Sorry Beck's, but Saying 'Different by CHOICE!' Doesn't Make it So

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To draw attention away from its absence of a sound position in the beer market (unless "favorited beer of the band 'Black Label Society'" counts), Beck's tries wearing the message "Different by Choice."

This new spot -- produced by Anonymous for agency Lowe Worldwide & Partners -- compares the mediocre green beer to avant-garde painters, punk rockers and the VW bug, among other subversive cultural icons.

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by Angela Natividad    May-21-08    
Topic: Brands, Campaigns, Commercials, Television



Amstel Light: Not Big on the Whole 'Literacy' Thing

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Amstel Light may have taught us properly how to spell "beer" in Dutch, but this is definitely not how you spell "damn." Unless you're referring to what beavers make, or are trying to be clever with your city of origin. But really, did bad puns ever get a brand anywhere good?

Also, I'm digging how the YouTube video description reads "Tradition since 18070." I didn't even realize we'd passed that year yet.

by Angela Natividad    May-21-08    
Topic: Bad, Brands, Campaigns, Commercials, Television



GEICO Gecko Gets Stalked!

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Here's a new series of GEICO commercials where the gecko gets stalked by a wildlife enthusiast. Watch him narrate for nature lovers while the green mascot goes about his business at libraries, golf courses, cafes and parks.

The safari fanboy is totally at odds with his surroundings, but he's got that wild, lovable Steve Irwin enthusiasm about him. My favourite is the spot where the gecko ditches him on the subway.

One point for beast; zero for man.

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by Angela Natividad    May-20-08    
Topic: Brands, Campaigns, Commercials, Good, Television



Forget the Snack Bars; Want Some Eye Candy with that Cuppa?

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A UK-based Kellogg's Nutri-Grain campaign aspires to bring the office tea trolley back in vogue.

I have no strong feelings about mobile snack trays, but this glorified Nutri-Grain evangelist is sizzling. (So much hotter than his American counterpart, the break room bagel guy.) He can push my trolley any day of the week -- or at least stand around pouring me tea for an indecently long time before moving onto the next hungry cog.

by Angela Natividad    May-20-08    
Topic: Brands, Campaigns, Good, Guerilla, Online



Sweden Unleashes Even More Weird McDonald's Commercials

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Back in January, after viewing a crop of really weird McDonald's commercial from DDB Stockholm, I wrote, "OMFG! WTF? We don't know what drugs they use over in Sweden but, damn, we want some now! Or at least we want to know what goes on inside the minds of DDB Stockholm Copywriter Magnus Jacobsson and Art Director Frederik Simonsson who created these three off-the-charts whacked ads for McDonald's."

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by Steve Hall    May-20-08    
Topic: Best, Brands, Commercials, Strange



Samsung Fobs Soul-Seekers Off with Eye Tricks

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Like crows drawn to scraps of tinfoil, the average person cannot resist the temptation of an optical illusion -- no matter how many times they've visited the Imaginarium.

To promote the Soul handset, Samsung presents 10 optical illusions in under two minutes. And while the use of optical illusions to promote the Soul is confusing in itself, the video has sparked an argument on Engadget over whether the actual number of illusions seen is 8 or 9. (It's definitely not 10.)

If that proved as pointless and disappointing to you as it did me, please accept my apologies and some Magic Eye porn.

by Angela Natividad    May-20-08    
Topic: Brands, Campaigns, Promotions, Video



Amstel Light Teaches Us Dutch Word for 'Beer'

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And it's a lot like the English way, actually. Also see banner variation.

Sadly, the banner doesn't sing, dance or turn monitors into open bars. Guess it won't be joining the rich media gallery.

by Angela Natividad    May-20-08    
Topic: Brands, Campaigns, Online, Poster



Terry Richardson Discusses His Work For Belvedere Vodka

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If you're the sort of person who enjoys listening to creative people prattle on endlessly about their work and how what they magically make "flowers open up," then you'll love this new section of the Belvedere website in which photographer Terry Richardson discusses his work for the vodka brand. He even says "fuck" which seemingly makes sense since the brand is re-birthing itself as the bad guy of upscale vodkas.

To view, go here, choose country, answer age question, skip stupid intro, click Discover Luxury Reborn, Click Terry's Room. Don't you love the simplicity of navigating a Flashturbation site?

"Fuckin' Liberating!"

by Steve Hall    May-20-08    
Topic: Brands



Yellowbook Promises to Wipe Away Past Mistakes, Present Inadequacies

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To distinguish itself from its older and heavier rival, Yellowbook reimagines itself as a kind of digital genie, bestowing not merely phone numbers but self-confidence and clean slates. Instantly.

This is not the first time a lower-back tat has been used to sell something it shouldn't. The VW Touareg, Livescribe and Office Max have tread that valley before (and left the ink stains to prove it). Lower still: Hyundai.

Back to Yellowbook. The campaign is called "Say Yellow to the Future" and was put together by Gotham. No word on whether you can muzzle your virtual concierge if you find him too invasive.

by Angela Natividad    May-19-08    
Topic: Brands, Campaigns, Commercials, Online, Television



Microsoft to Close Web With Yahoo Search, Facebook?

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Who can keep up with this insanity? Since Ballmer couldn't have his way with Yahoo, he's now going at it from a different angle allegedly discussing with Yahoo a partnership or acquisition of Yahoo Search. John Furrier also seems to think Microsoft will scoop up the rest of Facebook as well.

While nothing, of course, is clear and won't be until if and when any deal is penned, Microsoft taking over Facebook is a scary thought. Robert Scoble makes the argument a Microsoft acquisition of Yahoo Search and Facebook would lead to a closed web over which Microsoft would have complete control while Google would be locked out leaving "data and social graph portability ... dead on arrival."

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by Steve Hall    May-19-08    
Topic: Brands, Online, Social










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