Did Anybody Notice Starbucks Covered Up its Nips?

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Honoring the demands of faint-of-heart schoolteachers, Starbucks draped hair over the nipples of its original mermaid logo, which currently appears on coffee cups to promote the new Pike Place Roast.

Advertising Age has Before and After images of the redesign. It also said one of Starbucks' current PR problems is the "widespread misperception" that the logo swap is permanent.

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by Angela Natividad    May-28-08    
Topic: Bad, Brands, Opinion, Promotions



Scion: It's Love or Loathing, No In-Between

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In an ad for the xB called Pendulum, Scion quite startlingly demonstrates it does not give a damn what you think.

Given the car's sheer ugliness (that pumpkin shade ain't helping), whoring for mainstream acceptance would have been a depressing uphill fight. Instead of trying to hide its blunt features, Scion made them the draw. And the ad suggests it isn't afraid of strong feelings, whatever they are.

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by Angela Natividad    May-27-08    
Topic: Brands, Campaigns, Commercials, Good, Television



Sanjaya is Back! In A Nationwide Insurance Commercial

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Following in the footsteps of Fabio, MC Hammer and Kevin Federline might be considered a dubious career path, then again, who thought KFed would come out of the Britney Spears nightmare on top (or at least looking a lot better than Britney)? Next in line for the feature role in a Nationwide Insurance 'Life Comes At You Fast" commercial, filming today in India, is none other than Mr. Pony Hawk himself, Sanjaya Malakar.

Yup, Nationwide wants Sanjaya to help the company reel in some South Asians who, according to Nationwide, have the highest annual income among the U.S. Population.

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by Steve Hall    May-27-08    
Topic: Brands, Campaigns, Celebrity



Doritos Wants to Be Synonymous with UGC

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Surprise, surprise. Doritos.co.uk has made a YouTube channel for people who want to make their own Doritos ads. My favourite was the one put together by the Doritos staff. It's called "Hair" and it reminds me of a My Little Pony doll I used to have.

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by Angela Natividad    May-26-08    
Topic: Brands, Campaigns, Commercials, Consumer Created



Toyota Prank Call Campaign Gets Double the Mileage Out of UGC

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In exchange for a little bit of personal information, Toyota Matrix will trick one of your friends into thinking that some nightmare stalker version of you wants to live with them.

But that's not the best part!

Promote this effort in a video ad and turn it in here. If your video goes live on Current.com, you could win $2500. And if Toyota decides to use it somewhere else, expect to cash in on up to $60,000, depending where the spot appears.

The campaign is called "Your Other You" -- which I guess is apt, since it's the "dark" you that will be freaking out your friends, and the lame aspirational Ashton Kutcher-wannabe you that will be proliferating the idea on video.

Way to ride the same mule twice, Toyota.

by Angela Natividad    May-26-08    
Topic: Brands, Campaigns, Games, Online



Kobe Teams With Jackass Crew For Another Fake Jump

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Uh...right. No one was fooled the first time and no one will be fooled the second time. Everyone knows the lawyers, handlers and insurance companies behind superstars such as Kobe Bryant would never allow a person of Bryant's stature and worth to engage in stunts such as jumping over a moving Aston Martin or performing a jump shot over a pool full of live snakes. It's just not going to happen.

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by Steve Hall    May-26-08    
Topic: Bad, Brands, Video



'Rush Hour' Director Launches Brand Consultancy, Uses Idol Finalists as Guinea Pigs

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Brett Ratner, the director who gave us X-Men: The Last Stand and the Rush Hour trilogy, has launched Brett Ratner Brands.

Less an agency than a "consultancy," Ratner aspires to marry brand messages to pop culture.

His first such effort was for Guitar Hero. During the American Idol finale this week, two ads appeared -- one with Idol finalist David Cook in briefs, lip-synching to Old Time Rock 'N Roll, the other with David Archuleta in boxers, following suit, Risky Business-style.

Ratner said he wants to make ads "everybody wants to be in." His models include "Got Milk," HP's "Hands" and iTunes' "Celebrity Playlist."



Meth Airs Whine Reel, Chevy Laughs at Citroen, Yahoo Extorts for SEO, MoveOn Outs Hitler Lover

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- I thought this Meth Minute video would be a wacky cartoon about abusing methamphetamines. But it was just a reel of complaint calls.

- Oprah's Angel Network and Free the Children have formed the O Ambassadors project, which "encourages young leaders to dream."

- MoveOn wages war against Pastor John Hagee, who said Adolf Hitler was a God-sent hunter of Jews. Hagee is one of McCain's "key backers," and McCain is currently MoveOn's pet project.

- Chevy considers how impractical a dancing car would be.

- Yahoo offers an under-the-table paid program where you provide the description ad copy for the ORGANIC RESULTS of your website. And it'll only cost you TWENTY CENTS per click. This is because Yahoo's spiders might fail to properly process your SEO efforts. Little wonder Jolie O'Dell calls it "frikkin criminal." (We second the motion.)

by Angela Natividad    May-23-08    
Topic: Brands, Online, Political, Strange, Video, Worst



After Just 13 Months Nike Splits With Crispin Porter + Bogusky

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Well that was quick. Nike has ended its relationship with Crispin Porter + Bogusky after just over a year. George Parker broke the story and tipped us here at Adrants. The story was then picked up by Advertising Age which reports the 13 month relationship yielded but a single TV ad with Nike exploring relationships with other agencies such as 72andSunny. Nothing like treading water for 13 months. Time to get back in the game, Nike.

by Steve Hall    May-22-08    
Topic: Agencies, Brands



Kevin Garnett's Just Like You -- Except Kevin Garnett Has FiOS in His Bathroom

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Tonight Verizon debuts this spot for its "This is FiOS; This is Big" campaign.

Put together by McCann Erikson, New York, it depicts Celtics player Kevin Garnett as a guy who can poke fun at his own rich-ass, gratuitous-technology-loving self.

Yeah. It's the "I'm human too! Now let me image-bomb you with everything you can't afford" shtick.

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