Reason #246 to Never Move to Cleveland: Vermin-Infested Home Games

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It's hard to imagine an ad like this would compel you to buy seats to an Indians game. But you have to admire the players' focus despite such uninviting conditions. (The Yankees, in contrast, look flustered and pitiable.)

Alternatively, the bugs may just be flocking because the team never bathes, in which case it's easy to imagine the Indians are so "focused" because the bugs are part of who they are. Remember Pig-Pen?

Anyway, this spot is part of the Indians' "Are you in the Tribe?" campaign. The idea is to instill a sense of territorial pride in Clevelanders -- kind of an offshoot of MLB's Baseball Country effort.

by Angela Natividad    May-16-08    
Topic: Brands, Campaigns, Commercials, Television



That's Most Definitely a %$*#ing Saturn, All Right!

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Back in September 2006, Saturn ran a Goodby, Silverstein & Partners - created ad in which people, amazed by the new models exclaimed, "That's a Saturn?" It was pretty mundane. So mundane we only got around to covering it on Adrants this past March. Likely bored out of their minds shooting the spot, the creatives, crew and actors decided to spice things up by offering up a version in which the exclamations more closely match the ones real people might utter when something suddenly changes.

Obviously, the commercial never aired. And you'll only see it here. That is until everyone grabs the embed code and places it on their site. Enjoy.

by Steve Hall    May-16-08    
Topic: Brands, Commercials



'Hairy Lollipop Smoke. Don't Breathe This.'

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This Dibs commercial depicts the giant lollipop's fall from grace. It starts out a snack food, becomes a hair remover, and ultimately ends life as blender fodder. Its sad descent is meant to highlight Dibs' desirability.

The ad also includes guest appearances from the "Will It Blend?" guy and some dude from ER.

Steve loves likes this spot (albeit under the gentle influence of vodka and caffeine). I feel sort of nauseous: I'm at a cafe, and there are blenders, and something in the air really does smell like hairy lollipop smoke. But maybe that's just burnt coffee.

by Angela Natividad    May-16-08    
Topic: Brands, Commercials, Strange, Television



HP Plays Eye Tricks on Strolling Malaysians

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To demonstrate how well an HP printer can print, Publicis/Malaysia punched paper holes in realistic-looking landscapes. One dog-eared strip shared the gospel of HP with bewildered passersby.

Neato. Variations here and here.

by Angela Natividad    May-16-08    
Topic: Brands, Campaigns, Outdoor, Poster



Mazda Goes Mod Way, and Slightly Out of Cultural Coherence, with 'How Dare You!'

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Tearing a page out of Dell's playbook, Mazda's latest spot features sinister robotic women with a minimalist sense of style. Watch as they pursue a cherry-red Mazda 3 with hive mind perseverance, then attack it with off-white paint.

The car sits a moment, bathed in the colour of hotel linens, then scrapes to a start and washes the world in red -- including its (possibly Vicodin-dazed) antagonists. The premise is to fight conformity ... but it looks like one monochrome universe just makes way for another.

more »

by Angela Natividad    May-16-08    
Topic: Brands, Campaigns, Commercials, Strange, Television



Sci Fi: Just as Good as 'Gossip Girl,' Except Not Everyone's Human. Problem?

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Oh my. These ads for the Sci Fi channel make me want to adopt a sweet little potbellied alien. And name it Oliver. And maybe homeschool it.

The tagline: "Open your heart to science fiction. Adopt Sci Fi." Agency: BETC EURO RSCG 4D (thanks, in:fluencia!).

See the short version, but it's the long one that made me the suffer the angst of shedding genre prejudice. Anime overload, here I come.

by Angela Natividad    May-14-08    
Topic: Best, Brands, Campaigns, Commercials, Television



Bogusky Flattered, craigslist Countersues, Home Depot Goes for the Gold

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- Fast Company loves itself some Alex Bogusky. Enough to compare him to Jesus. No word on whether the author washed his feet with her hair.

- Shelf that silly Microsoft morale video. "It's here and it's hot! Home Depot Solid Gold!"

- To combat the eBay suit, craigslist countersues. Then the nanny found their babas and put them down for a nap.

more »

by Angela Natividad    May-14-08    
Topic: Brands, Campaigns, Online, Strange



Its Trump Card Played, Crocs Gets Gimmicky

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Having generated reluctant admirers with its "Ugly can be beautiful" campaign in 2005, Crocs now gives us "What a Croc!" -- which has guts in spades, and occasional moments of flair, but is otherwise far less coherent.

See insane screaming man and the pretty pretty princess. The latter is the result of a collabo between Crocs and Jibbitz, self-styled "the official Crocs shoe charm." And you thought those Godforsaken mules couldn't get any uglier.

Thanks AdFreak for bringing "What a Croc!" to our attention.

by Angela Natividad    May-14-08    
Topic: Brands, Campaigns, Online, Strange



Honda Pilot Attracts Geeks ... Just Not the Kind that Get Rich and Marry Models

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In specific, the Honda Pilot will steer you into the path of geriatric ballooning nudists, jetpack users and at least one guy trapped in a cement block. All will be male, and all will be slightly left of your comfort zone.

These unlikely Good Samaritan scenarios highlight the Pilot's merits: rearview camera, navigation with voice recognition and "surprising" fuel efficiency. None of that is terribly unique, but all of it is now lodged in my brain, if only so I can turn the ads into slow-night bar fodder.

But wait! There's print stuff too. See Youtility and Ride Ready, which are less creepy, but also less interesting. Agency: RPA.



It Goes to Show: Video Games will Shrink Your, Uh, Manhood.

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Or possibly just turn it into a thumb. TBWA\Wien, Vienna: what were you thinking?

Gizmodo, which is now an Xbox convert, says the PS3/Playboy ad was not formally approved by Sony. That's nice and all, but it's still repelling people right and left.

At times like this, it's not enough to say "Sorry, this ain't ours." Contrary to popular belief, a crappy ad can adversely impact sales. Sony needs to pull some Vatican crap and deploy a creative assassin. Or maybe some sort of secret weapon, like the Giant Mouse of Minsk.

by Angela Natividad    May-13-08    
Topic: Agencies, Brands, Poster, Worst








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