Having previously exploited the latent tripper and pastel-lover in unlikely motorcycle buyers, Royal Enfield finally hits 'em where it hurts: love of mother.
From the pressie: "The campaign is based on a big social truth that most Indian men are 'mama's boy'."
The campaign: "Leave Home" for the Thunderbird Twinspark, by Wieden+Kennedy.
o Revolution. One man's trajectory from baby to slacker to biker.
o Kid. This is supposed to be a man in the womb, but at first it just looked like a naked guy doing sit-ups in the dark. Which I guess might be another reason to "leave home."
Mama's boys can expect to be outed this month in all major Indian auto and lad mags. Retailers are advised to keep tissues and milk out of reach.
With the debut of "Handmade," Orangina joins a stockpile of brands that've already used wiggly fingers (and that wildcard of a thumb!) to further their agendas: HP, Guinness, Bye Helmets, Phaeton, Nokia and Elle Macpherson, among others.
In the spot, wild animals sing, play and rumba to I Like It Like That. It's like being in the Amazon, except the animals are fake and the real jungle has better taste in music. Sort of like how drinking Orangina is like having orange juice, except the juice is actually soda, and it's never as sweet as you expect it to be.
PS. Did that spot really need to be two minutes long? I vote NO.
Hat-tip to AdFreak.
- matrixx pulls a fast one: to score coverage for a cross-promotion between Vespa, Subway and Get Smart, it produced a write-up for us. "Please do feel free to use or rewrite the whole thing," the matrixx rep said generously. What a nifty guy. And here we were thinking we had jobs to do.
- David and Goliath put together Jack's Track, a racing game that makes the most of Jack Daniel's NASCAR sponsorship.
- MoveOn says this anti-McCain ad is its most effective ad EVAR. It involves a baby. Meh.
- Bun in the oven? Learn how to troubleshoot.
- What a strange way to market a cola. I'm disgusted. But also sold.
Dashboard Rock, which represents Mazda's attempt to cash in on the popularity of games like Rock Band and Guitar Hero, vibes like Dance, Dance Revolution for your fingers. You can also download 15 songs as you move through the game.
Now here are all the setbacks.
This is awesome!
For client Cedra, Door Number 3/Austin put together Get Your Drug On. It confirms a suspicion we've had for years: that making a drug, or at least the ads for a drug, is as easy as Mad Libs.
Also, gotta love that waiting room music.
Back when the first Harry Potter movie came out and, while on the train bound for Hogwarts, Hermione, played by Emma Watson, responded to something Harry or Ron by saying, "pleasure!" in the thickest of English accents, I was hooked. Then I slapped myself realizing she was like 12 at the time.
Fast forward to 2008. Watson, now 18, has been selected by Chanel as the new face for the company's Coco Mademoiselle fragrance following Keira Knightley. Watson has, no doubt, grown up to become a beautiful woman certainly worthy of appearance in a Chanel campaign, albeit with the proper repackaging. Yes, she's got one more Harry Potter movie to do but the girl's gotta get on with her life, don't you think?
Prilosec, the "official frequent heartburn remedy of NASCAR," is sponsoring the Winner's Circle Sweepstakes. Entrants could win a free trip to Florida to watch the Ford 400 NASCAR Cup race.
Faint of heart? Hop in anyway, trooper. Hell, maybe Jeff Burton is, too.
On June 18 at 5PM at Macy's in San Francisco, Giorgio Armani will unleash a giant poster with a David Beckham image from the Emporio Armani Underwear campaign. Shield your eyes little ones as the big one may be too much for you to handle. That or scrawny Victoria who'll, no doubt, be there to make sure her husband's junk remains her own, might smack you with one of her fake boobs.
To cement its position as a dedicated supporter and sponsor of all sports - not just Olympics and football championships - Hyundai, with help from Duval Guillaume Brussels has launched a new campaign illustrating its support for even the most obscure sports such as dung beetle ball rolling, office waste basketball, pissing and, my favorite, bedroom Olympics.
Check out all the ads here.
Yup, it seems the Verizon Dumb Dad is still alive and well. In this commercial for the Motorola Q9, a doofus idiot who's texting while walking down his neighborhood sidewalk, bumps into some pipes and forgets who he is. Well, thanks to the Moto Q 9c, he can look himself up and search for directions to his house where, upon arrival, his wife (one assumes), screams, "get out!", to which loser Verizon Dumb Dad responds, "That voice. Now I remember."
The only reason Verizon gets away with this shit is a.) they are the best network and can do whatever the hell they want and b.) the pendulum hasn't yet swung back to where it's cool to make women look like the air headed refrigerator models they once were.