Nike Gets Good, Bad and Ugly

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Weiden + Kennedy has created another beautiful commercial for Nike. This one is direct by David Fincher and illustrates the glory of life's successes and accomplishments by following the lives and differing skills of two child athletes turned NFL football players, LaDainian Tomlinson and Troy Polamalu.

Adding appropriate emotion to the commercial is a remix of Ennio Marricone's moving L'estasi Dell'oro from the classic film The Good, The Bad and the Ugly, a film everyone should see if only for its grandiose spaghetti western cheesiness. Not to mention Clint Eastwood in his early cowboy years.

by Steve Hall    Oct-13-08    
Topic: Brands, Commercials, Good



Luhrmann Promotes 'Australia' by Promoting Australia

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You probably know Baz Luhrmann by reputation, if not by name. He directed Strictly Ballroom, a tribute to the art of dance; Romeo + Juliet, his altar to the written word; and Moulin Rouge!, a garish but dazzling musical homage to pop culture.

He's just completed his latest film, Australia. I don't know much about it, but -- here's an interesting twist -- he's promoting it through a tourism gig.

DDB Worldwide -- which represents Tourism Australia -- tapped Lurhmann for its "Come Walkabout" campaign, which is technically for Australia but also for Australia. In the debut spot, a mystical (and naked?) little boy encourages a stressed woman to defect from her unraveling life.

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by Angela Natividad    Oct-13-08    
Topic: Brands, Campaigns, Celebrity, Good, Online, Promotions



MySpace MyAds, Google Reminisces, Gen-Y Baby Mamas, Ad-Whoring on the Porcelain God

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- MySpace MyAds, live in beta.

- OMG Elle and Stardoll!

- Celebrating 10 years as pop star and leader of the new world order, Google walks down memory lane with some happy worker bees. I'm guessing that the gushers chosen weren't day care patrons. Or hungry.

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by Angela Natividad    Oct-13-08    
Topic: Brands, Campaigns, Online, Outdoor, Promotions



Friday Opinion: Nike Butchers Tiger Woods 16th Hole Moment

Money Shot, Butchered

May 8, 2005: When Tiger Woods made that famous 16th hole shot, leaving the Nike golf ball hanging on the edge of the cup, swoosh visible for two long seconds before dropping in, the ad industry speculated wildly over over how Nike would turn this moment into a commercial. Well, three weeks passed, nothing was released and the industry gave up hope. In the meantime - actually, the day the shot occurred, Joe Jaffe, pointed out this perfect opportunity for Nike and created a spec spot on his own. Simply and without un-necessary editorializing, Jaffe's version illustrated the miraculous moment and ended quietly with "Just do it." It took a fantastic sporting moment, which needed no additional explanation, and commercialized it beautifully.

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by Steve Hall    Oct-10-08    
Topic: Brands, Commercials, Opinion



Friday Worst: McDonald's Stoops to New Low With Report Card Advertising

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December 6, 2007: Hey kids! Guess what? If you study hard and get good grades, guess what you'll get? No, not a college scholarship, sillys. That would be too boring. No, if you get good grades on your report card, you'll get a Happy Meal coupon on the card that you can use to get fat...uh...have a free lunch.

Yea, people, you read that right. In-school advertising's idiocy has spread to report cards. Yes, report cards. For covering the paltry $1,600 printing cost of Seminole County Florida's 2007-2008 report cards, McDonald's was able to place the coupon on the report cards of kids who received all A's and B's. Yes, you also read that right. Only smart kids are allowed to get fat.

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by Steve Hall    Oct- 9-08    
Topic: Brands, Opinion, Specialty, Worst



Because Handsets Should Reflect Your Brand Loyalty

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Vans partnered with FunMobility to disseminate all kinds of "Off the Wall" crap for your phone. Most of it is free, because all of it is an elaborate ploy to get your cell phone number, zip code and gender.

Raaad.

by Angela Natividad    Oct- 9-08    
Topic: Brands, Campaigns, Mobile/Wireless, Online



Campaign Ads Get Ugly as Nov. 4 Draws Near

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Following their Tuesday debate, both Obama and McCain's campaigns have released ads riffing off something the other person said. Well, that's not completely true. Both ads appear to revolve entirely around Obama, actually.

See McCain call Obama not presidential. See Obama accuse McCain of wanting to tax businesses for health care coverage.

The usual down-to-the-wire campaign crap, but I prefer how Obama's positioned himself as the calm guy who elucidates muddy slogans. McCain, as always, pulls the fear card.

Thirsty for more? See more McCain and Obama ads.

by Angela Natividad    Oct- 9-08    
Topic: Brands, Campaigns, Commercials, Political, Television



Ford Fiesta Aims to Be Millennial Age's Judy Blume

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I don't know about you, but as a wee lass I yearned for the hip style advice that only Ford (the car company, not the modeling firm) could give me.

Responding to these dormant desires, Ford Fiesta is launching an e-zine called Neon Candy, "an uber-cool digital magazine set to feature the latest trends in music, style, movies and culture every young woman should know."

But will it teach me how to put on a menstrual belt?

The 'zine includes a web drama profiling the fictional Jen, a journalist desperate to ride the cutting edge of pop culture. Wait, isn't that the plot to Almost Famous -- and every essay ever written by Chuck Klosterman?

Neon Candy is UK-based and, confusingly, comes fast on the heels of Tango at the Tower, when Fiesta strained to associate itself with love.

by Angela Natividad    Oct- 9-08    
Topic: Brands, Campaigns, Online



Gauge Your Stress Level as an Undercover Cop!

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The UK's Hallmark Channel and agency Ralph are promoting series nine of Law & Order: SVU with an online stress test. (Not to be confused with any such test you might have taken on a subway.)

Find out what it's like to operate as an undercover cop. You'll have something like five seconds to memorize a criminal profile, then you have to watch clips -- on which you'll be tested -- while pushing Space Bar to the sound of a pulse.

We were groggy when we did it, which I guess is no excuse; we fared horribly and are utterly unqualified to bust rapists for a living. Well, there goes my back-up career.

by Angela Natividad    Oct- 9-08    
Topic: Brands, Campaigns, Online, Promotions



Ask.com Puts a Face on the 'Nagging Question'

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Giving the New and Improved! Ask.com a promotional kick, Hanft Raboy & Partners personified the nagging questions that sit fussing in the back of our heads -- or, in this case, on our shoulders.

Watch as an elephantine nag weighs down an inquisitive 8th-grade boy. Here, a cop contemplates where to meet cool girls. And in our favourite spot, a pregnant woman wonders, "Can I eat eggs, clams and crab legs?" -- through an elderly Indian man.

Each question-asker accentuates its host's musings in a slightly tone-deaf way, imbuing the spots with quirky charm. And the tagline ensures we know exactly what each shoulder-bound burden represents: "Get the best answers to all your nagging questions."

by Angela Natividad    Oct- 8-08    
Topic: Brands, Campaigns, Commercials, Good, Television










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