At AdEaters, Watch for Roofies ... and Teeny Little Gorillas


To promote Night of the AdEaters, a 40-country show that screens ads from around the world in a no-holds-barred atmosphere, Euro RSCG/London resuscitated some of the ad icons it helped create.

The idea was to convey what someone might experience the morning after an indulgent ad event. (Odd, DDB/Stockholm seemed similarly inspired for the Roy awards.) At left, see the Cadbury Gorilla at the end of a tooth-scraper. Here's Flat-Head Eric in the same context, and the Energizer Bunny on dental floss.

The shit people put in your drinks!

Night of the AdEaters happens on October 16 at London's Bloomsbury Theatre. Tickets have sold out since the campaign started running.

by Angela Natividad    Oct-14-08    
Topic: Brands, Campaigns, Industry Events, Magazine, Poster

Coral Reefs Become Placeholders for a New Kind of Outdoor


Coffees of Hawaii put a floating coffee bar on the swim course at Kona during the Ironman Triathlon World Championship. (They did it last year too. See pics.)

To ensure nobody would miss the hype-heavy, espresso-peddling raft bobbing near shore, it targeted swimmers with ads on the sea bed.

Neat idea. Neater still: if the flyers were clues to an undersea treasure hunt, and if, at the end of the hunt, people found -- not dubloons! -- but hazelnut coffee bean samples. Their expressions alone would make the effort worth it.

by Angela Natividad    Oct-14-08    
Topic: Brands, Events, Guerilla, Promotions

Nike Gets Good, Bad and Ugly


Weiden + Kennedy has created another beautiful commercial for Nike. This one is direct by David Fincher and illustrates the glory of life's successes and accomplishments by following the lives and differing skills of two child athletes turned NFL football players, LaDainian Tomlinson and Troy Polamalu.

Adding appropriate emotion to the commercial is a remix of Ennio Marricone's moving L'estasi Dell'oro from the classic film The Good, The Bad and the Ugly, a film everyone should see if only for its grandiose spaghetti western cheesiness. Not to mention Clint Eastwood in his early cowboy years.

by Steve Hall    Oct-13-08    
Topic: Brands, Commercials, Good

Luhrmann Promotes 'Australia' by Promoting Australia


You probably know Baz Luhrmann by reputation, if not by name. He directed Strictly Ballroom, a tribute to the art of dance; Romeo + Juliet, his altar to the written word; and Moulin Rouge!, a garish but dazzling musical homage to pop culture.

He's just completed his latest film, Australia. I don't know much about it, but -- here's an interesting twist -- he's promoting it through a tourism gig.

DDB Worldwide -- which represents Tourism Australia -- tapped Lurhmann for its "Come Walkabout" campaign, which is technically for Australia but also for Australia. In the debut spot, a mystical (and naked?) little boy encourages a stressed woman to defect from her unraveling life.

more »

by Angela Natividad    Oct-13-08    
Topic: Brands, Campaigns, Celebrity, Good, Online, Promotions

MySpace MyAds, Google Reminisces, Gen-Y Baby Mamas, Ad-Whoring on the Porcelain God


- MySpace MyAds, live in beta.

- OMG Elle and Stardoll!

- Celebrating 10 years as pop star and leader of the new world order, Google walks down memory lane with some happy worker bees. I'm guessing that the gushers chosen weren't day care patrons. Or hungry.

more »

by Angela Natividad    Oct-13-08    
Topic: Brands, Campaigns, Online, Outdoor, Promotions

Friday Opinion: Nike Butchers Tiger Woods 16th Hole Moment

Money Shot, Butchered

May 8, 2005: When Tiger Woods made that famous 16th hole shot, leaving the Nike golf ball hanging on the edge of the cup, swoosh visible for two long seconds before dropping in, the ad industry speculated wildly over over how Nike would turn this moment into a commercial. Well, three weeks passed, nothing was released and the industry gave up hope. In the meantime - actually, the day the shot occurred, Joe Jaffe, pointed out this perfect opportunity for Nike and created a spec spot on his own. Simply and without un-necessary editorializing, Jaffe's version illustrated the miraculous moment and ended quietly with "Just do it." It took a fantastic sporting moment, which needed no additional explanation, and commercialized it beautifully.

more »

by Steve Hall    Oct-10-08    
Topic: Brands, Commercials, Opinion

Friday Worst: McDonald's Stoops to New Low With Report Card Advertising


December 6, 2007: Hey kids! Guess what? If you study hard and get good grades, guess what you'll get? No, not a college scholarship, sillys. That would be too boring. No, if you get good grades on your report card, you'll get a Happy Meal coupon on the card that you can use to get fat...uh...have a free lunch.

Yea, people, you read that right. In-school advertising's idiocy has spread to report cards. Yes, report cards. For covering the paltry $1,600 printing cost of Seminole County Florida's 2007-2008 report cards, McDonald's was able to place the coupon on the report cards of kids who received all A's and B's. Yes, you also read that right. Only smart kids are allowed to get fat.

more »

by Steve Hall    Oct- 9-08    
Topic: Brands, Opinion, Specialty, Worst

Because Handsets Should Reflect Your Brand Loyalty


Vans partnered with FunMobility to disseminate all kinds of "Off the Wall" crap for your phone. Most of it is free, because all of it is an elaborate ploy to get your cell phone number, zip code and gender.


by Angela Natividad    Oct- 9-08    
Topic: Brands, Campaigns, Mobile/Wireless, Online

Campaign Ads Get Ugly as Nov. 4 Draws Near


Following their Tuesday debate, both Obama and McCain's campaigns have released ads riffing off something the other person said. Well, that's not completely true. Both ads appear to revolve entirely around Obama, actually.

See McCain call Obama not presidential. See Obama accuse McCain of wanting to tax businesses for health care coverage.

The usual down-to-the-wire campaign crap, but I prefer how Obama's positioned himself as the calm guy who elucidates muddy slogans. McCain, as always, pulls the fear card.

Thirsty for more? See more McCain and Obama ads.

by Angela Natividad    Oct- 9-08    
Topic: Brands, Campaigns, Commercials, Political, Television

Ford Fiesta Aims to Be Millennial Age's Judy Blume


I don't know about you, but as a wee lass I yearned for the hip style advice that only Ford (the car company, not the modeling firm) could give me.

Responding to these dormant desires, Ford Fiesta is launching an e-zine called Neon Candy, "an uber-cool digital magazine set to feature the latest trends in music, style, movies and culture every young woman should know."

But will it teach me how to put on a menstrual belt?

The 'zine includes a web drama profiling the fictional Jen, a journalist desperate to ride the cutting edge of pop culture. Wait, isn't that the plot to Almost Famous -- and every essay ever written by Chuck Klosterman?

Neon Candy is UK-based and, confusingly, comes fast on the heels of Tango at the Tower, when Fiesta strained to associate itself with love.

by Angela Natividad    Oct- 9-08    
Topic: Brands, Campaigns, Online

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