PCs Wear Many Hats, and Suits, and Some Wear Glasses, or Don't

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"I'm a PC and I sell fish!"

Say what you will about the Microsoft/Seinfeld ad campaign (or "Phase I" of a grander design), it's hard not to like these fresh-out "I'm a PC" ads.

The spots -- quirky, friendly and feel-good -- debuted last night during The Office. See all three below.

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'Why Are These Women So Happy?'

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Because they're spraying on their pantyhose.

But wait! -- don't stop at aerosol hosiery. Think bigger. Think self-adhering panties. Introducing the NYCE G strapless G-string, part of a life-changing liaison between Nyce Legs -- the spray-on pantyhose people -- and Shibue Couture. Helping you look your sexy best.

Thanks to MTLB for the find.

by Angela Natividad    Sep-18-08    
Topic: Brands, Commercials, Specialty, Strange, Television



Mortal Coil Be Damned, There's a Popcorn Bowl at Stake!

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On October 2 in Times Square, Netflix kicks off a five-day movie-watching marathon. The objective: to make the Guinness World Record for most consecutive hours spent watching movies.

Provided you don't die of sleep deprivation, drowning or electrocution,* winners get "undeniable notoriety associated with holding the title of world champion," plus $10K, a lifetime Netflix subscription, and a Popcorn Bowl trophy -- the first of its kind!

But jobless film buffs be warned: the current record-holder, Ashish Sharma of Mathura, India, will also compete. The time to beat is 120 hours and 23 minutes.

To promote the marathon, DECON produced three spots for TV and three for online. The online ones are pretty much the same as the TV ones, except more to-the-point (see?).

Each ends with a huge Netflix logo, followed by the ominous words, "The training has begun." Titillated? Is your calling calling? Enter on Facebook.

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Menstrual Cramps Got You Down? Print Out Some Iron-On Cupcakes!

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In its ongoing quest to appeal to the Prozac nation ("Have a happy period!"), P&G pad-peddler Always redid its site.

Think pastel shades, abusive Corsiva-style typefaces and a general "Happy" theme. PMS-sufferers are invited to spread the happy! with downloadable insanity, zen garden therapy, or -- better yet! -- by printing out iron-on clip art.

"Make your period a happier time by grabbing a comfy tee and pair of panties, picking your favorite transfer designs and heating up the iron!" the site prattles, its copywriter clearly a model of loathing -- or on a whole lot of Zoloft.

by Angela Natividad    Sep-18-08    
Topic: Bad, Brands, Online, Strange



Jungle at the Opera, Paddington Bear Poisons Guests, Millennial Girl Destroys America

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- Hyundai and Goodby Silverstein & Partners are breaking up. Yeah, it's such a tragedy.

- Tokyo Agency brought the jungle to Paris's Opera Garnier to promote Guerlain Homme, a fragrance for the testosterone-soaked wild animal in you. That's cool and all, but I wonder if the wrist-spritzing preppies in suits didn't send a mixed message. Merci to in:fluencia for passing this along.

- Speaking of France, one Languedoc vintner launched a saucy new label: Le vin du merde (Shit Wine). For optimum psychological fuckery, serve with dark chocolate cake.

- Childhood icon Paddington Bear sneaks Marmite into egg sandwiches during his birthday party. Surprise! All the guests gasp and gag. Wonderful stuff by DDB.

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More Hygiene Faux-Pas from Your Business Hotel of Choice!

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In Extended Stay Hotels' latest ad, a sizable breeze blows out of clients' asses, effectively enabling them to slam doors from 10 feet away. The premise is, Extended Stay Hotel will make you just that comfortable.

More coherent than its last effort, where a girl wanders around licking stuff. I respect that ESH will make you feel comfortable enough to pass gas, but do I want to be in the building when everybody's sharing what their insides smell like?

Just the thought of strangers ambling about in robes, passing gas and licking shit ... ugh, I wish I hadn't just had Chee-Tos. Way to turn tummies, Toy/New York.

by Angela Natividad    Sep-18-08    
Topic: Brands, Campaigns, Commercials, Online, Strange



Shoot Clays, Cure Leukemia; LiveBar for Lifeless Websites; Pink Palin Kippahs; Crest Slogan Contest

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- LiveBar makes static websites instantly interactive. Hooray! No work for you.

- Twenis. Hilarity.

- Yahoo tries hard to be kooky. "That's the problem with Yahoo: It thinks it's an iPod -- universally loved and carried around. But it's really a Mac -- a fine product nevertheless rejected by many."

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Copywriters Cross Country, Surrender Bladders -- for Love of BioWillie

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Copywriters Brian Pierce and Nik Bristow of Fitzgerald+CO/Atlanta are embarking on a wince-worthy mission: following the route of the Cannonball Run, they'll drive across the nation without a single stop. Not for fuel ... not even to pee. (Although I'm sure at some point they'll gracefully pause in order to switch seats.)

All this to promote Willie Nelson's brand of biodiesel, aptly named BioWillie. The mission's been dubbed WillieRun and you can follow the hijinks (of which I'm sure there'll be many) from their blog.

Seriously though, no pee break? I refuse to believe it. You guys have gotta be carrying empty Gatorade bottles or somethin'.

Find out for yourself at their kick-off party, which takes place Sept. 22nd at the XR Bar. More details at the blog link above. And big-ups to Brian Thompson for passing this news along.

by Angela Natividad    Sep-17-08    
Topic: Agencies, Brands, Campaigns, Cause, Good, Guerilla, Promotions



Crispin Exchanges MSFT/Seinfeld Ads for Potentially Worse Idea

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Well, everyone got what they wanted. Those zany Bill Gates/Jerry Seinfeld ads (see 1 and 2) are out of the picture and now we'll never see what they were building up to. That upsets me. Then again, I didn't whip out the $10 million for Seinfeld.

In their stead, Crispin's hired a dead-ringer for John Hodgman, the stodgy but lovable "humorist" who personifies PC in Apple's "Mac vs. PC" ads. (See Hodgman pose as free pizza in the most recent spot. He's so cute!)

According to Engadget, the new effort is a direct rebuttal to the "Mac vs. PC" ads, which have become part of popular culture. One even starts out with the John Hodgman lookalike saying, "Hello, I'm a PC, and I've been made into a stereotype."

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Microsoft Boots Jerry Seinfeld From Campaign

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While Microsoft claims it was always part of the plan, the software giant is bidding farewell to Jerry Seinfeld after just two commercials. After all that hype? After spending a reported $10 million? After just a few weeks on air? Yea right, it was always part of the plan. The ads sucked and Jerry Seinfeld was a poor choice. Someone finally woke up and smelled the stench.

It seems the outcry against the ads and the overwhelming WTFness they generated has caused Microsoft to question the direction of the campaign and, perhaps, realize Seinfeld was not, in fact, the right choice for the company's Save Vista effort.

On Thursday, Microsoft will make the announcement official and introduce what they are calling phase two of the campaign.

by Steve Hall    Sep-17-08    
Topic: Brands, Campaigns, Celebrity, Strange










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