Is sex (or the hint of) allowed to sell in China? If you are Volkswagen and Dynamic Marketing Group is your agency then, it seems, yes. Or if it isn't sex, maybe it's the realization that things have changed in Chinese culture and the country wants the rest of the world to know it.
Out with the old and in with the new as it were. Up with the hemlines and out with subservience. China wants to join the rest of the world and wallow in rampant commercialization. Welcome to the party, China.
Check out "Theatre" for Holland Casino. It clearly identifies its audience, demonstrates why casinos are more entertaining than a "high culture" jaunt ("It's more fun when you take part") and even made us laugh. I srsly almost choked on my couscous when dude was all, "IS IT A BOOK...?!"
Nice change from gaudy and cheesy. Good stuff by agency TBWA and production company Czar/NL.
And if you believe that, then you probably need it. Produced by Czar/NL for agency TBWA.
In "Lighthouse," a (very!) short film by Exopolis, a wee seaside community helps light a path for ships long after technology fails them. Very cute. Created for Liberty Mutual's "Responsibility Project" by Hill Holliday.
See a previous effort, "Mandy and Lester" by RSA.
PETA sent a letter to Ralph Basham, the commissioner of US Customs and Border Protection, to convince him to offset the cost of building a border fence by selling ad space.
Why? Because it's got creative ready to run. The ad at left features svelte Mexicans in their homeland and fat chunky ones on the US side of the fence. It reads, "If the border patrol doesn't get you, the chicken and burgers will -- go vegan." (The premise is that when Mexicans cross the border, they are leaving behind a "far healthier staple diet of vegetables and grains.")
Commenters said the traditional Mexican diet isn't meat-free, and the fence itself actually harms animals because it prevents wildlife from migrating for food.
Well, I'm sure if PETA didn't need the fence for advertising and the US gov didn't need another lost cause to waste tax money on (because people in dire straits are really gonna go, "Hey, a fence" and turn back), everyone would be more than happy to take it down.
- iPhone apps have a "kill switch" that empowers Apple to yank any app off your phone whenever it likes. Steve Jobs says they'll never "pull that lever" unless an extreme situation calls for it (like if an app were disseminating a virus) -- but hell, the I'm Rich app wasn't hurting anybody and Apple was quick enough to pull that off the ropes.
- Glad Facebook wasn't around when Shakespeare was. Hamlet might've been much different (but still such a riot!).
- One expat rails against marketing stereotypes about the French, particularly sexy maids and misuse of "Ooh la la."
Got a problem? What you need is a NASCAR driver who knows nothing about you and talks in metaphors. Try not to go racing out to buy Tylenol all at once.
Bravo, except not, to Deutsch/NY.
One thing I love about Benetton: it never knows when to leave well enough alone. "Victims," the current issue of its company magazine Colors, uses the tragedy of the SouthWest China earthquake to try mending the China/Tibetan conflict.
The issue includes 30 shots of quake victims integrated with 30 prayers written for them by Tibetan monks. An accompanying Benetton ad displays a Tibetan monk and a Chinese soldier bowing toward each other, possibly in greeting, apology or shared grief. Readers can send their own prayers over for inclusion in a campaign exhibition.
Provocative as always, but I generally have trouble hating on Benetton (except when they fired Toscani). The "Victims" ad campaign is running in Italian newspapers and in French daily Le Monde.
The Olympics has a way of bringing the sap out in advertisers.
Visa's "Go World" campaign, no exception, trots Olympian trivia out to American viewers while convincing us these anecdotes aren't just important; they're a source of pride, a means to connect with the world by way of titanic achievement against insurmountable physical odds.
All this to win the synchronized high-dive? Yeah. See spots...
Because Coke's My Coke Rewards was performing dismally, some employees - all of whom were expressly forbidden at the outset - were asked to participate in the brand's My Coke rewards online promotions. Seemingly to boost activity on the site, the request seems to have backfired for employees who exceeded a pre-set limit of 2,000 points.
When one employee, Frank Grant, who did what he was told and participated in the program noticed he had accumulated more than 2,000 points and was made aware of the 2,000 point limit - likely buried deep within the fine print, he offered to return the merchandise he acquired from his points. Sounds fair enough, right? Wrong. Rather than rectify the situation in a normal fashion, Coke told Grant to resign or face getting fired. According to the Vellejo Times, many other employees faced the same situation.