7K Gorilla Run, Absinthe Revisited, Gay Puppy Poems

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- Gay folk write odes to pet pups.

- Folksy new site for Kubler Absinthe. The "Creativity" tab suggests an upcoming CGM effort where people can "contribute to the myth of Absinthe." See videos for preparing mixed drinks. They're cool, and don't you love that background music? Also check out "fact and fiction" and the how-to-drink, which I thought was really neat. By Decon/NY.

- Palin inspires rampant web subculture. So many options! Brings back fond memories of Miss South Carolina.

- Really good resource on getting paid to blog.

- M. M. McDermott is not impressed by Millennials, but he'll cater to them on the Baltimore Sun's hipster spin-off. While reading a stylebook and wearing a nametag labeled "COCK."

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Because Those that Power Your TV Should Also Be Trusted to Power Your Pleasure

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Philips -- the guys that probably sold you your first affordable TV and DVD player -- have entered the sex toy market with Intimate Massagers.

"For couples to explore and enhance their most intimate relationship together," the website says, in that way where they want you to think "dirty experimental sex!" while pretending to actually be referring to something you and your husband might have considered after deep thought and four intensive marital counseling sessions.

The ad at left (via) features two people in the throes of said responsible counseling activity. They appear to be composed of waves and heat. A banner on the website uses parts of this wave/heat illustration to describe how the ergy, rock-shaped massager will fill you with "feel-good" chemicals and boost your immune system.

Variations come in "intimate," "warm intimate" and "intimate dual" -- two massagers sitting inside an oyster shell. Looks like Lelo finally has a rival!

by Angela Natividad    Oct- 2-08    
Topic: Brands, Magazine, Packaging, Specialty



FLY PIZZA Works with the Munchies, Not Against It

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In a stroke of genius, Italy's FLY PIZZA used packages of rolling paper as business cards to promote its night delivery service.

"The initiative was a total hit among FLY PIZZA's customers: they took home smoking paper packages and delivery phone calls increased sensibly," said Publicis/Milan, which hatched the idea after noticing that many FLY customers are young smokers that ostensibly roll cigarettes to "save money." (A cute way of saying the late-night fanbase is probably high off its rocker when the 2am orders start pouring in.)

Research in motion!

by Angela Natividad    Oct- 2-08    
Topic: Brands, Good, Guerilla, Packaging, Promotions



Hey, Weird: A Beer Ad Without T, A or Words Like 'Duuuude'

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"Spoken Word," a Guinness ad, just debuted in Jamaica. It is pretty, and mystical, and it even takes a shot at being uplifting. "Reach for greatness," it concludes, shortly after a melodic spoken word artist -- whose words turn wisps of time into wings on his back -- fades from view.

Substantial but casual. Kind of like Guinness, actually. Between the lines, it suggests drinking isn't confined to drunks, co-eds or singles pursuing carnal intrigue.

By Saatchi & Saatchi/London and production firm Shilo/Hanharan. Music by Human.

by Angela Natividad    Oct- 2-08    
Topic: Brands, Commercials, Good



Pandora Scores TB Banknorth A Boatload of New Accounts

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Pandora is my new friend. It's TD Banknorth's new friend too. VIA, TD Banknorth's agency, realizing the growing popularity of the music service that lets people created customized music stations, launched a pandora tuner takeover unit for the bank.

In support of the bank's iPod promotion, VIA created a custom TD Money Mix Tape with a selection of "currency-themed" music from the likes of Radiohead ("Dollars and Cents"), The Beatles ("Money"), Pink Floyd ("Money") and the Yeah, Yeah, Yeahs ("Rich"). There are 82 songs in all.

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by Steve Hall    Oct- 2-08    
Topic: Brands, Good, Online



Book Helps Brands Avoid 'Social Media' From Destroying Reputation

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New friend and blogger for elasticpath's Get Elastic blog Linda Bustos just published an article entitled How to Find an Online Reputation Manager. In the article, she highlights Andy Beal's book, Radically Transparent: Monitoring and Managing Reputation Online, which serves as a training manual for companies concerned with getting a handle on and participating in online communities and conversations about their brand.

With the proliferation of every conceivable manner of online communication and the dramatic change it's made to the old school rules that govern who, in theory, is supposed to have the ability to publish news and opinion, brands have to take a very different approach in how they influence their brand's perception.

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by Steve Hall    Oct- 2-08    
Topic: Brands, Good, Online, Social, Tools



If Fiesta Means Love, then What's a Tesla Roadster?

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I oscillate between being impressed and appalled by the juxtaposition of human tango and car (?) tango in this promo for Ford Fiesta.

"Tango at the Tower" isn't just a random spot; it's footage from a Tower of London event featuring Jodie Kidd and Ian Waite (Strictly Come Dancing), the key dancers in the video, as well as a handful of other celebs: Andrew Castle, Suzanne Shaw, Liz McClarnon, Mark Ramprakash.

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Nobody Likes an Iron Fist; Rule Instead with Iron Thumbs

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"But how...?" you ask.

By tethering underlings to consuming new workloads, straight from your spankin' new BlackBerry Pearl. Imagine how much more satisfying your pointless requests will be once they're liberated from the constraints of a timesheet and a computer!

more »

by Angela Natividad    Oct- 2-08    
Topic: Brands, Magazine, Mobile/Wireless



Don't Be Fooled, It's a 'Super-Tasting Bird.'

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Visit the Chocolate Steam Dream Machine to make your own Cadbury chocolate bar. If the parrot -- yes, there's a parrot -- likes what you made, he might send you the candy bar you created. If you live in the UK, that is.

Cute. I actually feel like having chocolate now, but not because the idea of a free almond/apple/banana bar is particularly appetizing.

It's that rich purple packaging. Something about it just primes me for a Cadbury cream-filled wonder.

by Angela Natividad    Oct- 2-08    
Topic: Brands, Online, Promotions



VIFF Turns Camera Eye to Film Festival Audience

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"I was immediately attracted to the idea of turning the movie screen into a kind of mirror to the audience," says Chris Hutsul of Soft Citizen, referring to the spots he directed for the Vancouver International Film Festival (VIFF).

They're smart, funny and unexpectedly existential -- but also familiar, because you see yourself in each of these snapshots: your rage at late-coming friends, your perplexity toward abstract cinema, or the way some foreign films turn you into an overthinking, turtleneck-sporting douchebag. With a ponytail.

o The Overanalyzer
o The Foreign Film
o The Seat-Saver
o The Front Row
o The First Question
o The Die Hard

They end neatly -- gratefully, even -- with the words "We're glad you're here." (So glad, in fact, that they -- meaning VIFF -- have also given you a game to play. It's an amusing one-time distraction, enough of an experience to leave you feeling good, post-chortle.)

Agency: TBWA/Vancouver. Soft Citizen produced, Secret Location assisted with interactive production.










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