Eyeblaster, AKQA and Mindblaster put their wands together to create a video widget for Nike
Football Soccer. It spans 10 countries and is supposedly one of the largest video widget campaigns EVAR. (The PR guy called it "revolutionizing.")
See widget here. Basically it streams a selection of Nike ads: watch 'em one after the other, or browse from a playlist. There are also embed options for social networks.
I'm not convinced anyone wants a video widget pre-loaded with Nike soccer spots, but given that it starts with "The Next Level" by Guy Ritchie -- which makes my brain throb -- I'm glad it default-launches on mute. Way to go, Eyeblaster.
But really, the idea behind widget technology is engaging people without them having to leave the website they're on. AKQA, couldn't you have snuck in a soccer game or some shoe-customizing awesomeness?
The American Family Association has convinced Heinz to suppress a Deli Mayo ad that hasn't even appeared on American TV.
The spot features a male couple kissing good-bye. And unlike the trashy Snickers kiss ad, which generated national backlash during Super Bowl 2007, it takes a step toward normalizing the gay family:
Morning sun pours through an ordinary kitchen. Two kids dash downstairs to collect lunch from Mom, who turns out to be a man with a deli cap and a deep Brooklyn accent. Dad, a British businessman, yanks on his jacket and prepares to head out the door, when Mom goes "Hey -- aren't you forgettin' somethin'?"
Check out the Aquafresh interactive mobile, complete with virtual tooth-brushing games and free teeth cleaning duds.
The only thing that would make it cooler would be if you could step inside a giant mouth and bounce on its big foamy tongue while getting slightly high on a fresh-breath smell.
- Microsoft bought Powerset, which is single-handedly trying to bring "natural search" back into vogue. (Frankly, it shoulda died with Jeeves.)
- Oronjo makes funny with McCain. Meh.
- Guess free wi-fi isn't so popular after all -- or maybe it was just too little too late. Starbucks is cutting 12,000 jobs and closing 600 stores. "At this point, management has decided that 2008 is a wash and to throw in everything but the kitchen sink to get ready for growth in 2009 and beyond," said one analyst. 2008 IS A WASH? We're only HALFWAY THROUGH.
- On Fuzzwich, I found a one-eyed hot-dog shaped man. He grew hair right before my eyes. He had very small pants.
- Riffing off the success of its last macro veggie-message, McDonald's launched a wholesome Happy Meal ad depicting kids working the fields to a cheerful whistle. Then the camera pans out to reveal gardens in the shape of chickens and cows. By Leo Burnett.
- Facebook Ads launched a newsletter. Remember, folks: use keywords, stand out, optimize. Uh, thanks.
To promote its Star Trek-caliber bubble-killing beer cans, Foster's gives us Ride the Scuba, where you can leap into a virtual SCUBA tank and pop bloated bubbles.
Enter this email/password to beer SCUBA from your desk: firstname.lastname@example.org/thankyou. Our connection's pretty slow, so we spent most of our SCUBA time hovering near a Foster's billboard, sort of like dead fish.
The game was put together by the UK's Play. Props to MTLB, who was all, "C'mon, play beer scuba with me, c'monc'monc'mooooon" until we finally said "Fine, but only if we get a peanut tube."
- Th1ng was chosen to whore "London's outstanding cultural and business successes" and "its film industry and talent" for the London 2012 Olympic Games. Sounds like hard times in the Mother Country.
- With the launch of Facecard, edo teaches Millennials how to confuse money with plastic. I wish I'd had a self-interested big brother who cared enough to teach me how to charge. Oh wait, I did: Wells Fargo.
After reviewing the campaign launch earlier this year, we haven't heard much from the chatty portraits of Coldwell and Banker.
But it looks like the dead founders have been busy. 10 videos aired since February?!
See Deja Vu, which launched a little over a week ago. It playfully ties the real estate slump to Coldwell Banker's century-long past. Kind of a Cartoon Network feel.
That spot is reinforced by Prediction, which I don't quite get, but which is also kinda Cartoon Networky. Anyway, nice stick-to-itiveness by McKinney/Durham on what I originally thought was a one-hit wonder.
Royale leaps to the aid of JWT, whose "Happy Jetting" campaign for Jet Blue has been poorly received -- and not - just - by - us.
"Jetting" is set to ELO's Mr. Blue Sky and has a poppy feel-good Target vibe -- except, you know, more blue. It's also jam-packed with effortful Jet Blue-isms like "Jetting is decked out in leather," "Jetting means business," "Jetting isn't flying," and "Jetting thinks you deserve a snack."
Aww, Jet Blue gave us a coooookie.
"Honey, what are you doing in there? You've been on the computer all afternoon."
".......What was that?"
"Mo-om, I'm saving Cookie Puss from getting a faceful of cone!"
If that's not sufficiently crash-worthy, "CookiePussTeroids" is also spelled wrong.
- Musical group Devo (yes, apparently, they still exist) is suing McDonald's for making Happy Meal dolls in the band's likeness.
- Wanna hop on the "engagement" bus and whip out some cool "engagement" figures during your next client presentation? Then check out Starch's new engagement index, a buzzword-worthy combination of the organization's "noticed" and "read half/some" metrics.
- As only George Parker can, Yahoo's recent re-organization is characterized akin to the way Queen Victoria characterized the inevitability of rape.
- AgencySpy reports, "AS just got another tip that "at least 2 ECDs and a bunch of lower level creatives have gotten the axe today" at Doner. This can't possibly have anything to do with Minute Maid. No, you think? That was quick."