We've seen weird shit sell razors before, but we've never seen an angle like this one.
For its Satinelle ice epilator, Philips explores the life of a transvestite. The premise is simple: he has feminine hair removal concerns AND a man's intolerance for pain.
I loved the spot's "tender journey" narrative. But that "Like all men he's not great with pain" jab? It's so wink-wink-nudge-nudge.
Jesus, Philips. You did a cool thing crossing the gender divide, but you screwed it all up with that last ra-ra for the Girls Team. We don't need to be coddled.
UPDATE, 5/19/08: Boinkology scored an interview with Karis, the dancer in the ad. The boobs were fake, and he thinks of himself as less of a "tranny" than a sexually evolved person. Neato.
Volkswagen has broadened its talk show host campaign, featuring Max the talking '64 veedub, with the debut of What the People Want.
The site lets people submit simple yes-or-no polls. When you respond to one, you get to see how many people want what you voted for. Stuff we've learned: 66 percent of the people want free candy and endless sunshine. 93 percent want cars to run on something other than gas. 42 percent want to live forever.
Next month's Vanity Fair features "provocative" photos, taken by Annie Leibovitz, of Hannah Montana star Miley Cyrus. It would likely have come and gone, relatively ripple-free, if Disney hadn't claimed the firm "deliberately [manipulated] a 15-year-old [...] to sell magazines."*
In allegiance with her corporate shareholders, Miley said the photos embarrassed her and apologized to fans.
For the Spitzer in all of us, National Lampoon debuts Whore Diamonds, a Hot or Not-type site that uses the Emperors Club "diamond" rating system to, well, rate whores. Whore Diamonds joins the Drunk University Network.
Most images and videos are strays from Eros-Vegas and Adult Friend Finder. The pressie says the site "will expand into a forum for breaking news and daily biting commentary on the underground world of politics, pop culture, and entertainment."
Two cents from Sam Elhag, head of strategy for Drunk University Network: "We don't feel that only politicians and Emperors Club members should have an exclusive on rating today's generation of working girls. This opens up the process to the masses. Who knows, a 'five diamond' girl to a Spitzer may only be a 'three diamond' to the rest of the world."
To demonstrate how serious Comedy Central takes comedy, kempertrautmann/Hamburg hand-drew a few classic gags. This is the continuation of a campaign that won Comedy Central some love at Cannes.
See bucket over door and thumbtacks on chairs. Also see how I'm struggling not to yawn.
- Senior exec Alan Cohen of Interpublic was named US CEO of OMD. Cohen has worked at 20th Century Fox, ABC and NBC.
- Rock stars aren't made. They're mothafuckin' born.
- Here's a Vespa campaign where people's heads are replaced with Vespa S headlights and handlebars. BlotTO gets philosophical about it. And for some reason, we're thinking East London decapitator meets hipster Terminator.
- Think political smear campaigns are bad now? You clearly haven't lived that long. Our favourite: "Millard" is a pussy name. Followed closely by Dykes like Ike. (Look at that smile. How could they not?)
- EPM Comm has published a very expensive brochure to teach marketers about women. Because come on, it's not like you know any real ones.
As of August 31, Microsoft will stop issuing DRM license keys for songs bought on MSN Music, which was shot down in late '06.
This pretty much means that, unless you back it up, you can expect to lose what you paid for next time you update your OS or change computers.
Californians get a lot of crap for gratuitous use of "dude." But "dude," like "snow" for Eskimos, is actually really expressive. (Also, when you're frustrated and all sputtery, it feels so much better to go, "...dude" than "FUCKFUCKFUCK!")
Don't believe me? Ask Bud Light. Once convinced, bear thyself hence and answer the call of dude.
To make something of pariah brand Op (would you wear it if you were 16 and had a choice?), Wal-Mart hired a few faces that you may recall from your idle TV-watching days.* Among them:
o Kristen Cavalieri of Laguna Beach.
o Wilmer Valderrama of That '70s Show.
o Christina Milian, who taught us how to Dip it Low before falling off hella hard.
o Josie Maran, formerly of Cover Girl.
o Rumer Willis -- you know, Demi and Bruce's kid.
They appear in a sun-splashed pop-rific video on Flash-heavy Op.com. Read up on the "dudes" and "chics"** and download crap for Facebook, MySpace, etc. Props to Make the Logo Bigger for imposing the site on us in all its laggy glory.
"I think I need to talk to you about something."
"Yeah? What's up?"
"You know my new Mercedes? It's haunted."
"You'll have to elaborate on that."