One thing I love about Benetton: it never knows when to leave well enough alone. "Victims," the current issue of its company magazine Colors, uses the tragedy of the SouthWest China earthquake to try mending the China/Tibetan conflict.
The issue includes 30 shots of quake victims integrated with 30 prayers written for them by Tibetan monks. An accompanying Benetton ad displays a Tibetan monk and a Chinese soldier bowing toward each other, possibly in greeting, apology or shared grief. Readers can send their own prayers over for inclusion in a campaign exhibition.
Provocative as always, but I generally have trouble hating on Benetton (except when they fired Toscani). The "Victims" ad campaign is running in Italian newspapers and in French daily Le Monde.
The Olympics has a way of bringing the sap out in advertisers.
Visa's "Go World" campaign, no exception, trots Olympian trivia out to American viewers while convincing us these anecdotes aren't just important; they're a source of pride, a means to connect with the world by way of titanic achievement against insurmountable physical odds.
All this to win the synchronized high-dive? Yeah. See spots...
Because Coke's My Coke Rewards was performing dismally, some employees - all of whom were expressly forbidden at the outset - were asked to participate in the brand's My Coke rewards online promotions. Seemingly to boost activity on the site, the request seems to have backfired for employees who exceeded a pre-set limit of 2,000 points.
When one employee, Frank Grant, who did what he was told and participated in the program noticed he had accumulated more than 2,000 points and was made aware of the 2,000 point limit - likely buried deep within the fine print, he offered to return the merchandise he acquired from his points. Sounds fair enough, right? Wrong. Rather than rectify the situation in a normal fashion, Coke told Grant to resign or face getting fired. According to the Vellejo Times, many other employees faced the same situation.
Poor Enfatico. Seems it just can't get out of its own way, no less create any actual work for Dell in the almost year it's been in business. The WPP agency has been crapped on for months. It can't seem to get anyone hired. It's got its own clock site counting down the days until it produces a single piece of work for the computer maker. It's even got its own spoof site, endearingly named Enfartico. Yes, Enfartico.
With a name like Enfatico, it was just too easy. So the agency that was to be EMPHATIC about its work for Dell is now just farting in the wind, stinking up the industry and making it really easy for everyone to poke fun at.
In "Peanuts thrown at Shaun White," Shaun's stay-at-home buddies print out copies of his face and tape them to their own, then spend the afternoon calling each other Shaun and tossing peanuts into each other's mouths -- a creepy sight for the real Shaun White, whose first reaction is, "Is that what I look like?"
This is part of Feed Company's ongoing back-to-school online campaign for HP, carrying on from "Shaun White and Friends Fight to Help Shower Hottie."
The lesson in this one: It's Good to Get Out Once in Awhile.
Breasts break through advertising's fourth wall in this Wonderbra bus shelter ad by Publicis/Frankfurt. Just another way too much "support" makes you a hazard to yourself and others. (Thanks @benkunz for sharing.)
When last we reviewed Mountain Dew's Green Label Art project, its trussed-up bottles were gleaning inspiration from mean tattoos and revisiting their hillbilly roots with artist Peat Wollaeger.
The bottle art in Green Label Art Volume 2 is slicker and more computer-graphicksy. There's also a batch of new proteges on call, including Mike Sutfin, who's done artwork for Dungeons & Dragons and skate brands like DC; and Mark Smith, CD at Jordan (yes, THE Jordan) Brand.
Smith's bottle design, Happy Heads, almost matches my Macbook Gelaskin (now with matching iPhone skins!). Beverage + tech coordination = total identification with the idle style aristocracy. Modding every item in your Muji bag may not send you to heaven, but it will distinguish you from the other cafe/cubicle cogs that also use Macs, own iPhones and drink cold beverages. And getting a foot in front of them is about as close to heaven as you can get if you're alive, agnostic, overpaid and insecure.
View galleries and artist videos, or create your own bottle art at the website (tutorial here).
Like a teen burning high school paraphernalia in (futile) hope of evolving as a human being, Ruby Tuesday decided to blow up one of its old restaurants "to mark our departure from the sea of sameness within the casual dining industry."
But oops, it blew Cheeky's up instead. Har har. See apology.
All this to tell you Ruby Tuesday's changed its decor and menu. From the BooneOakley pressie: "Makeover was designed by Pentagram, and driven by the fact that the various competing casual dining chains, including Ruby Tuesday--had all become indistinguishable, whether to diners or to demolition experts."
What a relief that at least one establishment is picking up the slack for the menagerie of demented, '50s-inspired, totally flammable monotony. All this time I thought it was my fault for thinking Molotov cocktails were racy aperitifs! There's an order I won't make a third time.
To supplement its "Impossible is Nothing" spots for the Beijing Olympics, Adidas busts out with a slightly retro set of prints titled "Gold is Not a Given."
Each piece features an Olympic athlete, training in Beijing six months before the game "in sub-zero temperatures." There's also some Nike-esque pontificating on the meaning of "gold." An example from the ad at left (featuring Haile Gebrselassie):
Gold is more than a colour. It's a dream to keep chasing. It's a dream to keep you going. It's a dream that sometimes gets put on hold. Gold is never a given.
o Tyson Gay -- Gold can be lost in a flash. (1, 2)
o Allyson Felix -- Gold is not into predictions. (1, 2)
o Veronica Campbell-Brown -- Gold makes you wait. (1, 2)
o Jeremy Wariner -- Gold is the language of fastest. (1, 2)
o Yelena Isinbayeva -- Gold doesn't play favourites. (1, 2)
Totally different style from the Chinese ads, but in keeping with the grit-and-glory feel. Put together by Amsterdam (180\TBWA).
Some people are only your friends because they eventually hope to sleep with you. Others, because you're a doormat with a lot of money. And still others remain your chums because you grow Skittles on your feet. True story.
And you know how you can tell? Because after validating you, they will bend over and get their gnaw on. GROW THE RAINBOW! Taste the rainbow.
The above spot picks up from "Touch" and chocolate pinata man (CHOCOLATE THE RAINBOW! Taste the rainbow).
We're not sure what's going on chez Skittles but it's definitely not sanctionably sane. Also, we kinda want to live there. (Via AdFreak, via the Denver Egotist.)