Sci Fi: Just as Good as 'Gossip Girl,' Except Not Everyone's Human. Problem?

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Oh my. These ads for the Sci Fi channel make me want to adopt a sweet little potbellied alien. And name it Oliver. And maybe homeschool it.

The tagline: "Open your heart to science fiction. Adopt Sci Fi." Agency: BETC EURO RSCG 4D (thanks, in:fluencia!).

See the short version, but it's the long one that made me the suffer the angst of shedding genre prejudice. Anime overload, here I come.

by Angela Natividad    May-14-08    
Topic: Best, Brands, Campaigns, Commercials, Television



Bogusky Flattered, craigslist Countersues, Home Depot Goes for the Gold

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- Fast Company loves itself some Alex Bogusky. Enough to compare him to Jesus. No word on whether the author washed his feet with her hair.

- Shelf that silly Microsoft morale video. "It's here and it's hot! Home Depot Solid Gold!"

- To combat the eBay suit, craigslist countersues. Then the nanny found their babas and put them down for a nap.

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by Angela Natividad    May-14-08    
Topic: Brands, Campaigns, Online, Strange



Its Trump Card Played, Crocs Gets Gimmicky

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Having generated reluctant admirers with its "Ugly can be beautiful" campaign in 2005, Crocs now gives us "What a Croc!" -- which has guts in spades, and occasional moments of flair, but is otherwise far less coherent.

See insane screaming man and the pretty pretty princess. The latter is the result of a collabo between Crocs and Jibbitz, self-styled "the official Crocs shoe charm." And you thought those Godforsaken mules couldn't get any uglier.

Thanks AdFreak for bringing "What a Croc!" to our attention.

by Angela Natividad    May-14-08    
Topic: Brands, Campaigns, Online, Strange



Honda Pilot Attracts Geeks ... Just Not the Kind that Get Rich and Marry Models

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In specific, the Honda Pilot will steer you into the path of geriatric ballooning nudists, jetpack users and at least one guy trapped in a cement block. All will be male, and all will be slightly left of your comfort zone.

These unlikely Good Samaritan scenarios highlight the Pilot's merits: rearview camera, navigation with voice recognition and "surprising" fuel efficiency. None of that is terribly unique, but all of it is now lodged in my brain, if only so I can turn the ads into slow-night bar fodder.

But wait! There's print stuff too. See Youtility and Ride Ready, which are less creepy, but also less interesting. Agency: RPA.



It Goes to Show: Video Games will Shrink Your, Uh, Manhood.

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Or possibly just turn it into a thumb. TBWA\Wien, Vienna: what were you thinking?

Gizmodo, which is now an Xbox convert, says the PS3/Playboy ad was not formally approved by Sony. That's nice and all, but it's still repelling people right and left.

At times like this, it's not enough to say "Sorry, this ain't ours." Contrary to popular belief, a crappy ad can adversely impact sales. Sony needs to pull some Vatican crap and deploy a creative assassin. Or maybe some sort of secret weapon, like the Giant Mouse of Minsk.

by Angela Natividad    May-13-08    
Topic: Agencies, Brands, Poster, Worst



Hotel Goes on Tour. There's Something We've Never Heard Before

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Looks like Brian Collins' brand experience manifesto has made converts in the Parisian hospitality industry.

Hotel chain F1 (formerly Formule1), which targets tourists between 18-35, is promoting its "new generation" brand with the Crazy Room Tour. Bearing the slogan "Tu dormiras plus tard!" (roughly: "You'll sleep in!"), the tour will hit 18 cities with branded deejays, video games and group activities.

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by Angela Natividad    May-13-08    
Topic: Brands, Campaigns, Guerilla, Promotions



'She's the Driver?' Oh God.

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Nothing sells a car like the sight of a meek-looking hottie who drives like she's out of her fucking mind. Just ask the directors of The Fast and the Furious or The Italian Job.

With that lesson learned, here's an Ogilvy spot for the Mercedes Benz SLK.

A slightly crippling accent doesn't hurt either. (Remember orgasmum?) You're sure to win the fetishists. And isn't it cute how she tries to say "Fifteen percent -- up front!" like a bad-ass but just can't?

by Angela Natividad    May-13-08    
Topic: Brands, Commercials, Television



Careful, Miracle-Gro, You're Showing Your Age.

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Maybe because it's not hip to the existence of guerrilla gardening, Miracle-Gro is using '70s pop and a catchy new slogan to staple a sense of cool to its 60-year-old plant food product.

Under the wince-worthy slogan "It's Gro Time," this dated spot jams in print-supported phrases like "dirt manicure" and "tomato mojo" while gardeners jiggle bare midriffs and mist plants to "I Believe in Miracles (You Sexy Thing)."

God, how hopelessly lame. Thanks to ML Rogers, New York for all this quiet angst.

by Angela Natividad    May-13-08    
Topic: Bad, Brands, Campaigns, Commercials, Magazine, Television



Newsflash! Jane Goodall Is Not Dead!

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Who knew? She was old when I was a kid but apparently, she's still alive and well and hangin' with the chimps. Or at least helping Green Mountain Coffee Roasters preserve chimpanzee habitats in Tanzania's Gombe National Park. The effort aims to lessen area farmer's economic difficulties and to end the clear cutting or forests. Oh, and to make sure the region can continue to make coffee so Green Mountain can continue to make money.

by Steve Hall    May-12-08    
Topic: Brands, Cause, Inflight



Converting the Converted, and Other Tricks of the Light

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On Wednesday at the One Show Festival, design guru Brian Collins illustrated the power of branding with a history lesson about pirates.

Or rather, just their flag.

Back in 1748, if you had the misfortune of being a single bobbing ship at sea when a tattered vessel with a skull and crossbones crossed your path, you knew instantly what to expect.

"You're fucked." (Collins, verbatim.)

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by Angela Natividad    May-12-08    
Topic: Brands, Creative Commentary, Industry Events, Opinion










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