Newsflash! Jane Goodall Is Not Dead!


Who knew? She was old when I was a kid but apparently, she's still alive and well and hangin' with the chimps. Or at least helping Green Mountain Coffee Roasters preserve chimpanzee habitats in Tanzania's Gombe National Park. The effort aims to lessen area farmer's economic difficulties and to end the clear cutting or forests. Oh, and to make sure the region can continue to make coffee so Green Mountain can continue to make money.

by Steve Hall    May-12-08    
Topic: Brands, Cause, Inflight

Converting the Converted, and Other Tricks of the Light


On Wednesday at the One Show Festival, design guru Brian Collins illustrated the power of branding with a history lesson about pirates.

Or rather, just their flag.

Back in 1748, if you had the misfortune of being a single bobbing ship at sea when a tattered vessel with a skull and crossbones crossed your path, you knew instantly what to expect.

"You're fucked." (Collins, verbatim.)

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by Angela Natividad    May-12-08    
Topic: Brands, Creative Commentary, Industry Events, Opinion

Conversations with People that Did Not Win One Show College Competition


Tonight was the awards ceremony for the One Show College Competition, for which schools nationwide turned in their top student portolios. See some here.

Doritos -- which in the last couple of years has devoted much of its promotional budget to lobbing cash at "creative" users (1, 2, 3) -- also solicited a campaign brief seeking "Doritos advertising that is iconic as Doritos."

The word "iconic" sparked interesting conversation after the show. Links to video below.

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by Angela Natividad    May- 9-08    
Topic: Brands, Campaigns, Events, Industry Events, Promotions, Video

Attention David Beckham Lovers! Sharpie Spot to Give Good Look


David Beckham has been tapped by Sharpie and will appear in a new commercial for the pen maker airing July 15. Press information says the spot "shows Beckham using a Sharpie to autograph a variety of unusual items for fans, but when the time comes to return the Sharpie to its owner, Beckham resists. Ultimately, his quick moves and clever thinking lead to a happy ending, but in the process, viewers get a good laugh - and a good look at Beckham."

We we do hope that's indeed true because laughing is good therapy as is drooling over a hottie such as Beckham himself.

by Steve Hall    May- 8-08    
Topic: Brands, Celebrity, Commercials

GM's Aveo Robot Beats Old Joke to Death


OK so BMW did the Mini robot thing. Then Citroen did it. Then it got spoofed. Then Sony spoofed it to promote a game. Then some kid spoofed the Sony Spoof. Then Citroen returned with a skating robot. Then...nothing happend for two years.

Now, moving only as quickly as GM can, Chevrolet is out with its own nod to the roof top dancing car robot thing turning the whole thing into a lame, two years too late joke. OK, so it's a little bit funny. Strawberry Frog Amsterdam created it.

by Steve Hall    May- 7-08    
Topic: Bad, Brands, Good, Video

Audrey Tautou the New Chanel No. 5 Girl


Following the footsteps of Nicole Kidman, actress Audrey Tautou will step into the starring role of a Jean-Pierre Jeunet-directed commercial for Chanel No. 5. Tautou is best known for her appearances in Amelie and in The Da Vinci Code with Tom Hanks. The commercial will air in early 2009.

by Steve Hall    May- 6-08    
Topic: Brands, Celebrity, Commercials

Chuck's Richer than Sin, But He Won't Treat You Like a Dog


I spent most of the weekend catching up on Desperate Housewives and Lost on As a result, I got really chummy with Charles Schwab's "Talk to Chuck" campaign.

"Talk to Chuck" brings interpolated rotoscoping -- the process of animating over live action -- to a fresh audience. (Think Waking Life and A Scanner Darkly. All the effects without the substance abuse!)

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by Angela Natividad    May- 5-08    
Topic: Brands, Campaigns, Commercials, Online

Darfur Cause Aims for Paris Hilton-Like Publicity


Forrester Senior Analyst Jeremiah Owyang has written a concise summary with insightful commentary on the Louis Vuitton brand-jacked Darfur t-shirt situation. Briefly, an artist, Nadia Plesner, created a t-shirt showing a Darfur child holding an LV bag and a little dog.

Imagery sound familiar? It should and that's Plesner's point who explains, "My illustration Simple Living is an idea inspired by the media's constant cover of completely meaningless things [ie. Paris Hilton]. My thought was: Since doing nothing but wearing designer bags and small ugly dogs apparently is enough to get you on a magazine cover, maybe it is worth a try for people who actually deserves and needs attention."

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by Steve Hall    May- 5-08    
Topic: Brands, Cause, Celebrity, Consumer Created, Opinion, Social

Microsoft Gets the Girl After All


And by "the girl" I mean that sassy vixen Yahoo, which has been towing it mercilessly by the nose for the last three months.

All it cost was a few more dollars of dignity. Was that so hard, Big Spender?

My guess is, the indiscriminate flirting drove Steve Ballmer mad with lust.

by Angela Natividad    May- 2-08    
Topic: Brands, Online

Why Would Anyone Jump Through Hoops to 'Experience' Your Ad?


Check out this Jack Daniel's racing effort at your own risk. It'll appropriate your screen with its king-sized pop-up, deluge you with laggage and in some cases make you download software you don't want. And you STILL have to enter your birthdate.

All this to learn more about Jack Daniel's sticker-strewn Impala SS? No-bloody-thank-you.

You need either big balls or a life-changing message to force somebody through all this nonsense. And frankly, my life feels roughly the same.

by Angela Natividad    May- 2-08    
Topic: Brands, Campaigns, Online, Sponsorship, Worst

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