Air New Zealand's running a new campaign called "Is it just a kiwi thing?", characterized by unusual guerrilla stunts. (See cranial billboards. Yes, the PR woman says, those are real tats. I'm shaking my head right now.)
To promote its launch, a B747 pilot alighted upon an unfinished billboard in London, sporting a paintbrush and some splashy blue paint.
Maybe it thought "SFW XXX" gave people the wrong idea. Alongside new buddy the Accompanied Literary Society (which seeks to revive the culture of literary salons), Diesel asked celebrity authors to produce some short stories for its latest outdoor campaign.
The so-called "Flash Fiction" was broadcast on the face of One York Place, NYC, over the course of three days.
Totally falls into the shadow of HBO Voyeur (BBDO/NY). And while I like the idea of reviving the literary salon, I'm inclined to think people -- myself included -- are more receptive to illustrative storytelling. Especially when they have to read them off the side of a building.
By Idealogue and PanOptic Motion.
Here's a spot comparing the Chevy Traverse to "a sudden downpour of shoes." It's the latest in a campaign that debuted during the Beijing Olympics. (Remember the ad with the half-nekkid man ironing shirts?)
Facile premise: the Traverse is everything you've ever wanted. To illustrate that point, stereotypes of everything "we've" ever wanted are used. Hot men that iron? A hailstorm of shoes?
If nothing else, this spot's more coherent than the last. In August, I spent at least eight minutes on Twitter trying to figure out Shirtless Man's relation to folding seats.
What better way to get self-conscious Millennials to the ballot than with a bunch of celebs being gratuitously cool, slightly ironic and occasionally almost (but not quite!) deep?
Look, look, it's Bill Maher in a blazer, prattling about elitists. It ends with "Vote for BBQ" -- except BBQ is written in a Mad Libs sorta way, so you know the "vote for" is open to whatever motivation, however bizarre or irrelevant, you've got.
Because hey, that's democracy.
To promote Night of the AdEaters, a 40-country show that screens ads from around the world in a no-holds-barred atmosphere, Euro RSCG/London resuscitated some of the ad icons it helped create.
The idea was to convey what someone might experience the morning after an indulgent ad event. (Odd, DDB/Stockholm seemed similarly inspired for the Roy awards.) At left, see the Cadbury Gorilla at the end of a tooth-scraper. Here's Flat-Head Eric in the same context, and the Energizer Bunny on dental floss.
The shit people put in your drinks!
Night of the AdEaters happens on October 16 at London's Bloomsbury Theatre. Tickets have sold out since the campaign started running.
Coffees of Hawaii put a floating coffee bar on the swim course at Kona during the Ironman Triathlon World Championship. (They did it last year too. See pics.)
To ensure nobody would miss the hype-heavy, espresso-peddling raft bobbing near shore, it targeted swimmers with ads on the sea bed.
Neat idea. Neater still: if the flyers were clues to an undersea treasure hunt, and if, at the end of the hunt, people found -- not dubloons! -- but hazelnut coffee bean samples. Their expressions alone would make the effort worth it.
Weiden + Kennedy has created another beautiful commercial for Nike. This one is direct by David Fincher and illustrates the glory of life's successes and accomplishments by following the lives and differing skills of two child athletes turned NFL football players, LaDainian Tomlinson and Troy Polamalu.
Adding appropriate emotion to the commercial is a remix of Ennio Marricone's moving L'estasi Dell'oro from the classic film The Good, The Bad and the Ugly, a film everyone should see if only for its grandiose spaghetti western cheesiness. Not to mention Clint Eastwood in his early cowboy years.
You probably know Baz Luhrmann by reputation, if not by name. He directed Strictly Ballroom, a tribute to the art of dance; Romeo + Juliet, his altar to the written word; and Moulin Rouge!, a garish but dazzling musical homage to pop culture.
He's just completed his latest film, Australia. I don't know much about it, but -- here's an interesting twist -- he's promoting it through a tourism gig.
DDB Worldwide -- which represents Tourism Australia -- tapped Lurhmann for its "Come Walkabout" campaign, which is technically for Australia but also for Australia. In the debut spot, a mystical (and naked?) little boy encourages a stressed woman to defect from her unraveling life.
- MySpace MyAds, live in beta.
- OMG Elle and Stardoll!
- Celebrating 10 years as pop star and leader of the new world order, Google walks down memory lane with some happy worker bees. I'm guessing that the gushers chosen weren't day care patrons. Or hungry.
Money Shot, Butchered
May 8, 2005: When Tiger Woods made that famous 16th hole shot, leaving the Nike golf ball hanging on the edge of the cup, swoosh visible for two long seconds before dropping in, the ad industry speculated wildly over over how Nike would turn this moment into a commercial. Well, three weeks passed, nothing was released and the industry gave up hope. In the meantime - actually, the day the shot occurred, Joe Jaffe, pointed out this perfect opportunity for Nike and created a spec spot on his own. Simply and without un-necessary editorializing, Jaffe's version illustrated the miraculous moment and ended quietly with "Just do it." It took a fantastic sporting moment, which needed no additional explanation, and commercialized it beautifully.