Grab the Fridge! There's a Guinness Truck on the Street

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In "Fridge Magnet," a Guinness truck stops in a Buenos Aires neighborhood, gets all magically magnetic and starts drawing refrigerators to itself.

Notably, one random guy looks down at his glass of Guinness, which appears to be frothing mischievously. There's a beer with some naughty ideas ... and possibly a deep-seated affection for puns. "It's alive inside," the ad concludes -- half-joking, half-not.

By Irish International BBDO. I liked Saatchi & Saatchi's "Spoken Word" better, but "Fridge Magnet" is more in line with the casual "beer" persona. It also manages to pull that off without forsaking Guinness's sense of playful enigma. Nice.

by Angela Natividad    Oct-16-08    
Topic: Brands, Campaigns, Commercials, Good, Television



Digital Dives, Pessimism Pervades, Parker Prowls, Brand Gene Discovered

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- David Armano has mapped the Agency Path to Enlightenment. From Cannes to creativity, it's all there.

- The economy's nosedive is taking a bite out of "experimental" media such as virtual worlds, mobile and widgets according to the Wall Street Journal.

- Economic negativity is now running rampant in advertising. Come on, people. A little "glass half full" optimism can't really be a bad thing, can it?

- George Parker is on a mission so save WPP by...um...buying it?

- McKinney has emerged triumphant from the agency smack down for the Sherein-Williams account.

- Repower America has sparked a heated debate on YouTube with its commercialhttp://www.youtube.com/watch?v=QmEUHeI7fzE urging us to break oils lock on government.

more »

by Steve Hall    Oct-15-08    
Topic: Agencies, Brands, Research, Trends and Culture



Just Another Square in a Wide-Brimmed Hat.

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Jake of Zoomdoggle is scruffy and cute, so you must love him. Do everything he says. In this case, find the 8000 Indiana Jones hats he and his friends have hidden all over LA, and take pictures of yourself being just as animated and ironic as he is. (Don't forget to tag them!)

Adrants reader Jay notes this apparently casual scavenger hunt was announced the same day Indiana Jones and the Kingdom of the Crystal Skull came out on DVD, so he's pegged it as a below-the-radar marketing ploy. "Wonder what they're going to do with all the pictures," he ruminates suggestively.

I'm sure we'll all find out.

UPDATE: Cunning's 'fessed to using Jake and Friends as vehicles for an over-arching Indiana Jones promotion. (Not in so many words, but I feel my assumptions are safe -- or if not, they'll be corrected with lightning speed. See comments.)

Nice save.

by Angela Natividad    Oct-15-08    
Topic: Brands, Games, Guerilla, Online, Promotions, Social



Painting Pilot Finishes Off Wordless Billboard

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Air New Zealand's running a new campaign called "Is it just a kiwi thing?", characterized by unusual guerrilla stunts. (See cranial billboards. Yes, the PR woman says, those are real tats. I'm shaking my head right now.)

To promote its launch, a B747 pilot alighted upon an unfinished billboard in London, sporting a paintbrush and some splashy blue paint.

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by Angela Natividad    Oct-14-08    
Topic: Brands, Campaigns, Guerilla, Promotions



Love Diesel for its Mind, Not Just its Brain*

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Maybe it thought "SFW XXX" gave people the wrong idea. Alongside new buddy the Accompanied Literary Society (which seeks to revive the culture of literary salons), Diesel asked celebrity authors to produce some short stories for its latest outdoor campaign.

The so-called "Flash Fiction" was broadcast on the face of One York Place, NYC, over the course of three days.

Totally falls into the shadow of HBO Voyeur (BBDO/NY). And while I like the idea of reviving the literary salon, I'm inclined to think people -- myself included -- are more receptive to illustrative storytelling. Especially when they have to read them off the side of a building.

By Idealogue and PanOptic Motion.

more »

by Angela Natividad    Oct-14-08    
Topic: Brands, Campaigns, Cause, Guerilla, Outdoor



Is a Chevy Anything Like a Hailstorm of Shoes?

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Here's a spot comparing the Chevy Traverse to "a sudden downpour of shoes." It's the latest in a campaign that debuted during the Beijing Olympics. (Remember the ad with the half-nekkid man ironing shirts?)

Facile premise: the Traverse is everything you've ever wanted. To illustrate that point, stereotypes of everything "we've" ever wanted are used. Hot men that iron? A hailstorm of shoes?

If nothing else, this spot's more coherent than the last. In August, I spent at least eight minutes on Twitter trying to figure out Shirtless Man's relation to folding seats.

by Angela Natividad    Oct-14-08    
Topic: Brands, Campaigns, Commercials, Television



Celebs, Scribbles, Gap Try Stimulating Youth Vote

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What better way to get self-conscious Millennials to the ballot than with a bunch of celebs being gratuitously cool, slightly ironic and occasionally almost (but not quite!) deep?

Look, look, it's Bill Maher in a blazer, prattling about elitists. It ends with "Vote for BBQ" -- except BBQ is written in a Mad Libs sorta way, so you know the "vote for" is open to whatever motivation, however bizarre or irrelevant, you've got.

Because hey, that's democracy.

more »



At AdEaters, Watch for Roofies ... and Teeny Little Gorillas

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To promote Night of the AdEaters, a 40-country show that screens ads from around the world in a no-holds-barred atmosphere, Euro RSCG/London resuscitated some of the ad icons it helped create.

The idea was to convey what someone might experience the morning after an indulgent ad event. (Odd, DDB/Stockholm seemed similarly inspired for the Roy awards.) At left, see the Cadbury Gorilla at the end of a tooth-scraper. Here's Flat-Head Eric in the same context, and the Energizer Bunny on dental floss.

The shit people put in your drinks!

Night of the AdEaters happens on October 16 at London's Bloomsbury Theatre. Tickets have sold out since the campaign started running.

by Angela Natividad    Oct-14-08    
Topic: Brands, Campaigns, Industry Events, Magazine, Poster



Coral Reefs Become Placeholders for a New Kind of Outdoor

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Coffees of Hawaii put a floating coffee bar on the swim course at Kona during the Ironman Triathlon World Championship. (They did it last year too. See pics.)

To ensure nobody would miss the hype-heavy, espresso-peddling raft bobbing near shore, it targeted swimmers with ads on the sea bed.

Neat idea. Neater still: if the flyers were clues to an undersea treasure hunt, and if, at the end of the hunt, people found -- not dubloons! -- but hazelnut coffee bean samples. Their expressions alone would make the effort worth it.

by Angela Natividad    Oct-14-08    
Topic: Brands, Events, Guerilla, Promotions



Nike Gets Good, Bad and Ugly

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Weiden + Kennedy has created another beautiful commercial for Nike. This one is direct by David Fincher and illustrates the glory of life's successes and accomplishments by following the lives and differing skills of two child athletes turned NFL football players, LaDainian Tomlinson and Troy Polamalu.

Adding appropriate emotion to the commercial is a remix of Ennio Marricone's moving L'estasi Dell'oro from the classic film The Good, The Bad and the Ugly, a film everyone should see if only for its grandiose spaghetti western cheesiness. Not to mention Clint Eastwood in his early cowboy years.

by Steve Hall    Oct-13-08    
Topic: Brands, Commercials, Good










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