Twitter for Christ, Facebook Narcissists, Vaseline for Men, McCains on the Grill

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- Recap of the McCain/Rachael Ray glee-fest.

- University of Georgia claims narcissists can be pegged by their Facebook photos.

- Save your soul -- and the rotting souls of others -- while microblogging. Way to multi-task!

- AIG yanks all corporate ad campaigns.

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Death by MINI? Sensational.

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In an online spot called "Bzzzz. Mini Clubman," a passel of geriatric houseflies gather 'round for the emotional funeral of an ex-buddy, whose death is characterized as one "every fly wishes for," "legendary" and "bigger than life."

What happened to him? He was flattened mid-flight by a Clubman.

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by Angela Natividad    Sep-22-08    
Topic: Brands, Campaigns, Online, Strange, Video, Viral



Brin Blogs Heart Out, Lee Jumps Ship, CP+B Not Quite So 'PC'

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- Google's Sergey Brin started a blog. In the first entry, he discloses his risk for Parkinson's disease. The New York Times probes why he'd do that.

- British actor Paul Kaye plays Seamus Murphy, the shady proprietor of an airport car park, for another one of those not-yet-viral "viral" campaigns. This is for Holiday Extras, a travel website.

- Esther Lee departs EuroRSCG.

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by Angela Natividad    Sep-21-08    
Topic: Agencies, Brands, Campaigns, Cause, Good, Online, Worst



New Ads Say Corn Syrup's OK in Moderation

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There's something crude and flippant about these new ads by the Corn Refiner's Association, which have begun advertising to undo all the bad PR surrounding high fructose corn syrup.

In one spot, a mother casually accuses another of not caring what her kids eat; in another, an uptight boyfriend insinuates his girlfriend doesn't love him because she's offered him an artificially sweetened Popsicle.

Both the girlfriend and the accused mom get the last word in the end. Turns out the corn syrup Nazis don't know why it's bad, and are apparently only following an invisible crowd of lemmings informed by, who knows, the nasty nasty liberal media.

Each spot ends with "You're in for a sweet surprise!" and guides users to SweetSurprise.com, which sports a gigantic, disarmingly fresh ear of (as-yet-unrefined?) corn.

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by Angela Natividad    Sep-19-08    
Topic: Bad, Brands, Campaigns, Commercials, Online, Strange, Television



PCs Wear Many Hats, and Suits, and Some Wear Glasses, or Don't

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"I'm a PC and I sell fish!"

Say what you will about the Microsoft/Seinfeld ad campaign (or "Phase I" of a grander design), it's hard not to like these fresh-out "I'm a PC" ads.

The spots -- quirky, friendly and feel-good -- debuted last night during The Office. See all three below.

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'Why Are These Women So Happy?'

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Because they're spraying on their pantyhose.

But wait! -- don't stop at aerosol hosiery. Think bigger. Think self-adhering panties. Introducing the NYCE G strapless G-string, part of a life-changing liaison between Nyce Legs -- the spray-on pantyhose people -- and Shibue Couture. Helping you look your sexy best.

Thanks to MTLB for the find.

by Angela Natividad    Sep-18-08    
Topic: Brands, Commercials, Specialty, Strange, Television



Mortal Coil Be Damned, There's a Popcorn Bowl at Stake!

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On October 2 in Times Square, Netflix kicks off a five-day movie-watching marathon. The objective: to make the Guinness World Record for most consecutive hours spent watching movies.

Provided you don't die of sleep deprivation, drowning or electrocution,* winners get "undeniable notoriety associated with holding the title of world champion," plus $10K, a lifetime Netflix subscription, and a Popcorn Bowl trophy -- the first of its kind!

But jobless film buffs be warned: the current record-holder, Ashish Sharma of Mathura, India, will also compete. The time to beat is 120 hours and 23 minutes.

To promote the marathon, DECON produced three spots for TV and three for online. The online ones are pretty much the same as the TV ones, except more to-the-point (see?).

Each ends with a huge Netflix logo, followed by the ominous words, "The training has begun." Titillated? Is your calling calling? Enter on Facebook.

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Menstrual Cramps Got You Down? Print Out Some Iron-On Cupcakes!

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In its ongoing quest to appeal to the Prozac nation ("Have a happy period!"), P&G pad-peddler Always redid its site.

Think pastel shades, abusive Corsiva-style typefaces and a general "Happy" theme. PMS-sufferers are invited to spread the happy! with downloadable insanity, zen garden therapy, or -- better yet! -- by printing out iron-on clip art.

"Make your period a happier time by grabbing a comfy tee and pair of panties, picking your favorite transfer designs and heating up the iron!" the site prattles, its copywriter clearly a model of loathing -- or on a whole lot of Zoloft.

by Angela Natividad    Sep-18-08    
Topic: Bad, Brands, Online, Strange



Jungle at the Opera, Paddington Bear Poisons Guests, Millennial Girl Destroys America

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- Hyundai and Goodby Silverstein & Partners are breaking up. Yeah, it's such a tragedy.

- Tokyo Agency brought the jungle to Paris's Opera Garnier to promote Guerlain Homme, a fragrance for the testosterone-soaked wild animal in you. That's cool and all, but I wonder if the wrist-spritzing preppies in suits didn't send a mixed message. Merci to in:fluencia for passing this along.

- Speaking of France, one Languedoc vintner launched a saucy new label: Le vin du merde (Shit Wine). For optimum psychological fuckery, serve with dark chocolate cake.

- Childhood icon Paddington Bear sneaks Marmite into egg sandwiches during his birthday party. Surprise! All the guests gasp and gag. Wonderful stuff by DDB.

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More Hygiene Faux-Pas from Your Business Hotel of Choice!

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In Extended Stay Hotels' latest ad, a sizable breeze blows out of clients' asses, effectively enabling them to slam doors from 10 feet away. The premise is, Extended Stay Hotel will make you just that comfortable.

More coherent than its last effort, where a girl wanders around licking stuff. I respect that ESH will make you feel comfortable enough to pass gas, but do I want to be in the building when everybody's sharing what their insides smell like?

Just the thought of strangers ambling about in robes, passing gas and licking shit ... ugh, I wish I hadn't just had Chee-Tos. Way to turn tummies, Toy/New York.

by Angela Natividad    Sep-18-08    
Topic: Brands, Campaigns, Commercials, Online, Strange










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