In Scion's Neck of the Woods, Individuality's Looking Pretty Uniform

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See "Declaration," a :60 ad for Scion's "United by Individuality" campaign by ATTIK. The visuals wed two media cliches: a fleet of cars converging purposefully on one road, and an anarchist leader bleating to somber street warriors from a makeshift platform in the dead of night.

Also, something in the music brought Kevin Costner to mind.

Remember when Scion was nasty and unapologetic about being an individual? I miss that.

by Angela Natividad    Jul-28-08    
Topic: Brands, Campaigns, Commercials, Television



Snogging Hits States, Spam Snazzes Up, Panda Pushes Biscuits, Knife Ads Fail to Stick

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- See trailer for Angus, Thongs and Perfect Snogging, a movie guaranteed to alter the tween lexicon for at least six weeks: mutti! Vati! Snogging! Nunga-nungas! Facsimile of a fax of a scam! Saliva-ville. Hits US theatres this October.

- And speaking of a whole lotta words that mean nothin', Spam makes like Weekly World News.

- Plaid wraps up the weekend on the West Coast. "Wash down the bitter taste of capitalism" -- with Coke and pizza?

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9,580 Paper Dolls Sacrificed to Keep Converse Cool

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Anomaly/NY worked with Santogold, Julian Casablancas and Pharrell Williams of NERD to produce My Drive Thru, a paper doll music video for Converse. It's effortlessly dope, more so because Pharrell is the coolest fucking celebrity in the entire world. Oh, and the other two are also pretty awesome.

This is part and parcel of Converse's "Connectivity" campaign, which rocked well from Day 1. Scoop My Drive Thru up free on the Converse website, which was revamped to reinforce the celebu-paper doll thing. (Also very cool.) Click "unfold" for screen takeover -- minimal laggage -- then download the track.

by Angela Natividad    Jul-25-08    
Topic: Brands, Campaigns, Celebrity, Good, Online, Video



Got a Penny? Go Buy Glue

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To show how the penny is shortchanged in the value hierarchy, Office Max launched a campaign called "Power to the Penny." Toting a hidden camera, comedian Matt McCarthy pisses people off all over New York City by trying to buy stuff, like steak dinners, with nothing but bags full of copper coinage.

My favourite scene from the above video:

Chef (who pops outta nowhere): "How about if you come in here and you order the steak, and I take the steak, and I put it in the blender, and I give you the steak in a milkshake. Is that a steak?"

Long pause.

Matt McCarthy: "Why don't you go back in the kitchen, because you're not helping the situation."

I wish I had a penny for every time daddy said that to mommy.

More videos at PennyPranks. Each one ends with a clip-happy visual orgy of everything you can buy at Office Max for a penny. Crayons! Yardsticks! Glue! It's diorama time.

by Angela Natividad    Jul-25-08    
Topic: Brands, Campaigns, Online, Strange, Video



Agency Sends Intern on Holiday First Day on the Job

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Hey, hey, hey! Maybe being an intern at an ad agency isn't such a bad thing. That is if you're an intern at Naked Communications and the agency's client is Contiki Tours. On his first day, intern Gavin Chimes was ambushed with agency sending him on a surprise trip to Europe; first stop, Amsterdam.

The agency will be documenting his entire Contiki Tour, a company that offers travel tours for 18-35 year olds, so as to share the experience from the vantage point of an unsuspecting traveler. Any other agencies want to offer up a better intern program?

by Steve Hall    Jul-25-08    
Topic: Agencies, Brands, Good, Promotions, Video



Cactus Prick Gets Girl Knocked Up, 50 Cent Sues Taco Bell, Kanye West Champions Healthy Self-Image

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- The Social Path drew our attention to this perplexing Oasis ad where a girl gets knocked up by a cactus -- not for its own sake, but to justify half-assed Myspace campaigns.

- 50 Cent is upset with Taco Bell. Yeah well, we are too.

- Support your Presidential contender of choice with a handy-dandy kippah. Goes with everything.

- This is kind of neat. By the way, save water.

- Just what you need: a Samsung Instinct miniseries.

- Kanye West helps improve self-esteem. With vodka. But you probably already know that trick, don't you?

- Philippe Starck and BBC Two are doing an Apprentice-style series called School of Design. "Vous etes fired." Heh.



Hollywood-Focused Revlon Campaign Moves on to Jennifer Connelly

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Revlon is churning through Hollywood stars and after the likes of Halle Berry, Jessica Alba, Elle McPherson, Susan Sarandon, Julianne Moore, Eva Mendes, Jaime King, the brand has signed a deal with Oscar winner Jennifer Connelly to appear in an upcoming ad campaign.

Famous both for brief nude scenes and her stellar acting abilities, Connelly is, in the words of Revlon President and CEO David Kennedy, "a modern, dynamic and intelligent woman. She is an accomplished wife, mother and actress and her successes complement the spirit of the Revlon brand."

by Steve Hall    Jul-25-08    
Topic: Brands, Campaigns, Celebrity



No, Cinnamon Sticks are Not Made of Sweet 'N Low.

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Healthy Food Brands is reintroducing the Sweet 'N Low candy line. Chadwick Communications was selected to spread the word, so it created a print ad campaign that I guess makes the candy look low-fat yet saucy.

"Light my fire" is at left, and here's "Get off my cloud."

"Sweetened with isomalt and acesulfame potassium." LOL.

by Angela Natividad    Jul-24-08    
Topic: Brands, Magazine, Packaging



Scare Tactics Used to Talk You Onto GM's Used Car Lot

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"There's great confusion among consumers about what constitutes a certified used vehicle," preaches director Mark Mathews of GM's Used-Vehicle Activities, eyes wild with foreboding.*

"Manufacturer certified vehicles offer new-vehicle-like benefits and financing options where others do not; private sellers being the most risky option."

If you're not sufficiently flooded with self-doubt, go get ambushed. Fear monger of choice: Mullen.

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by Angela Natividad    Jul-24-08    
Topic: Brands, Campaigns, Online



Saatchi's 'The Breakfast Club' A 'Mean Girls' Failed 'Fetch'

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Saatchi & Saatchi's The Breakfast Club campaign for JCPenney has been crapped by everyone on since it launched. Today, it's Rebecca Cullers' turn. On AdFreak, Rebecca does the math, writing, "I was 3 years old when The Breakfast Club came out in 1985. I didn't know the film existed until I was in college, where it was included in a class on culturally significant movies for Gen X. Now, there's more or less a decade separating me from today's incoming high-school students. Does anyone really think they will get the reference?"

She is absolutely correct in her analysis of the problem and for anyone at Saatchi or JCPenney not to have realized this is further confirmation far too many advertisers and their agencies, despite believing the contrary, are completely out of touch with reality.

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by Steve Hall    Jul-24-08    
Topic: Agencies, Bad, Brands, Campaigns, Opinion, Trends and Culture








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