In an online spot called "Bzzzz. Mini Clubman," a passel of geriatric houseflies gather 'round for the emotional funeral of an ex-buddy, whose death is characterized as one "every fly wishes for," "legendary" and "bigger than life."
What happened to him? He was flattened mid-flight by a Clubman.
- Google's Sergey Brin started a blog. In the first entry, he discloses his risk for Parkinson's disease. The New York Times probes why he'd do that.
- British actor Paul Kaye plays Seamus Murphy, the shady proprietor of an airport car park, for another one of those not-yet-viral "viral" campaigns. This is for Holiday Extras, a travel website.
- Esther Lee departs EuroRSCG.
There's something crude and flippant about these new ads by the Corn Refiner's Association, which have begun advertising to undo all the bad PR surrounding high fructose corn syrup.
In one spot, a mother casually accuses another of not caring what her kids eat; in another, an uptight boyfriend insinuates his girlfriend doesn't love him because she's offered him an artificially sweetened Popsicle.
Both the girlfriend and the accused mom get the last word in the end. Turns out the corn syrup Nazis don't know why it's bad, and are apparently only following an invisible crowd of lemmings informed by, who knows, the nasty nasty liberal media.
Each spot ends with "You're in for a sweet surprise!" and guides users to SweetSurprise.com, which sports a gigantic, disarmingly fresh ear of (as-yet-unrefined?) corn.
"I'm a PC and I sell fish!"
Say what you will about the Microsoft/Seinfeld ad campaign (or "Phase I" of a grander design), it's hard not to like these fresh-out "I'm a PC" ads.
The spots -- quirky, friendly and feel-good -- debuted last night during The Office. See all three below.
Because they're spraying on their pantyhose.
But wait! -- don't stop at aerosol hosiery. Think bigger. Think self-adhering panties. Introducing the NYCE G strapless G-string, part of a life-changing liaison between Nyce Legs -- the spray-on pantyhose people -- and Shibue Couture. Helping you look your sexy best.
Thanks to MTLB for the find.
On October 2 in Times Square, Netflix kicks off a five-day movie-watching marathon. The objective: to make the Guinness World Record for most consecutive hours spent watching movies.
Provided you don't die of sleep deprivation, drowning or electrocution,* winners get "undeniable notoriety associated with holding the title of world champion," plus $10K, a lifetime Netflix subscription, and a Popcorn Bowl trophy -- the first of its kind!
But jobless film buffs be warned: the current record-holder, Ashish Sharma of Mathura, India, will also compete. The time to beat is 120 hours and 23 minutes.
To promote the marathon, DECON produced three spots for TV and three for online. The online ones are pretty much the same as the TV ones, except more to-the-point (see?).
Each ends with a huge Netflix logo, followed by the ominous words, "The training has begun." Titillated? Is your calling calling? Enter on Facebook.
In its ongoing quest to appeal to the Prozac nation ("Have a happy period!"), P&G pad-peddler Always redid its site.
Think pastel shades, abusive Corsiva-style typefaces and a general "Happy" theme. PMS-sufferers are invited to spread the happy! with downloadable insanity, zen garden therapy, or -- better yet! -- by printing out iron-on clip art.
"Make your period a happier time by grabbing a comfy tee and pair of panties, picking your favorite transfer designs and heating up the iron!" the site prattles, its copywriter clearly a model of loathing -- or on a whole lot of Zoloft.
- Hyundai and Goodby Silverstein & Partners are breaking up. Yeah, it's such a tragedy.
- Tokyo Agency brought the jungle to Paris's Opera Garnier to promote Guerlain Homme, a fragrance for the testosterone-soaked wild animal in you. That's cool and all, but I wonder if the wrist-spritzing preppies in suits didn't send a mixed message. Merci to in:fluencia for passing this along.
- Speaking of France, one Languedoc vintner launched a saucy new label: Le vin du merde (Shit Wine). For optimum psychological fuckery, serve with dark chocolate cake.
- Childhood icon Paddington Bear sneaks Marmite into egg sandwiches during his birthday party. Surprise! All the guests gasp and gag. Wonderful stuff by DDB.
In Extended Stay Hotels' latest ad, a sizable breeze blows out of clients' asses, effectively enabling them to slam doors from 10 feet away. The premise is, Extended Stay Hotel will make you just that comfortable.
More coherent than its last effort, where a girl wanders around licking stuff. I respect that ESH will make you feel comfortable enough to pass gas, but do I want to be in the building when everybody's sharing what their insides smell like?
Just the thought of strangers ambling about in robes, passing gas and licking shit ... ugh, I wish I hadn't just had Chee-Tos. Way to turn tummies, Toy/New York.
- LiveBar makes static websites instantly interactive. Hooray! No work for you.
- Twenis. Hilarity.
- Yahoo tries hard to be kooky. "That's the problem with Yahoo: It thinks it's an iPod -- universally loved and carried around. But it's really a Mac -- a fine product nevertheless rejected by many."