Jim Beam, Robby Gordon Help Keep Wrigley Field Unbranded

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Jim Bean, and its "The Stuff Inside" campaign, have partnered with NASCAR Sprint Cup Series driver and owner Robby Gordon to save Chicago's Wrigley Field from being corporatized like every other stupid-sounding stadium in America. Seriously. How for a hundred years did stadiums survive without brand having to plaster their names all over them? Oh yea...those greedy agents and professional athletes are getting paid such obscene amounts of money someone has to pay for it. Why not a willing brand?

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by Steve Hall    Jul-11-08    
Topic: Brands, Online, Sponsorship



Stamp Out Fun Where It Lives -- Right in the Pancreas! Or the Liver.

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Roller skates + ethnic noisemakers = Extreme Clothing Volatility. That's one life lesson I learned at NOLAF (the National Organization for Legislation against Fun), our latest source of advertainment.

NOLAF may sound cheesy and unoriginal (HANDTOSS, anyone?), but it works perfectly as an undemanding time-waster. Here are five reasons why.

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by Angela Natividad    Jul-10-08    
Topic: Brands, Campaigns, Good, Online



iJustine Beats Crap Out of iPhone, Still Works, Ready the New One

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iJustine of iPhone bill fame is hyping the new iPhone 3G in a video detailing how much abuse her current iPhone has withstood over the year+ she's owned it. And if you know Justine then you know any phone that can withstand her level of usage is a true test of a product's longevity. So as she continues to drop her phone, she only has one more day to wait until she gets a new one.

by Steve Hall    Jul-10-08    
Topic: Brands



Italian Footballer Makes Impossible Shot for Nike

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Martina from Adverblog sent in this video she worked on for Nike Football Italy which was directed by Acne and produced by Film Naster. In the video World Cup Italian national team footballer sets up the impossible shot and, with a bit of fancy footwork and intelligent use of physics, makes the shot.

No heavy branding, Just an entertaining shot for those who love the game.

by Steve Hall    Jul-10-08    
Topic: Brands, Good, Video



Playboy Capitalizes on Boing Boing Frenzy With Hot Blogger Contest

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So in reaction to that stupid move Boing Boing pulled deleting content published on the site by Violet Blue, Playboy thought they'd cash in on the media frenzy by hosting a hottest blogger contest including, of course, Violet Blue herself and Boing Boing's Xeni Jardin among others.

Ariel Waldman, who, herself, was nominated a list of the Top 20 Bloggers We Want To See In Bikinis, points us to the contest in which Sometimes Daily hottie Amanda Congdon battles it out with Tekzilla cutie Veronica Belmont, dirty joke lover Julie Alexandria, video blogging cutie Brigitte Dale, Pop17 babe Sarah Austin, CNET Loaded's beauty Natali Del Conte and...Holy Mad Men boobs!...Business Week's Sarah Lacy of the famed SXSW interview debacle with Facebook's Mark Zuckerberg.

Yes, people, In our world, this is what matters. The hotness quotient. The hotter you are, the more likely you are to succeed in life. OK, so maybe that;s not entirely true but what fun would a list of the top ten bloggers ranked by the number of hard-to-spell, SAT-like words be?

by Steve Hall    Jul-10-08    
Topic: Brands, Good, Online, Promotions, Racy



Because Your University Should Affect Your Choice of Razor

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Right-slap on the back of the current issue of UC Berkeley's California magazine is an ad for an officially licensed Cal Berkeley Gillette Fusion Power Razor. (That's the one with five blades for your most comfortable shave.)

Feeling nostalgic? Pick the right alma mater Gillette for you!

Damn. They're just giving those licenses away.

by Angela Natividad    Jul-10-08    
Topic: Brands, Magazine, Strange



Dr. Scholl's: The Insole of Choice for the Table Dancer In You!

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In addition to an out-of-control Yaya DaCosta (the smart one from America's Next Top Model), this Dr. Scholl's spot sports dancing insoles and a shadow that never found its Peter Pan.

How far we've come from Papa's trusty, slightly soggy shoe inserts.

Tip o' the noggin to MultiCultClassics.

by Angela Natividad    Jul- 9-08    
Topic: Brands, Campaigns, Commercials, Television



University Of Phoenix Allies Itself to Bloggers

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Awhile ago, The Economist published an article about digital nomads, a growing class of workers that aren't anchored to an office. (Typically they're anchored to wi-fi, possibly the cruelest micro-manager of all.) People like this now constitute 30 percent of the US workforce.

I don't think most people think all-online professions are very realistic ("Clearly she's a trustafarian!"), so articles like The Economist's are a big step toward legitimizing them to pinstriped peers and bummed-out parents.

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by Angela Natividad    Jul- 9-08    
Topic: Brands, Campaigns, Good, Online, Packaging



When Life Gets You Down, A Heineken and Two Words Save the Day

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With but two words, this commercial for Heineken which involves the beverage saving a man from committing suicide wastes no time illustrating the power a good beer has in times of need. It's like copy-based white space. Why say more than you have to? And this commercial doesn't.

And for all you suicide prevention cause group types ... IT'S JUST A COMMERCIAL!

by Steve Hall    Jul- 9-08    
Topic: Brands, Commercials, Good



Dove Slaughters a Perfectly Good Queen and Bowie Song

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Under Pressure, little more than transparent hype for Dove's self esteem fund ("You support our efforts every time you buy Dove!"), is probably the weakest of its Ogilvy-manufactured Real Women series. The parts that aren't naked promotion look cobbled together from scraps of Onslaught.

The spot follows up from Amy, the lonesome story about a lovestruck boy who doesn't understand why his girlfriend hates herself so much; and Hair, one woman's pursuit of gorgeosity via shoe polish and peroxide. It kinda brings Requiem for a Dream to mind, except it's missing "ass to ass!"

by Angela Natividad    Jul- 9-08    
Topic: Brands, Campaigns, Commercials, Online, Promotions, Television










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