Ford Logo Has Sex, Social Unsiloed, Ads Sold, Lois Exhibits

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- Here's another one of those logos with questionably sexual imagery. At least accoriding to the Adrants reader who sent it in.

- Alisa says we should drop the term "social media" arguing the entire internet is social and therefore there's no need to create yet another buzz word so that a silo can be erected around it.

- Yet another site on which creative ideas and concepts can be purchased. This time, it's in Japan.

- On Friday, you can catch ad legend George Lois' exhibit at the Museum of Modern Art in New York

- The 49th Annual Clio Awards and Festival along with ihaveanidea, has announced the 12 finalists under 30 years old who will compete in the 2008 Clio Future Gold | Young Creatives Program.

by Steve Hall    Apr-24-08    
Topic: Brands, Social



'OMGWTFBBQ?!' is a Universal Sentiment...

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...And Jagermeister's going for the glory. If in doubt, consider the curly straw action that ends each spot in these anti-Jager commercials. The logic, via Philipp and Keuntje GmbH:

For 6 years now Jagermeister has been positioned as the THE WILD DRINK. So our idea was to show the brand the way it is not, rather than the way it is. To do this, we developed a fictitious product - the exact opposite of Jagermeister: NotJagermeister.

"NotJagermeister." I guess Pixie Love Juice was taken. I only wish I'd been better prepared for the sparkly cock thrust. But that's the thing about zealous penises. They always hit you when you least expect them.

more »

by Angela Natividad    Apr-23-08    
Topic: Brands, Campaigns, Online, Strange



Because Do You REALLY Wanna Take the Casale Bag Home?

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Last week at ad:tech, Steve and I ran into Marjorie Kase. Kase, in tangent with David Preciado and originator Mike Liskin, is a mastermind behind the Schwaggin' Wagon, whose mission is to gather craploads of SWAG (Stuff We All Get -- but don't actually want) for charity.

The Schwaggin' Wagon will take donations all through the Web 2.0 conference in SF this week. Follow the van's activities on Twitter (caution: psychedelia ahead) or check Facebook for tour updates.

Let's just hope the Schwaggin' Wagon doesn't cross paths with Plaid Tour '08, because the result (AESTHETIC WARFARE!) might give us epilepsy.

by Angela Natividad    Apr-23-08    
Topic: Brands, Cause, Events, Good



Watching Someone Eat His Feelings? That Never Gets Old.

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It's funny about York Peppermint Patties. They're delish -- but, as with Andes Mints, I never actually ate one unless it came out of a complimentary candy bowl. Who actually buys them for casual snacking purposes?

Anyway, here's a Fark spoof for York. Something about a dude being bummed over his girlfriend, and life being better in black and white. Mainly there's eating and soft, soft whimpering.

by Angela Natividad    Apr-23-08    
Topic: Brands, Online, Spoofs, Strange



Logo Gets Excited, Rubs One Out

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This, by far, is the best logo fuck up ever. Even better than that pedophilic one from that pediatric center. While the goof has been found out and may (or may not) be corrected, that didn't stop employees of the UK's Office of Government Commerce from having a laugh over it. Flip the logo 90 degrees to the right and you'll understand the gaff.

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by Steve Hall    Apr-23-08    
Topic: Brands, Strange



Liberty Mutual Uses Sentimental Camera Eye to Explore Responsibility

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Remember Chicken Soup for the Soul before it got all commercial and had spin-offs for grandparents, moms, kids, and your apathetic father? Imagine if it were audio/visual, and that would get you The Responsibility Project, a series where four RSA directors try interpreting what it means to be responsible. Commissioned by Hill Holliday for Liberty Mutual.

See Mandy and Lester by Lena Beug. You may find it bears a slight resemblance to your childhood -- if you're squinting, and your neighbors were named Kevin and Paul.

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by Angela Natividad    Apr-23-08    
Topic: Brands, Campaigns, Online, Video



But Heineken, I See No Good Here

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Apparently Heineken has started a radio and (cheese-tacular) TV campaign that directs people to a subsite that isn't even up yet. (We tried. Still doesn't work.)

Try your luck at SharetheGood.com. Jetpacks, who seems sort of traumatized by the radio spot, went out of his way to check the Who Is data behind Share the Good (registered to Brian Citron, Associate Brand Manager for Heinie) and see if it works on other browsers (no).

UPDATE, 10:10 EST: The site is up now. And it only took all morning. Good going, guys.

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by Angela Natividad    Apr-23-08    
Topic: Bad, Brands, Online, Radio



Adidas: Bigger's Always Better, and Don't Forget the Aerosol!

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To propel its classic kicks back into salience, Adidas made a gigantor pair of Superstars and gave one shoe to each coast.

I did The Eyeroll when a bunch of dudes started whipping out spray paint cans because the first thing a brand does in crisis is reach for a graffiti artist. (Adidas also did the tagging thing last year and the year before. Plus, Reebok and Converse have already peed on this hydrant.)

But the resulting footwear is (of course) pretty dope. If in doubt, a whole three seconds of the video is devoted to recording some dude in a doo-rag giving Adidas props.

Sam Flores and Upper Playground designed the left coast sneak; NYC and Surface2Air, Paris handled the right. Thanks in:fluencia for pushing the news our way.

by Angela Natividad    Apr-23-08    
Topic: Brands, Campaigns, Guerilla, Video



For McD's Swedish Clientele, Fairy Tale Cameos are No Big Deal

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We're addicted to DDB, Stockholm's work for McDonald's. (See "WAKE UP!" and other randomness.) There's a strange and wonderful pixie magic about it that McD's lacks Stateside.

Check out the spots for "No Big Deal," a campaign brought to our attention by Ads of the World. Finding a geriatric under your hood, a knight at your doorstep, an artist who paints with his toes, or a troll playing games with your kid, doesn't even register on the radar against McDonald's humblest meals.

If those unnatural-looking meat patties tasted anything like how these ads look, we would eat them every day. Well, probably not. But we'd maybe have chicken nuggets once in awhile.

by Angela Natividad    Apr-23-08    
Topic: Brands, Campaigns, Commercials, Good, Television



Greenpeace Says Unilever Palm Oil Suppliers Destroy Indonesia's Forests

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In a new video which mirrors the Dove Onslaught commercial, Greenpeace is claiming Unilever, which makes Dove products, buys palm oil from suppliers in Indonesia who destroy the region's forests. Greenpeace claims 98 percent of Ondonesia's lowland forests will be destroyed by the time Azizah, the young girl in the video, turns 25.

Greenpeace also claims it has proof Unilever is contributing to "forest destruction, species extinction and climate change."

by Steve Hall    Apr-22-08    
Topic: Brands, Spoofs, Video










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