Sierra Mist Refreshes Your Mind. (Should You Take Pedro's Word for It?)

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Efren Ramirez, better known to us as Pedro from Napoleon Dynamite, appears in a new series of ads for Sierra Mist's "Refresh Your Mind" campaign. The format: he walks into a bar, tells a story, concludes, "It's a crazy world; it helps to refresh your mind," and downs some Sierra Mist.

The first spot, "Wedding Girl," is about a girl so desperate to get married she'll put bridesmaids in a coma to catch a bouquet. (Honey, there are easier routes than superstition. Speed dating, for example.)

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by Angela Natividad    Jul-29-08    
Topic: Brands, Campaigns, Commercials, Television



Dark Whoppers Recycled, Keys Blows Smoke, Scrabulous Cut, Mooches Called Out

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- Because nobody talks male impotence (or teen sex) like Americans do.

- Seth Godin is launching a members-only social network for marketers called Triiibe. It's like Fight Club -- for ideas. "Spots are limited and early members get privileges and bragging rights" -- and discount opps for his new book. My God, Seth, who do you think you are -- Obama?

- To Indonesian fans: Alicia Keys is very sorry for doing a gig sponsored by Philip Morris. (So soon after all the goodwill gleaned post-Africa, too.)

- The Scrabulous app on Facebook is officially dead.

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by Angela Natividad    Jul-29-08    
Topic: Brands, Campaigns, Celebrity, Games, Online, Social



Live Unbuttoned, Make Waves, Cause Fender-Benders

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"Runaway jeans cause car crash" is the fourth installment of Levi's "Live Unbuttoned" campaign. (Also see backflipping into jeans, which was unexpectedly successful, and helium jeans.)

It was put together by Feed Company, which also did the Ray Ban "Never Hide" thing (remember "Guy catches sunglasses with face"?), which is great to see on paper considering people wasted plenty of time drawing comparisons between "backflipping into jeans" and "Guy catches sunglasses with face." Now you at least will know for sure: It's the same company. Tell all your friends.

by Angela Natividad    Jul-29-08    
Topic: Brands, Campaigns, Guerilla, Viral



OMG! You Have Dork Cling.

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It's Dork Dodge! In this RPG game by JC Penney, you're a college girl trying to leave the dorm, where a hot but insecure love interest is waiting. Your job: to emotionally castrate the losers in your way. (Attacking them with items from Penney's Dorm Life line is usually a safe bet.) "Losers" labeled by Penney's include -- but are not limited to -- an incest-friendly hick, a Swedish exchange student, a bodybuilder and a goth.

Don't be too gentle or they'll follow you (dork cling!), thereby destroying your chances of a tasty hook-up forever. In that case, your best option is to ask a friend for help. (Oddly, the friends are as douchey as the men.) And don't dally too long or Mister Bouquet-of-Flowers out there will ditch yo' ass. (He's on a very tight schedule.)

But aww, it's the tech era, and some of these squares are cute. My favourite pick-up line: "Did you know 'NERD' stands for Never-Ending Rendezvous ... with Destiny? Look it up."

Put together by EVB San Francisco. If for some odd reason you're now into the Penney's Dorm Life line, see Facebook page. I just love me a furry pink picture frame.

by Angela Natividad    Jul-28-08    
Topic: Brands, Campaigns, Games, Online, Promotions



It's a Docudrama About People Like You!

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MTV and Nokia are partnering for a documentary about the 2008 Cannes Young Lion Film Competition. 26 teams from all over the world will be followed; the four that get top views on YouTube will be featured in the documentary.

Get a glimpse of Team USA. Then do yourself a favour and close the window at 1:00 or so, because 6:20 is a loooooong time unless you're friends with these guys, or their moms.

What ruined it for me was that feeble Spartans leotard action at the beginning. "Hey, guys, come on. I didn't agree to wear this, even though I'm wearing it. You cheated. I win. Grumble grumble."

by Angela Natividad    Jul-28-08    
Topic: Agencies, Brands, Campaigns, Online, Promotions, Sponsorship, Video



In Scion's Neck of the Woods, Individuality's Looking Pretty Uniform

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See "Declaration," a :60 ad for Scion's "United by Individuality" campaign by ATTIK. The visuals wed two media cliches: a fleet of cars converging purposefully on one road, and an anarchist leader bleating to somber street warriors from a makeshift platform in the dead of night.

Also, something in the music brought Kevin Costner to mind.

Remember when Scion was nasty and unapologetic about being an individual? I miss that.

by Angela Natividad    Jul-28-08    
Topic: Brands, Campaigns, Commercials, Television



Snogging Hits States, Spam Snazzes Up, Panda Pushes Biscuits, Knife Ads Fail to Stick

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- See trailer for Angus, Thongs and Perfect Snogging, a movie guaranteed to alter the tween lexicon for at least six weeks: mutti! Vati! Snogging! Nunga-nungas! Facsimile of a fax of a scam! Saliva-ville. Hits US theatres this October.

- And speaking of a whole lotta words that mean nothin', Spam makes like Weekly World News.

- Plaid wraps up the weekend on the West Coast. "Wash down the bitter taste of capitalism" -- with Coke and pizza?

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9,580 Paper Dolls Sacrificed to Keep Converse Cool

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Anomaly/NY worked with Santogold, Julian Casablancas and Pharrell Williams of NERD to produce My Drive Thru, a paper doll music video for Converse. It's effortlessly dope, more so because Pharrell is the coolest fucking celebrity in the entire world. Oh, and the other two are also pretty awesome.

This is part and parcel of Converse's "Connectivity" campaign, which rocked well from Day 1. Scoop My Drive Thru up free on the Converse website, which was revamped to reinforce the celebu-paper doll thing. (Also very cool.) Click "unfold" for screen takeover -- minimal laggage -- then download the track.

by Angela Natividad    Jul-25-08    
Topic: Brands, Campaigns, Celebrity, Good, Online, Video



Got a Penny? Go Buy Glue

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To show how the penny is shortchanged in the value hierarchy, Office Max launched a campaign called "Power to the Penny." Toting a hidden camera, comedian Matt McCarthy pisses people off all over New York City by trying to buy stuff, like steak dinners, with nothing but bags full of copper coinage.

My favourite scene from the above video:

Chef (who pops outta nowhere): "How about if you come in here and you order the steak, and I take the steak, and I put it in the blender, and I give you the steak in a milkshake. Is that a steak?"

Long pause.

Matt McCarthy: "Why don't you go back in the kitchen, because you're not helping the situation."

I wish I had a penny for every time daddy said that to mommy.

More videos at PennyPranks. Each one ends with a clip-happy visual orgy of everything you can buy at Office Max for a penny. Crayons! Yardsticks! Glue! It's diorama time.

by Angela Natividad    Jul-25-08    
Topic: Brands, Campaigns, Online, Strange, Video



Agency Sends Intern on Holiday First Day on the Job

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Hey, hey, hey! Maybe being an intern at an ad agency isn't such a bad thing. That is if you're an intern at Naked Communications and the agency's client is Contiki Tours. On his first day, intern Gavin Chimes was ambushed with agency sending him on a surprise trip to Europe; first stop, Amsterdam.

The agency will be documenting his entire Contiki Tour, a company that offers travel tours for 18-35 year olds, so as to share the experience from the vantage point of an unsuspecting traveler. Any other agencies want to offer up a better intern program?

by Steve Hall    Jul-25-08    
Topic: Agencies, Brands, Good, Promotions, Video










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