State Farm Hedges Bets for the Asian Vote

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It's sort of thoughtful that State Farm feels compelled to pander directly to both mainland Asians and Pacific Islanders.

The question I really want answered is, who left that rug in the middle of the driveway?

Via Gawker and Multicult Classics.

by Angela Natividad    May-29-08    
Topic: Brands, Campaigns, Magazine, Strange



50 Cent Gets Online, Pop-Ups Go Bollywood, Safe Kitty Sex Promoted, and Crocs Trot the Globe

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- Crocs launched a travel site, Cities by Foot. Designated Crocs-wearers explore cities like Denver, New Orleans, San Francisco and Vail. Every once in awhile you get a close-up shot of their feet.

- This guy travels to India to remedy his PC pop-up problem. Hijinks ensue. My favourite line: "Just tell them to unplug it, and PLUG IT AGAIN!" Cut to the song.

- Apparently 50 Cent is social media savvy.

- The British government tries scare tactics to keep kids away from knives. They also plan to give out postcards featuring mutilated body parts.

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'HONG KONG! ... That's China.'

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Check out the new tool off E-Trade's freak-of-nature assembly line (1, 2).

Douche-tacular. If I were China, I'd be scraping him, and his ilk, off my stock exchange.

by Angela Natividad    May-28-08    
Topic: Bad, Brands, Campaigns, Commercials, Television



In 2083, Tennis Players Will Sport Cups on Their Faces

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For Lacoste's 75th anniversary, French agency CRM Company Group imagined what tennis players will look like 75 years from now.

The answer: sort of like RoboCop, except with digital banner ads in their shoes. (RoboCop would never stand for that.)

See movie here. Afterward watch Gestures, the story of Rene Lacoste and the energetic, ardor-rich and glamorous brand* that would one day grace the body of, I don't know, Kanye West.

Thanks in:fluencia for the tip.

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by Angela Natividad    May-28-08    
Topic: Brands, Campaigns, Online



Did Anybody Notice Starbucks Covered Up its Nips?

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Honoring the demands of faint-of-heart schoolteachers, Starbucks draped hair over the nipples of its original mermaid logo, which currently appears on coffee cups to promote the new Pike Place Roast.

Advertising Age has Before and After images of the redesign. It also said one of Starbucks' current PR problems is the "widespread misperception" that the logo swap is permanent.

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by Angela Natividad    May-28-08    
Topic: Bad, Brands, Opinion, Promotions



Scion: It's Love or Loathing, No In-Between

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In an ad for the xB called Pendulum, Scion quite startlingly demonstrates it does not give a damn what you think.

Given the car's sheer ugliness (that pumpkin shade ain't helping), whoring for mainstream acceptance would have been a depressing uphill fight. Instead of trying to hide its blunt features, Scion made them the draw. And the ad suggests it isn't afraid of strong feelings, whatever they are.

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by Angela Natividad    May-27-08    
Topic: Brands, Campaigns, Commercials, Good, Television



Sanjaya is Back! In A Nationwide Insurance Commercial

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Following in the footsteps of Fabio, MC Hammer and Kevin Federline might be considered a dubious career path, then again, who thought KFed would come out of the Britney Spears nightmare on top (or at least looking a lot better than Britney)? Next in line for the feature role in a Nationwide Insurance 'Life Comes At You Fast" commercial, filming today in India, is none other than Mr. Pony Hawk himself, Sanjaya Malakar.

Yup, Nationwide wants Sanjaya to help the company reel in some South Asians who, according to Nationwide, have the highest annual income among the U.S. Population.

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by Steve Hall    May-27-08    
Topic: Brands, Campaigns, Celebrity



Doritos Wants to Be Synonymous with UGC

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Surprise, surprise. Doritos.co.uk has made a YouTube channel for people who want to make their own Doritos ads. My favourite was the one put together by the Doritos staff. It's called "Hair" and it reminds me of a My Little Pony doll I used to have.

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by Angela Natividad    May-26-08    
Topic: Brands, Campaigns, Commercials, Consumer Created



Toyota Prank Call Campaign Gets Double the Mileage Out of UGC

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In exchange for a little bit of personal information, Toyota Matrix will trick one of your friends into thinking that some nightmare stalker version of you wants to live with them.

But that's not the best part!

Promote this effort in a video ad and turn it in here. If your video goes live on Current.com, you could win $2500. And if Toyota decides to use it somewhere else, expect to cash in on up to $60,000, depending where the spot appears.

The campaign is called "Your Other You" -- which I guess is apt, since it's the "dark" you that will be freaking out your friends, and the lame aspirational Ashton Kutcher-wannabe you that will be proliferating the idea on video.

Way to ride the same mule twice, Toyota.

by Angela Natividad    May-26-08    
Topic: Brands, Campaigns, Games, Online



Kobe Teams With Jackass Crew For Another Fake Jump

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Uh...right. No one was fooled the first time and no one will be fooled the second time. Everyone knows the lawyers, handlers and insurance companies behind superstars such as Kobe Bryant would never allow a person of Bryant's stature and worth to engage in stunts such as jumping over a moving Aston Martin or performing a jump shot over a pool full of live snakes. It's just not going to happen.

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by Steve Hall    May-26-08    
Topic: Bad, Brands, Video










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