Infographic Pokes Fun at Crazy Clients

usual_clients_central_desktop.png

Here's a bit of hilarity to brighten your day. Well, that is if you work in an ad agency. Sorry, clients, this time the joke is on you. But give it time. No doubt there is plenty to say about those agency primadonnas.

Central Desktop has put together an infographic highlighting the eight types of agency clients. From The Intruder to The Arsonist to The Ghost to The Henchman, all the stereotypes are covered.

Click here to see the infographic.

by Steve Hall    Dec-11-12    
Topic: Agencies, Brands



Beyonce Back With Pepsi in $50 Million Deal

beyonce_pepsi_2013.jpg

Almost ten years ago, Beyonce first appeared it what was, by far, one of the hottest Pepsi commercials ever to air. OK, that may be a bit of an over exaggeration but not to the gas station attendant whose jaw dropped when he watched Beyonce in all her bootyliciousness walk from her car to a Pepsi machine as Crazy in Love played.

Now, ten years later, Pepsi is, again, working with the star in a $50 million deal that will include a new "Live for Now" commercial as well as promotional appearances, her likeness on limited edition cans and a Creative Development Fund that will support Beyonce's various creative endeavors.

more »

by Steve Hall    Dec-10-12    
Topic: Brands, Celebrity



OneSpot Marries Benefits of Content Marketing With Reach of Advertising

Screenshot%2012%3A4%3A12%209%3A47%20AM.jpeg

A couple weeks ago , I was briefed on a new company called OneSpot. Headed by venture capitalist and former head of interactive at the Houston Chronicle, Matt Cohen, the new company transforms existing content into ads that look more like content than ads.

After the briefing, I said the offering was "the perfect marriage of content marketing with the power and infrastructure of advertising." Yes, I really said that and yes, that quote is front and center on the OneSpot website which launches today.

Recently, so much has been written about content marketing which, as part of inbound marketing, is all about making sure the right information is in the right place when people come looking for it. But, people don't always know what to look for and they don't always know which available products and services could benefit them. Hence, the need for outbound marketing.

more »

by Steve Hall    Dec- 4-12    
Topic: Brands, Social, Tools



Axe Morning After Pillow Solves Cuddling Problem

axe_morning_after_pillow.png

Some people love to cuddle. Others, not so much. Axe, the brand that's all about how its super smelly nature is irresistible to women, has come up with a solution for the problem it has created.

With help from DDB Latina Puerto Rico, Axe is introducing the Morning After Pillow, a device that will allow men to slip out of bed while their woman still gets to cuddle.

Axe. Always looking out for guy's needs.

more »

by Steve Hall    Dec- 3-12    
Topic: Brands, Video



Gap Celebrates True Love in Holiday Campaign

Gap-Holiday-Campaign-2012-The-Atomics1-600x449.jpg

With a campaign that touches upon the various forms of love and diverse family life, Gap is out with work that features Michael J, Fox and Tracy Pollan, musician Rufus Wainright and artist Jorn Weisbrodt, rapper Nas and his dad, the Atomics, Gia Coppola and Nathalie Love and others.

Created by Minneapolis-based Peterson Mills Hooks, the work aims to tout the brand's "love comes in every shade" campaign. The colorful and upbeat delivery is decidedly more low key and less in your face than, perhaps, Bennetton might approach the topic but that's Gap; non-controversial clothing for everyone.

more »

by Steve Hall    Nov-16-12    
Topic: Brands, Campaigns, Celebrity



Health Net Stands Behind Fake Tweets

healthnet_testimonial.png

Back in September we shared a story about health provider Health Net which used fake tweets to promote its services. We called the work "a juvenile marketing move and yet another example of testimonials gone wrong."

Now, the brand is doing a bit of back peddling presenting us with what they claim to be the real people behind the Twitter accounts they used in the campaign. The move is laughable as the accounts - NonStopMom2, HealthNut_2 and Biz_Guy1 - have just one or two tweets, all of which read "Thank you for your interest, learn more here" with a link that points to three "testimonials" from the "owners" of these Twitter accounts.

more »

by Steve Hall    Nov- 2-12    
Topic: Brands, Opinion, Social, Worst



Honda Does Bic For Her With Pink Fit That Prevents Wrinkles

honda_fits_shes.jpg

In Japan, Honda is marketing a pink Fit called Honda Fit She's (apostrophe is a heart) that promises to prevent wrinkles with its "plasmacluster" AC system. Of course, this gender specific stuff still works great in Japan where, apparently, they aren't so hung up on the fact that men are men and women are women.

Going for "adult cute," it would seem Honda might want to team with Bic and co-marketing their Bic For Her pen along with the car.

more »

by Steve Hall    Nov- 1-12    
Topic: Brands



Sony France's Four Breasted Vita Ad Snubbed by Sony UK

sony_vita_four_breasts.jpeg

While it's common for global brands to be given certain leeway in terms of how they represent the brand in individual countries, its less common for one country to publicly comment on what another country chooses to do. But that's exactly what Sony UK did in response to an ad Sony France ran that featured a woman with four breasts and the headline, "Touch both sides. Twice the sensations."

more »

by Steve Hall    Nov- 1-12    
Topic: Brands, Racy



Arby's (Sort of) Locates "The Back" of Subway

arbys_subway_the_back.png

Likely, you've seen the commercials on TV already. The Arby's commercials claiming Subway doesn't slice its meat in the back of the store but in a warehouse far, far away. Yesterday, the brand launched a five minute, CP+B created, Larry Charles-directed video featuring retired NYPD detective Bo Dietl.

more »

by Steve Hall    Oct-30-12    
Topic: Brands, Video



H&M Continues Hoity Toity Highbrow Histrionics

bruno1.jpg

Continuing its foray in to the surreal world of mystique, intrigue, noir and the just plain ridiculously highbrow, H&M is out with another branded film starring models Heidi Mount and Matt Clunan who bring a hipsteresque noirism to the dropped glove scenario which, for no apparent reason, ends with Mount naked on a couch.

more »

by Steve Hall    Oct-29-12    
Topic: Brands, Strange, Video










Featured FREE Resource: