Paper Pigskin Advergame Reels Emails in for Sheraton


Sheraton's Ultimate Paper Football Challenge is a little mindless fun for a slow workday. Keep an eye on that pesky west wind.

In case you naively wondered what paper football has to do with Sheraton, here's the catch: the game requires registration. I anticipate much spam in exchange for these two minutes of pleasure.

By Gigantic.

by Angela Natividad    Oct-29-08    
Topic: Brands, Games, Online

Not to Worry, Latchkey Kids: IKEA Won't Neglect You


It breaks my heart to see this little boy fashion a monster out of clay, then wander around in search of someone who'll appreciate it.

Nobody does, and the boy wanders alone into the dark kitchen -- where, like magic, IKEA's Bjursta table produces a feast that brings his dispersed family members out of hiding. (Presumably to give him the love he so craves, but probably just so they can eat and run.)

In this spot from the same campaign, an Ektorp sofa liberates messy, popcorn-crunching couch potatoes in ways the outside world -- with its endless variety of VERBOTEN signs -- does not.

Simply-done and slightly magical, somewhat like IKEA. Produced by Outsider for agency St. Lukes Communications, client IKEA.

by Angela Natividad    Oct-28-08    
Topic: Brands, Campaigns, Commercials, Television

Pepsi Unveils Packaging to 'Digital and Social Media Influencers'


Today, Pepsi, with strategic help from Edelman, reached out to 25 "digital and social media influencers" with three separately-shipped packages. The first contained five cans representing logo design from 1898 to 1950. The second contained five cans representing logo design from 1962 to 1998. The third contained (yes, you guessed it) the newly launched can design - six of them full of actual Pepsi.

Accompanying the final shipment was a DVD highlights of the company's 110 year history including the debut of the new logo and packaging across all product lines. You can watch the video here.

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by Steve Hall    Oct-27-08    
Topic: Brands, Packaging, Social

Guy Orders Water, Gets Luxe Sea Goddess


America's going through a period of bottled water Puritanism. That is, it's officially out-of-vogue to hawk your (wastefully!) bottled H2O, unless you've got a green angle tied to it ... or you happen to be Evian.

But Mattoni doesn't just flaunt its water wares; it's downright decadent. See its refreshingly playful spot, where a despondent patron orders Mattoni water -- and gets a surprisingly lush response.

The English-speaking version is more brash and saucy, but I dig how the splashy dame steps right onto the table and caps the ad with her theatrically husky (read: dubbed-porn-ish) "Will that be with bubbles ... or without?"

Brava, Mattoni. By Black Mountain Studios VFX/Stuttgart and Velvet Mediendesign.

by Angela Natividad    Oct-27-08    
Topic: Brands, Commercials, Good, Television

Imagine if Your Cat Were a Person...


...and not just any person, but a middle-aged, jobless man with a receding hairline and a turtleneck. One of those kinds who likes talking about his feelings, and who goes into ecstasies when you scratch his neck.

Would that make you more likely to feed him meat-enriched cat food?

Betting that it will, TBWA/Toronto and Partners Film/Toronto bring back Hubert, the meat-craving Whiskas "cat."

Heh. Funny. Know what else is funny? Toe fetishes, petulant manchildren that wear diapers in secret, and executives that pay dominatrixes $250/hr. to suspend mousetraps from their nipples.

by Angela Natividad    Oct-27-08    
Topic: Brands, Campaigns, Commercials, Strange, Television

Because Nothing's Cuter than a Second-Hand Costume, Right?


This painfully cute Goodwill Halloween ad is like a benign form of brainwashing: you've got a repetitive jingle, high-pitched voices and adorable versions of monsters -- including Jason, oddly enough.

It's never warmed my heart more to watch a drop of blood slide slowly down a vampire's chin. Seriously -- I think my pupils dilated.

For Goodwill Los Angeles. The spot'll run until October 31.

by Angela Natividad    Oct-27-08    
Topic: Brands, Commercials, Promotions, Strange

Asics Shine in Giant Lite-Brite


Lori Kanary, an artist known for cobbling pictures together out of Lite-Brite, was recently commissioned to build the world's biggest Lite-Brite image -- a garishly-coloured Asics shoe.

Impressive. Though part of me is just relieved Asics didn't reach for the graffiti artists, which are making a tidy living off shoe labels experiencing crises of brand relevance. The other part of me is resentful of how, as a kid, I never even got to touch a Lite-Brite.

This time could be different, however. Splashlight Studios will be exhibiting the Asics Lite-Brite, starting with New York, for the next six months. Think there'll be guards around it?

by Angela Natividad    Oct-27-08    
Topic: Brands, Guerilla, Outdoor, Promotions

Wii Music Makes Nostalgia Play with Mario Bros. Theme


This infectious Wii Music ad depicts people in shelves, sorta like notes in sheet music, playing individual melodies with a Wiimote. As the spot progresses, they all tap into the original Super Mario Bros. theme song.

Very cool. It reminds me a bit of those iPod ads that featured silhouettes of people jamming out to whatever they were listening to.

Like iPod, Wii's become a lifestyle brand, except it's less self-conscious and more democratic. Everybody plays, even grandma.

by Angela Natividad    Oct-27-08    
Topic: Brands, Campaigns, Commercials, Good, Promotions, Television

Sony Ericsson: Be the Star of Your Own YouTube Video!


Because everyone knows that's tough to do.*

Check out Ericsson's Darkside campaign, where you plug your likeness into a pre-made spooky YouTube video.

Brando, the left-of-center agency responsible, even provided one-click ways to "viral it out" via Facebook and email. So, like, wow, you don't have to do jack to get your face on the front of the internets.

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by Angela Natividad    Oct-24-08    
Topic: Brands, Campaigns, Online, Promotions

Draft/FCB Shake Up Coming, DirecTV Gets Ideas, Enfatico'd Ethics


- George Parker's spies have informed him there may be a "major shake up" coming soon to a Draft/FCB office near you.

- You've seen all those DirecTV ads, right? The ones that play off the scenes of various movies? The current one pays homage to Poltergeist. Tirico Suave has plenty of suggestions for more.

- With Guns 'N Roses releasing its Chinese Democracy album soon, Dr. Pepper, who claimed they couldn't get it done this year (and if they did, would give a free bottle of Dr. Pepper to everyone in America) must now live up to its promise.

- Audi asks you to Meet the Beckers.

- If you want to hear a bunch of experts on the topic of the internet benefiting small businesses, sign up for the Solution Stars Video Conference. Apparently, I'm an expert because I'm one of the speakers. But, you'll have to watch and decide.

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by Steve Hall    Oct-24-08    
Topic: Agencies, Brands, Campaigns

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