Because the Germans Are Experts on What the People Want

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Volkswagen has broadened its talk show host campaign, featuring Max the talking '64 veedub, with the debut of What the People Want.

The site lets people submit simple yes-or-no polls. When you respond to one, you get to see how many people want what you voted for. Stuff we've learned: 66 percent of the people want free candy and endless sunshine. 93 percent want cars to run on something other than gas. 42 percent want to live forever.

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by Angela Natividad    Apr-28-08    
Topic: Brands, Campaigns, Online



Sorry Disney, But You're Kind of a Skank Factory

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Next month's Vanity Fair features "provocative" photos, taken by Annie Leibovitz, of Hannah Montana star Miley Cyrus. It would likely have come and gone, relatively ripple-free, if Disney hadn't claimed the firm "deliberately [manipulated] a 15-year-old [...] to sell magazines."*

In allegiance with her corporate shareholders, Miley said the photos embarrassed her and apologized to fans.

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by Angela Natividad    Apr-28-08    
Topic: Bad, Brands, Celebrity, Magazine



National Lampoon Democratizes Whores, One Diamond at a Time

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For the Spitzer in all of us, National Lampoon debuts Whore Diamonds, a Hot or Not-type site that uses the Emperors Club "diamond" rating system to, well, rate whores. Whore Diamonds joins the Drunk University Network.

Most images and videos are strays from Eros-Vegas and Adult Friend Finder. The pressie says the site "will expand into a forum for breaking news and daily biting commentary on the underground world of politics, pop culture, and entertainment."

Two cents from Sam Elhag, head of strategy for Drunk University Network: "We don't feel that only politicians and Emperors Club members should have an exclusive on rating today's generation of working girls. This opens up the process to the masses. Who knows, a 'five diamond' girl to a Spitzer may only be a 'three diamond' to the rest of the world."

How noble.

by Angela Natividad    Apr-28-08    
Topic: Brands, Online, Racy, Specialty



Comedy Central Takes Giggles Serious

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To demonstrate how serious Comedy Central takes comedy, kempertrautmann/Hamburg hand-drew a few classic gags. This is the continuation of a campaign that won Comedy Central some love at Cannes.

See bucket over door and thumbtacks on chairs. Also see how I'm struggling not to yawn.

by Angela Natividad    Apr-28-08    
Topic: Brands, Campaigns, Magazine



Dykes Like Ike, Vespa Users Headless, Soulless Businesses Sing, Feminine Mystique for Sale

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- Senior exec Alan Cohen of Interpublic was named US CEO of OMD. Cohen has worked at 20th Century Fox, ABC and NBC.

- Rock stars aren't made. They're mothafuckin' born.

- Here's a Vespa campaign where people's heads are replaced with Vespa S headlights and handlebars. BlotTO gets philosophical about it. And for some reason, we're thinking East London decapitator meets hipster Terminator.

- Think political smear campaigns are bad now? You clearly haven't lived that long. Our favourite: "Millard" is a pussy name. Followed closely by Dykes like Ike. (Look at that smile. How could they not?)

- EPM Comm has published a very expensive brochure to teach marketers about women. Because come on, it's not like you know any real ones.

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Microsoft Shafts Music Patrons Pre-Zune

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As of August 31, Microsoft will stop issuing DRM license keys for songs bought on MSN Music, which was shot down in late '06.

This pretty much means that, unless you back it up, you can expect to lose what you paid for next time you update your OS or change computers.

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by Angela Natividad    Apr-27-08    
Topic: Bad, Brands



Dude. Dude! ...Dude.

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Californians get a lot of crap for gratuitous use of "dude." But "dude," like "snow" for Eskimos, is actually really expressive. (Also, when you're frustrated and all sputtery, it feels so much better to go, "...dude" than "FUCKFUCKFUCK!")

Don't believe me? Ask Bud Light. Once convinced, bear thyself hence and answer the call of dude.

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by Angela Natividad    Apr-24-08    
Topic: Brands, Commercials, Television



But Mummy, It's Not Enough to Be the Richest, Biggest Big-Box Ever. I Wanna Be Cool!

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To make something of pariah brand Op (would you wear it if you were 16 and had a choice?), Wal-Mart hired a few faces that you may recall from your idle TV-watching days.* Among them:

o Kristen Cavalieri of Laguna Beach.
o Wilmer Valderrama of That '70s Show.
o Christina Milian, who taught us how to Dip it Low before falling off hella hard.
o Josie Maran, formerly of Cover Girl.
o Rumer Willis -- you know, Demi and Bruce's kid.

They appear in a sun-splashed pop-rific video on Flash-heavy Op.com. Read up on the "dudes" and "chics"** and download crap for Facebook, MySpace, etc. Props to Make the Logo Bigger for imposing the site on us in all its laggy glory.

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by Angela Natividad    Apr-24-08    
Topic: Bad, Brands, Celebrity, Online



Mercedes C and E-Class Bear Ghosts of an Illustrious Past

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"I think I need to talk to you about something."

"Yeah? What's up?"

"You know my new Mercedes? It's haunted."

"...Haunted."

"Yeah."

"You'll have to elaborate on that."

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by Angela Natividad    Apr-24-08    
Topic: Brands, Campaigns, Commercials, Strange, Television



Discovery Channel Takes a Turn for the Simpler

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Viewpoint Creative has redesigned the Discovery Channel logo, which for the longest time looked like this.

I'd call it a serviceable redesign, mainly because I can't think of much to make fun of, and I had trouble even remembering what the old one looked like. But now that I've revisited the old one, I'm really glad it's gone.

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by Angela Natividad    Apr-24-08    
Topic: Brands, Good










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