Hurtin' for Rhythm? Go Be Dead


These Raggedy Ann & Andy refugees are characters in a new Zune ad called Piece of Me, Piece of You. Girl bites boy, boy becomes zombie, and together they turn the world into a community of undead extras with jazz hands. Very Tim Burton.

Not as good as the last Zune ad, but still cool. Suddenly these spots are something to look forward to, you know? And it's neat how the whole "sharing" theme always carries over.

The spot, which debuted last night, was written by Three Legged Legs and produced by Green Dot Films for agency 72andSunny. That catchy-ass song is "Fancy Footwork" by Chromeo.

by Angela Natividad    Apr- 8-08    
Topic: Best, Brands, Campaigns, Commercials, Television

BMW 1 Launches, Y&R Loses Dr. Pepper, Freelance Priced


- If you're wondering how BMW will get its 2009 BMW 1-Series to America, this video explains the process. (The video's way more fun than this description)

- Y&R has lost the Dr. Pepper account after having it for almost 40 years. It's going to Deutsch LA. Y&R San Francisco will keep Diet Dr. Pepper and other sub-brands.

- Hilary Clinton's campaign manager, Mark Penn, is getting out while the getting is good.

- An article on Copyblogger explores how to properly price freelance writing services.

by Steve Hall    Apr- 8-08    
Topic: Agencies, Brands

Geico Caveman Finally Peaks, Begins Slow Humiliating Decline


And he's channeling John Travolta! (Thanks, MTLB.)

There you have it. Fame makes everybody a dancing monkey. Or it could just be SXSW aftershock.

by Angela Natividad    Apr- 7-08    
Topic: Brands, Campaigns, Online, Strange

It's a Skid Steer Smackdown!


Watch big mean tractors climb hills, lift dirt, pop wheelies and whatnot. Every once in awhile you might see a Vanna White protege in a hard hat.

Brought to you by those crazy kids at John Deere and agency Tattoo, the Smackdown is a promotional event for John Deere's 313 Skid Steer. The real thing goes down on April 15 and will be marketed through dealerships and via online video.

Bring your tractor. Bring your balls. And prepare to showcase your manliness in a ferocious game of tractor tug-o'-war.

by Angela Natividad    Apr- 7-08    
Topic: Brands, Campaigns, Events, Product Placement, Promotions

Sony Bravia Embraces Blogs, Blank Palettes and Bubbles


Sony's PR people sent The Bottom Rung some teaser shots for the 2008 Bravia campaign. Instead of deluging us with color like in previous ads (yarn pyramid, technicolor bunnies), looks like Bravia's gone soapy, sudsy, foamy white.

Magically delicious. Where childproof fantasy places are concerned, a bubble bath world is right up there with a bubble wrap city.

by Angela Natividad    Apr- 7-08    
Topic: Brands, Campaigns, Good, Online, Promotions

You Know What Makes a Great F*ck? A Lexus


Check out Blue, Dots and Blips, three ads by ATTIK for the Lexus IS F. The trick is to drive home the message, "The new Lexus is F."

And what is F?

"F is everything you thought we weren't," the saucy new microsite confidently croons.

Okay, then.

by Angela Natividad    Apr- 7-08    
Topic: Brands, Campaigns, Commercials, Online, Packaging, Television

Once You Go Black, You Go Jeff Dahmer. Wait, What?!


That probably generated traffic trouble.

The sex-and-candy action took place last month in Sao Paulo, when 40 panty-clad girls stood eating chocolate body parts in public places. Pics appeared on, which pinpointed their locations and Orkut profiles via Google Maps.

more »

47 Minute Movie of Surfer Babes A Commercial for Roxy Clothing


There simply aren't 47 minutes in a day which can be allocated to watching a video simply to appreciate the fact, so we're told, the whole thing's a commercial for clothing brand Roxy. Even if it is, who really cares? The parts of the video that were viewed were enjoyable enough and, hey, who doesn't like to watch girls in bikinis surf, pose and frolic on the beach?

more »

by Steve Hall    Apr- 7-08    
Topic: Brands, Good, Opinion, Video

Charity Sexes Down, Fanboys Get Website, Make Your Own Mexican, Alkies Go on Tour, and Go Get Yourself Fired


- YAI, a charity for people with disabilities, used easy sex to bait youth into volunteering. Gawker spread the word and YAI pulled the campaign, to the chagrin of ad-heads and volunteers alike.

- Adidas and EVB, SF have launched an NCAA fanboy site called March is Brotherhood. Learn chants, read coach blogs and make coaches call your friends.

- itzbig thinks encouraging passive aggressive employees to get fired will help them find better careers.

more »

by Angela Natividad    Apr- 7-08    
Topic: Brands, Campaigns, Games, Guerilla, Online, Promotions, Video

Devon and Amanda Denialer Drop in on Toronto Life


Had another run-in with the Denialer family, the stars of Mackenzie Investments' "Burn Rate" ad campaign, over the weekend.

Last time it was with Mama Denialer, who spends to ease her pain because she's too Botoxed to cry. This time I moused over her spawn, sitting sandwiched in a skyscraper ad on Toronto Life. Devon gave the page a once-over and snarled, "Every moment we spend on this page, you're keeping me from shopping."

"Life is so unfair," Amanda agreed with a sigh. I wanted to comfort her because part of me is scared she'll graduate to other forms of cautionary advertising. Hang in there, Amanda. Buy some Skechers or something.

by Angela Natividad    Apr- 6-08    
Topic: Brands, Campaigns, Online

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