Diapers.com: Helping Young Americans Do Their Business

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There's something appealing about "Time for a Change," Diapers.com's first stab at online video marketing. Positioned like a political ad, it offers "gas relief" and bi-potty-san support to frustrated Americans.

After walking the talk with some discount codes, a voiceover grandly concludes, "Your doodie is our duty" as the Stars and Stripes hover in the background.

Aww. Finally, something a hockey mom can really get behind.

The ad went live at Parents for Change. Users click straight into the Diapers.com site, where they can put their discount codes to good use. Good, simple stuff by The Ad Store.

by Angela Natividad    Oct- 8-08    
Topic: Brands, Campaigns, Online, Video



Word Is, Fine Fabric Should Get You High

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In IBD Brand's "Make Me High" for J. Hampstead Fabrics, Bollywood actress Priyanka Chopra does a sensual, ribbony wind dance with her bedsheets.

They convey her into the air before she alights angelically upon some faceless dude, strokes his shoulder and croons, "I've never felt so close to my man."

Cheesy, so cheesy, and there doesn't appear to be any connection with the fabric and the love interest at all. Did he precipitate the wind dance? Or did fine fabric save their fraying relationship? One commenter was all, "I was hoping the fabric was connected to his suit as workers were still stitching it."

That would've been fun to watch. This rang more like a parody for an early-'90s perfume ad: it felt loaded with banal effects (hot actress, out-of-body experience, a thin stab at love) but lacked sublimity.

by Angela Natividad    Oct- 8-08    
Topic: Brands, Campaigns, Celebrity, Commercials, Television



Badonkadonk. Badinkadink. Hungry Yet? Oddly, I Am

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What would happen if a Thickburger jumped into a cold swimming pool? "Shrinkage" -- one ad among many for Hardee's Little Thickburger. Despite its focus on (small) size, (wide) breadth and general meatiness, it is radically devoid of gigantic titty jokes or other innuendos.

Each spot sports its own overly cute Thickburger-vs-Little-Thickburger comparison and ends with the same glib line: "It's a Thickburger, but little."

If Daria ever went into advertising, a slogan like that would've been her magnum opus.

more »

by Angela Natividad    Oct- 7-08    
Topic: Brands, Campaigns, Commercials, Television



My Snowboard is the Centerfold.

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Four Playboy playmates hit the slopes -- in the buff! -- on a set of limited-edition Burton "Love" snowboards.

Moms with kids are predictably unhappy -- and, just as predictably, a youngish guy with Alex Bogusky hair goes on the record with a nonchalant "They're just naked bodies."

by Angela Natividad    Oct- 7-08    
Topic: Brands, Packaging, Racy



Doritos Adds Haunted Hotel to Virtual Universe

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Just in time for Halloween, Doritos launches Hotel 626, a haunted virtual hotel that's only open between 6pm and 6am. (You'll literally have to make a reservation if you try to penetrate it before then.)

Users are encouraged to visit the site in the dark with headphones, a camera and a microphone, which can be used to complete challenges. The hotel is 13 rooms big, including a morgue and a dark room (like, for developing photos?).

Part of Doritos' sponsor-heavy online universe, Snack Strong Productions, the effort will be promoted on specially marked bags of Doritos. By Goodby, Silverstein & Partners.

by Angela Natividad    Oct- 7-08    
Topic: Brands, Campaigns, Online, Promotions



Evian Diversifies Superfluous Product Line

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Each year Evian releases a designer bottle to highlight its commitment to "chic sophistication." 2007's splurge of choice was by Christian Lacroix; now meet Jean Paul Gaultier's Pret-a-Porter 2009 edition. Get it tout seule or in big-ass boxes of 12 for just $118. It's a steal!

Can't afford it? No worries. To maximize the likelihood of cashflow from every frivolous spender alive, Evian's got a slew of other appetite-slicking vessels that will make dehydrated friends writhe with envy, even while smirking under their Botox.

They that brought you $10 facial spray (now sponsor-friendly!) and bottled water for children also debuted the regal Palace bottle, complete with its own metal pourer and coaster. (Comes in packs of 12. Coaster, pourer and self-esteem sold separately.)

by Angela Natividad    Oct- 7-08    
Topic: Brands, Packaging, Promotions



Ask.com: Dolla Make You Holla!, Political A-Listers, Blogging sans Byline, Gyro's Self-Aggrandizing Promotional Oeuvre

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- A handful of rich-ass celebrities use reverse psychology to cajole MySpace users into voting. What, does Jennifer Aniston not do it for you? Maybe Leonardo DiCaprio's poverty-ridden excuse for a blog will.

- The wife of David Warthen, founder of Ask.com, is facing tax evasion charges on money she made while working as a hooker to pay for law school.

- Three thought-provoking reasons not to blog anonymously if you're gonna blog at all.

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Bigger, Fuller, Bouncier ... Double-Breasted Burgers.

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Nobody ever tires of a transparent double entendre, right?

Bearing that wisdom in mind, Nando's released an ad where a blonde ditz flags down a waitress because her burger didn't come with chips. (That's British talk for "fries.")

"They're on your plate," the waitress points out.

"No they're not," the hungry hippo blasts back.

more »

by Angela Natividad    Oct- 6-08    
Topic: Bad, Brands, Commercials, Strange, Television, Video



Brandstalkers Proclaim Label Love on the Torsos of Young Bucks

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A guy called James Neate just created a crew, Brandstalkers, whose mission it is to "virally" promote brands it loves -- as opposed to advertising them in conventional ways. (Frankly, "viral" is getting pretty conventional, in use of name if not in outcome. Repeat after me: VIRAL IS AN OUTCOME.) In return, the group takes a small "grant" from the companies it represents.

Its debut effort was for Guzman y Gomez, a Mexican taqueria based in Sydney. It involves half-naked guys and a lot of Sharpies.

Gotta love brand gospel writ on flesh. You can probably gauge the success of the campaign by the number of Japanese tourists it attracted.

by Angela Natividad    Oct- 6-08    
Topic: Agencies, Brands, Events, Guerilla, Human, Trends and Culture, Video



Kangoo Be Bop Draws Influence from a Lighter, Peppier Era

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Isobar just built a new site for Renault's Kangoo Be Bop -- "a quirky car, filled with space and light." Once you've chosen your country (France or UK), hit "BeFun" and watch the film for some '60s-style frivolity.

Light and loose, bright but easy on the eyes. Very Target, but period-specific. It's like everything the Ford Fiesta wanted (but failed!) to achieve with the love factory.

by Angela Natividad    Oct- 6-08    
Topic: Brands, Campaigns, Good, Video










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