Samsung Fobs Soul-Seekers Off with Eye Tricks


Like crows drawn to scraps of tinfoil, the average person cannot resist the temptation of an optical illusion -- no matter how many times they've visited the Imaginarium.

To promote the Soul handset, Samsung presents 10 optical illusions in under two minutes. And while the use of optical illusions to promote the Soul is confusing in itself, the video has sparked an argument on Engadget over whether the actual number of illusions seen is 8 or 9. (It's definitely not 10.)

If that proved as pointless and disappointing to you as it did me, please accept my apologies and some Magic Eye porn.

by Angela Natividad    May-20-08    
Topic: Brands, Campaigns, Promotions, Video

Amstel Light Teaches Us Dutch Word for 'Beer'


And it's a lot like the English way, actually. Also see banner variation.

Sadly, the banner doesn't sing, dance or turn monitors into open bars. Guess it won't be joining the rich media gallery.

by Angela Natividad    May-20-08    
Topic: Brands, Campaigns, Online, Poster

Terry Richardson Discusses His Work For Belvedere Vodka


If you're the sort of person who enjoys listening to creative people prattle on endlessly about their work and how what they magically make "flowers open up," then you'll love this new section of the Belvedere website in which photographer Terry Richardson discusses his work for the vodka brand. He even says "fuck" which seemingly makes sense since the brand is re-birthing itself as the bad guy of upscale vodkas.

To view, go here, choose country, answer age question, skip stupid intro, click Discover Luxury Reborn, Click Terry's Room. Don't you love the simplicity of navigating a Flashturbation site?

"Fuckin' Liberating!"

by Steve Hall    May-20-08    
Topic: Brands

Yellowbook Promises to Wipe Away Past Mistakes, Present Inadequacies


To distinguish itself from its older and heavier rival, Yellowbook reimagines itself as a kind of digital genie, bestowing not merely phone numbers but self-confidence and clean slates. Instantly.

This is not the first time a lower-back tat has been used to sell something it shouldn't. The VW Touareg, Livescribe and Office Max have tread that valley before (and left the ink stains to prove it). Lower still: Hyundai.

Back to Yellowbook. The campaign is called "Say Yellow to the Future" and was put together by Gotham. No word on whether you can muzzle your virtual concierge if you find him too invasive.

by Angela Natividad    May-19-08    
Topic: Brands, Campaigns, Commercials, Online, Television

Microsoft to Close Web With Yahoo Search, Facebook?


Who can keep up with this insanity? Since Ballmer couldn't have his way with Yahoo, he's now going at it from a different angle allegedly discussing with Yahoo a partnership or acquisition of Yahoo Search. John Furrier also seems to think Microsoft will scoop up the rest of Facebook as well.

While nothing, of course, is clear and won't be until if and when any deal is penned, Microsoft taking over Facebook is a scary thought. Robert Scoble makes the argument a Microsoft acquisition of Yahoo Search and Facebook would lead to a closed web over which Microsoft would have complete control while Google would be locked out leaving "data and social graph portability ... dead on arrival."

more »

by Steve Hall    May-19-08    
Topic: Brands, Online, Social

Current TV Takes A Look at Dov Charney's T-Shirt Obsession


If you weren't already skeeved out by Dov Charney and his racy (pedophilic?) American Apparel antics, you will after watching this CurrentTV Super News video which takes a look behind the scenes at Dov and his t-shirt fetish. Dov calls this success citing America Apparel's role in helping America out perv the top five pervy nations "by a perv factor of six and a half inches."

by Steve Hall    May-19-08    
Topic: Brands, Good, Racy, Video

This is called 'Get in the Loop.' That Doesn't Mean You'll Want To


For its client Qwest, Draftfcb uses the common man -- and the common woman, and their common kids -- to appeal to their counterparts in your living room.

The campaign is called "Get in the Loop" and is not at all extraordinary.

by Angela Natividad    May-18-08    
Topic: Brands, Campaigns, Commercials, Outdoor, Television

Reason #246 to Never Move to Cleveland: Vermin-Infested Home Games


It's hard to imagine an ad like this would compel you to buy seats to an Indians game. But you have to admire the players' focus despite such uninviting conditions. (The Yankees, in contrast, look flustered and pitiable.)

Alternatively, the bugs may just be flocking because the team never bathes, in which case it's easy to imagine the Indians are so "focused" because the bugs are part of who they are. Remember Pig-Pen?

Anyway, this spot is part of the Indians' "Are you in the Tribe?" campaign. The idea is to instill a sense of territorial pride in Clevelanders -- kind of an offshoot of MLB's Baseball Country effort.

by Angela Natividad    May-16-08    
Topic: Brands, Campaigns, Commercials, Television

That's Most Definitely a %$*#ing Saturn, All Right!


Back in September 2006, Saturn ran a Goodby, Silverstein & Partners - created ad in which people, amazed by the new models exclaimed, "That's a Saturn?" It was pretty mundane. So mundane we only got around to covering it on Adrants this past March. Likely bored out of their minds shooting the spot, the creatives, crew and actors decided to spice things up by offering up a version in which the exclamations more closely match the ones real people might utter when something suddenly changes.

Obviously, the commercial never aired. And you'll only see it here. That is until everyone grabs the embed code and places it on their site. Enjoy.

by Steve Hall    May-16-08    
Topic: Brands, Commercials

'Hairy Lollipop Smoke. Don't Breathe This.'


This Dibs commercial depicts the giant lollipop's fall from grace. It starts out a snack food, becomes a hair remover, and ultimately ends life as blender fodder. Its sad descent is meant to highlight Dibs' desirability.

The ad also includes guest appearances from the "Will It Blend?" guy and some dude from ER.

Steve loves likes this spot (albeit under the gentle influence of vodka and caffeine). I feel sort of nauseous: I'm at a cafe, and there are blenders, and something in the air really does smell like hairy lollipop smoke. But maybe that's just burnt coffee.

by Angela Natividad    May-16-08    
Topic: Brands, Commercials, Strange, Television

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