Without Fellini's Finesse, Peroni Does No Justice to 'La Dolce Vita'

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Peroni's PR dude sent us the pitch for "Calendario," a new campaign tasked with depicting Peroni as a "timeless classic" and "Italian style in a bottle." (Well, hell. If you can get Italian style in a bottle, I suppose you would find it in the liquor aisle of your local grocer.)

We were then given a link to the Peroni website, where we found zip-zero on "Calendario." What we did find was Peroni's branded rendition of La Dolce Vita: 60 seconds long, stuffed with Peroni billboards and loaded with second-rate models that lack the five o'clock shadow and fleshy life of Federico Fellini's original cast.

That's what you'll find here -- if you can wait long enough for the damn page to load.

by Angela Natividad    Jul-16-08    
Topic: Brands, Campaigns, Online, Worst



Starbucks Smoothies Up, Border Passes Make Ad Space, Draft FCB Dies Slowly, JWT Joins Border Patrol

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- Watch as Starbucks, flailing wildly, stumbles into smoothies.

- A company called Sojern has partnered with Delta, United, Continental, Northwest and US Airways to sell ad space on boarding passes printed off the 'net.

- It's another review site. The difference is, Culture Clique aspires to be the only review site you'll ever need or want. Think of it: review the iPhone, The Dark Knight, Twitter and Ana Karenina all from one place.

- Draft FCB is imploding, and its biggest antagonist is covering it with unrestrained gleeee. (Yeah, with four Es.) Well, what did you expect with nonsense like this?

- JWT keeps its hand in with a warm, fuzzy border patrol ad. Oh look, a little bunny girl on a bike.

by Angela Natividad    Jul-15-08    
Topic: Agencies, Bad, Brands, Campaigns, Commercials, Online, Social, Television



Budweiser Beer Babes Become Belgian Beer Babes

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Right up there with Chevrolet and apple pie, Budweiser has always been quintessentially American. While it's unlikely too much will change, the brewer on Sunday accepted a $52 billion bid from Belgian brewer InBev SA. Upon approval, the deal makes InBev the world's largest brewer and the fourth largest CPG company in the world.

more »

by Steve Hall    Jul-15-08    
Topic: Brands, Opinion



Guitar Hero Goes on Tour.

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And they're bringing jetpacks.

Meh. I'm not sure what definitively killed this ad for me: the retro lightning effects, the radioactive squirrel ("Go forth and ROCK!"), or the sabre tooth tiger that doubled as a magic carpet.

Put together by Bent Image Labs for DDB, LA.

by Angela Natividad    Jul-15-08    
Topic: Bad, Brands, Commercials, Television



Bad Enough to Be Made of Yarn; Without Bones, You're at a Serious Disadvantage in Combat

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Having watched an orange puppet space-jump through hipster internet companies via magic Rolodex, I figured my quota for toys-appropriated-by-inane-advertising had been hit for the night.

Then I saw "Crochette Doll vs. Little Rubber Thumb," which continues a really random milk campaign that I thought was mildly hilarious until tonight. (It might just be my current state of repressed rage. I bet when I wake up tomorrow I'll watch this crochette doll/rubber thumb crap and exclaim, "a rip-rollicking riot! TWO THUMBS UP! HAR!" But I doubt it.)

Put together by Bent Image Labs for Tribal DDB, Canada.

by Angela Natividad    Jul-15-08    
Topic: Brands, Campaigns, Opinion, Strange, Video



Where Sharp TVs Lack Sex Appeal, They Compensate in Enchanted Cardboard

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So you've got a line of HDTVs. Yeah, well, so do all your rivals, and LG stole the promotional bacon with its campy-as-shit Scarlet campaign. How do you compete with the TV that compared itself to a red dress?

If you're Sharp, you'll promote the box.

Check out the Life Changing Box by Lowe Worldwide. Give each icon a poke to get something new out of the square brown wonder. The site loads slow as hell, but the results are, I don't know, educational. (Click on the beaker for a cartoon about the birth of LCD. Niftaaay.)

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by Angela Natividad    Jul-15-08    
Topic: Brands, Campaigns, Good, Online



Virginia Madsen Fronts Allergen's Botox. Nikki Cox Should Rethink Use

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So Botox. Many Hollywood actors use the stuff but most won't admit to it. Not Virginia Madsen who openly admits using the stuff and has been the spokesperson for Allergen's Botox and Juvederm since last year. Continuing in her roles as spokesperson for the brand, Madsen will front a new campaign for an anti-wrinkle treatment for Botox Cosmetic which will include broadcast, magazine and online.

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Madsen appears to be one of the few people who don't go overboard plumping up their lips or other facial features to obscene proportions. Perhaps Madsen should have a conversation with Nikki Cox who appeared in an episode of Jennifer Love Hewitt's Ghost Whisperer with lips so shocking inflated, it was near impossible to look at anything but her lips when she was onscreen.

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by Steve Hall    Jul-12-08    
Topic: Brands, Campaigns, Celebrity



Jim Beam, Robby Gordon Help Keep Wrigley Field Unbranded

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Jim Bean, and its "The Stuff Inside" campaign, have partnered with NASCAR Sprint Cup Series driver and owner Robby Gordon to save Chicago's Wrigley Field from being corporatized like every other stupid-sounding stadium in America. Seriously. How for a hundred years did stadiums survive without brand having to plaster their names all over them? Oh yea...those greedy agents and professional athletes are getting paid such obscene amounts of money someone has to pay for it. Why not a willing brand?

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by Steve Hall    Jul-11-08    
Topic: Brands, Online, Sponsorship



Stamp Out Fun Where It Lives -- Right in the Pancreas! Or the Liver.

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Roller skates + ethnic noisemakers = Extreme Clothing Volatility. That's one life lesson I learned at NOLAF (the National Organization for Legislation against Fun), our latest source of advertainment.

NOLAF may sound cheesy and unoriginal (HANDTOSS, anyone?), but it works perfectly as an undemanding time-waster. Here are five reasons why.

more »

by Angela Natividad    Jul-10-08    
Topic: Brands, Campaigns, Good, Online



iJustine Beats Crap Out of iPhone, Still Works, Ready the New One

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iJustine of iPhone bill fame is hyping the new iPhone 3G in a video detailing how much abuse her current iPhone has withstood over the year+ she's owned it. And if you know Justine then you know any phone that can withstand her level of usage is a true test of a product's longevity. So as she continues to drop her phone, she only has one more day to wait until she gets a new one.

by Steve Hall    Jul-10-08    
Topic: Brands










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