Some storks bring you babies. But watch out for the one with the glasses; he's got nothing but pickles.
Publicis & Hal Riney/SF is helping to
reposition reinvigorate pickle company Vlasic and its 34-year-old stork icon. The stork's personality was modeled off Groucho Marx and appears in current TV ads* as a quirky friend of the family. Vlasic's tagline was also changed to "That's the tastiest crunch I ever heard."
Yahoo to Microsoft: no, you can't have the company, and no, you can't buy our search, either. This follows FOUR MONTHS of hardcore media drama between the two of them. Here's a word from stock market angryman Carl Icahn (who, btw, is trying to oust Y!'s board):
In my opinion it will be extremely difficult for Microsoft or any other companies to trust, work with and negotiate with a company that would go to these lengths [to scuffle a deal].
- Global marketing guy Jeff Bell is leaving Microsoft. He's held his post since 2006.
- a52, which produced the visual effects for that Monster.com spot with the people on the rails, won some love at the Association of Independent Commercial Producer's 17th Annual Show. This is the 11th year its work was recognized by the AICP. To celebrate, it created a YouTube chronology of all the a52 spots that have been honored by the Show. Watch them.
- Obama for America has launched an online news site to fight the smears against his name.
- Make the Logo Bigger created guidelines for the ideal PR. If you don't meet 'em, you're not just getting trashed; you'll be marked as SPAM.
- Not ad-related, but hey: here is a rhinoplasty tutorial. After a few slides, even YOU could do it! Well, maybe she could.
- Speaking of tattooing tots, here are some tattoos for tots. Prepare them early on for their future as this guy. (That tribal-inspired tattoo actually contains the coordinates for $50K and keys to a Volvo.)
Hmm. Nothing like a good tube of Crest to gloss over the travesty of modernization at the cost of childhood play. Yes, Crest can, in fact, make even the destruction of a playground in favor of a power plant seem, well, pleasant.
Here's another. This one makes even lice seem like a good thing.
To promote its MSN toolbar -- "Jet fuel for procrastinators!" -- Microsoft launched Start Procrastinating. You can either upload videos of yourself, flicking rubber bands around while putting off your creative brief, or watch three really stupid videos of a couple of dudes surf balling, folding shirts and sharpshooting.
Actually, the surf balling video's all right.
Start Procrastinating's no Clearification, which was appealing but a promotional flop for Microsoft. And avid procrastinators download StumbleUpon, not MSN. Sorry, champs.
Speaking of StumbleUpon, look what it found me! Free range workers. Yum.
Oh look. You can do the virtual wave courtesy of Panasonic as if you were going to be at the Beijing Olympics this summer. Called the World Wide Wave, the site (accessed by clicking World Wide Wave on the lower left hand corner of the Panasonic site) lets people upload their image and become part of a virtual crowd wave.
It's consumer-generated media, you know, according to Hisato Tsugita from Panasonic's corporate communications department. Yea. CGM. It's sweeping the globe like an Al Gore-sensationalized ozone layer hole. Who knew?
Apparently a thing called the Mac Monkey needs freeing. (He's "starved of creative stimulation." Guess he hasn't discovered his own poo yet. Also, why does he have people fingers?)
Intended to increase subscriptions to Creative Review Magazine, Free the Mac Monkey was conceived by London-based STEEL, which sought to distract us from calling foul ("SUBSERVIENT CHICKEN RIP-OFF!") with the tasteful inclusion of early Steve Jobs wall art. And they almost succeeded. Well ... no, not really.
- For client McDonald's, Leo Burnett/Chicago grew a lettuce garden spelling "FRESH SALADS" on a Wrigleyville billboard. Watch the garden grow. The effort won a Gold at New York Festivals' Innovative Advertising Awards. See other winners.
- Ritz-Carlton and AmEx caught the film bug. These three promotional movies "subtly weave exceptional and unique guest experiences into their story lines, demonstrating how The Ritz-Carlton has been able to elevate service to an art form." There's nothing subtle about the movies. But if PR were an art form, that sentence would be the template.
- It's a disappearing car door! Think De Lorean but without the retro wing action.
- Michelina's Mama gets a Facebook. Digging her profile photo. One commenter asks, "What would Mama think of 2 girls 1 cup?" Horrors.
What ho: an outdoor campaign that (arguably) improves the landscape. The Calcutta School of Music encourages onlookers to "Learn to Appreciate" Mozart, Haydn or Bach on ads attached to posts, which are attached to telephone wires, which were strung up with notes, like sheets of music.
Would have been nice to see some random dude try playing them.
If you've been following Adidas' "Impossible is Nothing" campaign for the Beijing Olympics, you're probably familiar with the format by now. Here's the final ad, featuring Feng Kun of the Chinese Volleyball Association and some disembodied eyes that are supposed to represent a Watchful Nation.
The pressure's on. I had that feeling at a spelling bee once. Unlike the CVA, I did not win my gold.
Previous spots: Together, Zheng Zhi and Hu Jia.