TBWA Creates Ethereal Epic For Nissan Patrol

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We're not usually a fan of epic grandeur in commercials but we have to admit, we really like this TBWA\G1 and TBWA\Moscow-created work for the Nissan Patrol. The slow moving, quietly moody spot opens on a Nissan Patrol winding its way through the woods as seemingly forest-dwelling onlookers watch the vehicle's movements. As it, and the groom within, finally make their arrival at what appears to be a wedding held on the edge of a cliff, the ethereal spot becomes grounded in reality.

Directed by multimedia artist Bruno Aveillan, the spot is scored to the music of Bonobo

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by Steve Hall    Aug- 8-12    
Topic: Agencies, Brands, Commercials, Strange



Five Tips For Marketers Eyeing Olympic Athlete Endorsements

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Questionable? Brilliant?

This Olympics-focused editorial series is written by Ronald Urbach, Chairman of law firm Davis & Gilbert LLP and the co-chair of the Advertising, Marketing & Promotions Practice Group at the firm.

Much of what we hear as we read the reports of the Olympics is: how many medals? It appears that the media is compelled to quantify success, sort of like an Olympic box score. Is the US leading in the total medal count? Is the US leading in gold medals? How many medals does China have? Will Great Britain, the host country, finally begin to rack up the medals? As I write this article, the US is leading in total overall medals, though not in gold. Great Britain is coming on strong - now in third, and Andy Murray beat Roger Federer for the coveted gold in men's tennis.

But to advertisers and agencies, the medal count pales next to the critical question - who will be the breakout advertising spokesperson of the 2012 Olympics? Will anyone rise to the level of a true advertising superstar?

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by Steve Hall    Aug- 8-12    
Topic: Brands, Celebrity, Opinion, Policy, Sponsorship



Luke Perry, Jennie Garth Join Old Navy's 90210 Reunion

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Amping up its already full bore 90's themed ad campaign, Old Navy has added 90210's (the real one) Luke Perry and Jennie Garth to its schoolhouse lineup. Previously, the brand had Gabrielle Carteris swooning over Jason Priestly who, the the Old Navy ad, is now a teacher.

This second CP +B- created 90210-themed outing features Luke Perry and Jason Priestly vying for the attention of the still amazing hot Jennie Garth who, like Priestly in the previous commercial, is now a teacher.

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by Steve Hall    Aug- 8-12    
Topic: Brands, Campaigns, Commercials



Agent Provocateur Reveals Monica Cruz's True Self

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For it's Fall 2012 campaign, well known lingerie brand Agent Provocateur has tapped Penelope Cruz's little sister, the equally hot Monica, for yet another cinematic outing of better-than-advertising proportion.

In the mini-epic, called Wilhelmina, we seen Cruz step out of a carriage into a dark, dingy and wet London street circa sometime in the 1800's. She enters a building and is led to a back room, a photo studio of sorts where a gruff looking photographer promises his camera will "photograph your true self."

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by Steve Hall    Aug- 8-12    
Topic: Brands, Campaigns, Racy



Levi's Helps Millennials Take Over the World

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Writing in More About Advertising, Stephen Foster says Levi's has "lightened up" with a follow up to the Wieden + Kennedy-created opus, Go Forth Braddock. That spot, if you recall, pulled the heartstrings by focusing on American despair and how that despair, so says the commercial, motivates people to work towards a goal. Idealistic is an understatement.

The agency's new work, This is a Pair of Levi's, is far from a "lightening up" of the original. In fact, it pours on the hipsterific poetics as if the entire world suddenly and collectively participated in a gigantic hand-waving, come-to-Jesus beatnik meeting of epic proportion.

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by Steve Hall    Aug- 6-12    
Topic: Brands, Campaigns, Creative Commentary



How to be A Douche by Vodafone

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In a new commercial created by Actung, Vodafone is touting their Party Starter app that, according to this ad, really only succeeds at one thing; making you look like a douche. And that's really all we have to say about that.

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by Steve Hall    Aug- 2-12    
Topic: Brands



Wieden + Kennedy Gets Comfortable With Southern Comfort

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In the world of advertising it's pretty much written in stone that brands portray their products in an aspirational manner using imagery and actors that are everything a consumer wants to be but can't because they aren't rich enough, beautiful enough, skinny enough, own a fancy enough car, have big enough breasts or a six pack that puts Calvin Klein models to shame.

Which is why we love this new Southern Comfort work from Wieden + Kennedy New York. Called Whatever's Comfortable, it's a celebration of just that. No pretense here at all. Just a not so perfect looking guy walking down the beach with all the calm collected coolness that only...ahem...comfort with one's own body can bring.

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by Steve Hall    Aug- 2-12    
Topic: Agencies, Brands



New Hooters Campaign Focuses on Food. Wait, What?

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As part of a five year plan to revitalize the brand, Hooters has launched a new campaign designed to appeal to a broader and younger audience that includes women. While the brand's CMO, Dave Henninger promises the tight tops and orange shorts are here to stay, the new campaign will focus on new menu items and new locations.

The campaign, created by Fitzgerald & Co., will, in addition to the television spots, include radio, billboards and social media.

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by Steve Hall    Aug- 1-12    
Topic: Brands



Apple Shoots Self in Foot With New Windows-Like Campaign

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So everyone is piling on TBWA for two its most recent Apple commercials in which a Dell Dude-like character comes to the rescue of people in the midst of various computing nightmares. The piling on is well warranted for one simple reason; Apple products are supposed to be so easy to use that you rarely have to call in an Apple Genius for help.

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by Steve Hall    Jul-29-12    
Topic: Agencies, Brands, Campaigns, Opinion



GoDaddy Gets Even Hotter Girl For Post-Hot Girl Campaign

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When GoDaddy announced it had decided to work with an ad agency and selected Deutsch as its first, many assumed that would put an end to the brand's penchant for drooling all over the internet with its long-running, hot chick-focused advertising.

But, we are told, the campaign is more "evolution" than "revolution. So it would seem the hot chicks are here to stay. At least for a little while. Deutsch's first ad, entitled Otter (thankfully, not Beaver) features, perhaps, one of the hottest women ever to appear in a GoDaddy ad. Charlene, as she is called, "is how GoDaddy attracts domain name customers."

It's a smart wink-nod to the brand's past work and to the fact that, whether or not sex actually sells, it certainly does attracts eyeballs.

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by Steve Hall    Jul-17-12    
Topic: Brands, Campaigns, Racy










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