Evian Shrinks, True Blood Examined, Multimap Lets the Pigeons In

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- It's targeted you with limited-edition designer bottles and luxury facial sprays. Now Evian wants your kids. Introducing Evian Les Petits!

- Greenwich aspires to seize the spotlight as soon as it's off Beijing.

- Microsoft UK's Multimap uses pigeons to promote its "bird's eye view" feature. Created by digital agency LBi, it marks the first time Multimap has used cartoons to advertise.

- Check out the Word Clock typographic screensaver, which one Bos AD thinks is the "coolest screensaver EVER." It's pretty cool. Kind of like UNIQLOCK without the girls, or the music, or the colors.

- If you're following HBO's online campaign for True Blood, you should catch this 3-minute Ad Age video about virals. True Blood premieres September 7. Dude, sometimes it sucks to not have cable.

by Angela Natividad    Aug-15-08    
Topic: Brands, Campaigns, Online, Packaging, Promotions, Strange



Nissan Flirts with the Mold, but Fails to Break It

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This new spot for Nissan (:30 and :60) immediately piqued interest: one car circulates a vinyl album. Interesting retro tones punctuate the background. The camera pans out, revealing many vehicles circulating many vinyls. It's an image that brings Warhol to mind.

What's going on? What'll happen next? Will Nissan pull a Dell?

Nah. One jalapeno-red maverick races off its track (cut to big Nissan logo!), encouraging others to do the same. (A vaguely familiar idea. Got a quote for me, Mazda?) They briefly fall in line, a tactic car advertisers seem to love, then park with a screech in haphazard fashion.

The 350Z, arguably Nissan's sexiest model, pulls abruptly into the foreground. The tagline follows: "Escape the pattern. Nissan."

Bleh.

more »

by Angela Natividad    Aug-15-08    
Topic: Brands, Campaigns, Commercials, Magazine, Poster, Television



Bionic Lobster Takes On Disability, Alienation, Maniacal Chef

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"After finding a Leatherman on the ocean floor, our hero transformed himself from clawless freak into BIONIC LOBSTER: the handiest lobster alive."

Awesome premise -- one-clawed lobster gets new lease on life -- by STICK and MOVE/Philly for client Leatherman. (If Finding Nemo taught us anything, it's that everyone loves a story about broken fish prevailing over life's hard knocks.) Happily, they went all the way with it: See spot where Bionic Lobster fends for his life, MacGuyver-style, in a seafood restaurant. And there are comic books! Three parts so far, and if you bother to download the PDFs, well-made and funny too.

Looking forward to seeing more stuff by STICK and MOVE.

by Angela Natividad    Aug-15-08    
Topic: Brands, Campaigns, Commercials, Good, Online, Television



Southern Comfort: What to Have when You're Just Trashed

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Southern Comfort (with Lime!): for when you're beyond sensory cognizance. The music sucks, your conduct questionable, everyone's funny, and Ugly at left is starting to look like a Good Investment.

The spot's called "Suspended Moments" and is part of a big hard year-end push. Also, in efforts to get down with the music scene, Southern Comfort goes by SoCo now. (It worked for J-Lo, Diddy and BevMo, right?)

Beginning next month, "SoCo Music Experience" webisodes will air on Heavy, My Damn Channel, Pitchfork.tv, Complex.com and DeathandTaxesMagazine.com. I'm not sure what a "Music Experience" is, but if I had to guess, I'd say they're like trashy music videos with slipperier floors. And heavy on the indie bands for good measure.

by Angela Natividad    Aug-14-08    
Topic: Brands, Campaigns, Commercials, Online, Television



New Colorado Lotto Spot.

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See the new Colorado Lottery spot by Cactus. It promised instant fun but didn't deliver, although the spot probably would've been mildly amusing if it weren't buttressed by a threat to hit us with talent fees if we host the goddamn ad and don't take it down by October 6.

Fucking wet blankets.

by Angela Natividad    Aug-14-08    
Topic: Brands, Campaigns, Commercials, Online, Television, Worst



In China, the Miniskirt is the New Beetle

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Is sex (or the hint of) allowed to sell in China? If you are Volkswagen and Dynamic Marketing Group is your agency then, it seems, yes. Or if it isn't sex, maybe it's the realization that things have changed in Chinese culture and the country wants the rest of the world to know it.

Out with the old and in with the new as it were. Up with the hemlines and out with subservience. China wants to join the rest of the world and wallow in rampant commercialization. Welcome to the party, China.

by Steve Hall    Aug-14-08    
Topic: Brands, Campaigns, Trends and Culture



What, Thespians Don't Play Charades?

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Check out "Theatre" for Holland Casino. It clearly identifies its audience, demonstrates why casinos are more entertaining than a "high culture" jaunt ("It's more fun when you take part") and even made us laugh. I srsly almost choked on my couscous when dude was all, "IS IT A BOOK...?!"

Nice change from gaudy and cheesy. Good stuff by agency TBWA and production company Czar/NL.

by Angela Natividad    Aug-13-08    
Topic: Brands, Campaigns, Commercials, Good, Television



Cup-a-Soup Improves Brain Power

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And if you believe that, then you probably need it. Produced by Czar/NL for agency TBWA.

by Angela Natividad    Aug-13-08    
Topic: Brands, Commercials, Strange, Television



Liberty Mutual Believes in the Kindness of Man

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In "Lighthouse," a (very!) short film by Exopolis, a wee seaside community helps light a path for ships long after technology fails them. Very cute. Created for Liberty Mutual's "Responsibility Project" by Hill Holliday.

See a previous effort, "Mandy and Lester" by RSA.

by Angela Natividad    Aug-13-08    
Topic: Brands, Campaigns, Online, Video



PETA: It's Meat, Not Bountiful Cheap Food, that Gets You Fat

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PETA sent a letter to Ralph Basham, the commissioner of US Customs and Border Protection, to convince him to offset the cost of building a border fence by selling ad space.

Why? Because it's got creative ready to run. The ad at left features svelte Mexicans in their homeland and fat chunky ones on the US side of the fence. It reads, "If the border patrol doesn't get you, the chicken and burgers will -- go vegan." (The premise is that when Mexicans cross the border, they are leaving behind a "far healthier staple diet of vegetables and grains.")

Commenters said the traditional Mexican diet isn't meat-free, and the fence itself actually harms animals because it prevents wildlife from migrating for food.

Well, I'm sure if PETA didn't need the fence for advertising and the US gov didn't need another lost cause to waste tax money on (because people in dire straits are really gonna go, "Hey, a fence" and turn back), everyone would be more than happy to take it down.

by Angela Natividad    Aug-13-08    
Topic: Brands, Campaigns, Cause, Outdoor










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