Ad Idea? Shimmy into HEYA and Pitch Toyota

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Toyota wants to be your friend. It wants to lavish you with gifts, invite you into its inner circle, suckle from your ideas. From now until September 10, members of its social network HEYA can pitch the company their :30 ad ideas.

And no, the HEYA thing has nothing to do with Andre3000's frequently mashed-up hit. "Heya" is Japanese for "room," and Toyota thought it would be a good name for an intimate, join-the-round-table! kinda social network.

Sign up here. (Damn, that's a lot of questions. Toyota's not fuckin' around!) Once IN!, you're free to submit write-ups or storyboards for a :30 ad concept. The top five will be chosen, and members vote for the best one.

Finalists are announced September 16; the winner is named September 22. In addition to airtime, the grand prize includes a Flickr Pro account membership. (Diggin' how it knows what people want.) Runners-up get a 1GB iPod shuffle.

by Angela Natividad    Aug-28-08    
Topic: Brands, Online



Timberlake Uses William Rast to Explore Throbbing Redneck Fantasy

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Walking in the footsteps of Jay-Z and Nelly, Justin Timberlake is backing a line of expensive but delightfully ass-perking denim wear: William Rast, launched in partnership with Trace Ayala. (The brand is a combination of their grandfathers' first names.)

I haven't seen any TV ads, but the site's hosting trailers about the life of fictional character William Rast, played by Justin Timberlake. Mostly he's seizing the opportunity to forget shaving, play with make-up and explore self-fellating videocam angles. Oddly (or not so much), they made me think of Tila Tequila's video blog.

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by Angela Natividad    Aug-28-08    
Topic: Brands, Campaigns, Celebrity, Online



Hot Blogger Calendar, 90210 Strip-Searched, Buffy Increases Church Abandonment

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- Because what the world needs now is a hot blogger calendar.

- The CW's decided to let advertisers see snippets of 90210's content after all. I guess this means the PTC will be throwing itself a self-congratulatory cocktail party.

- OMG, OMG, a Facebook movie? ...by the co-creator of West Wing? Does that mean there's a parity of significance between Mark Zuckerberg and the ruler of the free world?

- MySpace was the top display ad publisher in June; Microsoft the top display advertiser. Most of its ads were for Live Search.

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Marc Jacobs to Make Suburban Dads Squirm

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For some, imagery of schoolgirls (or any female for that matter) in pleated, plaid miniskirts presents an irresistible urge to let fantasy fun rampant and to, well, just be really, really bad. While that imagery may not be what Marc Jacobs, who signed Russian duo t.A.T.u. (Lena Katina and Yulia Volkova) to front his fall fashion campaign, intends to foist on the public, one does wonder just how he will present the fun-loving couple in upcoming campaigns.

The pair have been out of the limelight for a while but that won't really matter. Marc Jacobs will doll them up (or down) and present them in a deliciously delectable manner easily obsessed over by all. Lesbians. Rocks stars. What's not to love?

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by Steve Hall    Aug-28-08    
Topic: Brands, Campaigns, Celebrity, Trends and Culture



Because Nothing Washes Blood Away Like Freshly-Laundered Banknotes

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This is "Ca$h," a fun little ad for a gratuitously violent game called Mercenaries 2: World in Flames. I love how it illustrates the acquisition of profit by unethical means: the seedy backdrops, filthy oceans, and characters' faces all bear the delightfully crisp stamp of currency.

And the song! It's convivial and music-hallish, the kind of thing you learn the words to, then leap around and mouth while blowing holes through the furniture with your bad-ass mercenary fingertips. What a feast it'll be for the PTC when these role models invade their living rooms.

Put together in HD by Shilo for DraftFCB/San Francisco. Electronic Arts debuted the spot on August 18 Stateside; it'll start running September 5 in the United Kingdom. I can hardly wait to see what it looks like on TV.

by Angela Natividad    Aug-27-08    
Topic: Brands, Campaigns, Commercials, Television



Fidolls: Not Your Typical Bubble Wand Fare

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To supplement the use of big balloon dolls (dubbed "Fidolls") in its guerrilla campaign, Canadian wireless firm Fido deployed whimsical floating Fidoll-shaped bubbles into the air.

Charming -- even if, after the Bravia bubbles effort, it falls a little on the scant side of sudsy.

In addition to repping Fido to both the earth-bound and the airborne, the campaign -- which invites users to text 411 to 10987 -- invites users to free "Fido Sessions," which cover topics like art and design. Artists involved in the sessions have included The Dark, Nicholas Di Genova and Jamie Campbell.

Nice to see a wireless provider -- whose services are so integral to city-trawlers' daily lives -- engage users in a way that enlivens their own creativity.

by Angela Natividad    Aug-27-08    
Topic: Brands, Campaigns, Events, Guerilla



Bill O'Reilly Mashed Up, Hood Ornaments Hunted, Mad Men Twitterati Reinstated

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- "Fuck it! We'll do it live! Fucking thing sucks!" You tell 'em, Bill, you wild animal you.

- The hood ornament is an endangered species. Is this what people want? We can save pandas but not the Spirit of Ecstasy?!

- New Shepard Fairey exhibition in SF: "Duality of Humanity." Inspired by Joker, the peace-sign-sporting Vietnam soldier in Full Metal Jacket, the show mashes up conflicting symbols of violence and peace. The project also has a strong Red-propaganda-meets-mass-media feel. Tasty.

- It's Bible stories! And Legos! Suddenly Sunday's looking like a party.

- With a nudge from those rascals at Deep Focus, AMC decides the Mad Men Twitter characters -- which it was so quick to boot -- are okay after all.

- Pepsi apparently did a better job of associating itself with the Olympics than Coke did. And it probably spent a helluva lot less money.



Levi's Peels Away Life's Excess, Returns to Simplicity

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Some won't like this commercial because, once again, Levi's, with help from Cutwater, is attempting to position its brand as something much more than it is. Oh wait. No. It's not. It's actually acknowledging the fact it's a simple jeans brand. The fancy things in life aren't as important as your favorite pair of jeans and all that comes with them.

The spot, shot backwards, follows a model as she leaves a photoshoot and returns to her normal life, complete with her perfect, properly facial-haired, exotic-ish-looking boyfriend. It will debut during the season premiers of Gossip Girl September 1.

It's well done and, OMG, we like it.

by Steve Hall    Aug-27-08    
Topic: Best, Brands, Commercials



Parents Skittish About Hiked-Up Raunchiness in '90210'

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Time's drawing near for the September 2 debut of 90210, the CW's remake of '90s pop classic Beverly Hills, 90210. Worried that the network will slut it up a la Gossip Girl, the Parents Television Council is admonishing advertisers not to sponsor the show unless a pre-screening is released.

Read the elongated back-and-forth. In a nutshell, the PTC insinuated that the CW won't release a pre-screen because it doesn't want large, socially-responsible advertisers scrutinizing all that naughty, dirty, bad, baaaad content. The CW says it just doesn't want to spoil a highly-anticipated premiere. In the end, it'll probably win this girlfight.

Concerns about poisoning our pure American youth aside, the PTC's got a definite beef. For its last Gossip Girl print campaign, the CW used the headline "Mind-blowingly inappropriate!", a statement the PTC made to rebuke the show, to promote the new season.

Hilarious. Anyway, the PTC ain't going down without a yowl. It's contacted 136 major advertisers about the 90210 pre-screening issue. Cheers to the virtue of vigilance.

Image credit: the NY Post blog.

by Angela Natividad    Aug-26-08    
Topic: Brands, Campaigns, Cause, Television



Crop Circles Promote Whole Wheat Pizza

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To advertise its 100 percent whole-wheat pizzas, Papa John's flattened about six acres' worth. The delectable crop circle at left was created in a wheat field in Commerce City, so in- and outbound Denver International passengers can get a nice big eyeful of pie in the sky.

For those that may find this particularly inspirational, a company called Circlemakers specializes in producing crop circles for brand names. Clients have included Microsoft, Nike, Greenpeace (nothin' like a single serving of in-flight guilt), Hello Kitty, BP, and The History Channel. Oh yeah, and there's also Ad-Air, a gigantorama billboard maker that's infinitely less creative than a crop circle, but it could probably cover up a bad wheat-shaving nick with ease.

Many thanks to Keith at HR Bartender for the Papa John's tip.

by Angela Natividad    Aug-26-08    
Topic: Brands, Guerilla, Inflight, Outdoor










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