JWT Uses 'Mad Men' DVD Set to Wank Off

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JWT plans to run a spot in Mad Men's upcoming DVD set, spelling MAD MEN out with letters and logos from its client roster. Tagline: "Making brands famous since 1864." See it right here.

"All I'm looking for is a nod of the head and recognition for what JWT is," CEO Bob Jeffrey whines. Which begs the question: from who?

To answer that riddle, AdWeek gleaned perspective from Chris Vollmer, a Booz Allen-based media guy: "It's an industry play rather than a consumer play, because I can't see how it would make sense to a consumer."

Aww. JWT needs a shoulder-punch from its peers. Before leaving work today, call your nearest JWT creative and tell 'em you really like what they're doing with, I don't know, Kit Kat.



HP's 'Maestro' Makes Like a Techie 'Fantasia'

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Loving the "Maestro" spot for HP's TouchSmart PC. It's a striking but natural development from the more casual "Hands" campaign. And it would have been absolutely perfect if a few origami airplanes self-replicated and staged a mutiny.

Produced by Psyop for agency Goodby, Silverstein & Partners/SF.

by Angela Natividad    Jun-25-08    
Topic: Brands, Campaigns, Commercials, Good, Television, Video



In an xD RS, Lava Doesn't Even Sizzle

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To promote yet another limited edition vehicle, the xD RS, Scion went all Hot Lava. The subsite -- produced by SolutionSet -- features a bubbling volcano with a gray xD RS in the foreground; an explosion of lava makes it that wild red-orange color we love so much.

I find the bubbling noises comforting. They remind me of this one time we cooked a rabbit alive, invented some nifty rhymes, and put a curse on Bob Dole.

See print variant with vehicle specs. Beyond magazines and the 'net, expect to see "smoking" billboards, and street teams clad in flameproof uniforms, all from the fancy folk at ATTIK.

And while you contemplate getting an xD RS before all 2000 run out, see previous efforts for the limited edition xB Series 5 and Scion tC.

by Angela Natividad    Jun-25-08    
Topic: Brands, Campaigns, Magazine, Online, Promotions



Sprachel Runs For President!

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Here's a fun little webisode thingy. It's for I Can't Believe It's Not Butter and it features brand mascot Spraychel who has now thrown her hat into the ring and is running for President. Oh sure, it's all to sell a few more tubs of fake butter but, wait, you can win money! You can play games! You can take polls! You can get coupons! And, best of all, you can witness her crush her opponent, Maxwell Butterman.

Oh but wait, what would a campiagn be without a Facebook page? Oh but wait again. Where's her Second Life persona? Oops. Sorry. Forgot SL is so 2005.

Story Worldwide are the gurus behind this one.

by Steve Hall    Jun-25-08    
Topic: Brands, Games, Good, Online, Video



JCPenney 'Endorses' Teenage Sex (Not Really, As It Turns Out)

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Come on. You know you can remember it. You were in high school and your boyfriend or girlfriend was on the way over to visit and the anticipation was killing you. Killing you! Your heart was pounding. Chills were running through your body from head to toe. You couldn't wait to see her/him when you opened the door. And when you did, a gush of warmth filled your body and you smiled a big smile. And then...you couldn't wait to tell your mother you were "just going down to the basement to watch some TV" so you could....go down the basement, each tear your clothes off the other and embrace with an urgency words can never describe.

more »

by Steve Hall    Jun-23-08    
Topic: Best, Brands, Commercials, Worst



The Werewolves are Coming ... and They Want that Awesome-Smelling Bucket

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Here's to hoping weepy bobby soxers, blood-splattered chicken and scowling Brits get your appetite going. This spoof trailer for pulp film Night Hunger is an (unofficial!) ad ploy for guess-which-fried-chicken-company. (Catch subliminal branding action around 1:25.)

The film was shot by director Ben Whitehouse of RSA Films, the parent company of Little Minx -- the wild and wonderful folks that hope to make film gods out of ad directors. Guffaw.

by Angela Natividad    Jun-23-08    
Topic: Brands, Campaigns, Online, Spoofs, Strange, Video



Because Why Inhabit Dish When You Can Live in Jolt Central?

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Remember when Half.com and the DISH network got two towns to rename themselves after their brands? It's a terrible move for the high school football teams, but consider the perks! -- free computers, free cable, free money? You might change your name too.

With help from agency Cenergy, Jolt got Barrow, Alaska to change its name to Jolt. The town got neither cash nor technology in exchange. They got cans of Jolt on June 20, the longest day of the year.*

That lowered the standards significantly.

At left is a shot of some Barrow/Jolt townies with their fancy new moniker. The man in blue is the Mayor. Don't they look energized?

more »

by Angela Natividad    Jun-23-08    
Topic: Brands, Guerilla, Strange



With Help from Nike, Spain Seizes Liverpool

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Liverpudlians adopt fragments of Spanish culture in "Turning Spanish," created for Nike by 72andSunny.

They won't be reading any Don Quixote, though.

The spot aspires to cash in on the emotional cachet of Fernando Torres. He's the English Premier League's current It Guy. And while I guess it's funny to hear some 'Pud go "Gracias, mate!", the whole thing felt like a really long "Sorry ... you had to be there"-type story.

In this case, I think you have to be from Liverpool.

by Angela Natividad    Jun-20-08    
Topic: Brands, Campaigns, Celebrity, Commercials, Television



Armor All Plays Hot or Not with Champion Racecars

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Need a brainless diversion? Visit Choose the Champion.

Think fast: two cars pitted against each other. Who wins? Your click makes a winner. Questioning your value? Track your progress. Feeling aggressive? Upload your own car shot. Need a friend? There's a message board, too.

The whole thing is one big fat promotion for Armor All, brought to you by the immortal folks at Clorox.

Coupons available here.

by Angela Natividad    Jun-20-08    
Topic: Brands, Games, Online, Promotions



Don't Just Love Obama as He Is. Love Him as He Was

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Look, look: It's Obama's first General Election spot, courtesy of AgencySpy and Tribble. I'm guessing much of the footage came straight out of his wedding video collage, because there are a ton of baby pictures in that bad-boy. See Obama at left, all James Deaned-out.

The video's a rehash of his values and how he proposes to graft them onto the US of A. It's an old story, but there's just something about the guy. He's magnetic. He's ... witchcraft.

Impulse donations go here.










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