Billboard Garden Gets Gold, Mama Gets Facebook, Ritz-Carlton Makes Movies


- For client McDonald's, Leo Burnett/Chicago grew a lettuce garden spelling "FRESH SALADS" on a Wrigleyville billboard. Watch the garden grow. The effort won a Gold at New York Festivals' Innovative Advertising Awards. See other winners.

- Ritz-Carlton and AmEx caught the film bug. These three promotional movies "subtly weave exceptional and unique guest experiences into their story lines, demonstrating how The Ritz-Carlton has been able to elevate service to an art form." There's nothing subtle about the movies. But if PR were an art form, that sentence would be the template.

- It's a disappearing car door! Think De Lorean but without the retro wing action.

- Michelina's Mama gets a Facebook. Digging her profile photo. One commenter asks, "What would Mama think of 2 girls 1 cup?" Horrors.

by Angela Natividad    Jun-10-08    
Topic: Brands, Campaigns, Industry Events, Online, Outdoor, Video

That Car Lot's Alive ... with the Sound of Music!


What ho: an outdoor campaign that (arguably) improves the landscape. The Calcutta School of Music encourages onlookers to "Learn to Appreciate" Mozart, Haydn or Bach on ads attached to posts, which are attached to telephone wires, which were strung up with notes, like sheets of music.

Would have been nice to see some random dude try playing them.

by Angela Natividad    Jun-10-08    
Topic: Brands, Campaigns, Good, Outdoor

Invasive Eyeballs Put Pressure on Chinese Volleyball Team


If you've been following Adidas' "Impossible is Nothing" campaign for the Beijing Olympics, you're probably familiar with the format by now. Here's the final ad, featuring Feng Kun of the Chinese Volleyball Association and some disembodied eyes that are supposed to represent a Watchful Nation.

The pressure's on. I had that feeling at a spelling bee once. Unlike the CVA, I did not win my gold.

Previous spots: Together, Zheng Zhi and Hu Jia.

by Angela Natividad    Jun- 9-08    
Topic: Brands, Campaigns, Commercials, Events, Sponsorship, Television

I Could Be Wrong, But I'm Pretty Sure This Would Piss I.M. Pei Off


Apple is set to open its first France-based retail store right underneath the Louvre Pyramid. The store will be two stories high and will sit alongside brands like Sephora, Esprit and Virgin.

The Fortune blog -- linked above -- noted the Louvre Pyramid, which was built by I.M. Pei, would complement Apple's glass-encased Manhattan Fifth Ave. store nicely.

The image at left comes courtesy of Why Travel to France. It isn't likely Apple will totally appropriate the Pyramid -- but hell, Steve Jobs is a really persuasive guy. All he has to do is hold a conference in front of the museum and go, "This is going to be ... insanely great." (For effect, maybe he can whip a lighter, faster Pyramid out of an envelope.)

Who'll argue? Sarkozy? The Wall Street Journal? God? No.

by Angela Natividad    Jun- 9-08    
Topic: Brands, Outdoor, Packaging

Search Engines Sipped, Hitler Plays Hillary, Boston Gets Fish-Faced, Charney Pushes Package, Hello Kitty Gets Stuffed


- FunAdvice mashed up top search engine and soft drink brands, under the premise that search engines today inspire us the way colas once did. Hrm.

- Hitler plays the fated Hillary in this emotional Nazi interpretation of the Clinton/Obama nominee race. The best part is when he shouts "The DNC has thwarted my destiny!" while the women tremble in his midst. It wasn't as funny as Hitler Gets Banned though.

- Legal Sea Foods' "Fresh Fish" ads piss off the easily-rattled Bostonians. The MBTA decided to pull the ads after Green Line workers took offense to them. (Some ads said things like "This conductor has a face like a halibut." Touchy much?)

- Penis advertising gets you everywhere. Especially if you're Dov "The Colonel" Charney. Horrors.

- Build-a-Bear Workshop is partnering with Sanrio to let kids build Tropical Hello Kittys. "Tropical Hello Kitty's sun-kissed look is perfect for summer and we're certain that she'll be a big hit," says Dave Marchi of Sanrio. But will that sun-kissed pelt betray her age?

CNBC-Created FedEx Spoof Ad Craps on UPS' Big Brown Belmont Loss


CNBC sports business reporter Darren Rovell, citing UPS' recent end to its winning streak with Big Brown in the Belmont horse race which was part of a larger event sponsorship, proposes the ad FedEx should run in response. With help from CNBC in-house designer Florence, created an ad with the headline "Big Brown...if you're not first, your last." Witty.

by Steve Hall    Jun- 9-08    
Topic: Brands, Events, Sponsorship, Spoofs

Is that a Bike Rack, or Are You Just Happy to See Me?


To promote Tom of Finland, a new manly-man scent from Etat Libre d'Orange, Ogilvy/Paris attached naughty images to protruding public fixtures.

Tom of Finland was a gay comic and erotica artist dedicated to preserving his craft. The Ogilvy street images follow his aesthetic.

About the scent: Antoine Lie, who created the fragrance, says the perfume manifests "a guy coming out of a shower. He's clean, but not fragranced. And he puts on leather pants."

Um, okay then. Onto the ads (with captions thoughtfully imagineered by me):

o Hard-ons on the promenade
o Dent-resistant elephant tusk
o Length isn't everything
o Warholian meter maids. Got a quarter for the big boys?
o Leaning tower of indefatigable self-esteem
o "...I guess I'm just lucky, Tad. As far as I can tell, I'm the only man capable of hugging my best friend."

The campaign started running in San Francisco at the beginning of June. They also appeared in Paris' Marais, a big gay hot-spot, last weekend.

Thanks to in:fluencia for the tip-off, and to Adrants reader Chris for the video of the Parisian wheatpasters (linked above).

by Angela Natividad    Jun- 9-08    
Topic: Brands, Guerilla, Poster, Promotions, Racy

Joy Division Sponsors Zune, Twitterati Defects for Plurk, Facebook Seeks Ad Feedback, John McCain Tells War Stories


- Maybe inspired by Apple's limited-edition U2 iPod, Microsoft is releasing a limited-edition Joy Division Zune.

- Expect downtime from Twitter when Steve Jobs takes the floor at WWDC.

- Speaking of Twitter, a lot of fed-up users are defecting to a fancy new site called Plurk. Plurk enables users to follow conversational threads, and encourages use with "karma" points and little gifts. Also, the colors are soothing.

- Facebook has launched an ad feedback feature.

- Filipinos aren't the only people featured in creepy dating ads.

- John McCain: put Obama in office if you want. But hey, if you do, EXPECT APOCALYPSE.

Apple! Mac! iPhone! Steve Jobs! WWDC! Why Do I Feel Like A Loser?


Today is Apple's Worldwide Developers Conference. If you don't own a Mac (I don't), don't own an iPhone (I don't) and don't live in San Francisco (I don't), clearly you are a loser of gargantuan proportions (I must be).

Is it a good thing or a bad thing when a brand has so much influence that it makes a person feel unworthy (I do) if they aren't a "club member?"

I've owned a Mac in its previous heydays (No, this is not the first time Apple has been insanely cool), but there was always one annoying thing that prevented me from coming back: some stupid employer edict, a must-have piece of software that wouldn't work on a Mac, an idiotic networking issue, the prevalence of cheap (though decidedly uncool) PCs, or the fact Club Mac simply didn't have the same sway Apple stores now do.

more »

by Steve Hall    Jun- 9-08    
Topic: Brands, Events, Opinion

Tabasco Brings Sizzle, and Possibly Some Confusion, to Antwerp Bus Service


Antwerp residents: if you're wondering why firetrucks are suddenly ubiquitous, slow-moving and sponsored by Tabasco, it's because those aren't firetrucks.

It's just your local buses, dressed like the life-saving vehicles they never grew up to become.

The bus-as-firetruck campaign was put together by Duval Guillaume, which explained -- slowly, so we could understand -- that "Tabasco is so hot that you need a fire truck to cool down your mouth after you've eaten some."

I wonder if that ladder gets hop-ons.

by Angela Natividad    Jun- 9-08    
Topic: Brands, Campaigns, Guerilla, Outdoor, Poster

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