Dr. Scholl's: The Insole of Choice for the Table Dancer In You!

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In addition to an out-of-control Yaya DaCosta (the smart one from America's Next Top Model), this Dr. Scholl's spot sports dancing insoles and a shadow that never found its Peter Pan.

How far we've come from Papa's trusty, slightly soggy shoe inserts.

Tip o' the noggin to MultiCultClassics.

by Angela Natividad    Jul- 9-08    
Topic: Brands, Campaigns, Commercials, Television



University Of Phoenix Allies Itself to Bloggers

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Awhile ago, The Economist published an article about digital nomads, a growing class of workers that aren't anchored to an office. (Typically they're anchored to wi-fi, possibly the cruelest micro-manager of all.) People like this now constitute 30 percent of the US workforce.

I don't think most people think all-online professions are very realistic ("Clearly she's a trustafarian!"), so articles like The Economist's are a big step toward legitimizing them to pinstriped peers and bummed-out parents.

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by Angela Natividad    Jul- 9-08    
Topic: Brands, Campaigns, Good, Online, Packaging



When Life Gets You Down, A Heineken and Two Words Save the Day

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With but two words, this commercial for Heineken which involves the beverage saving a man from committing suicide wastes no time illustrating the power a good beer has in times of need. It's like copy-based white space. Why say more than you have to? And this commercial doesn't.

And for all you suicide prevention cause group types ... IT'S JUST A COMMERCIAL!

by Steve Hall    Jul- 9-08    
Topic: Brands, Commercials, Good



Dove Slaughters a Perfectly Good Queen and Bowie Song

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Under Pressure, little more than transparent hype for Dove's self esteem fund ("You support our efforts every time you buy Dove!"), is probably the weakest of its Ogilvy-manufactured Real Women series. The parts that aren't naked promotion look cobbled together from scraps of Onslaught.

The spot follows up from Amy, the lonesome story about a lovestruck boy who doesn't understand why his girlfriend hates herself so much; and Hair, one woman's pursuit of gorgeosity via shoe polish and peroxide. It kinda brings Requiem for a Dream to mind, except it's missing "ass to ass!"

by Angela Natividad    Jul- 9-08    
Topic: Brands, Campaigns, Commercials, Online, Promotions, Television



'Goodfellas,' 'Peanuts' Used to Promote...

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Goodfellas Peanuts!

You will smirk until the last Peanuty-tense moment.

by Angela Natividad    Jul- 8-08    
Topic: Brands, Commercials, Good, Online, Trends and Culture, Video



Doogie Howser Endorses Old Spice

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In the classic style of the make-believe doctor-style ad, former make-believe doctor Doogie Howser a.k.a. Neil Patrick Harris vamps soap opera-style for Old Spice Pro Strength Anti-Perspirant. In the commercial, he plays up the fact he used to be a fake doctor and that, combined with the fact one does not need a prescription for Old Spice, makes it prfectly OK for him to recommend it.

It's one of the better spoof-style commercial that's come along. Created by Wieden + Kennedy, the commercial is accompanied by print.

by Steve Hall    Jul- 8-08    
Topic: Brands, Celebrity, Commercials, Strange



State Farm Pushes Peace at Hollywood Car Wash

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State Farm erected some Chinese Theatre-style installations above a busy local car wash on Sunset Blvd. The vibe is very Mao meets car salesman. Overhead, banners read, "Experience peace of drive."

Hrrm. Going Zen behind the wheel is cool while your car's getting sudsy, but it's a fine line between clearing your mind and falling asleep while in transit. Though if a meditative trance does guide you to someone else's bumper, I have no doubt State Farm will appear at your side, genie-style, with a smile and a very big abacus.

More photos here and here.

by Angela Natividad    Jul- 7-08    
Topic: Brands, Campaigns, Outdoor



Pink Pursues Co-Eds from the Football Bleachers

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In an effort to squeeze as much out of Pink as it possibly can, Victoria's Secret launched a back-to-school campaign for co-eds, as well as the "exclusive!" Pink Collegiate Collection -- which boasts licensing partnerships with 33 schools.

Don't just rock your college sweater. Rock it with hearts and polka-dots.

The Collegiate Collection will be promoted with a green movement ("Recycle Your Sweats!"), an event called Pinkapalooza, and migrating brand ambassadors paid to push Pink at football games. Bleacher blowjobs optional. Just kidding.

Advertising Age calls this the label's "most comprehensive [launch] yet."

by Angela Natividad    Jul- 7-08    
Topic: Brands, Campaigns, Promotions, Sponsorship



Clothing Retailer Misses Word of Mouth Opportunity

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This weekend I took @mariagarcia to Soho to show her one of my favorite shops in the neighborhood. I had discovered it a week ago and wanted to go back with her to capture a few photos I could use in a blog post proclaiming my love for the brand. While we shopped, I snapped a few photos of elements of the in-store experience that stood out to me... until I was interrupted by a store clerk who informed me that "it is against store policy to allow customers to take photos in our store." Although I assured her that I was not some kind of spy sent from a competitor but was a blogger taking photos to show readers (who might not otherwise get to see a store that's only located at the moment in NY, TX and CA and has a rather limited online shopping experience) why I loved it, she told me that I'd need to contact the corporate office and get clearance to do so.

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by Amanda Mooney    Jul- 7-08    
Topic: Bad, Brands, Word of Mouth



Sharp Behind 'Life Changing Box', Dentsu and Biegel Settle

- Yup, as was surmised earlier, Life Changing Box is, in fact a promotion for Sharp Electronics.

- Good Health Advertising (GHA), which represents a collection of exceptional health and medical Web sites and email patient lists, today announced that in its first comScore ranking, monthly unique visitors in the US topped 8 million* putting GHA among the top 15 health web properties, with more "Total Visits" than Yahoo! Health and About.com Health.

- Yawn. Dentsu and Steve Biegel have settled their legal bitch-fest.

more »

by Steve Hall    Jul- 7-08    
Topic: Brands










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