Clothing Retailer Misses Word of Mouth Opportunity

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This weekend I took @mariagarcia to Soho to show her one of my favorite shops in the neighborhood. I had discovered it a week ago and wanted to go back with her to capture a few photos I could use in a blog post proclaiming my love for the brand. While we shopped, I snapped a few photos of elements of the in-store experience that stood out to me... until I was interrupted by a store clerk who informed me that "it is against store policy to allow customers to take photos in our store." Although I assured her that I was not some kind of spy sent from a competitor but was a blogger taking photos to show readers (who might not otherwise get to see a store that's only located at the moment in NY, TX and CA and has a rather limited online shopping experience) why I loved it, she told me that I'd need to contact the corporate office and get clearance to do so.

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by Amanda Mooney    Jul- 7-08    
Topic: Bad, Brands, Word of Mouth



Sharp Behind 'Life Changing Box', Dentsu and Biegel Settle

- Yup, as was surmised earlier, Life Changing Box is, in fact a promotion for Sharp Electronics.

- Good Health Advertising (GHA), which represents a collection of exceptional health and medical Web sites and email patient lists, today announced that in its first comScore ranking, monthly unique visitors in the US topped 8 million* putting GHA among the top 15 health web properties, with more "Total Visits" than Yahoo! Health and About.com Health.

- Yawn. Dentsu and Steve Biegel have settled their legal bitch-fest.

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by Steve Hall    Jul- 7-08    
Topic: Brands



Coors Could Use a Little Help with that Zany 'Interactive' Concept

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Somebody didn't think this one through.

This banner ad for Coors Light first attracted me with its weird copy: "GRAB A COLD ONE. When the mountains turn blue, it's as cold as the Rockies."

I was like, what?! And then I noticed some other text: "COLD ACTIVATED BOTTLE."

"Awesome!" I said. "I can frost this Coors!" So I started clicking all over the ad to make with the frosting.

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by Angela Natividad    Jul- 3-08    
Topic: Bad, Brands, Campaigns, Online



Nike Soccer Releases Ad-Infused Video Widget

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Eyeblaster, AKQA and Mindblaster put their wands together to create a video widget for Nike Football Soccer. It spans 10 countries and is supposedly one of the largest video widget campaigns EVAR. (The PR guy called it "revolutionizing.")

See widget here. Basically it streams a selection of Nike ads: watch 'em one after the other, or browse from a playlist. There are also embed options for social networks.

I'm not convinced anyone wants a video widget pre-loaded with Nike soccer spots, but given that it starts with "The Next Level" by Guy Ritchie -- which makes my brain throb -- I'm glad it default-launches on mute. Way to go, Eyeblaster.

But really, the idea behind widget technology is engaging people without them having to leave the website they're on. AKQA, couldn't you have snuck in a soccer game or some shoe-customizing awesomeness?

by Angela Natividad    Jul- 3-08    
Topic: Brands, Campaigns, Commercials, Online, Strange



Smooching Hubbies Targeted by Christian Group -- and the Ad Hasn't Even Aired Yet!

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The American Family Association has convinced Heinz to suppress a Deli Mayo ad that hasn't even appeared on American TV.

The spot features a male couple kissing good-bye. And unlike the trashy Snickers kiss ad, which generated national backlash during Super Bowl 2007, it takes a step toward normalizing the gay family:

Morning sun pours through an ordinary kitchen. Two kids dash downstairs to collect lunch from Mom, who turns out to be a man with a deli cap and a deep Brooklyn accent. Dad, a British businessman, yanks on his jacket and prepares to head out the door, when Mom goes "Hey -- aren't you forgettin' somethin'?"

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by Angela Natividad    Jul- 2-08    
Topic: Brands, Cause, Commercials, Television, Worst



You Mean it Builds Buzz AND Kills Plaque?

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Check out the Aquafresh interactive mobile, complete with virtual tooth-brushing games and free teeth cleaning duds.

The only thing that would make it cooler would be if you could step inside a giant mouth and bounce on its big foamy tongue while getting slightly high on a fresh-breath smell.

by Angela Natividad    Jul- 2-08    
Topic: Brands, Campaigns, Guerilla, Outdoor, Promotions



Powerset Purchased, McCain Sells Service, Facebook Shills Advice, Starbucks Shutters Stores

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- Microsoft bought Powerset, which is single-handedly trying to bring "natural search" back into vogue. (Frankly, it shoulda died with Jeeves.)

- Oronjo makes funny with McCain. Meh.

- Guess free wi-fi isn't so popular after all -- or maybe it was just too little too late. Starbucks is cutting 12,000 jobs and closing 600 stores. "At this point, management has decided that 2008 is a wash and to throw in everything but the kitchen sink to get ready for growth in 2009 and beyond," said one analyst. 2008 IS A WASH? We're only HALFWAY THROUGH.

- On Fuzzwich, I found a one-eyed hot-dog shaped man. He grew hair right before my eyes. He had very small pants.

- Riffing off the success of its last macro veggie-message, McDonald's launched a wholesome Happy Meal ad depicting kids working the fields to a cheerful whistle. Then the camera pans out to reveal gardens in the shape of chickens and cows. By Leo Burnett.

- Facebook Ads launched a newsletter. Remember, folks: use keywords, stand out, optimize. Uh, thanks.

by Angela Natividad    Jul- 2-08    
Topic: Brands, Campaigns, Commercials, Online, Television



Foster's Beer SCUBA Can't Be Any Worse than Beer Pong

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To promote its Star Trek-caliber bubble-killing beer cans, Foster's gives us Ride the Scuba, where you can leap into a virtual SCUBA tank and pop bloated bubbles.

Enter this email/password to beer SCUBA from your desk: ridethescuba@gmail.com/thankyou. Our connection's pretty slow, so we spent most of our SCUBA time hovering near a Foster's billboard, sort of like dead fish.

The game was put together by the UK's Play. Props to MTLB, who was all, "C'mon, play beer scuba with me, c'monc'monc'mooooon" until we finally said "Fine, but only if we get a peanut tube."

by Angela Natividad    Jul- 2-08    
Topic: Brands, Games, Promotions



Th1ng Saves London, Flash Searched, Millennials Charge, FailWhale Merched

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- Th1ng was chosen to whore "London's outstanding cultural and business successes" and "its film industry and talent" for the London 2012 Olympic Games. Sounds like hard times in the Mother Country.

- With the launch of Facecard, edo teaches Millennials how to confuse money with plastic. I wish I'd had a self-interested big brother who cared enough to teach me how to charge. Oh wait, I did: Wells Fargo.

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by Angela Natividad    Jul- 1-08    
Topic: Brands, Campaigns, Online, Outdoor, Packaging



Coldwell and Banker Revisit Home Affordability

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After reviewing the campaign launch earlier this year, we haven't heard much from the chatty portraits of Coldwell and Banker.

But it looks like the dead founders have been busy. 10 videos aired since February?!

See Deja Vu, which launched a little over a week ago. It playfully ties the real estate slump to Coldwell Banker's century-long past. Kind of a Cartoon Network feel.

That spot is reinforced by Prediction, which I don't quite get, but which is also kinda Cartoon Networky. Anyway, nice stick-to-itiveness by McKinney/Durham on what I originally thought was a one-hit wonder.

by Angela Natividad    Jul- 1-08    
Topic: Brands, Campaigns, Commercials, Online, Television










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