In what has to be the dumbest car stunt advertisement is a very long time, Audi of America, to tout its 450 hp RS 5, has recreated the famed 1974 Evil Knievel Snake River Canyon jump. The jump, across a 4,781 wide section of the Snake River in Idaho, was a failure with Knievel landing in the river bed below.
The three-minute video begins with footage from the famed attempt and with Knievel intoning "Each time I was hurt, they all said that guy is lucky he's not dead. And they were right. But I wanted to get up and try again."
- Extreme Group has launched Karma Gaming and a new executive team with an epic-ish video.
- On Thursday, September 13th, the Art Directors Club launches new series 'CRE8,' an ongoing initiative by the ADC that will showcase creative talent by collaborating with a partners across the advertising, music + art industries.
- To celebrate the arrival of the Spark, Chevrolet is partnering with MTV Iggy, a multiplatform brand elevating global artists and pop culture trends, to launch "Cover the World," a new online music showcase that will bring artists from abroad to North American shores along with the Spark.
- Blazing Dragonfly vodkas say add some vodka to your body. After all, the body is 75% water and only 0.02% alcohol.
Last year, UK-based JD Sports reached out to its audience and sought fresh faces for its ad campaign. This year, the brand is at it again and they are out with a video sharing how the lives of last year's chosen ones have changed.
If you think you've got what it takes to be the next face of JD, head of to their website, submit your own photo or just vote for those already entered.
H&M has hooked up with Vogue Japan Editor-At-Large Anna Dello Russo for a Colony-created, Alex Turvey directed video in which Russo struts her stuff and offers up a "fashion shower" of fashion commandments to honor the launch of her new accessories collection for the retailer.
In the 2:46 video, set to tunes from Producer/DJ Emiliano Pepe, Russo prances about in a grand wink to the over-the-top, very silly world of high fashion.
- There's nothing fake about Katy Perry's...Chips.
- Check out these NSFW ads for Spanish lingerie brand Jane Pain that aren't actually NSFW.
- Paddy Power has enlisted Jesus to help the brand launch in Italy.
- A McDonald's billboard targeting Hmong people in St. Louis got its grammar wrong.
- The Barbarian Group's Benjamin Palmer discusses the internet's biggest changes over the past ten years and what the future holds.
- Not really sure what's being sold here but the video does have three women in lingerie bouncing around on big jumpy balls.
Urban Outfitters, as they have for years, is once again pushing buttons. This time it's moms who aren't too happy the clothing brand is out with a line of t-shirts that, it would seem, advocates drinking.
Four new t-shirts read, "USA Drinking Team," "Vote for Vodka," "Misery Loves Alcohol" ands one with blurry letters that read "I Drink You're Cute."
The Kia Hamsters have come a long way. In a new, epic 1:30, the Hamsters find themselves on stage in an 18th century opera house livening things up. Entitled "Bringing Down the House" and set to "In My Mind" (remixed by Axwell), the hamsters take over an ornate theater with a shocking (to stuffy 18th century, wig wearing patrons) display of modern music, high-energy dance moves, a laser light show and a balcony stage dive that gets the audience on their feet and digging the futuristic vibe.
The commercial will debut in 18,000 movie theaters inside National CineMedia's FirstLook pre-show program on August 31. Television will follow during the MTV Music Awards on September 6.
- Jaguar has tapped Lana Del Ray as the brand's new spokesperson. The American singer will collaborate with the brand on the launch of the new F-Type two seater.
- DW+H has hired Victor and Spoils to rebrand the agency just one year after it rebranded itself.
- What would your seven year old have to do to get you to let him watch a PG-13 movie? Kraft Homestyle Macaroni and Cheese has the answer.
- Carrington College is out with a very strange commercial.
Yesterday, Microsoft unveiled its new logo, a combination of the four colored boxes (now aligned evenly) and the word "Microsoft" in Segoe font. It's clean and simple enough. And we like clean and simple. Many times logo try to convey far too much and usually what they are trying to convey is cast in some cloud of mystery only understood by those who were in attendance during the logo's creation and presentation. The last time the brand changed their logo was in 1987.
Simple and Clean.
While some have said the new BBH-created Axe work - a departure from the agency's brilliant Keifer Sutherland/Susan Glenn spot - is a sad return to the brand's roots where mostly women and sometimes men are reduced to playthings, toys for the horny male middle school mindset.
We say smart move. All the brand has done, and always has done, is celebrate the carnal desire that is ever present between man and woman. It's an innately human desire. It's a fact of life. And no amount of pious, politically correct sugar coating is going to diminish the fact that men and women are, forever, sexual beings that, yes, are sometime vile, vulgar and animalistic in their dealings with one another.