HP's latest online video campaign, aimed at the back-to-school crowd, launches with "Shaun White and Friends Fight to Help Shower Hottie." Created by Feed Company, the piece (which reeks of Axe) begins and ends with cheap fortune cookie wisdom: Practice Random Acts of Chivalry.
This from the same people that brought us "Hands" and "Maestro"? You gotta be kidding.
Say what? Adrants not interested in a story about McDonald's hanging with celebrities to celebrate the 40th birthday of the McDonald's Bic Mac? Not interested in Lauren Condrad and Kim Kardashian bulging out of her top from all sides? Not interested in writing a story purely for gratuitous reasons? Not interested in offering up an image of Kim Kardashian over which horny male ad sluts can drool and then nonchalantly excuse themselves to the men's room?
Efren Ramirez, better known to us as Pedro from Napoleon Dynamite, appears in a new series of ads for Sierra Mist's "Refresh Your Mind" campaign. The format: he walks into a bar, tells a story, concludes, "It's a crazy world; it helps to refresh your mind," and downs some Sierra Mist.
The first spot, "Wedding Girl," is about a girl so desperate to get married she'll put bridesmaids in a coma to catch a bouquet. (Honey, there are easier routes than superstition. Speed dating, for example.)
- Because nobody talks male impotence (or teen sex) like Americans do.
- Seth Godin is launching a members-only social network for marketers called Triiibe. It's like Fight Club -- for ideas. "Spots are limited and early members get privileges and bragging rights" -- and discount opps for his new book. My God, Seth, who do you think you are -- Obama?
- To Indonesian fans: Alicia Keys is very sorry for doing a gig sponsored by Philip Morris. (So soon after all the goodwill gleaned post-Africa, too.)
- The Scrabulous app on Facebook is officially dead.
"Runaway jeans cause car crash" is the fourth installment of Levi's "Live Unbuttoned" campaign. (Also see backflipping into jeans, which was unexpectedly successful, and helium jeans.)
It was put together by Feed Company, which also did the Ray Ban "Never Hide" thing (remember "Guy catches sunglasses with face"?), which is great to see on paper considering people wasted plenty of time drawing comparisons between "backflipping into jeans" and "Guy catches sunglasses with face." Now you at least will know for sure: It's the same company. Tell all your friends.
It's Dork Dodge! In this RPG game by JC Penney, you're a college girl trying to leave the dorm, where a hot but insecure love interest is waiting. Your job: to emotionally castrate the losers in your way. (Attacking them with items from Penney's Dorm Life line is usually a safe bet.) "Losers" labeled by Penney's include -- but are not limited to -- an incest-friendly hick, a Swedish exchange student, a bodybuilder and a goth.
Don't be too gentle or they'll follow you (dork cling!), thereby destroying your chances of a tasty hook-up forever. In that case, your best option is to ask a friend for help. (Oddly, the friends are as douchey as the men.) And don't dally too long or Mister Bouquet-of-Flowers out there will ditch yo' ass. (He's on a very tight schedule.)
But aww, it's the tech era, and some of these squares are cute. My favourite pick-up line: "Did you know 'NERD' stands for Never-Ending Rendezvous ... with Destiny? Look it up."
Put together by EVB San Francisco. If for some odd reason you're now into the Penney's Dorm Life line, see Facebook page. I just love me a furry pink picture frame.
MTV and Nokia are partnering for a documentary about the 2008 Cannes Young Lion Film Competition. 26 teams from all over the world will be followed; the four that get top views on YouTube will be featured in the documentary.
Get a glimpse of Team USA. Then do yourself a favour and close the window at 1:00 or so, because 6:20 is a loooooong time unless you're friends with these guys, or their moms.
What ruined it for me was that feeble Spartans leotard action at the beginning. "Hey, guys, come on. I didn't agree to wear this, even though I'm wearing it. You cheated. I win. Grumble grumble."
See "Declaration," a :60 ad for Scion's "United by Individuality" campaign by ATTIK. The visuals wed two media cliches: a fleet of cars converging purposefully on one road, and an anarchist leader bleating to somber street warriors from a makeshift platform in the dead of night.
Also, something in the music brought Kevin Costner to mind.
Remember when Scion was nasty and unapologetic about being an individual? I miss that.
- See trailer for Angus, Thongs and Perfect Snogging, a movie guaranteed to alter the tween lexicon for at least six weeks: mutti! Vati! Snogging! Nunga-nungas! Facsimile of a fax of a scam! Saliva-ville. Hits US theatres this October.
- And speaking of a whole lotta words that mean nothin', Spam makes like Weekly World News.
- Plaid wraps up the weekend on the West Coast. "Wash down the bitter taste of capitalism" -- with Coke and pizza?
Anomaly/NY worked with Santogold, Julian Casablancas and Pharrell Williams of NERD to produce My Drive Thru, a paper doll music video for Converse. It's effortlessly dope, more so because Pharrell is the coolest fucking celebrity in the entire world. Oh, and the other two are also pretty awesome.
This is part and parcel of Converse's "Connectivity" campaign, which rocked well from Day 1. Scoop My Drive Thru up free on the Converse website, which was revamped to reinforce the celebu-paper doll thing. (Also very cool.) Click "unfold" for screen takeover -- minimal laggage -- then download the track.