Microsoft Hires Designer of Famed Microsoft Redesign Project

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Back in July, LA Art Center College of Design student Andrew Kim proposed a redesign of Microsoft branding. His idea, encapsulated on this website, went viral and Microsoft took notice. And hired him.

Yes. Microsoft has hired Andrew Kim. Of the news, Kim wrote, "I'll be designing for Microsoft as of summer. I promise that I'll make the my greatest work ever while I'm there."

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by Steve Hall    Jan-22-13    
Topic: Brands



American Airlines Logo Must be Pretty Big to See From the Ground

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- The new American Airlines logo is great and all but could people really see it from the ground?

- The One Club's Annual Creative Hall of Fame event that is taking place in NYC this coming Tuesday night. This year, Advertising Legends Steve Hayden, Martin Puris, Jim Riswold and John Webster are being honored for their lifetime of achievements in the industry.

- BBDO New York has, for the sixth time, placed number one on The Directory Big Won, a directory of most awarded agencies

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by Steve Hall    Jan-18-13    
Topic: Agencies, Brands



How Subway Should Have Responded to the 11 Inch Sub Kerfuffle

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As you may have read, a Perth teenager, reportedly Matt Corby, posted a picture (which was Liked 100,000 times before disappearing) of a footlong sub with a tape measure on it showing the sub just 11 inches long. Predictably, an epic firestorm ensued on social media. And some responses by Subway don't seem quite as genuine as they should.

Subway Australia responded (post that begins with "Who LIKES the sound of free avo on their sub?!") to the swirling tempest in a teacup by saying, "With regards to the size of the bread and calling it a footlong, "SUBWAY FOOTLONG" is a registered trademark as a descriptive name for the sub sold in Subway Restaurants and not intended to be a measurement of length."

On its Facebook pages around the world, Subway is responding but many of its comments are simple deflections and reiterations of the fact the sub is simply called a footlong but that baking processes can affect actual length

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by Steve Hall    Jan-18-13    
Topic: Brands, Opinion, Social



Do Target's New Ads Misogynistically Objectify Women?

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Just what the hell is this new Mono-created Target ad attempting to convey?

Climbing a ladder in heels is difficult? Women are "challenged" by ladder climbing? Life throws many curve balls in a woman's path? Women don't know how to screw and unscrew a light bulb?

And how about the rest of the ads in the series?

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by Steve Hall    Jan-17-13    
Topic: Brands, Opinion, Racy



Confess Your Creative Sins With 'The Creative Confessional'

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If you've worked in advertising for longer than, well, a day, you have sins to confess. And what better place to confess your sins than on The Creative Confessional. Not only will you be able to rid your mind of your sins but you will also be able to commiserate with a brotherhood of other creative sinners. You can also vote to absolve or condemn your fellow sinners. Some recent confessions include

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by Steve Hall    Jan-17-13    
Topic: Agencies, Brands



Please Don't Play With My V-Spot

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As you may have realized, we're somewhat partial to the sex-sells approach to advertising here at Adrants. That said, there are limits and there are matters of taste. Writing on Venture Beat, Jolie O'Dell brings to our attention a promotional email she was sent by voice-control company Voco touting their booth at next week's CES in Las Vegas.

Next to a pair of disembodied legs, the ad urges the reader to "Play with my V-Spot. Another image of a woman's red-lipped open mouth carries the headline, "Because oral is better."

Created by Dirk Marketing, the ads shamelessly tie the the product to a woman's vagina and the act of giving a blow job. O'Dell, a classy and refined woman if ever there was one - something you immediately realize once you meet her - eloquently castigates Voco for it's seemingly out of touch approach to marketing.

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by Steve Hall    Jan- 4-13    
Topic: Brands, Opinion, Racy



Terry Richardson Shoots Sexed-Up 2013 Equinox Campaign

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Fitness brand Equinox has once again hooked up with photographer Terry Richardson to shoot the brand's 2013 ad campaign. The campaign, shot at the Pierre Koenig Stahl House in Hollywood Hills is said to "voyeuristically capture a moment made possible by the Equinox-powered body."

So the takeaway? If you work out at Equinox, you can look hot walking up stairs in high heels, slink across a pool table in a sexy cocktail dress, peer knowingly into the camera while laying on a bed as a headless hottie stands over you and strike a starter block pose naked while yet another impossibly hot woman drapes herself over your back.

See? Staying fit dertainly does have its benefits, right?

Richardson's work for the brand's 2012 campaign came under fire for degrading women.

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by Steve Hall    Jan- 3-13    
Topic: Brands, Campaigns, Racy, Strange



ElfYourself Goes Mobile

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For the first time in its storied ElfYourself history, OfficeMax has introduced an ElfYourself mobile app which allows anyone to "elf" themselves from anywhere and create a personalized video featuring their photos with dancing elves. So far, the app it is currently holding the No. 2 spot on the most downloaded free apps rankings on iTunes for iOS, according to AppData (alongside Google Maps #1).

To use the app, users can simply upload up to five photos of friends, family and more from their camera roll or Facebook, select a dance theme and the app will generate a custom ElfYourself video that users can share via email or post on Facebook.

by Steve Hall    Dec-19-12    
Topic: Brands, Mobile/Wireless



7 Companies That Are Capitalizing on the Mayan Apocalypse

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This article is written by Rachel Sprung, HubSpot's Brand & Buzz Coordinator. HubSpot is an all-in-one marketing software which helps businesses attract prospects and convert them into leads and customers.

Have you heard the rumors? In case you haven't, let's get you up to speed. The world will end December 21. At least that's the rumor. So what are you going to do? Buy canned food at the store? Board up your house? Prepare for an invasion of zombies?

No one really knows what to do to prepare for an apocalypse. But there are many companies who are using this legend to their advantage and creating creative marketing campaigns in preparation for the end of the world.

Here's what a few brands are doing.

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by Steve Hall    Dec-19-12    
Topic: Brands, Events



Gloria Jean Coffee Promotion Targeting Tall Women in Vietnam Backfires

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In celebration of the apparent increase in average height of women in Vietnam, Australian coffee brand Gloria Jean launched a promotion offering free coffee to women in the country 1.65 meters (about 5'6") or taller.

Predictably, the campaign, which followed a Vietnamese government campaign advocating official recognition of the increase in average national height, backfired following complaints the effort was offensive. The company has since cancelled the promotion

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by Steve Hall    Dec-14-12    
Topic: Brands, Promotions










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