Audrey Tautou the New Chanel No. 5 Girl

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Following the footsteps of Nicole Kidman, actress Audrey Tautou will step into the starring role of a Jean-Pierre Jeunet-directed commercial for Chanel No. 5. Tautou is best known for her appearances in Amelie and in The Da Vinci Code with Tom Hanks. The commercial will air in early 2009.

by Steve Hall    May- 6-08    
Topic: Brands, Celebrity, Commercials



Chuck's Richer than Sin, But He Won't Treat You Like a Dog

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I spent most of the weekend catching up on Desperate Housewives and Lost on ABC.com. As a result, I got really chummy with Charles Schwab's "Talk to Chuck" campaign.

"Talk to Chuck" brings interpolated rotoscoping -- the process of animating over live action -- to a fresh audience. (Think Waking Life and A Scanner Darkly. All the effects without the substance abuse!)

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by Angela Natividad    May- 5-08    
Topic: Brands, Campaigns, Commercials, Online



Darfur Cause Aims for Paris Hilton-Like Publicity

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Forrester Senior Analyst Jeremiah Owyang has written a concise summary with insightful commentary on the Louis Vuitton brand-jacked Darfur t-shirt situation. Briefly, an artist, Nadia Plesner, created a t-shirt showing a Darfur child holding an LV bag and a little dog.

Imagery sound familiar? It should and that's Plesner's point who explains, "My illustration Simple Living is an idea inspired by the media's constant cover of completely meaningless things [ie. Paris Hilton]. My thought was: Since doing nothing but wearing designer bags and small ugly dogs apparently is enough to get you on a magazine cover, maybe it is worth a try for people who actually deserves and needs attention."

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by Steve Hall    May- 5-08    
Topic: Brands, Cause, Celebrity, Consumer Created, Opinion, Social



Microsoft Gets the Girl After All

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And by "the girl" I mean that sassy vixen Yahoo, which has been towing it mercilessly by the nose for the last three months.

All it cost was a few more dollars of dignity. Was that so hard, Big Spender?

My guess is, the indiscriminate flirting drove Steve Ballmer mad with lust.

by Angela Natividad    May- 2-08    
Topic: Brands, Online



Why Would Anyone Jump Through Hoops to 'Experience' Your Ad?

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Check out this Jack Daniel's racing effort at your own risk. It'll appropriate your screen with its king-sized pop-up, deluge you with laggage and in some cases make you download software you don't want. And you STILL have to enter your birthdate.

All this to learn more about Jack Daniel's sticker-strewn Impala SS? No-bloody-thank-you.

You need either big balls or a life-changing message to force somebody through all this nonsense. And frankly, my life feels roughly the same.

by Angela Natividad    May- 2-08    
Topic: Brands, Campaigns, Online, Sponsorship, Worst



Type UFO in Google Earth to Find, if Not the Colonel, The New York Times

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Some YTMND.com ("You're the man now, dawg!") user made a subsite titled "Type UFO in on Google Earth to Find This" to show people that, when they type "UFO" into Google Earth, they'll see the face of the KFC Colonel at 1 Old Mill St. in Nevada.

I always thought there was something funky about that chicken. All those legs in a bucket just never seemed natural.

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by Angela Natividad    May- 2-08    
Topic: Brands, Online, Spoofs, Strange



Chatterous Gets You Laid, Spoken Word Promotes Healthcare, Starbucks Points Fingers, Acura Sucks Up

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- There's something about spoken word poetry that makes us clench our glutes. You know, like someone about to suffer something unavoidably bad. This spoken word PSA by "MIKE-E" for the American Cancer Society wasn't terrible, but we winced all through it anyway.

- Google Maps, meet GTA IV.

- So Twitter went down for just exactly too long, and in that time frame Jolie O'Dell discovered Chatterous (now in alpha!). It will get you laid.

- New Google killer on the loose. You know what's fun? Googling "Google killer".

- Starbuck's profits fell 28 percent compared to this time last year. Bummer. CEO Schultz says the crappy numbers "reflect the sharp weakening US consumer environment."

- Acura's TSX hopes to endear itself to Millennials by pointing out how we don't sleep. EVER. Printwork by RPA.

by Angela Natividad    May- 1-08    
Topic: Brands, Campaigns, Cause, Magazine, Online, Promotions, Video



Guy Ritchie Fuses Glory to Mayhem in Nike Soccer Spot

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For client Nike, 72andSunny tapped Guy Ritchie to direct "The Next Level," a two-minute romp in the skin of an Arsenal soccer player.

Get a throbbing sense of a day in the life: star chums in your face, women kissing your fingertips, vomming behind the water coolers, knocking teeth out in the shower, admiring the other guy's sportier socks.

All that grit-dipped glam for the taking. Don't you wanna go quit school and play soccer?

Go be a hero and bend it.

by Angela Natividad    May- 1-08    
Topic: Brands, Campaigns, Celebrity, Good, Video



Imagine if Every Douche Had a Rogue Mustache

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I was probably sold on this video around the time Big Man on Campus went, "Cat gut. She's got more torque than most players can deal with."

The spot, for Wahl Trimmers, was put together by Leo Burnett, Detroit; Caviar Films, Beast Editorial, and Pluto and Milagro Post. If you're wondering why it needed so many supple fingers, you haven't watched it yet. Manipulating the furry rogue required genius.

Funny about Leo Burnett though. Isn't that the agency whose creatives grew 'staches for charity?

by Angela Natividad    May- 1-08    
Topic: Brands, Campaigns, Good, Online, Video



Here's Something to Help You Feel a Brit Different

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To distract from the UK's buzzkill of a climate, VisitBritain highlights the quirky Brits. (Think The Office, Spamalot and fried fish with mushy peas. They have much to teach us.)

Be a Brit Different (get it? GET IT?!!!!!) avails users to British bloggers and preferred music and movies, in addition to must-see destinations. It's a culture extravaganza.

Bloggers, which are heavily promoted, were recruited for their "Britishness." Content won't be filtered; then again, I haven't seen anything super-racy -- although Henry from London sorta reminds me of Bruce Campbell for Old Spice.

TBWA's TEQUILA\ built the site and conducted online outreach. The site targets East and West Coast Boomers that did the touristy travel stuff and want Real Culture.

by Angela Natividad    Apr-30-08    
Topic: Brands, Campaigns, Good, Online










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