FLY PIZZA Works with the Munchies, Not Against It

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In a stroke of genius, Italy's FLY PIZZA used packages of rolling paper as business cards to promote its night delivery service.

"The initiative was a total hit among FLY PIZZA's customers: they took home smoking paper packages and delivery phone calls increased sensibly," said Publicis/Milan, which hatched the idea after noticing that many FLY customers are young smokers that ostensibly roll cigarettes to "save money." (A cute way of saying the late-night fanbase is probably high off its rocker when the 2am orders start pouring in.)

Research in motion!

by Angela Natividad    Oct- 2-08    
Topic: Brands, Good, Guerilla, Packaging, Promotions



Hey, Weird: A Beer Ad Without T, A or Words Like 'Duuuude'

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"Spoken Word," a Guinness ad, just debuted in Jamaica. It is pretty, and mystical, and it even takes a shot at being uplifting. "Reach for greatness," it concludes, shortly after a melodic spoken word artist -- whose words turn wisps of time into wings on his back -- fades from view.

Substantial but casual. Kind of like Guinness, actually. Between the lines, it suggests drinking isn't confined to drunks, co-eds or singles pursuing carnal intrigue.

By Saatchi & Saatchi/London and production firm Shilo/Hanharan. Music by Human.

by Angela Natividad    Oct- 2-08    
Topic: Brands, Commercials, Good



Pandora Scores TB Banknorth A Boatload of New Accounts

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Pandora is my new friend. It's TD Banknorth's new friend too. VIA, TD Banknorth's agency, realizing the growing popularity of the music service that lets people created customized music stations, launched a pandora tuner takeover unit for the bank.

In support of the bank's iPod promotion, VIA created a custom TD Money Mix Tape with a selection of "currency-themed" music from the likes of Radiohead ("Dollars and Cents"), The Beatles ("Money"), Pink Floyd ("Money") and the Yeah, Yeah, Yeahs ("Rich"). There are 82 songs in all.

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by Steve Hall    Oct- 2-08    
Topic: Brands, Good, Online



Book Helps Brands Avoid 'Social Media' From Destroying Reputation

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New friend and blogger for elasticpath's Get Elastic blog Linda Bustos just published an article entitled How to Find an Online Reputation Manager. In the article, she highlights Andy Beal's book, Radically Transparent: Monitoring and Managing Reputation Online, which serves as a training manual for companies concerned with getting a handle on and participating in online communities and conversations about their brand.

With the proliferation of every conceivable manner of online communication and the dramatic change it's made to the old school rules that govern who, in theory, is supposed to have the ability to publish news and opinion, brands have to take a very different approach in how they influence their brand's perception.

more »

by Steve Hall    Oct- 2-08    
Topic: Brands, Good, Online, Social, Tools



If Fiesta Means Love, then What's a Tesla Roadster?

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I oscillate between being impressed and appalled by the juxtaposition of human tango and car (?) tango in this promo for Ford Fiesta.

"Tango at the Tower" isn't just a random spot; it's footage from a Tower of London event featuring Jodie Kidd and Ian Waite (Strictly Come Dancing), the key dancers in the video, as well as a handful of other celebs: Andrew Castle, Suzanne Shaw, Liz McClarnon, Mark Ramprakash.

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Nobody Likes an Iron Fist; Rule Instead with Iron Thumbs

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"But how...?" you ask.

By tethering underlings to consuming new workloads, straight from your spankin' new BlackBerry Pearl. Imagine how much more satisfying your pointless requests will be once they're liberated from the constraints of a timesheet and a computer!

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by Angela Natividad    Oct- 2-08    
Topic: Brands, Magazine, Mobile/Wireless



Don't Be Fooled, It's a 'Super-Tasting Bird.'

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Visit the Chocolate Steam Dream Machine to make your own Cadbury chocolate bar. If the parrot -- yes, there's a parrot -- likes what you made, he might send you the candy bar you created. If you live in the UK, that is.

Cute. I actually feel like having chocolate now, but not because the idea of a free almond/apple/banana bar is particularly appetizing.

It's that rich purple packaging. Something about it just primes me for a Cadbury cream-filled wonder.

by Angela Natividad    Oct- 2-08    
Topic: Brands, Online, Promotions



VIFF Turns Camera Eye to Film Festival Audience

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"I was immediately attracted to the idea of turning the movie screen into a kind of mirror to the audience," says Chris Hutsul of Soft Citizen, referring to the spots he directed for the Vancouver International Film Festival (VIFF).

They're smart, funny and unexpectedly existential -- but also familiar, because you see yourself in each of these snapshots: your rage at late-coming friends, your perplexity toward abstract cinema, or the way some foreign films turn you into an overthinking, turtleneck-sporting douchebag. With a ponytail.

o The Overanalyzer
o The Foreign Film
o The Seat-Saver
o The Front Row
o The First Question
o The Die Hard

They end neatly -- gratefully, even -- with the words "We're glad you're here." (So glad, in fact, that they -- meaning VIFF -- have also given you a game to play. It's an amusing one-time distraction, enough of an experience to leave you feeling good, post-chortle.)

Agency: TBWA/Vancouver. Soft Citizen produced, Secret Location assisted with interactive production.



St. Pauli Girl Creates Dilemma With St. Pauli Girl Vote

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For the first time in its 31 year history, St. Pauli Girl is letting the public choose its new St. Pauli Girl and in doing so has created a dilemma of epic proportion. How does one choose the hottest of the hot when the hottest are, well, already the hottest? Teaming with Maxim, St. Pauli Girl has anointed four finalists and is asking the public to make the final determination as to which of the four will become the new St. Pauli Girl.

more »

by Steve Hall    Oct- 1-08    
Topic: Brands, Promotions



Award Shows Aren't About Work; They're About Getting Trashed Beyond Recognition

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DDB/Stockholm knows the score. For the Roy awards, which it claims are among Sweden's most prestigious ad shows, it produced this print ad featuring the Cadbury gorilla -- puking its brains out.

"Roy: Great advertising and open bar," the ad concludes.

Get tickets here. Hope you can read Swedish.

by Angela Natividad    Oct- 1-08    
Topic: Agencies, Brands, Good, Industry Events, Magazine, Poster










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