Hollywood-Focused Revlon Campaign Moves on to Jennifer Connelly

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Revlon is churning through Hollywood stars and after the likes of Halle Berry, Jessica Alba, Elle McPherson, Susan Sarandon, Julianne Moore, Eva Mendes, Jaime King, the brand has signed a deal with Oscar winner Jennifer Connelly to appear in an upcoming ad campaign.

Famous both for brief nude scenes and her stellar acting abilities, Connelly is, in the words of Revlon President and CEO David Kennedy, "a modern, dynamic and intelligent woman. She is an accomplished wife, mother and actress and her successes complement the spirit of the Revlon brand."

by Steve Hall    Jul-25-08    
Topic: Brands, Campaigns, Celebrity



No, Cinnamon Sticks are Not Made of Sweet 'N Low.

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Healthy Food Brands is reintroducing the Sweet 'N Low candy line. Chadwick Communications was selected to spread the word, so it created a print ad campaign that I guess makes the candy look low-fat yet saucy.

"Light my fire" is at left, and here's "Get off my cloud."

"Sweetened with isomalt and acesulfame potassium." LOL.

by Angela Natividad    Jul-24-08    
Topic: Brands, Magazine, Packaging



Scare Tactics Used to Talk You Onto GM's Used Car Lot

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"There's great confusion among consumers about what constitutes a certified used vehicle," preaches director Mark Mathews of GM's Used-Vehicle Activities, eyes wild with foreboding.*

"Manufacturer certified vehicles offer new-vehicle-like benefits and financing options where others do not; private sellers being the most risky option."

If you're not sufficiently flooded with self-doubt, go get ambushed. Fear monger of choice: Mullen.

more »

by Angela Natividad    Jul-24-08    
Topic: Brands, Campaigns, Online



Saatchi's 'The Breakfast Club' A 'Mean Girls' Failed 'Fetch'

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Saatchi & Saatchi's The Breakfast Club campaign for JCPenney has been crapped by everyone on since it launched. Today, it's Rebecca Cullers' turn. On AdFreak, Rebecca does the math, writing, "I was 3 years old when The Breakfast Club came out in 1985. I didn't know the film existed until I was in college, where it was included in a class on culturally significant movies for Gen X. Now, there's more or less a decade separating me from today's incoming high-school students. Does anyone really think they will get the reference?"

She is absolutely correct in her analysis of the problem and for anyone at Saatchi or JCPenney not to have realized this is further confirmation far too many advertisers and their agencies, despite believing the contrary, are completely out of touch with reality.

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by Steve Hall    Jul-24-08    
Topic: Agencies, Bad, Brands, Campaigns, Opinion, Trends and Culture



This is Not an Ad For Apple

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This is not an ad for Apple. Apple doesn't do racy ads. Apple doesn't believe sex sells. Nope. This is not an ad for Apple. Apple prefers hipsteresque silhouettes and white space. Industrial design and witty repartee. Tiny envelopes and bloviated PC guys. This is not an ad for Apple.

We're more likely to see Steve Jobs himself appear in an Apple ad than some cutie in black lingerie lounging on a white couch. No, this is not an ad for Apple. It is, however, an ad for MacUnblogged. Sort of.

You've got to love a brand that motivates people to photograph themselves - or hot models - with the brand's products.

by Steve Hall    Jul-23-08    
Topic: Brands, Racy, Spoofs



Next Time You're in Quicksand, Lie Still. (Thanks, Samsung!)

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Test Your Instincts is a free (brought to you by Samsung Instinct!) quiz that gauges a person's wildlife savvy: what do you do when a jellyfish stings, when a shark comes angling for your surfboard, or when you're stuck in quicksand (which happens to me all the time)?

The scenarios are wordy, but you'll at least learn something* and there's no registration process. I fared pretty terribly. Oddly, the answers I did know were mostly culled from Captain Planet.

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by Angela Natividad    Jul-23-08    
Topic: Brands, Campaigns, Games, Online, Promotions



Yawn. Lions Yawn. Dead Antelope Dances. Yes, It's A Samsung Ad!

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To some, yawning lions who break into song could be interpreted as funny, amusing or even entertaining. Even a half-eaten dead antelope who gets up and dances could cause a giggle. Thankfully for those who don't find this sort of thing amusing, this Samsung video promoting the NV24HD only lasts 1:19. For the rest of the story (as some old news dude used to say), a visit to seethewholestory.com will give you the details on the new camera.

by Steve Hall    Jul-23-08    
Topic: Brands, Video



Lotus Won't Just Fit You with Features; You'll Get a Little Character, Too

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Check out Faceless People, for which a bunch of, well, faceless people appear in high-profile places all over England.

By wading through a sea of faceless folk on FacelessPeople.com, you can read up on the specs for the new Lotus Evora. Tagline: "True character in a faceless world."

Diggin' the creepy guerrilla effort (imagine getting on the bus and sitting next to somebody WITHOUT A FACE!), but I also think it's pretty bitchy to claim to have a premium on character. (Why spend $80K for character when a jagged scar does it for free?) Thanks to Adrants reader Tom Quinn for sending this over.

by Angela Natividad    Jul-22-08    
Topic: Brands, Campaigns, Guerilla, Strange



You Mean the World's Not Flat in Vista-ville?

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Looks like CP+B's finally doing something with the $300 million in ad money Microsoft gave it. Oops, this isn't a CP+B campaign.

The divine task: reposition Vista.

"Vista is now actually better than its reputation. That's a marketing issue," observed Tim Anderson of the ailing OS -- which, to be fair, was getting panned even before it went live. (Warts and all.)

One of the new ads, at left, reads, "At one point, everyone thought the Earth was flat. Get the facts about Windows Vista." Clicking on that brings you to this page, which in part reads:

When Windows Vista debuted in January 2007, we declared it the best operating system we had ever made. "Windows Vista is beautiful," The New York Times raved. It's humbling that millions of you agree.

But we know a few of you were disappointed by your early encounter. Printers didn't work. Games felt sluggish. You told us--loudly at times--that the latest Windows wasn't always living up to your high expectations for a Microsoft product.

Well, we've been taking notes and addressing issues.

That's charming. Touching, even. But do they mean it? And what happens now?

by Angela Natividad    Jul-22-08    
Topic: Brands, Campaigns, Good, Online



Wonderbra Could Make Basoomas a Transit Hazard

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Flipping on old jokes about front-heavy women, Wonderbra added a yellow safety line behind the one that appears in metro stations.

That's right, Miss Full-Frontal-Since-This-Morning. Get used to stepping a little further back, 'cause you know those boobies are gonna get in the way of the Five line. Reason #4304983098 why it's better to just embrace your surfboard self.

Via the PhotoShelter blog. Agency: Euro RSCG/Singapore.

by Angela Natividad    Jul-22-08    
Topic: Brands, Guerilla










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