PETA: It's Meat, Not Bountiful Cheap Food, that Gets You Fat

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PETA sent a letter to Ralph Basham, the commissioner of US Customs and Border Protection, to convince him to offset the cost of building a border fence by selling ad space.

Why? Because it's got creative ready to run. The ad at left features svelte Mexicans in their homeland and fat chunky ones on the US side of the fence. It reads, "If the border patrol doesn't get you, the chicken and burgers will -- go vegan." (The premise is that when Mexicans cross the border, they are leaving behind a "far healthier staple diet of vegetables and grains.")

Commenters said the traditional Mexican diet isn't meat-free, and the fence itself actually harms animals because it prevents wildlife from migrating for food.

Well, I'm sure if PETA didn't need the fence for advertising and the US gov didn't need another lost cause to waste tax money on (because people in dire straits are really gonna go, "Hey, a fence" and turn back), everyone would be more than happy to take it down.

by Angela Natividad    Aug-13-08    
Topic: Brands, Campaigns, Cause, Outdoor



iPhone Kill Switch, Quibblo Quizzes, Jilted Man Toasts for KFC

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- iPhone apps have a "kill switch" that empowers Apple to yank any app off your phone whenever it likes. Steve Jobs says they'll never "pull that lever" unless an extreme situation calls for it (like if an app were disseminating a virus) -- but hell, the I'm Rich app wasn't hurting anybody and Apple was quick enough to pull that off the ropes.

- Glad Facebook wasn't around when Shakespeare was. Hamlet might've been much different (but still such a riot!).

- One expat rails against marketing stereotypes about the French, particularly sexy maids and misuse of "Ooh la la."

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Tylenol Wants You to Feel Better Fast.

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Got a problem? What you need is a NASCAR driver who knows nothing about you and talks in metaphors. Try not to go racing out to buy Tylenol all at once.

Bravo, except not, to Deutsch/NY.

by Angela Natividad    Aug-12-08    
Topic: Bad, Brands, Campaigns, Celebrity, Online, Sponsorship



Benetton Uses Prayer to Stitch Up Chinese/Tibetan Differences

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One thing I love about Benetton: it never knows when to leave well enough alone. "Victims," the current issue of its company magazine Colors, uses the tragedy of the SouthWest China earthquake to try mending the China/Tibetan conflict.

The issue includes 30 shots of quake victims integrated with 30 prayers written for them by Tibetan monks. An accompanying Benetton ad displays a Tibetan monk and a Chinese soldier bowing toward each other, possibly in greeting, apology or shared grief. Readers can send their own prayers over for inclusion in a campaign exhibition.

Provocative as always, but I generally have trouble hating on Benetton (except when they fired Toscani). The "Victims" ad campaign is running in Italian newspapers and in French daily Le Monde.

by Angela Natividad    Aug-12-08    
Topic: Brands, Campaigns, Cause, Good, Magazine, Online



If the Olympics Can't Unite Mankind, What Will?

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The Olympics has a way of bringing the sap out in advertisers.

Visa's "Go World" campaign, no exception, trots Olympian trivia out to American viewers while convincing us these anecdotes aren't just important; they're a source of pride, a means to connect with the world by way of titanic achievement against insurmountable physical odds.

All this to win the synchronized high-dive? Yeah. See spots...

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by Angela Natividad    Aug-12-08    
Topic: Brands, Campaigns, Celebrity, Commercials, Events, Good, Television



Coke Learned Nothing From the Diet Coke/Mentos Phenomenon

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Because Coke's My Coke Rewards was performing dismally, some employees - all of whom were expressly forbidden at the outset - were asked to participate in the brand's My Coke rewards online promotions. Seemingly to boost activity on the site, the request seems to have backfired for employees who exceeded a pre-set limit of 2,000 points.

When one employee, Frank Grant, who did what he was told and participated in the program noticed he had accumulated more than 2,000 points and was made aware of the 2,000 point limit - likely buried deep within the fine print, he offered to return the merchandise he acquired from his points. Sounds fair enough, right? Wrong. Rather than rectify the situation in a normal fashion, Coke told Grant to resign or face getting fired. According to the Vellejo Times, many other employees faced the same situation.

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by Steve Hall    Aug-12-08    
Topic: Brands, Opinion, Social, Worst



Enfatico Farts

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Poor Enfatico. Seems it just can't get out of its own way, no less create any actual work for Dell in the almost year it's been in business. The WPP agency has been crapped on for months. It can't seem to get anyone hired. It's got its own clock site counting down the days until it produces a single piece of work for the computer maker. It's even got its own spoof site, endearingly named Enfartico. Yes, Enfartico.

With a name like Enfatico, it was just too easy. So the agency that was to be EMPHATIC about its work for Dell is now just farting in the wind, stinking up the industry and making it really easy for everyone to poke fun at.

by Steve Hall    Aug-12-08    
Topic: Agencies, Brands, Spoofs



More Shaun White Strangeness from HP

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In "Peanuts thrown at Shaun White," Shaun's stay-at-home buddies print out copies of his face and tape them to their own, then spend the afternoon calling each other Shaun and tossing peanuts into each other's mouths -- a creepy sight for the real Shaun White, whose first reaction is, "Is that what I look like?"

This is part of Feed Company's ongoing back-to-school online campaign for HP, carrying on from "Shaun White and Friends Fight to Help Shower Hottie."

The lesson in this one: It's Good to Get Out Once in Awhile.

by Angela Natividad    Aug-12-08    
Topic: Brands, Campaigns, Online, Video



Wonderbra Breaks Glass ... and Suspension of Disbelief

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Breasts break through advertising's fourth wall in this Wonderbra bus shelter ad by Publicis/Frankfurt. Just another way too much "support" makes you a hazard to yourself and others. (Thanks @benkunz for sharing.)

by Angela Natividad    Aug-11-08    
Topic: Brands, Campaigns, Guerilla, Outdoor



Bottle Art Won't Make You Cooler. But If You're Already on a Modding-Spree, It Can't Hurt.

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When last we reviewed Mountain Dew's Green Label Art project, its trussed-up bottles were gleaning inspiration from mean tattoos and revisiting their hillbilly roots with artist Peat Wollaeger.

The bottle art in Green Label Art Volume 2 is slicker and more computer-graphicksy. There's also a batch of new proteges on call, including Mike Sutfin, who's done artwork for Dungeons & Dragons and skate brands like DC; and Mark Smith, CD at Jordan (yes, THE Jordan) Brand.

Smith's bottle design, Happy Heads, almost matches my Macbook Gelaskin (now with matching iPhone skins!). Beverage + tech coordination = total identification with the idle style aristocracy. Modding every item in your Muji bag may not send you to heaven, but it will distinguish you from the other cafe/cubicle cogs that also use Macs, own iPhones and drink cold beverages. And getting a foot in front of them is about as close to heaven as you can get if you're alive, agnostic, overpaid and insecure.

View galleries and artist videos, or create your own bottle art at the website (tutorial here).








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