With Help from Nike, Spain Seizes Liverpool

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Liverpudlians adopt fragments of Spanish culture in "Turning Spanish," created for Nike by 72andSunny.

They won't be reading any Don Quixote, though.

The spot aspires to cash in on the emotional cachet of Fernando Torres. He's the English Premier League's current It Guy. And while I guess it's funny to hear some 'Pud go "Gracias, mate!", the whole thing felt like a really long "Sorry ... you had to be there"-type story.

In this case, I think you have to be from Liverpool.

by Angela Natividad    Jun-20-08    
Topic: Brands, Campaigns, Celebrity, Commercials, Television



Armor All Plays Hot or Not with Champion Racecars

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Need a brainless diversion? Visit Choose the Champion.

Think fast: two cars pitted against each other. Who wins? Your click makes a winner. Questioning your value? Track your progress. Feeling aggressive? Upload your own car shot. Need a friend? There's a message board, too.

The whole thing is one big fat promotion for Armor All, brought to you by the immortal folks at Clorox.

Coupons available here.

by Angela Natividad    Jun-20-08    
Topic: Brands, Games, Online, Promotions



Don't Just Love Obama as He Is. Love Him as He Was

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Look, look: It's Obama's first General Election spot, courtesy of AgencySpy and Tribble. I'm guessing much of the footage came straight out of his wedding video collage, because there are a ton of baby pictures in that bad-boy. See Obama at left, all James Deaned-out.

The video's a rehash of his values and how he proposes to graft them onto the US of A. It's an old story, but there's just something about the guy. He's magnetic. He's ... witchcraft.

Impulse donations go here.



McCain Changes Stripes, Vogue Blacks Out, Cannes Canned, Keyboard Dipped

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- John McCain souped up his logo. Bystanders are skeptical. UPDATE: McCain did not change his logo. The new one comes from a third-party vendor. The Under Consideration blog apologizes for the confusion.

- For its 50th anniversary, The Marketing Society launched 50 Golden Brands, which will celebrate 50 "hero brands" for the past 50 years. Contenders include eBay, Virgin, Perrier and some weird thing called Fairy Liquid.

- George Parker taught me a new word: Adverati. He also handpicked the ugliest pictures out of Advertising Age's Cannes party post and put the subjects in a more engaging light. And by "engaging," I mean "fluorescent."

- Rocawear and Boost Mobile launched a mobile campaign. Amobee is serving the ads. The campaign is about overcoming adversity. It's also about scoring discounts and disseminating unique and motivating Jay-Z lines like "I will not lose."

more »



Rock Band Brings Moshers to Suburbia ... Which is Where Most of Them Live Anyway

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Who's that sexy unstoppable band?! Oh, it's just a bunch of teenage Rock Band junkies.

by Angela Natividad    Jun-19-08    
Topic: Brands, Campaigns, Commercials, Television



Uniqlock Scores, Gawker Goes Gorilla, Rio Sees Future, Ludacris Flows Mobile

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- Repeating successes at One Show and the Clios, Uniqlo's "Uniqlock" (agency: Projector) won the Cannes Cyber Grand Prix. "Year Zero" for NIN (agency: 42 Entertainment) took Best Viral; "Sol Comments" (Mediafront Oslo) won Online Advertising.

- Gawker chose Gorilla Nation to sell its ads in Canada. The deal is exclusivo, no word if it's multi-year.

- Diggin' R&R's Tarot-style print campaign for the Rio Suites Hotel and Casino in Las Vegas. Adfreak isn't sold, though.

- WeMix and VoodooVox enable anyone to "drop a flow" (THEIR WORDS! NOT -- MINE!) from their phones and broadcast them. Ludacris is sponsoring. More cringey self-laud: "VoodooVox is the leading In-Call Media revolution." What does that mean?

- MTLB is upset about PETA, the one-sidedness of 30 Days (esp. the carnivore-meets-vegan episode), and changing people via persecution instead of supplying appealing alternatives to destructive lifestyles.



'Music is' a Fusion of Good Beats, Pretty Sights and Heartstrings

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To promote its all-music TV network, Fuse.tv launched "Music Is," a $15 million ad campaign that taps into emotional connections with music.

The tagline ("Get your music on") is pretty lame but the the videos are good. Haven't seen any bad ones but I'm partial to Soulmates, probably because Lamp Chop died before I could grow out of his show.

Videos below.

more »

by Angela Natividad    Jun-19-08    
Topic: Brands, Campaigns, Good, Online, Television, Video



'Son, I'm Glad You Like Your New Phone, But Let's Discuss Your Window-Wanking.'

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To promote the Secret touchscreen and 5-mp camera phone, LG puts it in the hands of a stalker who uses it to "interact" with a sleeping woman in another apartment. Wait for the part where he sighs, and the phone shakes, and the covers come off!

Engadget's take: "early-90s softcore voodoo porn." But it gets better. No promo porn is complete without the cheap comedic ending that makes everything feel safely commercial again. Well, unless you're P. Diddy.

more »

by Angela Natividad    Jun-19-08    
Topic: Brands, Promotions, Racy, Strange, Video, Worst



Royal Enfield Attacks Indian 'Mama's Boy' Mentality

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Having previously exploited the latent tripper and pastel-lover in unlikely motorcycle buyers, Royal Enfield finally hits 'em where it hurts: love of mother.

From the pressie: "The campaign is based on a big social truth that most Indian men are 'mama's boy'."

The campaign: "Leave Home" for the Thunderbird Twinspark, by Wieden+Kennedy.

The prints:

o Revolution. One man's trajectory from baby to slacker to biker.

o Kid. This is supposed to be a man in the womb, but at first it just looked like a naked guy doing sit-ups in the dark. Which I guess might be another reason to "leave home."

Mama's boys can expect to be outed this month in all major Indian auto and lad mags. Retailers are advised to keep tissues and milk out of reach.

by Angela Natividad    Jun-18-08    
Topic: Brands, Campaigns, Good, Magazine



Orangina Makes with the Dancing Handplay

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With the debut of "Handmade," Orangina joins a stockpile of brands that've already used wiggly fingers (and that wildcard of a thumb!) to further their agendas: HP, Guinness, Bye Helmets, Phaeton, Nokia and Elle Macpherson, among others.

In the spot, wild animals sing, play and rumba to I Like It Like That. It's like being in the Amazon, except the animals are fake and the real jungle has better taste in music. Sort of like how drinking Orangina is like having orange juice, except the juice is actually soda, and it's never as sweet as you expect it to be.

PS. Did that spot really need to be two minutes long? I vote NO.

Hat-tip to AdFreak.

by Angela Natividad    Jun-18-08    
Topic: Brands, Commercials










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