Toshiba and Intel's 'The Beauty Inside' Explores True Love

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Have you watched The Beauty Inside? It's one of the best examples of branded content ever. The story is deep, wide and intoxicatingly engaging. Over six episodes, we follow the life of a man, Alex, who looks different each day. And he's falling in love with the same woman who, of course, doesn't know he's the same man inside.

Alex keeps a journal of himself each day documenting his different personas. He's always alone because, well, it's not easy creating a lasting relationship with a person who looks different everyday...even if they are the same person inside.

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by Steve Hall    Sep-21-12    
Topic: Brands, Campaigns, Celebrity, Video



Bennetton Celebrates 15-29 Year Olds With 'Unemployee of the Year'

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Reacting to an economy that left 100 million 15-29 years olds worldwide unemployed, United Colors of Bennetton has launched Unemployee of the Year, a new campaign that aims to dispel the hard to shake stigma that younger workers are lazy and that it's their own fault they don't have a job.

Created by Bennetton's own FABRICA and 72andSunny, the campaign intends to "spark a global conversation" about the plight of Millenials and enable the group to share its stories and experiences.

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by Steve Hall    Sep-18-12    
Topic: Brands, Campaigns



Audi's Dumb Evil Knievel Ad Results in 'YouTube Blue Balls'

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In what has to be the dumbest car stunt advertisement is a very long time, Audi of America, to tout its 450 hp RS 5, has recreated the famed 1974 Evil Knievel Snake River Canyon jump. The jump, across a 4,781 wide section of the Snake River in Idaho, was a failure with Knievel landing in the river bed below.

The three-minute video begins with footage from the famed attempt and with Knievel intoning "Each time I was hurt, they all said that guy is lucky he's not dead. And they were right. But I wanted to get up and try again."

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by Steve Hall    Sep-10-12    
Topic: Brands, Commercials, Creative Commentary



Gaming Gets Karma, ADC Showcases Creative Talent

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- Extreme Group has launched Karma Gaming and a new executive team with an epic-ish video.

- On Thursday, September 13th, the Art Directors Club launches new series 'CRE8,' an ongoing initiative by the ADC that will showcase creative talent by collaborating with a partners across the advertising, music + art industries.

- To celebrate the arrival of the Spark, Chevrolet is partnering with MTV Iggy, a multiplatform brand elevating global artists and pop culture trends, to launch "Cover the World," a new online music showcase that will bring artists from abroad to North American shores along with the Spark.

- Blazing Dragonfly vodkas say add some vodka to your body. After all, the body is 75% water and only 0.02% alcohol.

by Steve Hall    Sep- 6-12    
Topic: Agencies, Brands



Calling All Advertising Hotties: Become Face of JD Sports

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Last year, UK-based JD Sports reached out to its audience and sought fresh faces for its ad campaign. This year, the brand is at it again and they are out with a video sharing how the lives of last year's chosen ones have changed.

If you think you've got what it takes to be the next face of JD, head of to their website, submit your own photo or just vote for those already entered.

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by Steve Hall    Sep- 6-12    
Topic: Brands



Anna Dello Russo Says 'You Need the Fashion Shower'

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H&M has hooked up with Vogue Japan Editor-At-Large Anna Dello Russo for a Colony-created, Alex Turvey directed video in which Russo struts her stuff and offers up a "fashion shower" of fashion commandments to honor the launch of her new accessories collection for the retailer.

In the 2:46 video, set to tunes from Producer/DJ Emiliano Pepe, Russo prances about in a grand wink to the over-the-top, very silly world of high fashion.

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by Steve Hall    Sep- 6-12    
Topic: Brands, Strange, Video



Paddy Power Hires Jesus, Cravendale Cats Are Back

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- There's nothing fake about Katy Perry's...Chips.

- Check out these NSFW ads for Spanish lingerie brand Jane Pain that aren't actually NSFW.

- Paddy Power has enlisted Jesus to help the brand launch in Italy.

- A McDonald's billboard targeting Hmong people in St. Louis got its grammar wrong.

- The Barbarian Group's Benjamin Palmer discusses the internet's biggest changes over the past ten years and what the future holds.

- Not really sure what's being sold here but the video does have three women in lingerie bouncing around on big jumpy balls.

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by Steve Hall    Sep- 4-12    
Topic: Agencies, Brands, Campaigns, Commercials, Industry Events



Urban Outfitters T-Shirts Glorify Drinking

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Urban Outfitters, as they have for years, is once again pushing buttons. This time it's moms who aren't too happy the clothing brand is out with a line of t-shirts that, it would seem, advocates drinking.

Four new t-shirts read, "USA Drinking Team," "Vote for Vodka," "Misery Loves Alcohol" ands one with blurry letters that read "I Drink You're Cute."

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by Steve Hall    Aug-30-12    
Topic: Brands



Kia Hamsters Return in Epic Period Piece

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The Kia Hamsters have come a long way. In a new, epic 1:30, the Hamsters find themselves on stage in an 18th century opera house livening things up. Entitled "Bringing Down the House" and set to "In My Mind" (remixed by Axwell), the hamsters take over an ornate theater with a shocking (to stuffy 18th century, wig wearing patrons) display of modern music, high-energy dance moves, a laser light show and a balcony stage dive that gets the audience on their feet and digging the futuristic vibe.

The commercial will debut in 18,000 movie theaters inside National CineMedia's FirstLook pre-show program on August 31. Television will follow during the MTV Music Awards on September 6.

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by Steve Hall    Aug-30-12    
Topic: Agencies, Best, Brands, Commercials, Creative Commentary



Jaguar Hooks Up With Lana Del Ray, Agency Crowdsources Rebranding

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- Jaguar has tapped Lana Del Ray as the brand's new spokesperson. The American singer will collaborate with the brand on the launch of the new F-Type two seater.

- DW+H has hired Victor and Spoils to rebrand the agency just one year after it rebranded itself.

- What would your seven year old have to do to get you to let him watch a PG-13 movie? Kraft Homestyle Macaroni and Cheese has the answer.

- Carrington College is out with a very strange commercial.

by Steve Hall    Aug-28-12    
Topic: Agencies, Brands, Celebrity










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