Suzuki Will Do Whatever it Takes to Bamboozle You into a Driver Seat

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Even sabotage your car, just so you'll accept one of its new models.

Also see "Pinned," where a girl wanders into a parking lot to find her car sandwiched into oblivion -- just in time for a Suzuki rep to hand her the keys to a 2009 Suzuki SX4 Sedan.

Both ads are part of Suzuki's deliciously desperate "Whatever it Takes" campaign by john st. Given that Suzuki vehicles aren't known for their inherent awesomeness (unless you live in Lebanon), the company might wanna rethink this approach.

by Angela Natividad    Sep-17-08    
Topic: Brands, Campaigns, Commercials, Television



'The Fundamentals of Our Economy Are Strong.'

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John McCain makes another one of those verbal oopsies (see a previous noteworthy soundbite) and Team Obama wastes no time whipping an ad around it. Bonus points for mentioning the Lehman Brothers collapse. Way to be timely!

Feels like dirty press to me. Our economy's shit, but it's not a lost cause, and I think that's what McCain wanted to highlight. You cannot save a lost cause.

Still, a fellow blogger points out, "running the economy from a defensive mindset like that is different than having a vibrant economy." McCain's a defense guy for sure -- and defense usually implies lack of leverage. You're trying to protect what's left, not win new ground.

Even so, are we all in agreement that a vibrant economy can be manufactured with Extra-Strength Hope Serum?

by Angela Natividad    Sep-16-08    
Topic: Brands, Campaigns, Commercials, Online, Political



Direct Mail Musing, Infiltrating McCain, Toothpaste Autopsies, Ironic Artstuffs

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- GI Direct hopes to inspire direct mail marketers with Creative Formats, a visul muse that makes direct mail seem rad as scrapbooking. Search by feature, format, market sector or size of run.

- MoveOn.org goes behind enemy lines in hopes of, I don't know, making McCain implode. Meet Billy Mires, bus driver of the "Straight Talk Express." He'll pass on charming yet ironic factoids like how John McCain invented the BlackBerry.

- The anatomy of toothpaste. What you see at left is Colgate Total Mint Stripe. Was it Andy Warhol who said art is whatever you can get away with?

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by Angela Natividad    Sep-16-08    
Topic: Brands, Campaigns, Events, Online, Strange, Trends and Culture



Ask.com Targets Ritual Cannibals that Can't Walk in Heels

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An hour or so ago I read a grisly article about some Russian kids that killed and ate their goth friends. After scrolling down to the end of the piece and feeling appropriately perturbed, I came across the Ask.com video ad at left.

"How can you learn to walk in high heels?" it burbles cheerfully. "Get the answer." I played the video out of morbid curiosity and watched a pair of legs walk, with sass, up until the grand finale -- when the owner of those legs topples over with a scream, followed by cries of dismay.

It remains unclear whether she was eaten after her plummet from grace.

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by Angela Natividad    Sep-16-08    
Topic: Brands, Campaigns, Good, Online, Strange



Bud Light's 'Swear Jar' Scores 'Outstanding Commercial' Emmy

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Anheuser-Busch won its first-ever Emmy for "Swear Jar," a spot where employees at an office add change to a jar every time somebody swears.

Not so unusual, except the secretary's revealed that the money might be used to buy packs of Bud Light for the office, so even the top execs see motherbleep!in' bleep!suckers around every fuckin'! corner.

Produced by DDB/Chicago via Hungry Man. The PR folk say it's been watched 12 million times online and has never appeared on TV.

Once again Bud Light scores with what in waking life we'd call a vocal tic. See a spot it ran earlier this year, when the word of the week was "dude."

by Angela Natividad    Sep-15-08    
Topic: Brands, Commercials, Online, Video, Viral



Effie Calls, TBWA Snags Visa, Obama Says Chill

- The Effie Awards has open its call for entries. The entity that "honors marketing communication ideas that work" asks that entries be submitted by October 15.

- TBWA has won the $600 million Visa global creative account. Bested were BBDO, Grey and Leo Burnett.

- Yes. Is is insane but there are still companies out there willing to drop $3 million on a single ad to appear on the Super Bowl.

- Here's the ad Barak Obama would run if presidential candidates didn't have to act all polished and buttoned up.

by Steve Hall    Sep-15-08    
Topic: Agencies, Brands, Industry Events, Political



Julianne Hough for Juicy Fruit, BMW on Review, Pigs in Drag, HP Meets Far East

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- BMW's holding a media review worth $155 million.

- Remember Memento? Imagine if it were an ad for Sony Ericsson.

- The Institute for America's Future hopes to derail the political bullshit train with an ad campaign about "major challenges facing the country." That's cool and all, but is this nearly as exciting as this? Don't answer, that's rhetorical.

- "Mom, what are those?" "Tadpoles, honey." "Oh. What do they have to do with being 'knocked up'?" Good luck with that.

- If PETA's ads were always this cute, I might have wanted a pig for a pet, not for breakfast. I like the point it made though. And look! They didn't even have to embarrass anybody.

- Here's a Wrigley Juicy Fruit ad in the style of that DoubleMint candy raver-looking thing. In this one, Julianne Hough invests the Juicy Fruit jingle with country music flair. It was so peppy and sweet, watching it gave me a cavity.

- In the unlikely event you need a laptop to match your Mandarin dress, Hewlett-Packard's got just the thing.



How Many Men Can Be True to One Meat?

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Think the Brits are stuffy? You don't know the half of it. See a bunch of disgruntled British housewives protest against a man accused of "polygameat" -- the practice of eating more than one meat in a burger.

By Crispin Porter + Bogusky for Burger King's Meat Beast Whopper. Sorta reminds me of that meatatarian thing Wendy's is promoting.

Ohmigosh. Is flesh-eating finally cool again? Because I could use some gazelle, garnished with pepperoni and a side of fried chicken strips. Dipped in lamb's blood.

by Angela Natividad    Sep-14-08    
Topic: Brands, Commercials, Strange, Television



Target Uses 'Web 2.0 Aesthetic' to Peg College Kids

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I recently saw this cute rich media ad for Target's "Happy Together" campaign, targeted to college kids.

Its composed of harmonious extremes that appear one after the other, like flash cards: planner + dreamer, night owl + morning bird, extrovert +introvert. The accompanying illustrations remind me of the work of Liling Yu, who created Twitter's FailWhale.

Yu's art totally personifies the Web 2.0 aesthetic: bug-eyed animal friends, soothing pastels, and non-confrontational sans-serif typefaces, all culminating in brands that seem to want to play with us. That Target knows to tap into all this is part of what keeps it young, fresh and lively.

by Angela Natividad    Sep-14-08    
Topic: Brands, Campaigns, Good, Online



High Culture Got You Down? McCafe to the Rescue

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In the latest TV spots for its McCafe label, McDonalds surrenders the art house crowd to Starbucks -- and liberates the crusty, football-loving Joes that never quite fit in.

This ad starts with two guys in a typical cafe scene, reading books and sipping coffee out of wide cups. One haughtily asks, "Did you hear McDonald's has cappuccinos now?"

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by Angela Natividad    Sep-14-08    
Topic: Brands, Campaigns, Commercials, Good, Television










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