This is Not an Ad For Apple

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This is not an ad for Apple. Apple doesn't do racy ads. Apple doesn't believe sex sells. Nope. This is not an ad for Apple. Apple prefers hipsteresque silhouettes and white space. Industrial design and witty repartee. Tiny envelopes and bloviated PC guys. This is not an ad for Apple.

We're more likely to see Steve Jobs himself appear in an Apple ad than some cutie in black lingerie lounging on a white couch. No, this is not an ad for Apple. It is, however, an ad for MacUnblogged. Sort of.

You've got to love a brand that motivates people to photograph themselves - or hot models - with the brand's products.

by Steve Hall    Jul-23-08    
Topic: Brands, Racy, Spoofs



Next Time You're in Quicksand, Lie Still. (Thanks, Samsung!)

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Test Your Instincts is a free (brought to you by Samsung Instinct!) quiz that gauges a person's wildlife savvy: what do you do when a jellyfish stings, when a shark comes angling for your surfboard, or when you're stuck in quicksand (which happens to me all the time)?

The scenarios are wordy, but you'll at least learn something* and there's no registration process. I fared pretty terribly. Oddly, the answers I did know were mostly culled from Captain Planet.

more »

by Angela Natividad    Jul-23-08    
Topic: Brands, Campaigns, Games, Online, Promotions



Yawn. Lions Yawn. Dead Antelope Dances. Yes, It's A Samsung Ad!

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To some, yawning lions who break into song could be interpreted as funny, amusing or even entertaining. Even a half-eaten dead antelope who gets up and dances could cause a giggle. Thankfully for those who don't find this sort of thing amusing, this Samsung video promoting the NV24HD only lasts 1:19. For the rest of the story (as some old news dude used to say), a visit to seethewholestory.com will give you the details on the new camera.

by Steve Hall    Jul-23-08    
Topic: Brands, Video



Lotus Won't Just Fit You with Features; You'll Get a Little Character, Too

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Check out Faceless People, for which a bunch of, well, faceless people appear in high-profile places all over England.

By wading through a sea of faceless folk on FacelessPeople.com, you can read up on the specs for the new Lotus Evora. Tagline: "True character in a faceless world."

Diggin' the creepy guerrilla effort (imagine getting on the bus and sitting next to somebody WITHOUT A FACE!), but I also think it's pretty bitchy to claim to have a premium on character. (Why spend $80K for character when a jagged scar does it for free?) Thanks to Adrants reader Tom Quinn for sending this over.

by Angela Natividad    Jul-22-08    
Topic: Brands, Campaigns, Guerilla, Strange



You Mean the World's Not Flat in Vista-ville?

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Looks like CP+B's finally doing something with the $300 million in ad money Microsoft gave it. Oops, this isn't a CP+B campaign.

The divine task: reposition Vista.

"Vista is now actually better than its reputation. That's a marketing issue," observed Tim Anderson of the ailing OS -- which, to be fair, was getting panned even before it went live. (Warts and all.)

One of the new ads, at left, reads, "At one point, everyone thought the Earth was flat. Get the facts about Windows Vista." Clicking on that brings you to this page, which in part reads:

When Windows Vista debuted in January 2007, we declared it the best operating system we had ever made. "Windows Vista is beautiful," The New York Times raved. It's humbling that millions of you agree.

But we know a few of you were disappointed by your early encounter. Printers didn't work. Games felt sluggish. You told us--loudly at times--that the latest Windows wasn't always living up to your high expectations for a Microsoft product.

Well, we've been taking notes and addressing issues.

That's charming. Touching, even. But do they mean it? And what happens now?

by Angela Natividad    Jul-22-08    
Topic: Brands, Campaigns, Good, Online



Wonderbra Could Make Basoomas a Transit Hazard

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Flipping on old jokes about front-heavy women, Wonderbra added a yellow safety line behind the one that appears in metro stations.

That's right, Miss Full-Frontal-Since-This-Morning. Get used to stepping a little further back, 'cause you know those boobies are gonna get in the way of the Five line. Reason #4304983098 why it's better to just embrace your surfboard self.

Via the PhotoShelter blog. Agency: Euro RSCG/Singapore.

by Angela Natividad    Jul-22-08    
Topic: Brands, Guerilla



OMG! Cause Groups Complain, Ad Age 'Unleashes' Witty Headline

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It's a forgone conclusion that Verizon ads suck and deserve to be pummeled by bitchy ad critics such as those employed at trade rags like Adrants. Oh wait, that's us. Oops. That would be...leading industry publication Adrants. Now that we have that settled...

It's official. America has no sense of humor and has become so literal, no one can say anything at all without offending various cause group members who, due to an onslaught of grade school self-esteem-focused curricula which have rendered them incapable of chilling out and enjoying life without looking at it through a microscope.

So what's all the fuss about this time?

more »

by Steve Hall    Jul-22-08    
Topic: Brands, Commercials, Opinion, Strange



Plaid Nation Tour '08 Rolls Heavy on the West Side

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Plaid sent over an envelope loaded with swag (which Heehaw Marketing took a picture of so we wouldn't have to) to remind us the Plaid Nation 2008 West Coast Tour is CURRENTLY IN PROGRESS.

The Plaid van's current location: Vancouver. It'll be creeping its way south toward Los Angeles as the weeks progress.

Now that you know, hit the website -- less of a site, really, than a social media orgy -- and try getting the Plaid crew to pay your ailing agency (or your best friend's engagement-impaired company) a visit. Also check out the Van Cam tab where you can play van voyeur from the driver's seat, or the passenger's seat, or roadside, if that's the way you roll.

by Angela Natividad    Jul-21-08    
Topic: Agencies, Brands, Campaigns, Events, Social



Enough With the Stupid, Obviously Fake Video Stunts!

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The creators of this Mini John Cooper video must have been watching all those fake Nike videos while concepting. This joke is so lame and so stupid, it's amazing those charged with approving it didn't simultaneously barf and yawn at the same time. Even stupid people know the physics of this would kill the guy (and/or break the board) before anyone got off the ground.

Stupid trick videos are funny. But they have to be at least a tiny bit believable to work. And can we stop with the psuedo-amateurish, wobbly camera stuff? Even a five year old with a Flip video can hold a camera more steadily than the idiot who filmed this disaster.

by Steve Hall    Jul-21-08    
Topic: Brands, Video, Worst



Virgin Wants to Put You on TV!

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To nurture the creative minds of future filmmakers, Virgin's "What Happens Next?" campaign poses three unfinished scenarios: "Kidnap," "Police" and "UFO." Each starts at a nowhere-ville diner called the Rattle 'n' Hum.

The snapshots are only a few seconds each and have a Tarantino sheen, so feel free to make use of your local leather-clad gimp. There's also a "designing" tool to help bring the pieces to their conclusions, which range from Devastatingly Minimal to Comic-Con.

Best entry wins TV time! Put together by Host/Sydney.

by Angela Natividad    Jul-21-08    
Topic: Brands, Campaigns, Consumer Created, Online, Television








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