Meet Pike Place, the Ghost of Starbucks Past

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On Tuesday Starbucks debuted the fresh-brewed Pike Place Roast, named after the street where, in 1971, the first Starbucks was born.

Print ads by Wieden+Kennedy ran in newspapers in most major cities. The bright colours and simple messages coax people to associate Pike Place with everyday workingman coffee (at $2 for a grande? Come ON). Creative concludes with the statement, "37 years in the making." So I guess this is the trump card.

And the trump card feels very Dunkin'.

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by Angela Natividad    Apr- 9-08    
Topic: Bad, Brands, Newspaper, Promotions



Yahoo Taps Google, Webby Would-Bes Go Live, BMW Gets Tagged, and the Most Beautiful Marker We've Ever Seen

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- YAHOO'S PARTNERING WITH GOOGLE FOR SEARCH ADS OMG. Whew. Glad that's out of the way.

- Here is the Webby Awards list of nominees.

- Barkley's Bad Gift Emporium, which makes e-cards like the treasury of memorable Hillary expressions at left, was nominated for a Weird Webby. It's weird and all, but can it beat Cute Overload? (See reclining pug and potent pandas.) Vote here.

- Tag a BMW on Facebook.

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by Angela Natividad    Apr- 9-08    
Topic: Brands, Campaigns, Games, Online, Video



Never Trust a Stranger, Especially the Kind with Long Black Mandibles

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Roaches and termites aren't just pesky. They're sly. And malevolent. And they'll take any opportunity they get to sneak inside your house.

Even deliver you pizza. Or ask to use the phone.

That's why there's the Orkin Man, who isn't so much an exterminator as he is a khaki-clad cowboy who happens to know a lot about bugs.

The spots were put together by The Richards Group in Dallas. We find them feel-goodish and funny.

by Angela Natividad    Apr- 8-08    
Topic: Brands, Commercials, Good, Television



Interactive Milk Campaign Totally Shuts Us Out. Well Then, Soy It is.

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We really love neolithic sentences like "Get more cowbell," which is probably why the agreeably retro Get a Load of Milk site is so endearing, even though it's otherwise useless, because it's PC optimized and we're on a Mac.

At least the new mobile site works all right. Oh wait. No it doesn't. It's optimized for video-friendly phones like the Sony Ericsson K85i Rogers Vision, and our BlackBerry ain't that.

Do the milk men hate us? Come on, guys. We eat cereal too.

by Angela Natividad    Apr- 8-08    
Topic: Bad, Brands, Campaigns, Mobile/Wireless, Online



Witch Uglies Down, Reporters Get Mauled, Public Health Stickers Litter Life

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- Milk makes baby-eating witches insecure about their looks. Dude. Did she just try passing her wart off as a mole?

- Cops with Slingbox and a bullhorn wreak havoc. "Haaands up. COME ON, THREE POINTER!"

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Hurtin' for Rhythm? Go Be Dead

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These Raggedy Ann & Andy refugees are characters in a new Zune ad called Piece of Me, Piece of You. Girl bites boy, boy becomes zombie, and together they turn the world into a community of undead extras with jazz hands. Very Tim Burton.

Not as good as the last Zune ad, but still cool. Suddenly these spots are something to look forward to, you know? And it's neat how the whole "sharing" theme always carries over.

The spot, which debuted last night, was written by Three Legged Legs and produced by Green Dot Films for agency 72andSunny. That catchy-ass song is "Fancy Footwork" by Chromeo.

by Angela Natividad    Apr- 8-08    
Topic: Best, Brands, Campaigns, Commercials, Television



BMW 1 Launches, Y&R Loses Dr. Pepper, Freelance Priced

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- If you're wondering how BMW will get its 2009 BMW 1-Series to America, this video explains the process. (The video's way more fun than this description)

- Y&R has lost the Dr. Pepper account after having it for almost 40 years. It's going to Deutsch LA. Y&R San Francisco will keep Diet Dr. Pepper and other sub-brands.

- Hilary Clinton's campaign manager, Mark Penn, is getting out while the getting is good.

- An article on Copyblogger explores how to properly price freelance writing services.

by Steve Hall    Apr- 8-08    
Topic: Agencies, Brands



Geico Caveman Finally Peaks, Begins Slow Humiliating Decline

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And he's channeling John Travolta! (Thanks, MTLB.)

There you have it. Fame makes everybody a dancing monkey. Or it could just be SXSW aftershock.

by Angela Natividad    Apr- 7-08    
Topic: Brands, Campaigns, Online, Strange



It's a Skid Steer Smackdown!

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Watch big mean tractors climb hills, lift dirt, pop wheelies and whatnot. Every once in awhile you might see a Vanna White protege in a hard hat.

Brought to you by those crazy kids at John Deere and agency Tattoo, the Smackdown is a promotional event for John Deere's 313 Skid Steer. The real thing goes down on April 15 and will be marketed through dealerships and via online video.

Bring your tractor. Bring your balls. And prepare to showcase your manliness in a ferocious game of tractor tug-o'-war.

by Angela Natividad    Apr- 7-08    
Topic: Brands, Campaigns, Events, Product Placement, Promotions



Sony Bravia Embraces Blogs, Blank Palettes and Bubbles

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Sony's PR people sent The Bottom Rung some teaser shots for the 2008 Bravia campaign. Instead of deluging us with color like in previous ads (yarn pyramid, technicolor bunnies), looks like Bravia's gone soapy, sudsy, foamy white.

Magically delicious. Where childproof fantasy places are concerned, a bubble bath world is right up there with a bubble wrap city.

by Angela Natividad    Apr- 7-08    
Topic: Brands, Campaigns, Good, Online, Promotions










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