White Castle Makes Late-Night Munchie Calls

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Pop your number in at White Castle's Crave is Calling campaign site to get random food-related calls on your phone at odd hours. It's kinda like having an aimless 17-year-old friend with the munchies.

Work by JWT. Users can also shoot the end of a Crave ad -- typical food porn-type stuff -- and upload them onto YouTube. So far only one submission has been made this whole summer, so either the campaign sucks or the copyright Nazis strike again.

by Angela Natividad    Sep-24-08    
Topic: Brands, Campaigns, Commercials, Online, Outdoor, Television, Video



Bloggers vs. Bailout, 'Human' Ice Cream, Digital Marketers Wrist-Slapped ... by Eyeblaster?!

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- Last night Steve Hall hit Nokia Theater for Adobe's Battle of the Bands (photos here). Later he ran into Barbarian Group, which brought him a-frolicking to a hip hop club. Steve has all the fun.

- Guinness World Records taps greenfield media to manage its 3D book campaign. You'll need 3D specs to get the full experience from the ads, which run from Oct. 6 to Dec. 25 in the United Kingdom and United States.

- Blogging taxpayers aren't keen on this whole "Wall Street bailout" thing: "[We] have yet to see any online evidence of organic support for the Paulson proposal. Instead, what's going on may be the largest flowering of civic dissent since the antiwar protests of 2002-2003, but with a [bipartisan] twist." Our own online digging corroborates that (HuffPo! Michelle Malkin! YouTube junkies!), but Pew says 57 percent of the public favors the bailout. Confusing.

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Diesel Celebrates 'Dirty 30' with SFW XXX

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If you're the low-brow cubicle perv we know you are, you probably already know about SFW Porn, where Paint-style animation camouflages visual vice.

Riffing off that style, Diesel promotes its 30th anniversary bash with "SFW XXX." That's not just a Roman numeral 30, it's a naughty '70s-style video that you can't quite be reprimanded for watching. (Bonus points if you tell onlookers this is an ad, which technically counts as research.)

See the pretty panda!

And if you're just that creepy, you might still get off, too. (Hope you haven't got your $30 Diesel skivvies on!)

Bravo to The Viral Factory. This idea -- or, well, appropriation -- may actually sell overpriced grass-stained denim, at least where one blogger's concerned.

by Angela Natividad    Sep-24-08    
Topic: Brands, Campaigns, Online, Racy



(And by 'Change,' They Mean Swapping Light Bulbs)

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Here's a :60 spot that'll flash you back to Schoolhouse Rock. It's called "A Little Change Will Do Us Good," released for Gulf Power by agency Luckie & Co. Animation by Z Animation/Dagnabit out of Atlanta. (Don't worry, there's nothing remotely Sheryl Crow-ish about it.)

The ad encourages citizens to save energy while demonstrating how Gulf Power is doing its part. Supporting efforts include print, outdoor and subsite ChangeWillDoUsGood.com, though that doesn't seem to be working right now. The ad campaign debuts Monday, so I'm positive the site'll be up by then.

Simple, G-rated, retro -- and consistent across media. Good stuff.

UPDATE: The folk at Luckie & Co. say the site will be up by tomorrow, fingers crossed.



NY Times Mistakes Jeremy Piven for Alec Baldwin

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In the realm of contextual fuckery, it's not always the advertisers that screw up. Sometimes it's the "legit" content providers themselves.

Case in point: on Monday morning, Culture Grrl woke up to find her copy of The New York Times wrapped in some kind of ad jacket for NBC-TV's new season.

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by Angela Natividad    Sep-24-08    
Topic: Brands, Celebrity, Newspaper, Promotions



Pay-As-You-Go Service Compared to Grocery Store Grabber Game

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European mobile carrier Orange has this pay-as-you-go program that lets users define their own reward system. To promote it, Fallon/London tapped Reuben Sutherland of Joyrider, who came up with "Grabber."

In the spot above, transparent orange balloons, shaped like random animals, float enchantedly up toward the skylight of a factory building. (This setting was labeled "timeless," which I guess is true, given that we never quite run out of deserted warehouses.)

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Saddled with a Chest Mat? Bodygroom Manalogues Channel Angst

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Riffing off The Vagina Monologues, Philips launched the Bodygroom Manalogues, a web campaign where a chiseled, slightly scruffy guy performs inconsequential rants -- most related to body hair -- under poor light. Submit your own "manalogue" to see if it's worthy of web staging.

To curb any lingering speculation about what the campaign is for, a Philips razor hovers casually in the lower left-hand corner. Mousing over it makes the razor stand to attention -- decidedly phallic -- and freezes the video.

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by Angela Natividad    Sep-23-08    
Topic: Brands, Campaigns, Online, Strange



Android Unveiled, Candystand Sold, Teachers Targeted, Flat Screens for Fiesta

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- T-Mobile debuts first Google Android phone, thereby changing face of mobile forever, etc., etc.

- Wieden and Starbucks break up.

- Wrigley sells advergaming goldmine Candystand to Funtank. No word on why the service, which CEO James Baker of Funtank called "great viral marketing," was sold. Maybe it was just time to cash in.

- Biggie Smalls hits the big screen. "Too bad we're not in middle school anymore," says a twenty-something colleague. "I'm imagining the tears ... and the hugging."

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Pot Noodle the Musical

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Here's good use of a minute!

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by Angela Natividad    Sep-23-08    
Topic: Brands, Campaigns, Online, Strange



No, No, Not Too Many Sharks at Boca. Lately.

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Here's an extended version of the American Express Travel ad that aired during the Emmy Pre-Show. In it, Martin Scorsese gives Tina Fey the hard sell on Boca Raton. It's the kind of thing we might characterize as funny, even if we didn't really watch it, just because it involves an awkward timeshare situation and Scorsese prattling -- almost, it seems, without end.

"There's a possibility of nine days -- not consecutive -- near the end of August, beginning of September." I like how he asks her to make the check out to "Cash."

By Ogilvy for American Express.

Take note, CP+B: In the realm of advertising, Scorsese's like the Seinfeld for a live-in-HD, less corny generation. His AmEx work aside, see what he did for Freixenet last year. (Seinfeld occasionally still does work for AmEx too, but it's all got a datedness to it.)

by Angela Natividad    Sep-23-08    
Topic: Brands, Campaigns, Commercials, Online, Television








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