Hoping to reproduce the viral success (eh?) that Elf Yourself garnered for OfficeMax, EVB/San Francisco launched MakeMeSuper.com for Kodak.
Look look! It's me! Except blonde and trapped in the '70s!
Use the Kodak gallery to prop your face -- or that of an unwitting victim -- on a spandex-clad body. Your name is incorporated in a theme song (choose from one in five HUNDRED!), and -- that's not all! -- your own logo and swag. It's almost too super to stand.
Apparently Viera plasma and LCD TVs are so awesome that you'll leap tall buildings and whatnot just to sit your ass down in front of it. Okay, maybe not tall buildings but motorists at least.
By IBD Brands/Mumbai for Panasonic.
IKEA's first webisode stars Illeana Douglas, who arrives on-set as a spokesperson but is mistaken for an employee. The ensuing adventure involves Jeff Goldblum, Tom Arnold, Justine Bateman, Jane Lynch, Craig Bierko, and Kevin Pollack.
You could play the video without the sound on and probably lose none of the impact. I felt only a blandly receptive response to the cheery color palette.
For Johnson & Johnson's Aveeno label, Ogilvy commissioned a street artist to create a three-dimensional "fountain of youth" with chalk on pavement.
See a sped-up video of how the drawing was made. It's sorta like watching a Bob Ross segment, except too fast for you to follow and there aren't any "happy trees."
Of late, Ogilvy's totally stuck on this street art thing. See what it did for IBM and Tom of Finland. If it keeps this up, subversive street punks might actually go back to using Sharpies and aerosol paint.
It'll be like the '80s again.
You've probably seen ads for Cisco's "The Human Network" campaign, which tries making the possibilities of Web 2.0 seem accessible to ordinary business people. (What, there are still execs out there that don't video-conference?)
Phase two of the effort uses the banality of airline travel to demonstrate how the so-called "human network" makes it unnecessary to leap time zones for work. In "The Save More Travel Less Effect," an array of business people perform the airline safety procedure you hear every time you get on a plane. They do a nice job of seeming alternately bored, frustrated or severe.
In this spot, a deserted baggage belt rotates slowly as the frustrations of travel flash across the screen: jetlag, wake-up calls, expense reports, lost luggage, etc. As the words go by faster, the music picks up: this is a life you can leave behind!, the ad seems to shout. Three cheers for the human network!
Of late, IBM's been trying to loosen its tie and go a little green. Its efforts so far have been earnest but self-conscious: potentially exciting work dampened by risk-aversion.
For its "Fight Carbon" campaign, IBM gets down with the street artists -- "vandalizing" public areas, then removing its work and leaving those spaces cleaner than when they left them.
In its younger years, IBM was clearly not the rebel in the 'hood.
JC Penney's Crue Boarding is giving away rebates for the full purchasing price when you send them an e-receipt and a shot of you wearing their gear.
To infiltrate its target market -- "full time slackers" into "surfing beer music classy girls" -- Penney's invented Samthebrodude, a fake video blogger who does jack besides post vlogs about this promotion.
Sam's videos are short and the lighting terrible, harking back to a time (pre-dating Lonelygirl15) when those characteristics might have suggested authenticity. Beyond that, he's too much like a character invented out of intensive MySpace research.
Plus, he joined YouTube three weeks ago and has uploaded seven videos -- five of which are all about Crue Boarding's promotion.
See him clutch a guitar, just for show, and flash his rebate check. As if you care.
Encouraged -- but apparently not inspired -- by the success of its talking stain Super Bowl spot, Tide to Go solicited users for their own talking stain ads earlier this year.
YouTube's emceemiko won that contest. His spot -- where a rapping stain mocks an interview candidate -- appeared during the Desperate Housewives premier. The low-budget feel made it instantly recognizable as CGM, but the rap was surprisingly good -- even relatable! -- so I guess sometimes it pays to ask Main Street to do Mad Ave's job.
Part of doing Thanksgiving, Christmas and New Years "properly" is reflecting on how they've been done before, a cultural habit that primes everybody for Memory Lane. That's why the holidays are a perfect time to bang out some pop culture nostalgia, wrap a tagline around it and call it an ad.
Under year-old slogan "The Magic of Macy's" (JWT/NY), Macy's cashes in on these sentiments by leveraging its long brand history. Check out this patchwork quilt of "Macy's" mentions in movies and shows like Charlie Brown, Family Guy, Seinfeld, I Love Lucy and Miracle on 34th Street (which I watched every Christmas as a kid!), among others.
- The McCain campaign was caught proclaiming John McCain's victory in the Presidential debate -- before the debate even happened.
- For down-and-out creatives that need to feel like heroes. V-v-v-via.
- PETA insinuates that fishermen have small penises.
- Sarah Palin needs prayer from advertisers.
- Ogilvy picks up Wachovia. Good fucking luck!
- Ed McMahon does rap vids for FreeCreditReport.com. Guess the waiter was unavailable that weekend.
- Citigroup vs. Citi-Mobile. Here's a thought: why not just buy the bastards?