Powerset Purchased, McCain Sells Service, Facebook Shills Advice, Starbucks Shutters Stores

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- Microsoft bought Powerset, which is single-handedly trying to bring "natural search" back into vogue. (Frankly, it shoulda died with Jeeves.)

- Oronjo makes funny with McCain. Meh.

- Guess free wi-fi isn't so popular after all -- or maybe it was just too little too late. Starbucks is cutting 12,000 jobs and closing 600 stores. "At this point, management has decided that 2008 is a wash and to throw in everything but the kitchen sink to get ready for growth in 2009 and beyond," said one analyst. 2008 IS A WASH? We're only HALFWAY THROUGH.

- On Fuzzwich, I found a one-eyed hot-dog shaped man. He grew hair right before my eyes. He had very small pants.

- Riffing off the success of its last macro veggie-message, McDonald's launched a wholesome Happy Meal ad depicting kids working the fields to a cheerful whistle. Then the camera pans out to reveal gardens in the shape of chickens and cows. By Leo Burnett.

- Facebook Ads launched a newsletter. Remember, folks: use keywords, stand out, optimize. Uh, thanks.

by Angela Natividad    Jul- 2-08    
Topic: Brands, Campaigns, Commercials, Online, Television



Foster's Beer SCUBA Can't Be Any Worse than Beer Pong

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To promote its Star Trek-caliber bubble-killing beer cans, Foster's gives us Ride the Scuba, where you can leap into a virtual SCUBA tank and pop bloated bubbles.

Enter this email/password to beer SCUBA from your desk: ridethescuba@gmail.com/thankyou. Our connection's pretty slow, so we spent most of our SCUBA time hovering near a Foster's billboard, sort of like dead fish.

The game was put together by the UK's Play. Props to MTLB, who was all, "C'mon, play beer scuba with me, c'monc'monc'mooooon" until we finally said "Fine, but only if we get a peanut tube."

by Angela Natividad    Jul- 2-08    
Topic: Brands, Games, Promotions



Th1ng Saves London, Flash Searched, Millennials Charge, FailWhale Merched

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- Th1ng was chosen to whore "London's outstanding cultural and business successes" and "its film industry and talent" for the London 2012 Olympic Games. Sounds like hard times in the Mother Country.

- With the launch of Facecard, edo teaches Millennials how to confuse money with plastic. I wish I'd had a self-interested big brother who cared enough to teach me how to charge. Oh wait, I did: Wells Fargo.

more »

by Angela Natividad    Jul- 1-08    
Topic: Brands, Campaigns, Online, Outdoor, Packaging



Coldwell and Banker Revisit Home Affordability

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After reviewing the campaign launch earlier this year, we haven't heard much from the chatty portraits of Coldwell and Banker.

But it looks like the dead founders have been busy. 10 videos aired since February?!

See Deja Vu, which launched a little over a week ago. It playfully ties the real estate slump to Coldwell Banker's century-long past. Kind of a Cartoon Network feel.

That spot is reinforced by Prediction, which I don't quite get, but which is also kinda Cartoon Networky. Anyway, nice stick-to-itiveness by McKinney/Durham on what I originally thought was a one-hit wonder.

by Angela Natividad    Jul- 1-08    
Topic: Brands, Campaigns, Commercials, Online, Television



Jet Blue Sports Leather to Regain Respect

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Royale leaps to the aid of JWT, whose "Happy Jetting" campaign for Jet Blue has been poorly received -- and not - just - by - us.

"Jetting" is set to ELO's Mr. Blue Sky and has a poppy feel-good Target vibe -- except, you know, more blue. It's also jam-packed with effortful Jet Blue-isms like "Jetting is decked out in leather," "Jetting means business," "Jetting isn't flying," and "Jetting thinks you deserve a snack."

Aww, Jet Blue gave us a coooookie.

more »

by Angela Natividad    Jun-30-08    
Topic: Agencies, Bad, Brands, Campaigns, Commercials, Opinion, Television



Carvel Ice Cream Advergame Might Get the Kids Grounded

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"Honey, what are you doing in there? You've been on the computer all afternoon."

"Playing CookiePussTeroids!"

".......What was that?"

"Mo-om, I'm saving Cookie Puss from getting a faceful of cone!"

If that's not sufficiently crash-worthy, "CookiePussTeroids" is also spelled wrong.

by Angela Natividad    Jun-27-08    
Topic: Bad, Brands, Games, Online, Promotions, Strange



Devo Sues McDonald's, Starch Engages, Colt 45 Dubbed Too Cool

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- Musical group Devo (yes, apparently, they still exist) is suing McDonald's for making Happy Meal dolls in the band's likeness.

- Wanna hop on the "engagement" bus and whip out some cool "engagement" figures during your next client presentation? Then check out Starch's new engagement index, a buzzword-worthy combination of the organization's "noticed" and "read half/some" metrics.

- As only George Parker can, Yahoo's recent re-organization is characterized akin to the way Queen Victoria characterized the inevitability of rape.

- AgencySpy reports, "AS just got another tip that "at least 2 ECDs and a bunch of lower level creatives have gotten the axe today" at Doner. This can't possibly have anything to do with Minute Maid. No, you think? That was quick."

more »

by Steve Hall    Jun-27-08    
Topic: Brands, Commercials, Research



A-B Ditches Energy Bevs, Sleepers Solicited, IDA Seeks Airwave Rejects

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- It Didn't Air is another awards show that aspires to tickle the creative babies that were too ugly or flawed to make it into waking life. Strictly for radio ads -- and only $75 to enter!!

- Anheuser-Busch is going to stop selling energy drinks. Which is probably wise, because tipsy + hyper = high likelihood of Death by Freak Accident. Typically on a train track.

- Mega-Bang turns bald, bearded, nearsighted men into repetitive sex gods. Also, check out his bathrobe insignia. It's a phallus. With an orbit.

- Mattress Firm is looking for the most sleepless person in America. The winner gets a new mattress and a free consultation from a shrink -- er, sleep expert. To enter, write an essay or submit a video, though I think the latter's preferred because that's what all the cool kids do.

by Angela Natividad    Jun-27-08    
Topic: Brands, Campaigns, Events, Online, Promotions, Spoofs



Boys Will Be Boys And Boys Will Get What Boys Deserve

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OK. Guy with acquired class along with hot girl enters Ritz Carlton pool. Guy with born and bred class approaches and the one up-manship begins. Both men devolve, as many men do where a beautiful woman is concerned, into classless buffoons. In the end, the right one wins.

It's the next "film" in a series from the Ritz Carlton and American Express.

by Steve Hall    Jun-27-08    
Topic: Brands, Good, Video



Become a Cop -- or Even a Lawyer! -- All with a Flip of that Burger

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Denver-based Cactus put together this promotional video for Westwood College, a vocational school for, you know, vocations.

Way better than those crap Western Career College ads (whose only legacy is this drunk guy). And if you find it tough to take degree recommendations from a guy in a diner uniform, sit tight: he changes clothes.

More creative here. One tagline we liked: "Go from making a living to MAKING A LIFE." Smooooth.

by Angela Natividad    Jun-27-08    
Topic: Brands, Commercials, Good, Online, Television










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