So a guy films his girlfriend wearing nothing but a t-shirt and underwear tantalizingly gyrating her hips while playing Wii Fit and, poof, instant YouTube stardom. Nope, It's not a marketing stunt from Wii but it did come from a guy in advertising, Giovanny Gutierrez, director of interactive marketing at Miami's Tinsley Advertising. And, and, and...his girlfriend, Lauren, also works in the business. Neither, however, for Nintendo in any capacity.
-Dior has dumped Sharon Stone as spokesperson for comments she made about China while at Cannes: "I'm not happy about the way the Chinese are treating the Tibetans because I don't think anyone should be unkind to anyone else. And then the earthquake and all this stuff happened, and then I thought, is that karma? When you're not nice that the bad things happen to you?"
- Psst. "Dunkin' Donuts is one of our sponsors."
- New York's tourist campaign has been dubbed too white and misrepresents the ethnic make up of the city.
- That Coors Light Perfect Pour dude is back with even more goofy pour stunts that are...OMG...like, so totally unbelievable.
In some sort of protest against the current state of football TV rights, Burger King has launched Football Your Way with, of course, hot women in cropped tops and shorts shorts getting camera love in a video with a bit of a surprise ending. Oh, and apparently, it's to promote the Angus 6 Pack as well but the video was a bit too distracting to come to that realization immediately.
It's sort of thoughtful that State Farm feels compelled to pander directly to both mainland Asians and Pacific Islanders.
The question I really want answered is, who left that rug in the middle of the driveway?
Via Gawker and Multicult Classics.
- Crocs launched a travel site, Cities by Foot. Designated Crocs-wearers explore cities like Denver, New Orleans, San Francisco and Vail. Every once in awhile you get a close-up shot of their feet.
- This guy travels to India to remedy his PC pop-up problem. Hijinks ensue. My favourite line: "Just tell them to unplug it, and PLUG IT AGAIN!" Cut to the song.
- Apparently 50 Cent is social media savvy.
- The British government tries scare tactics to keep kids away from knives. They also plan to give out postcards featuring mutilated body parts.
Check out the new tool off E-Trade's freak-of-nature assembly line (1, 2).
Douche-tacular. If I were China, I'd be scraping him, and his ilk, off my stock exchange.
For Lacoste's 75th anniversary, French agency CRM Company Group imagined what tennis players will look like 75 years from now.
The answer: sort of like RoboCop, except with digital banner ads in their shoes. (RoboCop would never stand for that.)
See movie here. Afterward watch Gestures, the story of Rene Lacoste and the energetic, ardor-rich and glamorous brand* that would one day grace the body of, I don't know, Kanye West.
Thanks in:fluencia for the tip.
Honoring the demands of faint-of-heart schoolteachers, Starbucks draped hair over the nipples of its original mermaid logo, which currently appears on coffee cups to promote the new Pike Place Roast.
Advertising Age has Before and After images of the redesign. It also said one of Starbucks' current PR problems is the "widespread misperception" that the logo swap is permanent.
In an ad for the xB called Pendulum, Scion quite startlingly demonstrates it does not give a damn what you think.
Given the car's sheer ugliness (that pumpkin shade ain't helping), whoring for mainstream acceptance would have been a depressing uphill fight. Instead of trying to hide its blunt features, Scion made them the draw. And the ad suggests it isn't afraid of strong feelings, whatever they are.
Following in the footsteps of Fabio, MC Hammer and Kevin Federline might be considered a dubious career path, then again, who thought KFed would come out of the Britney Spears nightmare on top (or at least looking a lot better than Britney)? Next in line for the feature role in a Nationwide Insurance 'Life Comes At You Fast" commercial, filming today in India, is none other than Mr. Pony Hawk himself, Sanjaya Malakar.
Yup, Nationwide wants Sanjaya to help the company reel in some South Asians who, according to Nationwide, have the highest annual income among the U.S. Population.