Liberty Mutual Uses Sentimental Camera Eye to Explore Responsibility

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Remember Chicken Soup for the Soul before it got all commercial and had spin-offs for grandparents, moms, kids, and your apathetic father? Imagine if it were audio/visual, and that would get you The Responsibility Project, a series where four RSA directors try interpreting what it means to be responsible. Commissioned by Hill Holliday for Liberty Mutual.

See Mandy and Lester by Lena Beug. You may find it bears a slight resemblance to your childhood -- if you're squinting, and your neighbors were named Kevin and Paul.

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by Angela Natividad    Apr-23-08    
Topic: Brands, Campaigns, Online, Video



But Heineken, I See No Good Here

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Apparently Heineken has started a radio and (cheese-tacular) TV campaign that directs people to a subsite that isn't even up yet. (We tried. Still doesn't work.)

Try your luck at SharetheGood.com. Jetpacks, who seems sort of traumatized by the radio spot, went out of his way to check the Who Is data behind Share the Good (registered to Brian Citron, Associate Brand Manager for Heinie) and see if it works on other browsers (no).

UPDATE, 10:10 EST: The site is up now. And it only took all morning. Good going, guys.

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by Angela Natividad    Apr-23-08    
Topic: Bad, Brands, Online, Radio



Adidas: Bigger's Always Better, and Don't Forget the Aerosol!

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To propel its classic kicks back into salience, Adidas made a gigantor pair of Superstars and gave one shoe to each coast.

I did The Eyeroll when a bunch of dudes started whipping out spray paint cans because the first thing a brand does in crisis is reach for a graffiti artist. (Adidas also did the tagging thing last year and the year before. Plus, Reebok and Converse have already peed on this hydrant.)

But the resulting footwear is (of course) pretty dope. If in doubt, a whole three seconds of the video is devoted to recording some dude in a doo-rag giving Adidas props.

Sam Flores and Upper Playground designed the left coast sneak; NYC and Surface2Air, Paris handled the right. Thanks in:fluencia for pushing the news our way.

by Angela Natividad    Apr-23-08    
Topic: Brands, Campaigns, Guerilla, Video



For McD's Swedish Clientele, Fairy Tale Cameos are No Big Deal

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We're addicted to DDB, Stockholm's work for McDonald's. (See "WAKE UP!" and other randomness.) There's a strange and wonderful pixie magic about it that McD's lacks Stateside.

Check out the spots for "No Big Deal," a campaign brought to our attention by Ads of the World. Finding a geriatric under your hood, a knight at your doorstep, an artist who paints with his toes, or a troll playing games with your kid, doesn't even register on the radar against McDonald's humblest meals.

If those unnatural-looking meat patties tasted anything like how these ads look, we would eat them every day. Well, probably not. But we'd maybe have chicken nuggets once in awhile.

by Angela Natividad    Apr-23-08    
Topic: Brands, Campaigns, Commercials, Good, Television



Greenpeace Says Unilever Palm Oil Suppliers Destroy Indonesia's Forests

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In a new video which mirrors the Dove Onslaught commercial, Greenpeace is claiming Unilever, which makes Dove products, buys palm oil from suppliers in Indonesia who destroy the region's forests. Greenpeace claims 98 percent of Ondonesia's lowland forests will be destroyed by the time Azizah, the young girl in the video, turns 25.

Greenpeace also claims it has proof Unilever is contributing to "forest destruction, species extinction and climate change."

by Steve Hall    Apr-22-08    
Topic: Brands, Spoofs, Video



Starbucks Fights Corporate Swelling with More Corporate Crap

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Early today Advertising Age ripped into Starbucks for its Pike Place coupons and throwback cups (in stores for six weeks, a barista told us). All part of an ongoing attempt to rekindle stale sparks with a costly ($100 million) promotional campaign, which is looking more Grocery Chain -- and less Indie Cafe -- by the minute.

Once upon a time, I loved Starbucks more than my hypothetical Firstborn-to-Be. It'll take a lot more than a buttery homebrew and gaudy vouchers to rein in the trouble of a brand that's just become too commercial.

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by Angela Natividad    Apr-21-08    
Topic: Brands, Campaigns, Opinion, Promotions, Worst



It May Not Hurt Kerouac, but Danielle Steel Might Feel the Burn

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While the IS F tears up the open road, the young lovers are on a path to tear their relationship apart. In the chapters that follow, eight additional authors have their way with Terence and Julia.

This is the kick-off for "In the Belly of the Beast," a collaborative story for Lexus Magazine (with logistical help from Story Worldwide). Participating authors include Jane Smiley, Pam Houston, Brian Antony and other scrivs unduly flattered by the Lexus pressie, titled "FORGET KEROUAC -- GO ON THE ROAD WITH LEXUS ORIGINAL FICTION."

The IS F: a great shag, and literary too? Mercy, I feel a Lifetime tie-in.

See last year's effort, "Black Sapphire Pearl."

by Angela Natividad    Apr-21-08    
Topic: Brands, Campaigns, Online, Publishing



If Laughter is a Symphony ... Why Do I Have Chills?

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This website, where you can make a symphony out of other people's laughter, is disturbing. I swept my mouse over a few faces by chance and am suffering from serious eek!-factor, probably because The Exorcist has warped my perspective of all things sweet and cuddly.

If you can get past the whole symphony-of-mirth thing, check out the cookbook for recipes like the Laughing Turkey Wrap. It might come in useful if you ever want to spark an intervention.

Created by Lowe Roche, Toronto for Laughing Cow, the site generates traffic from a print campaign with peel-away messages trussed up like pieces of cheese. See how pretty, even beside a pee stick?

by Angela Natividad    Apr-21-08    
Topic: Brands, Campaigns, Magazine, Online, Strange



Photos from ad:tech's SF '08 Exhibit Hall

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This year I got to visit the exhibit hall at ad:tech. Come share my experience, starting with this winning number from the AKQA /Search booth.

I am hipster. Witness the sulk-age against bleak existential black, and my awful white chairs.

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by Angela Natividad    Apr-21-08    
Topic: Brands, Events, Industry Events, Promotions



You Wish, Microsoft.

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We love internal propaganda. The thing is, Microserf or otherwise, nobody feels this way about Vista. NOBODY. And if they did, they damn well wouldn't rock out like it's 1999.

I'm in the ad:tech press room watching this video (thanks, MTLB), and the guy next to me -- a writer for VentureBeat -- just burst out laughing. "I just finished watching that right now," he said. "Oh man. I need to go lie down."

Every time the room gets a little quiet, he starts laughing uncontrollably all over again.

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by Angela Natividad    Apr-19-08    
Topic: Brands, Strange, Video, Worst










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