hey Look, It's Digital Stalker Art!


For its ongoing "Visionaries" campaign, ABSOLUT launched a three-month digital exhibit of Helmut Lang's Alles Gleich Schwer, a set of print artworks.

Beginning today, users can download a rotating variety of prints from the site, put together by Great Works.

At left is the one I downloaded. The image isn't much of a stunner, but note that my IP, location and download number and download time have been printed at left.

How novel: print art repurposed as digital dog-tag. Also vibes like a tribute to anyone that ever spent a sleepless night IP-tracing blog trolls. Hrm. Wonder if I should frame it.

by Angela Natividad    Oct-29-08    
Topic: Brands, Campaigns, Online, Strange

Allstate Celebrates Quirky Spirit of College Football


Two av'rage Joes, Bergwood and Ham, kick off college football season by living large with the money Allstate saved them on car insurance.

Created by Leo Burnett, the campaign depicts them engaging in the decadent behaviour any red-blooded football fan would, if only he had the extra cash to burn.

With that said, watch with envy as they guzzle from a nacho fondue fountain, barbeque out of a trunk and, um, cross-dress.

Wanna join the tailgate? Visit The "Rivalry Central" link includes e-cards for friends that back lame teams -- and the Bergroll, a Bergwoodized Rickroll.

by Angela Natividad    Oct-29-08    
Topic: Brands, Campaigns, Commercials, Television

Paper Pigskin Advergame Reels Emails in for Sheraton


Sheraton's Ultimate Paper Football Challenge is a little mindless fun for a slow workday. Keep an eye on that pesky west wind.

In case you naively wondered what paper football has to do with Sheraton, here's the catch: the game requires registration. I anticipate much spam in exchange for these two minutes of pleasure.

By Gigantic.

by Angela Natividad    Oct-29-08    
Topic: Brands, Games, Online

Not to Worry, Latchkey Kids: IKEA Won't Neglect You


It breaks my heart to see this little boy fashion a monster out of clay, then wander around in search of someone who'll appreciate it.

Nobody does, and the boy wanders alone into the dark kitchen -- where, like magic, IKEA's Bjursta table produces a feast that brings his dispersed family members out of hiding. (Presumably to give him the love he so craves, but probably just so they can eat and run.)

In this spot from the same campaign, an Ektorp sofa liberates messy, popcorn-crunching couch potatoes in ways the outside world -- with its endless variety of VERBOTEN signs -- does not.

Simply-done and slightly magical, somewhat like IKEA. Produced by Outsider for agency St. Lukes Communications, client IKEA.

by Angela Natividad    Oct-28-08    
Topic: Brands, Campaigns, Commercials, Television

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