Average Spots Tout Average Brand Lenovo

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Lenovo, likely the most un-hip computer brand ever, is out with four new commercials which will be aired during the Olympics. The spots, as equally un-hip as the product they tout, are actually quite good...in a decidedly un-hip sort of way.

The strangest of all is Troll, in which two guys discuss what happens when their computers crashed. The Lenovo guy just pushes the magical One Button recovery button. The non-Lenovo guy gets a fruit basket delivered by a troll. Strange indeed.

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by Steve Hall    Aug- 3-08    
Topic: Brands, Campaigns, Commercials



Trolls Probed, Politics Ascend, Cuil Explores Sexuality

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- The New York Times wrote a SEVEN PAGE STORY about /b/ and online trolls: people that make a satisfying career out of hurting your widdo feewings.

- Campaign.com decided voting is a superpower.

- Cuil turns quantum researchers into gay porn stars. Hur-raaaay.

- The Center for Public Integrity launched a new blog called Papertrail. It promises to be "the hard-hitting, investigative blog that Washington is missing." Also, there's poetry and music.

- The Gay List Daily is promoting the Details Mens Style Manual, which teaches you how to be a flawlessly-dressed man. If you're not a man, or are already quite flawless, learn how to market to one. And if you can do that too, then shucks, you must be God. In cashmere.

- Every heel and toe of Cole Haan's sassy new Air Donovan dress shoes has the power of many Michael Jordans behind it.



For a Shave So Close You'll Be Mistaken for a Nipple.

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Not sure whether this ad for Bic razors actually ran. The tagline: "Incroyablement doux" ("Incredibly soft"). But compared to the bad-boys with five! blades (plus precision trimmer!), that plastic stick just looks incredibly dated.

by Angela Natividad    Aug- 2-08    
Topic: Brands, Strange



Yeah, Those Would Be Breakdancing Bees

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For every beehive lost, a b-boy somewhere goes up in smoke.

Put together by Feed Company for client Haagen-Dazs, which hopes to raise awareness about the high rate of honey bee deaths. (The shorthand: honey bees are dying in increasing numbers. We depend on them for one-third of our food supply, so if they all die, well ... let's just say no more ice cream for you.)

Visit Help the Honey Bees to read more. Cute site. Sad how the little bee just falls into the grass and dies, though. Kinda reminded me of this.

Luckily (maybe?) for future bees, the breakdancing bee video is generating steam from breaker fans. See YouTube comments. Then hey, go buy ice cream. (Chocolate peanut butter is smooooth.)

by Angela Natividad    Aug- 1-08    
Topic: Brands, Campaigns, Cause, Online, Trends and Culture, Video



Most Interesting Man Tries to Stay Interesting

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Apart from the fact Dos Equis' Most Interesting Man in the World conjures, somewhat, Charlton Heston's Moses (or is it George Parker?), he's well, just not that interesting in this second outing of the campaign. That's par for the course when a campaign initially breaks from the mold and then tries to maintain that break over time. What was once new and different now becomes "Oh, it's those weird Dos Equis ads again." which, in some respects, isn't such a bad thing in this era of continuously changing brand direction before the consumer has a chance to understand the initial direction.

Euro RSCG is behind the campaign which consists of three television spots which you can view here.

by Steve Hall    Aug- 1-08    
Topic: Brands, Campaigns, Creative Commentary



Snickers Offends Again!

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Oh noooo!! Snickers is in for it now! Wait until Bob Garfield sees these new ads from NoS/BBDO Poland. Oh the horror! Animals digitally tortured and forced to take on human qualities! The indignity! The misrepresentation! The gender bending! The insensitivity! Someone call PETA! Or the Coalition for the Eradication of Bestiality! Oh, the horror! It's just too much to take!

by Steve Hall    Aug- 1-08    
Topic: Brands, Campaigns, Strange



Do Saturn a Favor and Kiss Its Astra

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Entries for this contest is the only way Saturn's Astra is getting any love. Not to say people aren't getting Warholian with it.

Like all hopeful online efforts, the effort also sports a pretty sparse Facebook app. I tried running a search for it on Facebook and got "Did you mean: kiss my ass?" alongside results that ironically do feature a lot of car-smooching, just not the Astra kind.

by Angela Natividad    Jul-31-08    
Topic: Brands, Campaigns, Online



Dell is Greeeen Today, Chirping with Joy Like a Cricket Song

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We're not usually fans of ads about personalized colors for laptops. In the 21st century, is that the best you can do? But I like what Dell did in this gentle, feel-good spot, set to the tune of Colors by Kira Wiley.

Definitely better than the last ad in the "Colors" campaign, which hurt our heads and tried too hard. What tops it off nicely is that pretty little tagline: "Yours is here." I like that. It's like Dell is Build-a-Bear for computers, and just as snuggly.

The ad was put together by Mother, which is pretty much holding the fort for sweetly sleeping Enfatico.

by Angela Natividad    Jul-31-08    
Topic: Brands, Campaigns, Commercials, Good, Television



Obama Ascends to Stardom, Enfatico Falters, Good Good Goes Bad, method Makes Salad

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- McCain puts Obama on the same "soar high, fall hard" platform as Britney Spears and Paris Hilton. Probably because they're the only celebrities he knows. I like how the ad cuts to happy floaty music and a soft McCain profile. What a guy.

- See Microsoft-paid blogger give transparency a go for the i'm talkathon. Yeah. You heard me. Transparency.

- Enfatico's having trouble with that whole "being creative" thing.

- method products: so much more than hand syrups and toilet bowl cleaners. Think of them as a summer salad that doesn't know how to capitalize proper nouns.

- TiVo says relevant ads don't get skipped.

- Wendy's cutesy "good good" ad is objectively disgusting.



X-Files Bombs But Duchovney's Got Endorsement Gig Money

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It's kinda sad to see X-Files fail at the box office. Back in the day, it was actually a great TV show. Sadly, that has not translated into box office success with the show's second movie outing. This past weekend, the movie placed fourth, after Dark Knight, Step Brothers and Mama Mia.

All is not lost for Duchovney, though. He's starring in Showtime's Californication and, yes, he's doing product endorsements. He's fronting a new campaign from Toth Brand Imaging for Johnston & Murphy. J&M wants to believe Duchovney will boost the 157 year old brand. Johnston & Murphy VP of Marketing Jason Dasal said, "We're thrilled to have David Duchovny as part of our ad campaign. David embodies success and confidence, along with a great sense of style, communicating the ideal image for the Johnston & Murphy brand."

Let's hope he can sell shoes.

by Steve Hall    Jul-31-08    
Topic: Brands, Campaigns, Celebrity










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