St. Pauli Girl Creates Dilemma With St. Pauli Girl Vote

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For the first time in its 31 year history, St. Pauli Girl is letting the public choose its new St. Pauli Girl and in doing so has created a dilemma of epic proportion. How does one choose the hottest of the hot when the hottest are, well, already the hottest? Teaming with Maxim, St. Pauli Girl has anointed four finalists and is asking the public to make the final determination as to which of the four will become the new St. Pauli Girl.

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by Steve Hall    Oct- 1-08    
Topic: Brands, Promotions



Award Shows Aren't About Work; They're About Getting Trashed Beyond Recognition

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DDB/Stockholm knows the score. For the Roy awards, which it claims are among Sweden's most prestigious ad shows, it produced this print ad featuring the Cadbury gorilla -- puking its brains out.

"Roy: Great advertising and open bar," the ad concludes.

Get tickets here. Hope you can read Swedish.

by Angela Natividad    Oct- 1-08    
Topic: Agencies, Brands, Good, Industry Events, Magazine, Poster



Stock Photo Faux-Viral Attracts Bloggers, But Not Corbis

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Everyone that starts an agency has a dream account -- a client that, upon winning its business, validates your ability to both create and persuade.

Corbis is that dream for General Projects, a just-launched design shop that wooed its prospective client with Schtock.com.

Schtock is really flippin' cool. Each time you reload the site, you see a random, totally abstract image. When you click on the "About the image" tab, you'll find each one was composed of many stock photos. The work at left, for example, is called "Emo." Here's how many stock photos it took to produce it.

The site blog claims Schtock is the lovechild of someone at "a major stock photo company," putting illicit use to imagery that see nothing but the cutting-room floor. "Corbis" isn't mentioned outright, but all the photos can be found on Corbis's image search.

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by Angela Natividad    Oct- 1-08    
Topic: Agencies, Brands, Good, Online, Promotions, Strange, Viral



Tourists Promote PA Tourism

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Red Tettemer's launched "PA Stories," a campaign where Pennsylvania tourists tell other tourists their memorable Pennsylvania story.

That sounds cheesy, facile and unoriginal, but the execution was surprisingly good. (Thankfully, the urge to recruit nothing but bloggers was resisted this time.)

At left is "Bonnie Appleseed," the epic story of the best apple bobber off the Dutch Country Roads. Also see "Sticky Situation," about a blind date that takes place in Abay; "Stag Party," where a newlywed husband gets stripped by an elk; and this cute little billboard, "Wildlife and Shopping."

Ex-tourists can submit other stories at Visit PA.

by Angela Natividad    Oct- 1-08    
Topic: Brands, Campaigns, Good, Outdoor, Promotions



WaMu Fades to Grey, Petco Hamster Races, Branding with LASERBEAMS

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- Last week Washington Mutual ran this colorful little ad on its homepage. It reads, "Most banks are grey. That's not our style." Its fortunes have changed since then. See what ad they're running now. (Thanks to Adrants reader Martha for the link.)

- Who's the dick writing comments on your blog? Via David Griner at Adfreak.

- Over the bar-and-bowling scene? Hit up a hamster race near you. (Come prepared. See track specs.)

- Branding with LaserGames. Watch out for epilepsy.

- Alphas eat beef jerky.

- Bored or pissed off at Cubicle Cog #4? Play the Super Fantastic Corporate Confusion game. Unlike life, it will not let you down.

by Angela Natividad    Oct- 1-08    
Topic: Bad, Brands, Campaigns, Games, Good, Online, Strange



You Wouldn't Believe It, But This is An Ad for Rolling Paper

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"The Fly in the Eye" follows in the tradition of old-school psychological horror cinema. Created by Cisma/Sao Paulo, it's the story of a man who, in his efforts to get rid of a fly, bends the constraints of reality and for some reason ends up with two irises in one socket.

Weird shit. The video concludes with "Always expect the unexpected!", followed by a link to BlackThinking.com.

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by Angela Natividad    Sep-30-08    
Topic: Brands, Campaigns, Commercials, Good, Online, Packaging, Specialty, Video



Customizable M&Ms Come Off Kinda Creepy

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imc2 made a site where you can put your likeness on M&Ms. I've always wanted to eat my own face off, so I clicked through to The Candy Lab with premature glee.

What I saw were my old buddies, the Red and Yellow M&Ms, wearing zoned-out, slightly stoned expressions. Between them sat a giant M&M into which they trapped the head of a jovial black dude.

Use the buttons on the right to get The Head to sing you I Want Candy or She Blinded Me with Science.

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by Angela Natividad    Sep-30-08    
Topic: Agencies, Brands, Campaigns, Online



Because I Get Off Seeing My Likeness on Coffee Mugs

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Hoping to reproduce the viral success (eh?) that Elf Yourself garnered for OfficeMax, EVB/San Francisco launched MakeMeSuper.com for Kodak.

Look look! It's me! Except blonde and trapped in the '70s!

Use the Kodak gallery to prop your face -- or that of an unwitting victim -- on a spandex-clad body. Your name is incorporated in a theme song (choose from one in five HUNDRED!), and -- that's not all! -- your own logo and swag. It's almost too super to stand.

by Angela Natividad    Sep-30-08    
Topic: Brands, Campaigns, Online, Strange



Viera: For Working Off that Caffeine High

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Apparently Viera plasma and LCD TVs are so awesome that you'll leap tall buildings and whatnot just to sit your ass down in front of it. Okay, maybe not tall buildings but motorists at least.

By IBD Brands/Mumbai for Panasonic.

by Angela Natividad    Sep-30-08    
Topic: Brands, Campaigns, Commercials, Television



IKEA Web Series, or Portent of Things to Come?

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IKEA's first webisode stars Illeana Douglas, who arrives on-set as a spokesperson but is mistaken for an employee. The ensuing adventure involves Jeff Goldblum, Tom Arnold, Justine Bateman, Jane Lynch, Craig Bierko, and Kevin Pollack.

You could play the video without the sound on and probably lose none of the impact. I felt only a blandly receptive response to the cheery color palette.

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by Angela Natividad    Sep-30-08    
Topic: Brands, Campaigns, Celebrity, Online, Video










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